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Marketing and Selling Technology Products through the Value-Added Reseller
2007-01-29 04:28:04
Selling through multiple channels is one of my preferred strategies in technology marketing. If done properly, it allows a company to fully exploit its expensive, hard-earned intellectual property to the maximum extent. One of the most popular channels (and one of my favorites) used to sell B2B software and hardware is the Value-added Reseller, or VAR channel.VARS ARE THE DISTRIBUTION HOLY GRAIL FOR MANY STARTUP COMPANIESIn fact, with a great many startup software and technology companies, building a VAR channel network to sell their companies products is the first thing they want to do, upon releasing their first product. This is especially true when the founding management team primarily comes from a technical background. The thinking goes; they are technologists who have created a great product. They don't have a lot of experience selling or marketing--and most of the startup money has gone to, and will continue to go to developing products. Why not just recruit a bunch of resel...
More About: Marketing , Technology , Products , Selling , Market

Search Engine Optimization
2007-01-25 04:25:02
Marketing on the Internet has been quite a hot topic for some time. That means different things to different people?Banner advertising, pay-per-click ads, email newsletters, direct marketing via email, affiliate marketing, Electronic Press Releases, etc. Any and all of these may be an important part of your optimal online marketing mix, depending upon the specifics of your business and resources.However, there is one online marketing method that nearly EVERYONE should be pursuing. In my consulting practice at PJM Consulting, I find that too many technology companies are not actively utilizing this marketing method, and it?s very surprising to me. I?m referring to Search Engine Optimization (SEO).SEO is the practice of modifying the content and infrastructure of your website, to ensure that the Search Engine s find it, when someone enters a keyword search that is highly relevant to your site. This just doesn?t happen automatically?unfortunately.Offline Marketing AnalogiesMost of you a...

Spider Simulator
2007-01-25 04:25:02
Here's a neat tool that I ran across which can be used as "quickie" evaluator of the "searchability" of pages on your website. It works by mimicking the search engine spiders that are constantly out on the Web, evaluating and indexing Web pages for inclusion in search results. The tool is provided by Summit Media out of the UK, and it's free for all to use.To use Summit Media's tool, you simply enter the name your company and the web page URL you'd like it to evaluate. It quickly returns a basic analysis of your page, with respect to important attributes that the spiders are looking for. If you want your pages to move up in the rankings, potentially driving considerable more traffic to your site, this is a great place to start.I've found it to be a really handly little part of my SEO toolbox. For the heavy lifting I use a dedicated SEO software package, WebPosition. But for an easy, free, fast check of of a web page or two, you can't go wrong with Spider Simulator .Click on ...
More About: Pide

Online Journal for Internet Marketing Program Testing
2007-01-25 04:25:02
It's time to fill you in on another great Internet Market ing Resource that I have encountered. This one is called Marketing Experiments. MarketingExperiments.Com is a member of the MEC Labs Group and a division of Digital Trust Inc. MEC is an online laboratory with a simple (but not easy) five-word mission statement: To discover what really works. The Lab tests every conceivable marketing method on the Internet. The research is done by MarketingExperiments.com and funded by their Research Partners. A portion of the results are published in the Marketing Experiments Journal .Internet Marketing lends itself to much more objectivity than most offline methods due the ability to gather data quickly and quite competely. However even online, everytime you start a new campaign, you're essentially beginning from scratch and likely to waste effort and money prior to either getting it right or abandoning the effort. The great thing about the Marketing Experiments Journal is that they are cont...

Flattening of the Growth Curve
2007-01-25 04:25:02
In every company?s history there comes a time (or two or three or four times!) when your momentum slows, and the sales curve begins to flatten. This can be one of the most trying and frustrating times for software and technology companies. It?s certainly not as difficult as the startup phase, when ?crib death? is an ever present fear. And a no growth, flat revenue scenario is much preferable to declining sales combined with negative profitability that follows, which leads to a ?death spiral? if no effective action is taken.I do find this situation is often more confusing to company management than either the start up or death spiral scenarios. This is because it often occurs just after a period of fast growth and prosperity, where it seems that the company can do no wrong. As a result, senior managers are often in denial about what is happening?whereas in the startup or death spiral situations, the situation is much more obvious, usually motivating folks to take fast, decisive actio...
More About: Growth , Curve , Latte , Grow , Flat

Software and Technology Customer Service
2007-01-25 04:25:02
An under-rated competency, which should be considered more important to software and technology companies, is customer service. I guess that?s only natural; tech companies are very focused on gaining strategic advantage via technological advances and product differentiation. Once the product is in good shape, companies shift there focus, and become hell bent on marketing and sales activities to attract new customers. But what about taking care of existing customers?  And how about the operational details of what happens when someone?be it a prospect, new customer or existing customer?contacts the company for assistance? I find these are areas that software and tech companies aren?t ?naturally good at?. It?s not part of the DNA of most tech companies. Very seldom will you see a founder or CEO who came up on the support, or customer service side of the tech business.Because of this, customer support is quite often an afterthought, a detail that senior management never seems ...
More About: Software , Technology , Techno , Customer Service , Tech

A Special Appeal
2007-01-25 04:25:02
To all the loyal readers of the Morettini on <High Tech> Management:I rarely diverge from High Tech Management topics in this Blog. The following note is about a very important cause to me, and to society at large.I am participating in the upcoming San Diego Walk for Autism fundraiser, a charity event near to my heart. The Walk for Autism Research is the signature fundraising event of Autism Speaks/NAAR, one of the prominent parent-founded charities which funds Autism Research. I am asking for your generosity and seeking donations as part of my participation in the Walk--all donations going to Autism Research. You can find more information on the event at the San Diego NAAR/Autism Speaks-Walk for Autism website.The most important reason to contribute to Autism Research is the suffering of the children affected by this hideous disease, along with the difficulties it presents to their families. More than 50 years after it was first described, Autism remains a mystery, and is aff...
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Keyword Discovery Site
2007-01-25 04:25:02
I've run across yet another great free resource for marketing on the web. This site is focused on Search Engine Marketing (SEM). It's specifically targeted at finding niche keywords to use in the search engine optimization (SEO) of your website, as well as keywords to use in your CPC advertising campaigns.What's unique about this site is that it combines a number of important web-based resources for finding good keywords into one, easy-to-use interface. Simply go to this site, sign up for a free account, and you are then able to drop into one "basket" all keywords that you've found, using a variety of different methods that NicheBot has aggregated into a single interface. I find it an extremely convenient and fast way to conduct keyword discovery.The interface contains six different tools, all accessible with a single click: Keyword Discovery , Word tracker, Overture, Thesarus, Keyword Analysis and Google Ranking. NicheBot does a great job of providing you with key information. T...
More About: Site , Cover

Free Conference Calls
2007-01-25 04:25:02
Let's talk once again about some great free sites, which help you run your business like a Fortune 500 company--on the thin budget of a startup. Web 2.0 has risen to bring back a multitude of "free" web-based services, which were common before the "original" advertising-supported web companies nearly went extinct after the dot.com bubble burst in 2001. For early stage companies in particular, the return of this "no-fee" model can be a great thing. All you need is to do a bit of searching, and you can find many great services on the web to help you grow you business, efficiently and cost-effectively. I've found a couple of sites that will make you look like one of the giants of industry, to your partners and customers, in one important area.Formal conference calls have historically been the domain of big companies, but no more. Here are two sites that allow you to set up the ubiquitous ?dial-in? conference call, to simultaneously connect multiple parties in one call. Everyone gets ...
More About: Free , Calls , Call , Conference Call , Ferenc

Is Advertising the Future of Software Revenue?
2007-01-25 04:25:02
There is a strong movement toward Internet-based software applications. Of this, there is little doubt. I have written on the SaaS trend in the past, and believe it is real. But sometimes market trends such as the move toward SaaS are overstated, both in terms of the speed of change, and also how much change the trend will ultimately affect a market. We have a word for this overstatement of a trend: ?hype?. So, is traditional software revenue model of licensing dead? Will all software eventually be ?given away? to the end user, and supported solely by advertising revenue?If you believe many of the pundits in the computer trade press, the answer is a resounding ?yes?.What do I believe? It?s a bunch of hooey. I?ve got a few gray hairs, and have been in the technology business for a while. In technology, this type of hype is neither unusual nor infrequent. For background purposes, let?s backtrack a bit, to few recent, major ?trends?, which were heralded as the ?next big thing? by the m...
More About: Software , Advertising , Future , War , Ware

Gates and Microsoft
2007-01-25 04:25:02
One of the big news items in the last couple of weeks was Bill Gate s announcing that he was leaving Micro soft . It wasn?t really an earth shattering announcement; he is intending to transition out of a direct operational role with the company over a two year period, and will remain Chairman of the Board after the transition. I?d like to congratulate Mr. Gates on his enormous accomplishments in the technology industry. I would also like to applaud his coming transition to devoting most of his remaining career (which is considerable, since he is on 50 years old), to philanthropic purposes via his foundation. If he is as successful in his charitable pursuits as he has been in industry, the world will likely be a much better place for it. Warren Buffet?s recent announcement that he is going to give away the bulk of his fortune through the Gates Foundation, is great endorsement to his promise in that field. I?d love to see him consider supporting my favorite charitable cause, Autism Resea...
More About: Soft

Strategic Advantage
2007-01-25 04:25:02
How does a company compete in the long run? I?m not talking about day to day stuff?but what sets your company apart, and gives it a place in the marketplace that allows it to survive, and hopefully, thrive?There are a lot of different terms used to describe the ability to compete: strategic advantage, differential advantage, competitive advantage, unique value proposition, etc. But all these terms mean essentially the same thing?what have you got that the market wants, that other don?t?Drinking the Kool-AidAt PJM Consulting I have the opportunity to talk to a great many technology company CEOs, many which are of the early stage variety. I?m taken aback that some of them don?t even understand the concept of strategic advantage. To start a company, and not have thought about what is going to allow you to break into an existing market, seems pretty strange to me. Ignorance is bliss, I guess. A far greater number of CEOs understand the concept of strategic advantage, but have a tendency...
More About: Trat , Stra , Strategic , Rate , Advanta

Technology Acceleration
2007-01-25 04:25:02
Technology is a GOOD THING. Well, most of the time it is.I?m sure you?ve seen articles bemoaning the NEGATIVE role that technology advancement has played in our lives. I have recently joined the ranks of those doing the bemoaning.Gadgets are GreatDon?t get me wrong?I?m a tech guy through and through. I?ve chosen to work in the technology industry for 20 years, and I love gadgets as much as the next guy. I?ve got TIVO, a laptop, a cell phone, Wi-Fi, all the standard Hi-Tech fare. I?m an email fanatic. With great anticipation I?m eyeing high end Home Theater equipment; just waiting for prices to drop a little more, and for standards to settle a bit. I love many of the things that technology does to enrich our personal lives, and I embrace the productivity improvements that it brings to doing business. And I believe that those who create new technologies and products ALMOST ALWAYS have good intentions, from a societal perspective.The Law of Unintended ConsequencesBut I also believe tha...
More About: Technology , Techno , Tech , Ology , Acceleration

Favoritism in the High Tech Workplace
2007-01-25 04:25:02
I?m going to address a topic that isn?t often discussed formally by top management within a business, certainly not out in the open. It?s a major topic in HR circles, I?m sure. It?s also a major topic, in hushed tones, around the water cooler and during lunch among friends. But regardless of how little formal attention it gets, this is an important issue that exists in nearly every workplace, large and small. While it?s not something that gets addressed in management meetings or SEC filings, I?d venture to guess that it can have as much affect on a company as most ?high profile? management topics.The ProblemThe issue that I? m referring to is Work place Favoritism. If you?ve ever worked in an organization larger than two people, I suspect that you?ve seen it. Favoritism is part of human nature. No two people interact similarly to any other two, so it?s impossible for all workplace relationships to be ?equal?. It?s only natural to gravitate to people that you share common interests wi...
More About: High Tech , Tech , High

Publishing White Papers on the Web
2006-12-30 04:11:01
Let's talk about another great way of promoting your High Tech product or business on the Internet. One of the best ways to bring QUALIFIED prospects to your site is by publishing whitepapers.In a previous column, I wrote about White Paper Source.com. This is still a great place to start if you are thinking about writing a new White Paper, or even starting a long term white paper campaign. I consider it the authoritative source of information on white papers as a form of promotion. There are forums there where experts reside to answer whatever questions that you may have about this important form of promotion.The reason that white papers are so important, relative to other forms of promotion, is because they are credible. In fact, if you write a truly great white paper it won't be viewed by the reader as a form of promotion at all--but as a key information source in the search they are on to solve a particular business problem. So don't waste your time writing a thinly veiled produ...
More About: Publishing , The Web , Publish

Windows Vista - What will it mean for Microsoft?
2006-12-21 16:08:05
As everyone who hasn't been secluded in a cave for the past couple of weeks knows by now, Microsoft recently announced release of its new Wind ows Vista operating system to its large business clients. I'm sure that the timing of this announcement has been well thought out-and who am I to question it, really?But on the surface at least, it's pretty curious.CURIOUS INTRODUCTION STRATEGYFirst of all, they didn't shipping the consumer versions first, even right before the Holiday shopping season, the period during which the bulk of the annual volume of PRACTICALLY ALL RETAIL PRODUCTS is sold. This is a huge hit to Microsoft's sales, as well as their retail partners, system manufacturer partners, peripherals manufacturers, etc. Really, its a major hit to the whole Windows eco-system, because Windows upgrades drive upgrades of everything else.In addition, they DID ship it to their large customers--right as the Holiday Season started. First of all, these large customers are notorious f...
More About: Windows Vista

Google Sitemap Creator
2006-12-02 15:57:02
There are a great many different avenues to creating a website optimized for Search Engine Optimization (SEO). We've covered many aspects of this very important marketing activity in several past columns. Let's talk about one more today, creating a sitemap for your site.Many websites have historically had a page containing an index, or map, of every page available on your website. The reason was to provide a master index for the human eyes that were surfing your site. It was always considered to be most helpful for very large sites, as a way to efficiently find exactly what you were looking for. That rationale for creating a site map still exists today.But there is now an additional reason for creating a sitemap, and it is possibly even more compelling.Google has enacted a program that allows webmasters to make it easier for the Google Bots to successfully find, surf and index their sites. They call it Google Site maps. It is essentially a specialized form of the old sitemap concep...
More About: Creator , Item , Sitemap

Should you Copy-Protect your Software Products?
2006-12-02 15:57:02
How's this for an age-old discussion? This topic was very hot back in the 80s and 90s when I was first getting started in the software business. It was a topic that was hotly contested for quite a while, and then largely went away (at least as a topic of discussion!) for quite a while.WHY SOFTWARE PROTECTION WENT AWAY THE FIRST TIMEThe reason copy protection largely went away is that previous generations of license/copy protection schemes were so bad, that the marketplace demanded their removal--at least in mass market and mainstream business applications. The worst of these technologies, of course, were the hardware dongles. They consistently created unhappy, irate users. I know of companies which almost went out of business because of them. Although hardware dongles never completely went away, they ceased being an important factor in the business long ago.That doesn't mean that everyone stopped copy-protecting their software--a number of hardcore holdouts continued on. This has ...
More About: Software , Products , Product , War , Ware

Will Web 2.0 Lead to a New Bubble?
2006-12-02 15:57:02
So there's a new "next big thing" happening in the high tech world--that's feels very, very familiar. In fact, it seems a lot like "déjà vu all over again", to quote one of my all time favorite philosophers--Yogi Berra. I'm talking about the Web 2 .0 phenomenon. The question I present is--what's the difference between Web 2.0 and 1.0? Although there are obvious differences technologically, and there are a few wildly successful companies following a Web 2.0 style model--my reply is "not a lot" is different.SOCIAL NETWORKING IS THE BATTLEFIELDThe recent buyout of YouTube by Google for roughly $1.6 billion dollars is what finally set me off to write this article. You see, this is EXACTLY the type of transaction that was representative of the bubble years. An overnight success, with a lot of eyeballs (ok, TONS of eyeballs!) and essentially NO revenue turns it's twenty-something founders into near billionaires, just months after starting the company. Ok, it was 2 years, but you get t...
More About: Will , Bubble , Lead

Link Building for Free
2006-12-02 15:57:02
As most everyone who isn't a newbie to Search Engine Optimization (SEO) knows, building links is one of the most important activities to excel at, if you want to eventually rank high on the Search Engine results pages. But how do you accomplish this? When you are first getting started, it seems to be a daunting task. Frankly, without using black hat techniques that will ultimately cause you more harm than good, it is a lot of work--there's no way around it. My suggestion is that you look at link-building as a marathon, not a sprint. If you don't, the task can appear so overwhelming that you might not ever start--which would be very unfortunate. It's just too important to establishing a strong online presence. Like just about everything else in SEO, this is a constantly changing area, which you need to stay on top of. This is mostly because the Search Engines are continuously trying to improve their results. The way they believe that this improvement will come about is by ensurin...
More About: Building , Link Building , Free , Link , Build

Online Marketing Widgets
2006-12-02 15:57:02
In this article I thought that I'd provide an update to my online marketer's bag of additional free tools that I've run across on the Web--and which I found useful:Domain Age Checker -The age of your websites domain is factored into the rankings of some search engines. If you are thinking about buying an existing domain, this can give you an indicator of its age. Older domains get a slight edge in the search engine rankings.Keyword Cloud - I found this one to be really neat. It provides a graphical representation of the keywords on a website page, as well as a listing of the frequency of keywords in tabular form. This is a really good starting point in evaluating an existing site relative to target keywords.Future PageRank - Another unique little tool. This one queries the 10 Google Data Centers, to see if a particular page is ranked differently on any particular Google server vs. the rest. If there is an outlier, it could indicated that there is an upgrade or downgrade in PageRa...
More About: Marketing , Online Marketing , Market , Widgets , Widget

Expense Controls for Early Stage Software and Tech...
2006-12-02 15:57:02
You've seen it too many times before--the free-spending startup company which burns through their funds like a cocaine addict on vacation in Columbia. It's ultimately a sad tale, with great potential often wasted, many jobs lost and multiple lives hurt. But it is sometimes hard to feel sorry for the management teams that put these companies in precarious positions with poor judgment and lack of self-control---they should know better, and end up getting what they deserve.4 WAYS THAT STARTUP COMPANIES SPEND THEMSELVES OUT OF BUSINESSSpend it almost as fast as it comes in, because the market is overheated. This was endemic during the Internet bubble years, when even formerly conservative VCs were imploring their portfolio companies to "spend money faster", and "get the eyeballs now, we'll figure out how to monetize them later". A lot of that was going on back then. Crazy, as we all look back at it now. A more common situation where money tends to get spent way too fast is when a sta...
More About: Software , Tech , War , Ware , Pens

Behavioral Marketing ? What's all the Fuss About?
2006-12-02 15:57:02
There's a "new" form of online marketing that's all the rage, and is getting a lot of press these days. Different people call it different things, including "Behavior al Targeting", but for the purposes of this discussion we'll call it "Behavioral Market ing ". The most interesting thing about this technique is that it real isn't new at all.Let's talk about what Behavioral Marketing is, and isn't. It's not any great new marketing theory or technique. It's really just another form of database or segmentation marketing. Marketers have been attempting to categorize and segment potential customers since the beginning of the free enterprise system. What 's really new and exciting about it is that it has couple age-old marketing techniques with web technology that enables the marketing segmentation to be applied more efficiently and accurately. As I stated in the headline, it's all the rage, being used by brick and mortar companies like Best Buy in store design, and pure web compani...
More About: Hat

Overture and its Bid Tool
2006-12-02 15:57:02
I wanted to tell you quickly about another very useful tool for Search Engine Marketing. It's the Over ture Bid Tool , which you can access from several different places. I've linked a site above that is accessible to anyone; if you are currently doing business with Overture, you can of course access it from within the Overture site.For those of you who don't know, Overture is the Pay-Per-Click (PPC) division of Yahoo. Overture was the pioneer in the PPC business, and was later purchased by Yahoo. It is now officially known as Yahoo Search Marketing, but many people still know it as Overture, so the brand has stuck around. It's a direct competitor to Google Adwords; although it was the pioneer, Overture's technology has fallen behind Google. Yahoo has a big new upgrade of the service which will be available soon (it was supposed to be released by now, but was delayed). It is supposed to help Yahoo get back in the game and catch up with Google in the PPC business--we shall see. Go...
More About: Vertu , Vert

Free Conference Calls
2006-12-02 15:57:02
Let's talk once again about some great free sites, which help you run your business like a Fortune 500 company--on the thin budget of a startup. Web 2.0 has risen to bring back a multitude of "free" web-based services, which were common before the "original" advertising-supported web companies nearly went extinct after the dot.com bubble burst in 2001. For early stage companies in particular, the return of this "no-fee" model can be a great thing. All you need is to do a bit of searching, and you can find many great services on the web to help you grow you business, efficiently and cost-effectively. I've found a couple of sites that will make you look like one of the giants of industry, to your partners and customers, in one important area.Formal conference calls have historically been the domain of big companies, but no more. Here are two sites that allow you to set up the ubiquitous ?dial-in? conference call, to simultaneously connect multiple parties in one call. Everyone gets ...
More About: Free , Calls , Call , Conference Call , Ferenc

Keyword Discovery Site
2006-12-02 15:57:02
I've run across yet another great free resource for marketing on the web. This site is focused on Search Engine Marketing (SEM). It's specifically targeted at finding niche keywords to use in the search engine optimization (SEO) of your website, as well as keywords to use in your CPC advertising campaigns.What's unique about this site is that it combines a number of important web-based resources for finding good keywords into one, easy-to-use interface. Simply go to this site, sign up for a free account, and you are then able to drop into one "basket" all keywords that you've found, using a variety of different methods that NicheBot has aggregated into a single interface. I find it an extremely convenient and fast way to conduct keyword discovery.The interface contains six different tools, all accessible with a single click: Keyword Discovery , Word tracker, Overture, Thesarus, Keyword Analysis and Google Ranking. NicheBot does a great job of providing you with key information. T...
More About: Site , Cover

Online Journal for Internet Marketing Program Test...
2006-12-02 15:57:02
It's time to fill you in on another great Internet Market ing Resource that I have encountered. This one is called Marketing Experiments. MarketingExperiments.Com is a member of the MEC Labs Group and a division of Digital Trust Inc. MEC is an online laboratory with a simple (but not easy) five-word mission statement: To discover what really works. The Lab tests every conceivable marketing method on the Internet. The research is done by MarketingExperiments.com and funded by their Research Partners. A portion of the results are published in the Marketing Experiments Journal .Internet Marketing lends itself to much more objectivity than most offline methods due the ability to gather data quickly and quite competely. However even online, everytime you start a new campaign, you're essentially beginning from scratch and likely to waste effort and money prior to either getting it right or abandoning the effort. The great thing about the Marketing Experiments Journal is that they are cont...

Spider Simulator
2006-12-02 15:57:02
Here's a neat tool that I ran across which can be used as "quickie" evaluator of the "searchability" of pages on your website. It works by mimicking the search engine spiders that are constantly out on the Web, evaluating and indexing Web pages for inclusion in search results. The tool is provided by Summit Media out of the UK, and it's free for all to use.To use Summit Media's tool, you simply enter the name your company and the web page URL you'd like it to evaluate. It quickly returns a basic analysis of your page, with respect to important attributes that the spiders are looking for. If you want your pages to move up in the rankings, potentially driving considerable more traffic to your site, this is a great place to start.I've found it to be a really handly little part of my SEO toolbox. For the heavy lifting I use a dedicated SEO software package, WebPosition. But for an easy, free, fast check of of a web page or two, you can't go wrong with Spider Simulator .Click on ...
More About: Pide

Favoritism in the High Tech Workplace
2006-12-01 14:43:02
I?m going to address a topic that isn?t often discussed formally by top management within a business, certainly not out in the open. It?s a major topic in HR circles, I?m sure. It?s also a major topic, in hushed tones, around the water cooler and during lunch among friends. But regardless of how little formal attention it gets, this is an important issue that exists in nearly every workplace, large and small. While it?s not something that gets addressed in management meetings or SEC filings, I?d venture to guess that it can have as much affect on a company as most ?high profile? management topics.The ProblemThe issue that I? m referring to is Work place Favoritism. If you?ve ever worked in an organization larger than two people, I suspect that you?ve seen it. Favoritism is part of human nature. No two people interact similarly to any other two, so it?s impossible for all workplace relationships to be ?equal?. It?s only natural to gravitate to people that you share common interests wi...
More About: High Tech , Tech , High

Technology Acceleration
2006-12-01 14:43:02
Technology is a GOOD THING. Well, most of the time it is.I?m sure you?ve seen articles bemoaning the NEGATIVE role that technology advancement has played in our lives. I have recently joined the ranks of those doing the bemoaning.Gadgets are GreatDon?t get me wrong?I?m a tech guy through and through. I?ve chosen to work in the technology industry for 20 years, and I love gadgets as much as the next guy. I?ve got TIVO, a laptop, a cell phone, Wi-Fi, all the standard Hi-Tech fare. I?m an email fanatic. With great anticipation I?m eyeing high end Home Theater equipment; just waiting for prices to drop a little more, and for standards to settle a bit. I love many of the things that technology does to enrich our personal lives, and I embrace the productivity improvements that it brings to doing business. And I believe that those who create new technologies and products ALMOST ALWAYS have good intentions, from a societal perspective.The Law of Unintended ConsequencesBut I also believe tha...
More About: Technology , Techno , Tech , Ology , Acceleration