ccebook-orginal english ebooks

RSS Feed Homepage

Articles: 1, 2, 3, 4, 5, 6, 7

Brand Warfare: 10 Rules for Building the Killer Brand
2008-05-20 18:04:00
Brand Warfare : 10 Rules for Building the Killer Brand # Author: David F. D'Alessandro, Michele Owens # Format:PDF 1.3MB# Page Count: 204 pages# Publisher: McGraw-Hill Companies; 1st edition (March 8, 2001)# Language: English# ISBN-10: 0071362932# ISBN-13: 978-0071362931While more than a quarter of its traditional competitors were going out of business, John Hancock, under the direction of marketing wizard David D'Alessandro, transformed itself from a sleepy old life insurer into a leading financial services giant. In Brand Warfare much-quoted maverick D'Alessandro provides the secrets to his winning brand strategy that anyone in business can use to become a brand icon and incredible bottom-line success. D'Alessandro introduces his "brand first" philosophy and explains why brand must always take top priority over every other business consideration. He describes how that philosophy helped inspire the innovations in distribution, advertising, technology, and product mix behind John...
More About: Brand

Women & Money: Owning the Power to Control Your Destiny
2008-05-20 13:24:00
Women & Money : Owning the Power to Control Your Destiny # Author:Suze Orman# Publisher: Spiegel & Grau # Number Of Pages: 272 # Publication Date: 2007-02-27 # ISBN-10 / ASIN: 0385519311 # ISBN-13 / EAN: 9780385519311 Why is it that women, who are so competent in all other areas of their lives, cannot find the same competence when it comes to matters of money?Suze Orman investigates the complicated, dysfunctional relationship women have with money in this groundbreaking new book. With her signature mix of insight, compassion, and soul-deep recognition, she equips women with the financial knowledge and emotional awareness to overcome the blocks that have kept them from making more out of the money they make. At the center of the book is The Save Yourself Plan?a streamlined, five-month program that delivers genuine long-term financial security. But what?s at stake is far bigger than money itself: It?s about every woman?s sense of who she is and what she deserves, and why it al...
More About: Women

Data Analysis, Machine Learning and Applications ????,???????
2008-05-20 10:14:00
Data Analysis , Machine Learning and Applications : Proceedings of the 31st Annual Conference of the Gesellschaft ????,???????# Author:Christine Preisach, Hans Burkhardt, Lars Schmidt-Thieme, Reinhold Decker# Publisher: Springer # Number Of Pages: 720 # Publication Date: 2008-06-01 # ISBN-10 / ASIN: 3540782397 # ISBN-13 / EAN: 9783540782391 Data analysis and machine learning are research areas at the intersection of computer science, artificial intelligence, mathematics and statistics. They cover general methods and techniques that can be applied to a vast set of applications such as web and text mining, marketing, medical science, bioinformatics and business intelligence. This volume contains the revised versions of selected papers in the field of data analysis, machine learning and applications presented during the 31st Annual Conference of the German Classification Society (Gesellschaft für Klassifikation - GfKl). The conference was held at the Albert-Ludwigs-University i...
More About: Data

Built to Serve: How to Drive the Bottom Line with People-First Practices
2008-05-20 05:33:00
Built to Serve : How to Drive the Bottom Line with People -First Practices # Author:Sanders , Stephen Covey, Ken Blanchard# Format:PDF 1.3MB# Page Count:200 pages# Publisher: McGraw-Hill; 1 edition (September 28, 2007)# Language: English# ISBN-10: 0071497927# ISBN-13: 978-0071497923In Built to Serve, Dan Sanders, CEO of the award-winning, service-oriented United Supermarkets, makes this bold claim: the prevailing business culture is broken and a radical transformation is required-a paradigm shift that reshapes our understanding of the true purpose of work.Leaders have a choice-continue to chase a broken price-profit model and suffer the consequences or build a culture committed to servanthood and discover the fulfillment evident when people see their work as a ministry. The choice leaders make will not only determine economic success and failure but also will determine their organization's long term impact on humanity.

Economics: Making Sense of the Modern Economy (Economist Books)
2008-05-20 01:01:00
Economics: Making Sense of the Modern Economy (Economist Books )# Author:Simon Cox# Publisher: Bloomberg Press # Number Of Pages: 326 # Publication Date: 2006-09-01 # ISBN-10 / ASIN: 1861976062 # ISBN-13 / EAN: 9781861976062 Top writers and contributors to "The Economist" come together to deliver an accessible and expert analysis that shows readers how to make sense of the modern economy.Having no formal background in economics, I never thought that I would enjoy reading this book so much. I enjoy reading the Economist magazine, but I found this book even more enjoyable. The "real world" examples really delivered the points in a clear and relevant manner. I found that I could read large chunks of this book at a time without getting bored. I am planning on reading this book again so as to glean further pieces of information on the second pass.
More About: Economics

Working for Yourself: Law & Taxes for Independent Contractors, Freelanc
2008-05-19 21:28:00
Working for Yourself: Law & Taxes for Independent Contractors , Freelancers & Consultants# Author:Stephen Fishman# Format:PDF 1.3MB# Page Count: 368 pages# Publisher: NOLO; 7 edition (February 10, 2008)# Language: English# ISBN-10: 1413307523# ISBN-13: 978-1413307528Be your own boss -- easily, efficiently and successfully -- with this bestseller!Whether you're an independent contractor, freelancer, or consultant, it all adds up to the same thing: You need to be more aware of laws and taxes than the average person.Fortunately, Working for Yourself provides all the information you need to stay on top of it all.
More About: Working

The Game of Life and How to Play It
2008-05-19 18:00:00
The Game of Life and How to Play It # Author: Florence Scovel Shinn# Format:PDF 1.5MB# Page Count: 80 pages# Publisher: bnpublishing.com (October 12, 2007)# Language: English# ISBN-10: 9568356177# ISBN-13: 978-9568356170First published in 1925, this book has inspired thousands of people around the world to find a sense of purpose and belonging. It asserts that life is not a battle but a game of giving and receiving, and that whatever we send out into the world will eventually be returned to us. This little book will help you discover how your mind and its imaging faculties play leading roles in the game of life.
More About: The Game

Science Magazine May 16 2008??????
2008-05-19 14:00:00
Science May 16 2008 ?????? 2008?5?16?PDF | English | 28 MBA science magazine is a periodical publication with news, opinions and reports about science for a non-expert audience. A periodical publication for scientific experts is called a "scientific journal".Science magazines are read by non-scientists and scientists who want accessible information on fields outside their specialization.They are an important means of communication between the scientific community and the wider community.
More About: Science , Magazine , Science Magazine

Taking Your iPod Touch to the Max (Technology in Action)
2008-05-19 10:00:00
Taking Your iPod Touch to the Max (Technology in Action )# Author:Erica Sadun# Publisher: Apress # Number Of Pages: 213 # Publication Date: 2008-03-21 # ISBN-10 / ASIN: 159059987X # ISBN-13 / EAN: 9781590599877 Fast and fun to read, Taking Your iPod Touch to the Max gives you all the tips and techniques you could ever think of to make the most of your Apple iPod Touch. Erica Sadun is an expert at hacking devices to discover undocumented tricks, and this book reveals everything and more about the functionality of the iPod Touch. But before that, Sadun will give you the best, most efficient, and fun?to?read introduction to the basics of using the iPod Touch that you will ever find.
More About: Ipod , Taking

Rushed to Judgment?
2008-05-19 05:23:00
Rushed to Judgment ? # Author:David Barker# Format:PDF 2.3MB# Page Count: 141 pages# Publisher: Columbia University Press (October 15, 2002)# Language: English# ISBN-10: 0231118066# ISBN-13: 978-0231118064Convenient, entertaining, and provocative, talk radio today is unapologetically ideological. Focusing on Rush Limbaugh -- the medium's most influential talk show -- Rushed to Judgment systematically examines the politics of persuasion at play on our nation's radio airwaves and asks a series of important questions. Does listening to talk radio change the way people think about politics, or are listeners' attitudes a function of the self-selecting nature of the audience? Does talk radio enhance understanding of public issues or serve as a breeding ground for misunderstanding? Can talk radio serve as an agent of deliberative democracy, spurring Americans to open, public debate? Or will talk radio only aggravate the divisive partisanship many Americans decry in poll after poll? The t...

Emerging Markets: Lessons for Business Success and the Outlook for Differen
2008-05-19 00:55:00
Emerging Markets : Lessons for Business Success and the Outlook for Different Markets (The Economist Series)# Author:Nenad Pacek, Danny Thorniley# Publisher: Bloomberg Press # Number Of Pages: 224 # Publication Date: 2004-09-01 # ISBN-10 / ASIN: 1861974086 # ISBN-13 / EAN: 9781861974082 Highly recomended for "western" managers and anyone interested as to how emerging markets really work, how important they are in the scheme of things and the magnitude of the opportunity - whether from a multinational perspective or a start-up operation. Very well written and well- rounded, it covers the functional areas - like manufacturing and distribution and HR. It covers the cross-functional areas such as risk, corruption and cultural interfaces. Finally it takes a top-down and botom up approach. Most importantly it's not boring! A lively read. Hat's off to Pacek and Thorniley.

Mastering The Essentials of Sales: What You Need to Know to Close Every Sal
2008-05-18 21:14:00
Mastering The Essentials of Sales : What You Need to Know to Close Every Sale (Selling Power)# Author:Gerhard Gschwandtner # Format:PDF 1.3MB# Page Count: 220 pages# Publisher: McGraw-Hill; 1 edition (May 25, 2006)# Language: English# ISBN-10: 0071473866# ISBN-13: 978-0071473866Ready to achieve record-breaking growth?Want to close more sales, build relationships with valued customers, and become indispensable to your customers and company? The most successful salespeople know that true excellence comes from mastering the fundamentals. Written by sales expert Gerhard Gschwandtner, this book offers an unparalleled opportunity to refresh and fine-tune your selling skills.

Earth Science: The People Behind The Science (Pioneers in Science)
2008-05-18 18:00:00
Earth Science : The People Behind The Science (Pioneers in Science)# Author: Katherine E. Cullen # Format:PDF 7.3MB# Page Count: 170 pages# Publisher: Facts on File (December 30, 2005)# Language: English# ISBN-10: 0816054649# ISBN-13: 978-0816054640Grade 9 Up?The introduction in each title provides an overview of the discipline and how the 10 scientists profiled fit into its history. The biographical sketches?Georgius Agricola, Alexander von Humboldt, Stephen Jay Gould, etc. (Earth); and William Beebe, Henry Bigelow, and Eugene Clark, etc. (Marine)?cover the individual's childhood, education, scientific pursuits, and memorable contributions. Black-and-white photographs and line drawings offer welcome visual representations of scientific concepts. Sidebars elucidate more complex related topics and pertinent personalities. Section headings on almost every page will guide researchers of various reading abilities, and the uncluttered layouts complement the straightforward if occasionall...
More About: Earth , The People

US News & World Report May 26 2008 ?????????
2008-05-18 14:05:00
US News & World Report May 26 2008 ?????????PDF | English | 12MBThe editorial staff of U.S.News and World Report is based in Washington, D.C., but it is owned by U.S.News & World Report, L.P., which is based in the Daily News building in New York City. Founded in 1933 as United States News, it merged with World Report in 1948. The magazine's founder, David Lawrence (1888?1973), sold it to his employees. In 1984, it was purchased by Mortimer Zuckerman, who is also the owner of the New York Daily News.Its two primary competitors are Time and Newsweek.

Sams Teach Yourself Visual Basic 2008 in 24 Hours: Complete Starter Kit (Sa
2008-05-18 09:42:00
Sams Teach Yourself Visual Basic 2008 in 24 Hours: Complete Starter Kit (Sams Teach Yourself -- Hours)# Author:James Foxall# Publisher: Sams # Number Of Pages: 576 # Publication Date: 2008-05-25 # ISBN-10 / ASIN: 0672329840 # ISBN-13 / EAN: 9780672329845 In just 24 sessions of one hour or less, you will be up and running with Visual Basic 2008. Using a straightforward, step-by-step approach, each lesson builds upon a real-world foundation forged in both technology and business matters, allowing you to learn the essentials of Visual Basic 2008 from the ground up. Step-by-step instructions carefully walk you through the most common questions, issues, and tasks. The Q&A section, quizzes, and exercises help you build and test your knowledge.

The Pocket Mortgage Guide: 60 of the Most Important Questions and Answers A
2008-05-18 05:58:00
The Pocket Mortgage Guide : 60 of the Most Important Questions and Answers About Your Home Loan - Plus Interest Amortization Tab# Author:Jack Guttentag # Format:PDF 1.3MB# Page Count: 145 pages# Publisher: McGraw-Hill; 1 edition (November 28, 2003)# Language: English# ISBN-10: 0071425217# ISBN-13: 978-0071425216The "Mortgage Professor" answers critical homemortgage questionsThis value-packed consumer reference by a nationally syndicated mortgage columnist is indispensable for anyone looking to secure a home mortgage. The Pocket Mortgage Guide answers 50 of the most commonly asked mortgage questions, including: * How can I find the lowest-cost lender?
More About: Questions and Answers

Pocket World in Figures 2007(Economist)
2008-05-18 01:40:00
Pocket World in Figures 2007(Economist )# Author:"Economist"# Publisher: Economist Books # Number Of Pages: 240 # Publication Date: 2006-09-07 # ISBN-10 / ASIN: 1861978251 # ISBN-13 / EAN: 9781861978257 This small book is packed full with vital economic statistics, which came from all the corners of the world. From standard of living to birth and death rates, it covered close to two hundred countries; and provided the economic profiles of all the major economies in the world. It also came with updated information on the Euro-zone countries.However, its economic value harbour some sour taste. It is easy to discover that most of the books that rank alongside this one offered cheaper prices, while at the same time providing more extensive details. Also, there is just a marginal update between this year's edition and that of last year.
More About: Pocket

Bringing Out the Best in Yourself at Work: How to Use the Enneagram System
2008-05-17 21:43:00
Bringing Out the Best in Yourself at Work : How to Use the Enneagram System for Success# Author:Ginger Lapid-Bogda # Format:PDF 5.3MB# Page Count: 288 pages# Publisher: McGraw-Hill; 1 edition (July 1, 2004)# Language: English# ISBN-10: 0071439609# ISBN-13: 978-0071439602A proven system for improving your own work and for working better in a teamUsed by such organizations as the Walt Disney Company, Silicon Graphics, the Federal Reserve Bank, and the CIA, the Enneagram is a proven psychological system based on nine number types that helps people achieve self-awareness and develop strategic approaches to interpersonal interactions. In Bringing Out the Best in Yourself at Work, Enneagram teacher and business consultant Ginger Lapid-Bodga shows professionals how to apply this popular tool to their work as a way to improve their productivity and help them build positive relationships among coworkers.

Market, Class, and Employment ??,?????
2008-05-17 18:00:00
Market, Class , and Employment ??,?????# Author: Patrick McGovern , Stephen Hill, Colin Mills, Michael White# Format:PDF 1.1MB# Page Count: 256 pages# Publisher: Oxford University Press, USA (February 8, 2008)# Language: English# ISBN-10: 0199213372# ISBN-13: 978-0199213375Much of the received wisdom about the world of work emphasizes the marketization of the employment relationship; the decline of class-based forms of inequality, and the individualization of employment relations. Non-standard forms of employment, the delayering of organizational hierarchies,and the use of individual performance-based payment systems are all held up as examples of a new neo-liberal order in which employers and employees no longer feel a sense of obligation to each other.
More About: Market

The Economist May 17th 2008 (PDF+MP3)????????
2008-05-17 14:14:00
The Economist May 17th 2008 (PDF+MP3)???????? 2008?5?17? PDF+MP3 | English | 152.3MBThe Economist is an English-language weekly news and international affairs publication owned by "The Economist Newspaper Ltd" and edited in London. It has been in continuous publication since James Wilson established it in September 1843. As of 2006, its average circulation topped one million copies a week, about half of which are sold in North America.Consequently it is often seen as a transatlantic (as opposed to solely British) news source.

Don't Know Much About History: Everything You Need to Know About American H
2008-05-17 10:00:00
Don't Know Much About History : Everything You Need to Know About American History but Never Learned # Author:Kenneth C. Davis # Format:PDF 2.4MB# Page Count: 462 pages# Publisher: Avon Books (September 7, 1999)# Language: English# ISBN-10: 0380712520# ISBN-13: 978-0380712526In this new and completely revised, expanded and updated edition of the million-selling book that launched the Don't Know Much About® series, Kenneth C. Davis uses humor, wit, great stories and his trademark question-and-answer style to bring Americans a fresh new take on history. Perfect for history buffs and history-phobes alike.A new, completely revised, expanded and updated edition of the million-selling New York Times bestseller that launched the entire Don't Know Much About® seriesWhen Don't Know Much About® History first appeared thirteen years ago, it created a sensation. With humor, wit, great stories, and a trademark conversational style, the book brought Americans a fresh new take on history. Shatt...

Blogwars: The New Political Battleground
2008-05-17 09:32:00
Blogwars: The New Political Battleground# Author:David D. Perlmutter# Publisher: Oxford University Press, USA # Number Of Pages: 272 # Publication Date: 2008-03-07 # ISBN-10 / ASIN: 0195305574 # ISBN-13 / EAN: 9780195305579 Political blogs have grown astronomically in the last half-decade. In just one month in 2005, for example, popular blog DailyKos received more unique visitors than the population of Iowa and New Hampshire combined. But how much political impact do bloggers really have?In Blogwars, David D. Perlmutter examines this rapidly burgeoning phenomenon, exploring the degree to which blogs influence--or fail to influence--American political life. Challenging the hype, Perlmutter points out that blogs are not that powerful by traditional political measures: while bloggers can offer cogent and convincing arguments and bring before their readers information not readily available elsewhere, they have no financial, moral, social, or cultural leverage to compel readers...

Careers in Communications (Professional Career Series)
2008-05-17 05:38:00
Careers in Communications (Professional Career Series )# Author: Shonan Noronha# Format:PDF 1.3MB# Page Count: 192 pages# Publisher: McGraw-Hill; 4 edition (September 10, 2004)# Language: English# ISBN-10: 0071437355# ISBN-13: 978-0071437356Ideal for college-bound students or anyone thinking about making a career change, this series offers information needed to explore and choose a profession and then narrow it down to a job that suits them. Each book details the responsibilities, education and training required, and employment outlooks for dozens of satisfying careers in the field.
More About: Careers , Career

Brands and Branding (The Economist Series) ????(??????)
2008-05-17 01:33:00
Brands and Branding (The Economist Series ) ????(??????)# Author: Rita Clifton, John Simmons, Sameena Ahmad, The Economist # Publisher: Economist Books # Number Of Pages: 288 pages# Publisher: Bloomberg Press; 2nd ed. edition (February 2004)# Language: English# ISBN-10: 1576601471# ISBN-13: 978-1576601471Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organizations should make the brand their central organizing principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the antiglobalization movement that big brands are bullies which do harm, "Brands and Branding" provides a review of best practices in branding, covering everythin...
More About: Brands

Trade and Environment: A Resource Book ?????
2008-05-16 21:27:00
Trade and Environment : A Resource Book ?????# Author:Adil Najam; Mark Halle; Ricardo Melendez-Ortiz # Format:PDF 2.3MB# Page Count: 252 pages# Publisher: International Institute for Sustainable Development (IISD), International Centre for Trade and Sustainable Development (ICTSD) and The Regional and International Networking Group (The Ring) (June 1, 2007)# Language: English# ISBN-10: 1895536995# ISBN-13: 978-1895536997Trade and environment policy is increasingly intertwined and the stakes are nearly always high in both trade and environmental terms. These issues are often complex and discussions tend to become very specialized, challenging policy practitioners to understand and follow all the various sub-strands of trade and environment debates. This Resource Book seeks to demystify these issues without losing the critical nuances. This collaborative effort of some 61 authors from 34 countries provides relevant information as well as pertinent analysis on a broad set of trade and en...
More About: Trade

Naked Marketing: The Bare Essentials
2008-05-16 18:00:00
Naked Marketing : The Bare Essentials # Author: Robert Grede# Format:PDF 1.3MB# Page Count: 186 pages# Publisher: Marquette University Press; 2 Rev Upd edition (January 31, 2006)# Language: English# ISBN-10: 0874620198# ISBN-13: 978-0874620191Before you spend two nickels on marketing, it is important to understand how those nickels should be spent. Q: With all the sexy new ways to do marketing from web sites to publicity with radio "shock jocks" what's an ambitious entrepreneur to do? A: Strip away all the hype and hoopla; get down to the basics of Naked Marketing. Here is a handy tool for business managers and entrepreneurs who want to get market-smart quickly and painlessly.With real-life examples and effective techniques for nearly all business, the bare facts reveal how to: Develop a market plan, create the marketing budget, exploit publicity and mix mass media, personal selling and direct mail. Robert Grede offers lists of DO's and DON'T's. He shares winning strategies used b...

Businessweek May 26 2008 ??????????
2008-05-16 13:19:00
Businessweek May 26 2008 ??????????PDF | English | 14.0MBBusinessWeek is a business magazine published by McGraw-Hill. It was first published in 1929 (as The Business Week) under the direction of Malcolm Muir, who was serving as president of the McGraw-Hill Publishing company at the time.Since 1988, BusinessWeek has published annual rankings of United States business school MBA programs. In addition to these rankings, it has recently started publishing annual rankings of undergraduate business programs.

Head First Design Patterns (Head First)
2008-05-16 10:11:00
Head First Design Patterns (Head First)# Author:Elisabeth Freeman, Eric Freeman, Bert Bates, Kathy Sierra# Publisher: O'Reilly Media, Inc. # Number Of Pages: 676 # Publication Date: 2004-10-25 # ISBN-10 / ASIN: 0596007124 # ISBN-13 / EAN: 9780596007126 You're not alone.At any given moment, somewhere in the world someone struggles with the same software design problems you have. You know you don't want to reinvent the wheel (or worse, a flat tire), so you look to Design Patterns --the lessons learned by those who've faced the same problems. With Design Patterns, you get to take advantage of the best practices and experience of others, so that you can spend your time on...something else. Something more challenging. Something more complex. Something more fun.You want to learn about the patterns that matter--why to use them, when to use them, how to use them (and when NOT to use them). But you don't just want to see how patterns look in a book, you want to know how they lo...
More About: Head

McMillan on Options, Second Edition (Wiley Trading)
2008-05-16 06:10:00
McMillan on Options , Second Edition (Wiley Trading ) # Author:Lawrence G. McMillan# Format:PDF 2.3MB# Page Count: 648 pages# Publisher: Wiley; 2nd edition (September 2004)# Language: English# ISBN-10: 0471678759# ISBN-13: 978-0471678755The McMillan name is virtually synonymous with options. Over the years, this legendary trader?s popular and informative books, newsletters, and seminars have helped both new and seasoned investors use options to consistently enhance their trading profits.McMillan first shared his personal options philosophies and techniques in the original McMillan on Options. Now, in this revised and expanded Second Edition, he reveals a number of new approaches for success in today?s fast-paced and ever-changing investment arena.By exploring both the flexibility and predictive ability of options, this highly revised resource will show you the best new ways to apply options to everyday trading situations. You?ll quickly learn how to establish self-contained strategies...

Guide to Economic Indicators: Making Sense of Economics - Sixth Edition ???
2008-05-16 01:23:00
Guide to Economic Indicators: Making Sense of Economics - Sixth Edition ??????(??????)# Author:The Economist# Publisher: Bloomberg Press # Number Of Pages: 244 # Publication Date: 2007-01-15 # ISBN-10 / ASIN: 1576602400 # ISBN-13 / EAN: 9781576602409 It is essential to have a thorough understanding of economic information and to be able to grasp fully the real implications of the economic indicators referred to in business reports and by the media. This guide is, above all, a practical work that clearly explains the underlying economic realities of today's world. Fully updated and revised, this sixth edition is an invaluable reference for those in business, the financial markets, or government, and a necessary resource for students. Written for the nonspecialist, this accessible guide explains how to understand and interpret all that main economic indicators that relate to: GDP and GNI (GNP); Growth, trends and cycles; Population, employment, unemployment; Government; Inve...
More About: Guide