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Articles: 1, 2, 3, 4, 5, 6

Clusta: Pushing Forward
2008-06-06 00:08:00
In the past nine years, Clusta has been lauded for their impossibly chic and visually tantalizing web presence. Always evolving, the English creative firm spends just as much thought on their own branding as they do on clients like Perrier Jouet, Coca Cola, MG and Publicis & Hal Rinney. We sat down with Clusta's Creative Director, Matthew Clugston, to find out what their site won't tell us: exactly how they get all this great work done.
More About: Forward

Tavis Coburn: Defying Convention
2008-05-28 21:48:00
Through a unique multi-step process, artist Tavis Coburn creates striking artwork for advertising and editorial clients like Footlocker, NFL, Time Magazine, and The Discovery Channel. Influenced by sub-retro design periods, his unique process consists of painting, digital design, and hand silkscreening each individual piece. We sat down with Coburn to get the skinny on collaboration, overcoming frustration, and the power of determination.
More About: Convention

Spotlight: Behance Team Favorites
2008-05-23 18:57:00
The members of the Behance team get to see a lot of great work. Our collections* have filled to the brim with some of our favorites by the incredible talent on the Behance Network. We felt it was high time to once again share a few of our best-loved projects with you, and we invite you to do the same in the comments section below.
More About: Team , Spotlight , Favorites

Tip: Taking A Team’s Temperature
2008-05-19 20:36:00
The chemistry of a creative team is absolutely critical for making ideas happen. What goes unsaid can erupt into a great fiasco. When a problem is brewing, our tendency is to block it out. After all, who wants to be confrontational or take time out when stress and deadlines are looming? But an "infection" left untreated can become a full-blown disaster. The most effective creative teams are able to detect and address concerns before they evolve into problems.
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Anne Benedict: Defining Quality Leadership
2008-05-14 23:38:00
According to Vince Lombardi, leaders aren't born, they are made. Smart corporations recognize at least some element of truth in this, and set out to cultivate this specific talent in their teams with the help of experts like Anne Benedict .
More About: Leadership , Quality

Directives, Part IV: Movin' On Up
2008-05-12 20:38:00
For a multitude of reasons, many creatives eventually find themselves in positions where they're responsible for other creatives. Whether it's a sought-out corporate promotion or the organic expansion of a small creative outfit, some find this transition difficult for a variety of reasons. In a field where most work is driven by passion, where emotions often get in the way and strong personalities inevitably clash, finding the balance for nurturing creativity and upholding company expectations is vital.
More About: Part

Fred: Thirst for Innovation
2008-05-08 16:12:00
Ariel Broggi is the co-founder and Creative Director of Fred Beverages, a consumer goods brand branched from thread, a boutique ad agency in Brooklyn. Hoping to 'inject the stale, sterile category of bottled water with some personality,' Broggi and thread's founder and CEO, Adam Gayner, introduced Fred in the summer of 2006. It is now available for purchases on both US coasts, internationally and online.
More About: Innovation , Thirst

Dvein: Evolving Imagination
2008-05-05 21:20:00
Dvein is a motion and interactive studio based in Barcelona. As a multidisciplinary studio, the team provides art direction, design and animation services for cinema, broadcast media and the music industry. Behance sat down with the team to get the skinny on collaboration, making mistakes and getting the job done, at any cost.
More About: Imagination

10ton: Creative Engagement
2008-05-01 14:33:00
The team at 10ton have one motto: the web is not television. Founded by veterans of the film, ad and internet industries -- Matthew Semel, Chris Chang and Lee Semel -- they hold that one ideal true allows them to develop and create engaging, quality ad and original web content that is thoughtful, delightful and engaging.
More About: Creative , Engagement

Tip: Stop Focusing on Visionaries
2008-04-29 15:08:00
There is a horrid fact in the world of innovation: The vast majority of new products fail, and most new ad campaigns don’t achieve their objectives. The brilliant minds that fuel breakthroughs are also at a disadvantage when it comes to getting ideas adopted by the masses.
More About: Stop

Brooklyn Brothers: Nagging & Making Things
2008-04-24 21:28:00
Guy Barnett and Stephen Rutterford describe their company, Brooklyn Brothers , as a “creative enterprise.” For clients, they are a fresh creative agency with a history of compelling ad campaigns. For themselves, they are a prolific group of idea-generators-cum-entrepreneurs with “businesses” ranging from chocolate to children’s books. Behance met with Guy and Stephen to discuss the joy of nagging and the necessity of creating tangible products while simultaneously serving external clients.
More About: Things

Behance + Wander: An Invitation for Creativity
2008-04-22 15:49:00
A few months ago, Behance teamed up with Los Angeles-based production company, Wander, to document the true meaning of artistic collaboration. The premise was simple: four artists, five hours, a blank canvas and the expanse of individual creativity; the outcome was an original piece of artwork, accompanied by an invaluable and unforgettable experience for all those involved. We sat down with Wander's Aaron Weber and Joshua Clark and two of the artists involved -- Justine Serebrin and Haley Ann Robinson -- to talk about the project and what they took away from it.
More About: Creativity , Invitation

Jeremie Saindon: Directing the Future
2008-04-18 01:35:00
According to Jeremie Saindon, the only difference between him and Musiqueplus -- Quebec's version of MTV -- is "a little hustle work and a few million dollars." By the looks of it, he may be right; after shooting interviews with the likes ofJutin Timberlake, Coldplay and Pearl Jam, he's moved onto directing videos for some of Canada's hottest musical acts like We Are Wolves and Omnikrom.
More About: Directing , Future , The Future

Tip: Question Your Elders
2008-04-14 22:11:00
How should we reconcile our tendency to seek the advice of experts with our desire to also question the status quo and try things differently? As creative professionals, we cannot become imprisoned by the past, but we must also not be stubborn and spend our time reinventing the wheel.
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Joey Roth: Brewing Sorapot
2008-04-11 21:56:00
Joey Roth didn't set out to be an industrial designer. Beginning college as a creative writing major, he quickly came to the realization that he may never emulate the work of his beloved authors and decided to pursue the design avenue of commentary instead. His first foray into manufacturing -- Sorapot -- occurred somewhat unexpectedly, and allowed a unique insight into the creative and production process for the many people who followed Roth's journey.
More About: Joey

Directives, Part III: What They'll Do For You
2008-04-10 16:46:00
There's that one person you know -- regardless of their career field -- who seems like they're wasting their time at a firm that doesn't appreciate their talent. It's hard when you're put in the position of having to compromise your own goals in order to make a living, but luckily, there are visionary leaders who are committed to keeping their top talent engaged, focused and invigorated.
More About: Part

Logan Hicks: Stenciling Over Criticism
2008-04-07 17:24:00
Logan Hicks is a stencil artist with an obsession and love for the grit of urban landscapes. Hicks left college to start a screenprinting business, and after a move to San Diego left him without access to the equipment required to continue printing t-shirts for "lame" companies, he found a love for stencils. Now based in Los Angeles, he finds himself sustained by shows, commissions and what some may consider a fairly insane scheduling philosophy.
More About: Criticism , Logan

Spotlight: Footwear in the Behance Network
2008-04-04 21:24:00
If there is one thing the Behance team has in common, it's a love of shoes. Granted, this love is graded on a sliding scale from 'healthy interest' to 'borderline obsession,' but there's no denying the fact we all fall in there somewhere. It would make sense then, that the members of the Behance Network would share a similar lust for all things footwear.
More About: Footwear , Spotlight

Tip: Reconsider Your Workspace
2008-04-02 17:50:00
Companies place “creative stimuli” like pool tables in their offices to inspire remarkable ideas, but what actually materializes as a result? Whether your office is made up of cubicles or open-plan architecture, your workspace should foster a culture of ‘Productive Creativity.’

Philippe Malouin: The Urgent Designer
2008-03-31 18:04:00
French-Canadian Philippe Malouin may have just graduated from Design Academy Eindhoven in the The Netherlands, but if there's one industrial design principle he understands implicitly, it's that of thoughtfulness. Armed with this as well as internships where he studied under the careful tutelage of Tom Dixon and collaborated with Hermes, this industrial designer has only just started to show his true colors.
More About: Designer , Urgent

Directives, Part II: Make Yourself Indispensable
2008-03-27 14:27:00
Making it through the interview and hiring process may feel like you've traded one set of hurdles for another. After all, now that you've been hired, there's work to be done, right? You've already demonstrated your capabilities and that you have the potential to be an invaluable member of the team...but how do you actually cross the line from expendable to indispensable?
More About: Part , Make

blik: Making Ideas Stick
2008-03-24 22:35:00
Scott Flora and Jerinne Neils founded blik as an exploration into the 'wall as canvas,' and were initially inspired by like likes of Andy Warhol, Sol LeWitt and Damien Hirst. Through widely varied collaborations with companies, artists and students, the team has curated a line of self-adhesive surface decals which are as easily applied as they are removed, allowing spaces to evolve and adapt on a whim. Behance sat down with Scott Flora for the skinny on partnerships, keeping their line fresh, and making ideas happen in the world of blik.
More About: Ideas , Stick

Tip: Seek Stimulation From Randomness
2008-03-21 23:34:00
Some of the most productive creative minds rely on a periodic self-administered dose of randomness to stay stimulated. Stimulation is not only necessary when developing new ideas, but is also critical when refining solutions to a particular problem. Every brain benefits from new angles that often escape your traditional point of view.
More About: Randomness , Seek

Directives, Part I: If You Care, They'll Care
2008-03-20 02:18:00
What's that? Your portfolio alone is enough to get you hired on the spot? Think again. The powers-that-be of the creative establishment want more than a strong book, they want to know you're bringing a certain je ne sais quoi to their team as well. In the first installment of a four-part series, Behance asked a select group of decision-makers from dynamic creative teams exactly what they're looking for in new hires.
More About: Care , Part

Will Murai: Personal Space
2008-03-18 01:01:00
Will Murai is an illustrator, graphic designer and comic book colorist living in Aruja, Brazil. His short yet prolific career has seen him work with the likes of Marvel Comic, DC Comics and Lew'Lara, along with building his personal portfolio which includes t-shirts, prints and private commissions. Behance sat down with Murai to get the skinny on working from home, early disappointments, and staying true to his original vision.
More About: Personal , Space

Tip: Rely on Initiative, Not Experience
2008-03-14 22:25:00
Companies are obsessed with resumes, constituents rely on credibility, and one’s past experiences are regarded as the best indication of future success. After all, what beats a great track record?
More About: Experience , Initiative

The Apartment: Exploring Every Option
2008-03-12 15:18:00
As a founder and Head Creative Director of The Apartment in New York City, Stefan Boublil regularly defies convention to create memorable experiences to both the clients his firm retains, and the creatives who work alongside him. Of paramount importance in The Apartment's creative process is to deliver outstanding results every time, even if that means having a client question their original request or admitting that they need a little more time to get it right. Those things, Boublil is totally fine with.
More About: Exploring

Spotlight: T-Shirt Design in the Behance Network
2008-03-08 22:02:00
Right now, in a certain area of town, some disillusioned soul is plunking down some serious cash for a "vintage" t-shirt. Later tonight, his wish to appear effortless, cool and just that tad bit obscure will be dashed when he finds out that not only is a likeminded individual in the same bar wearing his prized tee, but that Urban Outfitters also carries it in stock. In the discount bin. In any case, he's going to be disappointed by his purchase. If our hero had taken some time to peruse the talent in the Behance Network , he wouldn't have to worry about the design factor of his choice; we don't really deal in the avoidance of impending disaster.
More About: Design , Shirt , Spotlight , T-Shirt

WEJETSET: The Impassioned Voyage
2008-03-07 00:40:00
As the founder and publisher of wejetset, Taj Reid is committed to providing meaningful and inspiring experiences to his fellow travelers, through a carefully curated product line and travel guide. In the next year, Taj and the wejetset team plan to expand past the online realm and into their first retail location in Old City Philadelphia, as well as launching their magazine in a physical format. Behance caught up with Taj to find out how, in the midst of all this jetsetting, his outfit got started and he manages to keep everything organized.
More About: Voyage

ThussFarrell: Balance Points
2008-03-05 00:22:00
The 'About' page at ThussFarrell will tell you many things: Rebecca Thuss, during her decade-long tenure at Martha Stewart Living Omnimedia held seven titles, was a key player in the development of the company's creative vision, and before leaving would collect a myriad awards for her work. Patrick Farrell founded Branch Design Office in New York City, and is as comfortable using a table saw as he is building websites for the ASPCA and Columbia University.
More About: Balance , Points