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Understanding Search Engines So You Can Get a High Ranking
2007-09-17 15:08:00
Just 5 years ago getting a high ranking in the search engines was easy. As search engines have gotten smarter it has become impossible to get a high ranking in the search engines with gimmicks. Now the only way is to have one of the best pages about your topic and lots of people agreeing that it is one of the best by linking to it. Before explaining how to get high rankings in the search engines it is important to understand some basics about search engines.If you were to run a search engine what would be your number one goal. This one is simple; you would want to be the most used search engine on the Internet. The only way to become the most used search engine is accuracy. People use a search engine for one reason and that is to find what they are looking for. When I first started using the Internet 12 years ago, it was difficult to find anything in a search engine. You would type in baby toys and get hundreds of sex toy sites with a few baby toys sites mixed in. Now you type in ba...
More About: Search Engines , Search , High , Engines , Ranking

Eye Tracking, Statistical Analysis and Site Success
2007-09-17 15:00:00
How a subject views a book page, a store display, an advertisement or other visual stimuli is measured using sophisticated tools that track eye scan, also called eye movement. These tools measure which design elements capture visitors' attention and which don't.Eye tracking is used in virtually every kind of marketing - TV ads, billboards, product packaging and web sites - to determine what works and what doesn't with consumers. What Does a Visitor See on Your Site ?The layout of a site page is scanned differently by each visitor based on individual perception, interest, need, age, education level, computer monitor, browser settings and other variables that can be tracked in empirical, eye tracking studies.The results of numerous eye tracking studies have been quantified, enabling web site designers and owners to optimize site pages for maximum impact and "stickiness."Single- and Multi-Variant TestingSingle-variant testing involves changing one site element and measuring the impac...
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Effective Email Marketing Subjects
2007-09-15 09:20:00
Email marketing has exploded in growth over the past few years, as marketers have continued to see the benefits and outstanding ROI this marketing medium can bring. However, despite the great results being attained, many marketers still overlook a very important component of their email marketing campaigns: The Subject .Just about everyone who uses email knows about the subject line. It's the little bit of information that is displayed along with the 'sender name' when an email lands in someone's inbox. Some email programs show the sender name, subject and a preview of the message, while other email programs only display the sender name and subject. In these latter scenarios, the subject is an even more vital part of your email marketing campaigns because that may be the single biggest factor in determining whether or not someone will open your email marketing campaign.Far too many email marketers spend a long time perfecting their message content (which is a good thing!) and the...
More About: Marketing , Email , Email Marketing , Effective

Back to the Future SEO
2007-09-10 16:46:00
Recently I took on a new SEO client who had a major problem. They had a very popular portal site in a competitive industry but for 3 months running, their Top 10 search engine rankings for major keywords had taken a consistent dive. The position drops ranged from 1 or 2 places up to 20 places. They hired me to try and address the issue quickly because their advertising revenue relied on the top 10 visibility of their brand in the SERPs.I looked for the usual suspects, a Google penalty, dodgy code, hidden text, new competitors, 404 errors, keyword stuffing, fast acquisition of links, domain issues, major hostíng outages, over-optimization and code bloat. Nothing - the site checked out clean. There had been a major Google algorithm update in the past 6 months, but that had occurred weeks earlier to the downward trend. So then I asked about the design history and if any major changes had been made a week or so prior to the sudden ranking drop. The client couldn't recall any major cha...
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The 120 Second Solution
2007-09-07 16:31:00
Like it or not, the Web is turning into an environment that will be dominated by audio and video presentations. And as we have already seen, the democratic nature of the Web has allowed the best and worst to stand side-by-side.On one side, you have the whacky viral videos that serve little commercial purpose other than to enhance the reputations of their creators; and on the other side, you have deadly boring corporate videos that lack any of the qualities that make Web-video the best sales tool a business will ever have.In the middle are a few innovative companies that know how to deliver a marketing message by telling a business story with style and panache so that an audience will remember the message and act upon it. And yes, even a few know how, and are willing, to do it with a reasonable budget.Pay for Content-Production Not AirtimeThe non-time sensitive nature of the Web differs from the corporate world of broadcast television where the cost of airtime has seen commercial for...
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Web Accessibility: What You Should Know
2007-09-07 16:28:00
There is a lot of talk these days with regard to proper development practices and accessible web design. If you don't think any of this applies to you or your website, you probably don't understand exactly what this is all about. Web Accessibility refers to the practice of creating websites that will be useable for people of any ability or disability. Many things come into play when accounting for a person's eye sight, mobility, auditory and logic skills.Too many web development companies overlook the importance of coding a website in meaningful HTML. Utilities for blind users, such as text-to-speech software, make use of alternate text for images and properly named links. Another downside to overlooking proper HTML lies with the robots search engines send out to read your website. These computers that browse the internet by themselves can learn a lot more about your website, and get a lot deeper into your site when they aren't confused by poor coding practices.Many people have ...

How To Make Web-Advertising Worth Watching
2007-08-31 14:39:00
By Jerry Bader (c) 2007 It has become an article of faith that the Web is all about content; content is King on the Web as opposed to television where commercials are king. It seems that television networks just can't wrap their heads around the Internet and fit it into their standard commercial box. The traditional media's tactic of last resort, buying-up the competition and imposing its commercial will, just won't work with the Internet.Businesses that want to succeed on the Web must learn how to turn their commercial message into content as a seamless entertaining presentation. After years of website visitors first ignoring, then getting increasingly irritated with banner ads that blink, burp, and blast across their screens, there finally is a better way; advertising in the form of Web-videos that not only deliver a marketing message but are worth the time invested in watching.There is a lot of hype surrounding so-called viral videos. Many companies have tried to create this k...
More About: Advertising , Web Advertising , Worth , Make , Watching

Adding A Regional Component To You Web Site
2007-08-31 14:37:00
A regional web page is one that focuses in on a specific area such as a city, county, state, country or area of the world. You do not have to have a regional web site to add a regional component to your site. There are two types of sites I am going to talk about. First is the regional site itself and then a web site with a regional section in it. If you already have a web site and want to expand the content and the audience then adding the regional section is a great option for you.Building a regional web site.Regional web sites are becoming more popular. Five years ago if you built a site about the community you live in there was a good chance you were one of only one or two sites to do so. Obviously if you were only one of two web sites for a community then you were at the top of any search for information about that community. It is not as easy now. This is still the case for many smaller towns and counties. But there is much more competition for larger more populated areas. Don...
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How To Please Your Website Visitors
2007-08-29 19:20:00
So which is more important, to please the visitors or the search engine spiders? The unequivocal answer is to please the visitors. What good is a site that attracts spiders but not actual people? And what good is a site that only attracts some visitors but not search engine spiders?In this article, we will go over writing content that interests and pleases both your readers and the spiders.So how do you write content that pleases a visitor?First, stick to writing content that is relevant to your site. That means that if your site is about Rock music, you should not have any content about dogs, as that only makes your site look bad and repels visitors.Second, write content in an easy to understand, conversational format. Do not use big, fancy words just for the sake of looking smart or pleasing search engine bots. I can't count the number of times I've visited a site with content that is so hard to comprehend that I do not wish to ever come back to that site again. You want to make...
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How to Build a Better Website Without Building a Website
2007-08-27 21:59:00
By Richard D S Hill (c) 2007The most important thing to consider, when first thinking about any website, is the user. Like so much marketing, websites are, unfortunately, too often developed 'inside out' (company focused) rather than 'outside in' (customer focused).All website users have their own reasons and objectives for visiting a site. No matter how targeted, any website has to communicate with a wide range of individual users.To be successful, therefore, every site has to give each and every user a thorough but simple presentation of the site's content so that the site achieves your objectives e.g. registrations, leads, sales.To do this successfully, users want:Simple NavigationNavigation that is clear and consistent.Probably the worst issue is 'lost visitors' – those who are in a maze and don't know where they are in the site.The site should always allow users to easily return to the home page and preferably get to any page with one clíck.Studies have shown that us...
More About: Building , Website , Build

Suicide in Cyberspace -Your Outward Links Can Kill Your Rankings
2007-08-24 20:36:00
Link building strategies have, for most people for a long time, revolved around reciprocal link exchanges. Whilst most people understand that links are important, they generally don't understand why this is so. In a nutshell, a link to your site has traditionally been accepted by Search Engines as a vote for your site. A link from a topic or theme-related site to yours is better than a link from a site having a completely different topic. An important site's link to yours carries more weight - for example from The Open Directory, or Yahoo Directory. All pretty straightforward...BUT... the rules have changed... significantly! All the thinking webmasters worked diligently to build links - willy-nilly - in order to subvert the search engine rankings and gain an advantage to themselves at the expense of everyone else. For a long time, there have been mutterings about this, and comments from Google staffers about possible penalties from linking to "bad neighbourhoods" and - heaven forb...
More About: Links , Suicide , Kill , Cide , Cyberspace

Search Marketing Industry Shake-up Imminent
2007-08-24 17:10:00
By Jim Hedger (c) 2007As sure as the sun shines behind the clouds on a rainy day, a major shake-up in the search marketing industry is coming soon. The signals are being sent and received through-out the various sectors of search and online marketing. Change in any marketplace, when it does come, is often swift, brutal and merciless. For some SEO practitioners, this one will be especially so. While the search marketing industry has been bracing for change for at least a year, the movement is now picking up speed and gathering momentum. As SEOs, our working-world is going to look very different this time next year.The biggest change is the death of "traditional SEO".Dead is taking it a bit far. SEO is not exactly dead. A better way to describe it would be to say it dyed (changed).SEO has evolved so far and so quickly in the past six months that it as a practice is hardly recognizable from its humble roots, much like a Neanderthal placed beside any given Homo Sapien. The thread that t...
More About: Marketing , Industry , Search

SEO Or Page Rank – Which Is The More Important?
2007-08-24 17:08:00
By Peter Nisbet (c) 2007Whether you believe in SEO or Page Rank and wonder which is more important, your thinking is irrelevant. You are wasting your time in wondering what is the correct answer to that question, since even if you knew it, there is little you could do to use that information.Why do I say that? Because SEO, or search engine optimization, is a way of designing your website, and placing content in it, to satisfy search engine algorithms. Search engines are so sophisticated today that if you achieve that, then you will also satisfy visitors to your website. If you satisfy visitors to your website, then they will stay on the page they landed on and read it. They will then click to read other pages on your website and might even make a purchase.Sure, some will leave right away, but if the search engines feel that your content is good enough for a high placement in their indices for the search term, or keyword, that your visitor used to get to your web page, then it is mor...
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10 Truths About Obtaining Better Google Rankings
2007-08-24 17:06:00
By Kevin Gallagher (c) 2007IntroductionI have read hundreds of articles telling me how to get better rankings in Googl e . Some of this advice was very good and some was not. Here you will find 10 truths about getting better rankings in Google that I personally have found to be true after years of research. So let's cut through the fat and get to the lean meat of the subject.1. The Quick FixFirst the bad news, unfortunately there are no quick fixes in creating higher rankings in Google. You have to have a lot of patience in the search engine optimization game. It will take months for your efforts to come to fruition. That's why it's important to get things right from the start and plan out your strategy.2. KeywordsKeywords are the most important part of search engine optimization. You must do your keyword research before starting your website if you can, because this will form the basis of all your search engine optimization.There is no point going for broad keywords such as "websi...
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3 Ways To Backup Your Website
2007-08-24 17:04:00
Data loss is the worst nightmare of people who own precious computer files, whether he is a website administrator or just a simple e-mail user. Sometimes, just one wrong push of a button can make all your files instantly vanish without a trace. Unless you have a magic wand that can make those files reappear, regular backing up of files is really a must. This duty of saving data to another storage device should be the routine of all webmasters. Having a backup of all your website files is extremely important because it gives you peace of mind in case accidental loss of data occurs.Backup simply refers to a copy of existing files on a separate storage device to preserve data in case the original has been damaged or deleted. You need a duplicate of all your files so that if your hosting company suddenly shuts down or closes your account, your data is still safe and secure. Even if you have a reliable web host, there is also a need for you to backup because computer systems can be so un...
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How to Defend your Website from the Google Duplicate Proxy Exploit
2007-08-24 17:00:00
By Sophie White (c) 2007There is a current and active way to knock a website out of Googl e 's search engine results. It's simple and effective. This information is already in the public domain and the more people that know about it, the more likelihood there is that Google will do something about it. This article will tell you how it works, how to get a website knocked out of the search engine rankings, but most importantly, how to defend your own website from having it happen to you.To understand this exploit, you must first understand about Google's Duplicate Content filter. It's simply described thus: Google doesn't want you to search for "blue widget" and have the top 10 search terms returned copies of the same article on how great blue widgets are. They want to give you ONE copy of the Great Blue Widget article, and 9 other different results, just on the off chance that you've already read that article and the other results are actually what you wanted.To handle this, ever...
More About: Website , Exploit , Proxy

Link Exchange
2007-08-22 06:43:00
Naples Gift Baskets - Gift Baskets and balloons for any occasion or event. Local hand delivery and natiowide shippingYour link here...
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Case Analysis Search Solution, Developed
2007-08-21 19:46:00
Santa Clara, California - (Website Hosting Directory) - August 15, 2007 - Intelligent E-Discovery firm, Clearwell Systems, Inc., believes that leading enterprises are embracing next-generation technologies, to manage growing case volumes, accelerate early case analysis and reduce costs.Collectively known as ''E-Discovery 2.0,'' a series of fundamental changes have made e-discovery far more important, expensive and complex than it was in the 1990s. Foremost among them is a shift from voicemail to email as the primary form of communication, creating a written record where none previously existed. Companies have begun storing this information on disk as the cost of disk storage has fallen precipitously, from $2.04 per GB in 2004 to $0.77 per GB in 2006. At the same time, changes in the legal and regulatory environment are forcing companies to preserve, analyze and review this growing body of information for e-discovery. For example, recent amendments to the Federal Rules of Civil ...
More About: Analysis , Search , Case , Develop , Solution

Search Inform Unveils CD/DVD Solution
2007-08-21 19:45:00
Los Angeles, California - (Cheap Web Hosting Directory) - August 16, 2007 - Search solution module application firm, SearchInform Technologies, has developed its SearchInform CD/DVD Publisher, as a program set for electronic document publishers, designed to allow organized full text search in data stored on CD or DVD.According to the company, the tool is widely employed by publishing agencies and companies storing large volumes of text data on CD/DVD as it provides quick and high-quality full text search through information stored on CD/DVDs. SearchInform CD/DVD Publisher consists of SearchInform Master and SearchInform CD/DVD Client. First SearchInform Master creates index files, after which SearchInform CD/DVD Client is recorded on CD/DVD together with the index. SearchInform Master corresponds to the desktop version of SearchInform search engine in indexing procedure and the number of supported file formats, while SearchInform CD/DVD Client has its search capacities. SearchInfor...
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Perfect 10, Inc., has Filed an Action Against Microsoft
2007-08-21 19:16:00
Beverly Hills, California - (Website Hosting Directory) - August 14, 2007 - Publisher of model and supermodel images, Perfect 10, Inc., has filed an action against Microsoft for copyright infringement, relating to Microsoft's operation of its MSN search engine, after attempts at settlement have failed.Perfect 10 is currently in litigation against Google and Amazon for similar claims. The case is viewed by Perfect 10 as a continuation of its overall campaign against Internet piracy. According to Perfect 10, major U.S. corporations like Microsoft and Google are linking to and displaying billions of dollars of copyrighted images without permission, to promote their own businesses. Norm Zada, a former Stanford professor and President of Perfect 10 explained, ''Microsoft is showing tens of thousands of extremely valuable celebrity images, along with Perfect 10 images, without authorization, which it obtains from hundreds if not thousands of pirate websites. They are also showing extre...
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Seven Tips for Successful Keyword Research
2007-08-21 18:58:00
Before you set out to march your way to the top of search rankings you'll need to take a good survey of the terrain ahead. You need to do a good amount of keyword research. Surprisingly, many webmasters seem to have stepped past this important starting point, and doing so has most definitely set obstacles, some impassable, in their path. Keyword research is the only way to approach SEO with informed expectations. How competitive are the keywords you are optimizing for? What keywords are you including in your link building efforts? What will it take to succeed? Answering these questions ahead of time makes all the difference. Here are seven key tips for successful keyword research.1. Use a proper tool.Sure, there's a lot of free stuff available out there, but when it comes to keyword research free tools are few and far from powerful. If you're considering investing either money or time into SEO for your web site look at a solid keyword research tool as a necessity.Some of the bett...
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Affordable Solutions For Internet Marketing
2007-08-21 18:57:00
Do you have a website that is getting very little or no traffic at all? Well, there are ways that you can change that even on a small marketing budget. We will review each of the strategies you can use to promote your website, and then we will try to assimilate them into a single, uniform strategy that is both highly effective and affordable.First of all, TV commercials, radio ads, and print advertising are very expensive. This is undoubtedly the best way to launch a business, but the costs are prohibitive. A full page ad in a prominent magazine or other publication can run as high as $50,000 per ad. TV commercials can run just as high; if the commercial runs during a popular television show or sporting event, the cost will be enormous.So, if you do not have enough money in the coffers for traditional advertising, you will likely have to use online marketing. This is not a bad thing. Offline advertising (i.e. radio, TV, print ads) is sometimes not effective. Marketing on the interne...
More About: Internet , Internet Marketing , Solutions , Solution

SEO as a Dirty Business
2007-08-21 18:55:00
In real life, presidential election campaigns are run behind closed doors and their actors often play dirty tricks on each other; for "All's fair in love and war." The final purpose of the game is political supremacy. Power. In SEM... the top of Google's SERP.From Graywolf's "How to Be a Dirty Digger" to Greenberg's "The Saboteurs of Search" we learn that online marketing and politics play on similar grounds.That the search engines can be manipulated is no secret, but most SEOs try a positive approach and define their strategies as ethical or "white-hat."In Aaron Wall's dictionary, there is no such thing as ethical SEO because, no matter how you look at it, once you employ a technique (any) to manipulate the search engines, you "SPAM." The only question is what kind of spam is acceptable from a Google perspective?Part of the answer comes from Google's Webmaster Guidelines (quality guidelines - specific guidelines), more comes from Bruce Clay's SEO code of ethics, and if that...
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Reliable, Respected, Revered or Feared
2007-08-21 18:54:00
What is most the most important attribute to developing your reputation? Would you prefer to be known as reliable, respected, revered or feared? Is it possible to be all of these things over time? Constructing your reputation is like solving a Rubik's Cube puzzle. It takes time, several steps and the right combination of twists and turns. It is also important to know what it should look like when you are done. When you have the goal in your mind, then you can go about solving the puzzle.The GOALThe goal of developing your reputation is to be true to yourself. Be consistent with your principals and your personal values. Your actions, your decisions and your interaction with others should be a reflection of the way that you live your life. If you attempt to disguise your intentions or beguile your associates, you will not be able to maintain trust or confidence. If your intentions are to help your customers, look for other individuals with similar intentions. If you are content with ...

5 Steps For Taking Your Product To Market
2007-08-21 18:53:00
Getting your product on the market requires exceptional product knowledge, creativity, imagination, persistence and energy. Here are five steps that can be implemented with low, or no cost. Now, in some cases, your "product" may be you! Are you a professional speaker? Success coach? Entertainer? ... Take these steps and get your product on the market in record time.1. Create a Market ing PlanAn excellent marketing plan is essential and serves as the blueprint for your business success. Begin by confirming that there is in fact ... a market for your product. Many overlook this and end up making one of the most expensive mistakes of their lives. If there is a market for your product, get the most recent market synopsis for your business. Do your research online and at your local library or bookstore. There is a plethora of information and literature available to help you succeed. Speak to individuals who operate businesses like yours.Next, do your homework. Write down your specific goa...
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Do You Make These Mistakes With Your Web Site?
2007-08-21 18:49:00
While it's true that "nobody's perfect," I think the same goes for small business web sites as well - no web site is absolutely perfect. Even the best of the best often have room for improvement!But there are some basic web site mistakes that many small companies make that can end up hurting business instead of helping it. Do any of these mistakes show up on your web site?- Not enough content.Often, small businesses will put minimal information along with their contact information on their web sites and think that's probably good enough. But today's web visitors are looking for something more, and lots of good quality content is a great way to deliver value to your visitors and build credibility for your business.- Old or outdated content.If you want visitors and search engines to pay attention to your web site, you need to keep adding new content and updating the existing information on your web site regularly. If your site never changes, the search engines will ignore your sit...
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Advertising In Games?
2007-08-21 18:47:00
Playing games has become the passion of hundreds of millions of individuals world wide. Game enthusiasts spend multiple hours of time just staring at the game almost without blinking. Interview the average player about what is associated with a particular game and they recall everything. They always do.Marketers that have huge marketing budgets have already embraced this. Placing an advertisement in a game is not a new concept, just an effective one.Think I'm wrong? Take a little time to look around when you go to a major sporting event. There are ads everywhere. There are ads painted on the field, hanging from the rafters, tacked to the wall, hanging over the stalls in the mens bathroom. I mean they are everywhere. Marketers havent stopped there.If you play video games you know what I am talking about. While playing video games, you may be walking down a street and come across an ad for a clothes line tacked to the wall. You may think that these are just decorations but they are n...
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Welcome to Weblog Tutorial and Internet Marketing Strategy
2007-08-21 15:57:00
This blog is underconstruction now
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