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Blog Details for "BlogPro Automotive"
BlogPro Automotive BlogPro Automotive Automotive Web Marketing 2.0 ...Blog, Podcast, RSS, Behavioral, and Search Marketing for Auto Dealers Articles
The future of DMS integration, vehicle and customer data ownership
2007-08-14 19:56:00 Got a call today from an automotive insider today about his automotive CRM product. He has a patented process and throws out a convincing argument that his system surpasses other automotive CRM’s because of its unique methodologies for 1-on-1 communication with customers, among other benefits. During our conversation, the topic of how R&R and ADP ... More About: Microsoft , Integration , Future , Data , Customer
The future of DMS integration, vehicle and customer data ownership
2007-08-14 19:56:00 Got a call today from an automotive insider today about his automotive CRM product. He has a patented process and throws out a convincing argument that his system surpasses other automotive CRM’s because of its unique methodologies for 1-on-1 communication with customers, among other benefits. During our conversation, the topic of how R&R and ADP ... More About: Microsoft , Integration , Future , Data , Customer
Good SEO practices are the foundation for effective RSS marketing in automo
2007-08-09 05:08:00 This entry is in follow up to a recent post on this blog titled, “Search Engine Basics…”. There seems to a growing awareness that search engine optimization (SEO) in the auto industry has fallen to the wayside in recent years to pay-per-click advertising, or PPC. In fact, when people talk about “search engine marketing” these days ... More About: Marketing , Foundation , Trends , Tips , Auto
Good SEO practices are the foundation for effective RSS marketing in automo
2007-08-09 05:08:00 This entry is in follow up to a recent post on this blog titled, “Search Engine Basics…”. There seems to a growing awareness that search engine optimization (SEO) in the auto industry has fallen to the wayside in recent years to pay-per-click advertising, or PPC. In fact, when people talk about “search engine marketing” these days ... More About: Marketing , Foundation , Trends , Tips , Auto
Relational marketing-purposed blogs are not enough for auto dealers in toda
2007-08-07 17:06:00 An article by Gary Nixon of CIMA systems recently published on IMedia Connection provides some useful statistics and insights about auto dealer blogs and the consumer market. […]16 percent used interactive marketing in the form of blogs or discussion groups and more than 20 percent of respondents between 18-34 years of age used web groups and ... More About: Marketing , Trends , Blogs , Auto , Blog Marketing
Relational marketing-purposed blogs are not enough for auto dealers in toda
2007-08-07 17:06:00 An article by Gary Nixon of CIMA systems recently published on IMedia Connection provides some useful statistics and insights about auto dealer blogs and the consumer market. […]16 percent used interactive marketing in the form of blogs or discussion groups and more than 20 percent of respondents between 18-34 years of age used web groups and ... More About: Marketing , Trends , Blogs , Auto , Blog Marketing
How car dealers can use Twitter to sell cars
2007-08-06 04:24:00 Last week I began using Twitter after reading posts about it on DealerRefresh and Publishing 2.0. Twitter is a unique Web 2 .0 service that has been around since March 2006. The idea behind it is that you can post extremely short messages, literally 140 characters max, that can be emailed or text messaged to those ... More About: Social Networking , Cars , Tips , Auto
Hotswap.com allows private sellers to upload videos of their vehicles for s
2007-08-03 06:31:00 A network acquaintance introduced me recently to HotSwap which is a site created for users to upload videos and images of their vehicles for sale to solicit them. While great in theory, my initial thoughts on this system are that it lacks legs and that the videos I have seen so far are devoid of ... More About: Videos , Vehicles , Private , Sellers , Craigslist
An automotive SEO analysis on Ford dealers
2007-08-02 16:52:00 When it comes to automotive SEO, dealers today have a variety of choices. While most automotive website providers today include or at least offer some sort of SEO service, companies like Clickmotive, Real Traffic Productions, and Jumpstart Media specialize in it. But how do the SEO services these companies provide stack up against each other ... More About: Ford , Analysis , Automotive , Motive , Anal
The 5 principals of an effective blog marketing strategy for auto dealers
2007-07-30 04:14:00 Back in April I posted an entry titled, Where PPC falls short and how blogging fills that gap. The message of the post is obvious from the title but the entry did not go in to detail about how blogging actually does fill the gap that PPC leaves. It focused more on how there is ... More About: Marketing , Internet Marketing , Marketing Strategy , Strategy , Blog
Using Google Groups as internal and external collaboration spaces
2007-07-25 05:40:00 These past few months I have been using Google Groups a bit more. They have come a long way in recent years and I have been meaning to write on them lately. Google Groups originally were simply newsgroups that have now converted into one-to-everyone or everyone-to-everyone collaboration spaces. I have been using them extensively for ... More About: Web 2 , Tips , Internal
A few simple tips to prepare an effective search marketing strategy
2007-07-23 06:35:00 When you perform a search on Google, or Yahoo!, or wherever, what do you look for in the results? Some people only pay attention to PPC ads, some only pay attention to the organic listings, and some pay attention to both. Some people only look on the first page of results and some look at ... More About: Marketing , Marketing Strategy , Strategy , Tips , Search
Using FeedBlitz to create your own aggregated blog subscription service?for
2007-07-18 22:17:00 Do you ever encounter blogs that do not offer an email subscription service? I do and if you are like I am where you prefer fresh content delivered to your inbox versus remembering to check all your RSS feeds everyday, it is disappointing when I can not subscribe to a blog via email. Fortunately, however, ... More About: Tips , Service , Blog , Feed , Burner
The golden nugget is full automation
2007-07-17 06:22:00 The Internet technology slash marketing companies today in the auto industry are really something. While on the surface it might appear that company X has a great tool, device, or strategy, there are things for which you can keep an eye out which reveal a lot about today’s companies, their business models, and their systems. ... More About: Auto , Digg , Feed , Burner , Full
Search Engine Basics :: An introductory lesson to basic Internet search and
2007-07-13 18:18:00 Searching for information on the Internet is a peculiar experience. Much like real life, it seems that the more you do it the more you realize you do not know, but once you understand some basics, searching the elusive ether web can be a rewarding experience…well, almost. There is so much information on the Web today ... More About: Trends , Search , Search Engine , Auto
Epic fallout of the World Wide Web
2007-07-12 00:01:00 Not sure how long I have to publish this before I am booted off the Web so I will be quick, but I came across this report today about the WWW crashing on people. Looks like they traced it to some guy in Connecticut. After seeing this report which by the way was given to me ... More About: Humor , World , World Wide Web , Wide , The World
Test your car knowledge with this quiz by CarOnline
2007-07-11 20:09:00 Here is something fun for you - a car personality quiz. Take the quiz to find out your car personality. At the end it allows you to send your personality type to others so be sure email me your results. Shouts out to Kodrann for finding this and sending it in! More About: Quiz , Humor , Blogging , Online , Knowledge
Data quality and scalability are key factors in the low-margin business of
2007-07-11 07:00:00 Kevin Distelhorst of IntegraLink was featured in an interview this week with Automotive Digest’s Dealer Weekly newsletter. The interview was your typical Q&A asking Kevin to brief readers on his background with IntegraLink , their main challenges in the business, and where they see the market going for the polling business. Kevin did talk a ... More About: Business , Data , Scalability , Margin
DealerTrack gets exposed on Wallstrip
2007-07-10 06:21:00 This video cast by Wallstrip starts off great providing relevant and insightful information to people in the car business that are not familiar with Dealer Trac k , which, by the way I think is one of this industry’s elite companies. They are the “Microsoft of automotive” as I like say. Anyhow, fun video. Not sure how to ... More About: Videos , Strip
The pros and cons of SEO and PPC
2007-07-09 06:05:00 Here is an excellent and easy-to-absorb post from Axandra explaining the advantages and disadvantages of SEO vs. PPC. You will see upon reading this the consistent theme that SEO is less expensive in capital and has a much better residual benefit, which, as far as I am concerned is smarter business. I think that PPC ... More About: Tips , Cons
Auto dealer blogs should be full service and not in-house
2007-07-06 06:02:00 The highest priority for auto dealers of course is to sell and service vehicles. This includes things like managing and qualifying leads, closing deals, upgrading finance packages, delivering vehicles, and maintaining an effective CRM process. Some of these functions must be done in-house but some can and should be farmed out to expert professionals. For ... More About: House , Service , Blogs , Auto , Blog Marketing
Auto dealers get ripped off by the search marketing practices of industry s
2007-07-03 06:55:00 As an avid automotive blogger I have become familiar with the online marketing campaigns of industry service providers such as Dealerskins, Dealer.com, Cobalt, TK Carsites, DealerImpact, etc., to name a few, particularly when it comes to their online advertising efforts in Web 2.0 marketing, blog marketing, and key word advertising as a whole. Several times ... More About: Marketing , Industry , Search , Auto , Ripped
A flare of fine art for you to enjoy while visiting
2007-06-27 05:07:00 Often times when you go into a restaurant or a store or something you notice artwork for sale on the walls around you. Well, I decided to start posting some artwork here on BlogPro Automotive for you to enjoy while visiting and I wanted to give you a heads up as to why it is ... More About: Fine Art , Enjoy , Notes , Flare , While
The unordinary connection between squids and automotive Web 2.0 marketing
2007-06-26 23:56:00 This weekend I came across a Web 2 .0 marketing system that encompasses a lot of what I believed was the future of Internet marketing, but since the site already exists then I guess the future is now. It’s called Squidoo, that’s right, “squi-doo”, and I would describe it as a mixture of blog software, a ... More About: Marketing , Tools , Connection , Automotive
A Google FeedBurner acquisition gets major publicity
More articles from this author:2007-06-22 07:02:00 Actually that isn’t true. Just more than 2 weeks ago Google reportedly acquired FeedBurner for a supposed $100 million. I am taken by how quietly that seems to have occurred. The clip below is from FeedBurner’s press room which has a link to the daily news alert below. This says a lot for FeedBurner in ... More About: Blogging , Press , Publicity , Feedburner 1, 2, 3 |
