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Job Seeking Bootcamp Overview FREE Webinar Register Now!!
2011-10-28 07:00:00
   Register Now Webinar Registration In this 60 minute FREE webinar you will learn the overview of the Job Seeking Bootcamp Series and why you should attend our upcoming paid webinars. In this session learn the secrets that recruiters don't want you to know. We will cover job seeking hidden tactics such as * Effective Networking * Applying Directly To Hiring Managers * How Recruiters Search & Find Resumes * Hidden Jobs Learn about these and more in the Job Seeker Bootcamp Overview Presented by Jason Gorham Jason Gorham Bio  
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Sharkstrike Introduces 10% IT Staffing Flat Fee
2011-10-26 07:00:00
Boca Raton FL, October 26, 2011 ? Sharkstrike, the leading provider of passive candidate strategy, announced today that it has launched a 10% IT recruiting flat fee program targeting web 2.0/3.0 technology software developers. In tough economic times companies are having a difficult time paying IT staffing company?s fees of 20-25% of a candidate?s first year salary. Sharkstrike is now offering a reduced IT staffing placement fee of only 10% of the candidate?s first year salary. This is a substantial savings of 10-15% of traditional IT staffing agency fees. Sharkstrike's Capture Qualify Close product now allows companies to utilize our service to receive quality IT employees at a fraction of the cost of most IT staffing agencies. ?The utilization of our patented recruitment marketing advertising platform allows us to maximize technology to capture quality candidates.? This technology is the reason why we are able to offer such a reduced placement rate,? said Jason Gorham CEO of Sh...
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Top 5 Reasons Why Amazon is Wasting Their Money on Pay-Per-Click Recruitmen
2011-08-23 07:00:00
I was conducting some research the other day on the keyword ?java jobs? and noticed that Amazon is utilizing ppc to try and recruiter some java developers. Let me preface this post by saying that I am in no way picking on Amazon in particular as we will discuss other brands in other posts. However after a little and I mean a little investigation, it?s clear that whatever agency that Amazon is using to manage their recruitment marketing grades a big fat F. Here are the top 5 reasons why I believe that Amazon is flushing their money down the Google Adwords toilet. Most recruitment marketing companies are new to ppc and offer it as its new and exciting. However they usually have some kid out of high school managing the campaign and using the keyword tool to bid on the highest keyword and then telling their client what great traffic they have been sending to their website. Traffic is great but if you don?t get any applications who really cares. Let?s take a look at what they are doing...
More About: Money , Pay Per Click , Click , Reasons

Recruitment Marketing - What Does It all Mean - Part 1
2011-08-15 07:00:00
I was recently working with the adwords tool doing some keyword research and the word "recruitment marketing" came up with 90,000 local searches.  This means that people in the US search the words recruitment marketing 90,000 times a month.  WOW, I never knew that recruitment marketing was so popular.  So with such a interest in recruitment marketing got me to thinking exactly what these words mean and even what are people looking for when they search this.   Sharkstrike has been in the recruitment marketing business since 2004 but I guess I never really looked at it this way.  To me I'm just trying to capture the right candidate for the right job.  However in order to do this you have to get the word out about your job, so I guess this transmission of my message to candidates would be considered recruitment marketing.  I guess the real question is what's the delivery method for this transmission and what is this message conveying to ca...
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Sharkstrike Swims With the Bean!
2011-03-11 07:00:00
Newport Beach, CA 10 March 2011 ? Broadbean Technology, the universal provider of recruiter-specific candidate sourcing technology, is thrilled to announce yet again, another brilliant partnership. Working with Sharkstrike proves Broadbean?s efforts to evolve and provide the best technologies out there for its over 30,000 users. ?We are excited to have a partner like Broadbean to help deliver better candidates for both of our customers,? said Jason Gorham, CEO of Sharkstrike. ?Our Broadbean partnership makes it seamless for recruiters and human resources professionals to post jobs directly to pay-per-click marketing on search engines and content sites, utilizing Sharkstrike?s patented technology Push Posting? (US Patent number 7,653,567). Hiring pros don?t have to understand ppc; we handle everything from ad creation, bid management, quality score and much more. Not only can users advertise jobs in the United States, but we can also serve job ads around the world.? Kelly Robinson, ...
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Applicant Tracking System Requirements Report
2010-09-22 21:44:00
Applicant Tracking System Requirements Report LIMITED TIME ONLY- $99.00 If your considering changing your current applicant tracking system or purchasing a new applicant tracking system than you need this report.  This independent report was by created by a National Sourcing Director for a Fortune 500 company in December 2008.  The 5 page report contains 170 bullet points on system requirements that you will need to consider when selecting a applicant tracking system. Some of the section headers include: Requisitions Job Postings OFFCP Compliance   Communication   Internal Transfers   Campus Recruiting   Support   Sourcing   Screening   Onboarding   Candidate Application Data    Searching - Sourcing   Hiring Manager Portal Other Order Here:

Semantic Intelligent Keyword Resume Sourcing Free Training
2010-09-17 16:01:00
Semantic Intelligent Keyword Resume Sourcing Free Training Thursday, September 30, 2010 1:00 PM - 2:00 PM EDT Join SharkStrike & Pure Discovery To Learn How To Utilize Semantic Search Keywords To Source More Passive Candidates. Featuring: Jason Gorham CEO SharkStrike & Earl Mann Consultant Pure Discovery In this FREE 45 minute webinar you will learn the following: * What Is Semantic Search? * Why Is Semantic Search Important? * How To Build Effective Keyword Lists For Sourcing Resumes * Why SharkStrike's Keyword Recommendation Tool Makes Resume Sourcing Easy! Register: https://www3.gotomeeting.com/register/666 956750

Social Media Recruiting Doesn't Exist
2010-03-26 19:11:00
If you?re like me than you know that these three words are really burning a hole in your head. A day doesn?t go by that I don?t get a email, a tweet, see an event or read an article about Social Media Recruiting . Now I see that we actually have titles for these people within companies that just focus on Social Media Recruiting? Have we all gone mad, yeah we all know how much search volume Facebook is getting, but that doesn?t mean that we have to go out and create a brand new title and category for this. Now we even have conferences dedicated to Social Media Recruiting. Well I?m here to tell you that it?s all a big lie. I recently had a conversation with a respected sourcer in the industry and just to see how crazy I really am. As I began saying that this whole thing didn?t exist, and before I could finish she is already shaking her head. Maybe it?s cool to say it and maybe all the newbies in recruiting love it but guess what it doesn?t exist. By now I hope I have your attention and...

Pay-Per-Click Integrated Online Job Recruitment Receives US Patent Approval
2010-02-10 07:00:00
The U.S. Patent and Trademark Office has issued Patent number 7,653,567 to SharkStrike CEO Jason Gorham We are very excited that the patent has been awarded and reinforces our intellectual property portfolio.  The patent has taken over six years to be awarded and is a major accomplishment for us. Said Jason Gorham.    The present invention provides an easy to use system and method for assisting job seekers in locating job opportunities and applying for the same using an online connectivity protocol which is simple to use and highly efficient in terms of time consumption. The system identifies and extracts keywords from the job postings in an accessible job database to create a keyword targeted list that excludes common words and phrases. The keyword targeted list is then processed to form a keyword targeted prefix list which in turn is inserted into a search engine. Upon appropriate query by a potential job seeker, the search engine returns its res...
More About: Pay Per Click , Click , Online

Optimize Your Media Job or Hiring Search With SEO
2009-11-09 21:01:00
Wouldn't it be nice if you could just Google your next job? Or, if you're an employer, your next prime job candidate? The concept may not be so far-fetched. That's largely due to the rise of search engine marketing and search engine optimization in recruiting. (SEO refers to free, "organic" or "natural" listings that predominate on the main part of search pages; SEM includes the small paid ads usually above and to the right of the organic results.) Taken together, they could become more popular as job-search tools than traditional jobs boards within several years. A newspaper editor might Google up a replacement copy editor without having to advertise on Monster.com; writers could land their next gig without having to slog through dozens of different job boards.... Candidates and recruiters fire up search engines Though still small -- SEM accounted for just 3 percent of hires among Fortune 500 companies surveyed by the career consulting company CareerXroads last year -- search ...
More About: Media , Search , Hiring

SharkStrike CEO Jason Gorham To Present at Technology Association of Georgi
2009-09-11 01:57:00
FOR IMMEDIATE RELEASE   SharkStrike CEO Jason Gorham To Present at Technology Association of Georgia Recruiting Event   ATLANTA ? Jason Gorham CEO of Sharkstrike, the leading provider of passive candidate strategy, will be a keynote speaker at the Technology Association of Georgia Recruiting event held Sept  15, 2009.   Gorham will be co-presenting with Matt Matrone on search engine marketing (SEM) and search engine optimization (SEO) for recruitment. ?I am glad to contribute. The recruiting market continues to grow at an exponential pace and the use of online tools like ours, are leading the way for a company to find the best possible candidates faster and cheaper than conventional methods? said Gorham. ?I look forward to sharing industry trends, pitfalls and some of the successes we have seen in recruiting as it relates to SEM and SEO.?   Candidates are not likely to search on a companies name to find a job as if this was the case they would just g...

Are Vendors Giving You Truthful Information about HR SEO?
2009-07-16 20:06:00
Multiple recruitment Search Engine Optimization (HR SEO) vendors have sprung up in the wake of HR realizing that they should be branding themselves and not the job boards, which is creating a lot of confusion regarding SEO.  I have heard and seen multiple examples of this including check boxes placed on ATS systems that allow you to SEO your jobs, case studies completed where the keyword search has no keyword volume at all, and the list continues.  I believe it?s unfair to mislead an audience that may not be educated about the SEO space into thinking that a job distribution model will create a SEO strategy.  This is the furthest thing from the truth when in reality they are buying pay-per click and performing Search Engine Marketing (SEM) instead of true SEO.  For SEO to be effective you have to have multiple ingredients for it to work and more importantly work effectively.  What I mean by work effectively is if I were to get you a #1 ranking in Google for ...
More About: Information , Vendors , Giving

New Google Pay-Per-Click Interface Friend Or Foe?
2009-07-13 16:10:00
I have been working in Google 's new beta interface for Adwords and I'm not sure if I like it or not.  Having worked with Google Adwords since 2004 I have seen a lot of changes in their system but this is the first time that they have created a new interface for it.    The new interface has a much cleaner/newer look and feel to it and it's more analytic and tends to look more now like Google analytics than it does Adwords.  The goal of the new interface is to make it easier for people like me to manage accounts quicker and more effectively as well as for beginners to understand their accounts and use the tool more often.  One of the key features that I like is the keyword search within a campaign feature.  In the past you had to run a search across all of the campaigns and then drill into the ad group to manage the keyword.  Now all you have to do is set up a filter and run your keyword search.   The data map is much easier to read and...
More About: Pay Per Click , Click , Friend , Interface

New Study Shows Leading Edge Companies Receive Failing Grade at HR SEO Stra
2009-07-06 18:09:00
ATLANTA GA ? Sharkstrike, the leading provider of passive candidate strategy, completed and released a new white paper that focused on corporate career sites and their lack of keyword research and prominent placement in search engines to capture the right candidate audience.   ?By examining the top 5 companies in the world?s careers pages we understood quite quickly that a common marketing tactic is being ignored by human resources and recruiting strategies to capture more candidates to their career portals.?  Said Jason Gorham CEO of Sharkstrike.    ?The white paper examines the application of SEO methodologies within corporate HR departments as part of their talent acquisition strategies. The paper defines SEO, discusses its use in product and service marketing, and outlines the rationale for its potential to create efficient and cost-effective avenues for attracting key talent.  Companies of Google job searches that potential job seekers conduct in order to find new placement. ...
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Smaller Email Lists Get Better Open Rates
2009-07-06 17:04:00
According to the ?Email Marketing Metrics Report? by MailerMailer, 12.5% of unique marketing e-mails were opened in the second half of 2008. The figure is down from the first half of 2008, when 13.2% of messages were opened. How often e-mails were opened and clicked varied with the industry of the sender?and the size of the list. Messages delivered to small and medium lists had higher open and click-through rates than messages delivered to lists of 1,000 or more subscribers. Religious and spiritual organizations had the highest open rates among large lists, followed by telecommunications and travel companies. Click-through rates for lists of over 1,000 recipients were also highest for religious e-mails, followed by travel, general consumer and retail. ?A smaller list does not directly affect open and click rates, but mailings to smaller lists may be targeted better, contain more relevant content or have more recent subscribers,? wrote the authors of the report.
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Angela Culver joins SharkStrike as Chief Marketing Officer
2009-06-10 18:58:00
Normal 0 false false false MicrosoftInternetExplorer4 st1:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Atlanta - GA - June 10, 2009 SharkStike has named Angela Culver as it's new Chief Marketing Officer to head up domestic and international marketing.  "Angela brings a strong technology marketing background to the company that will help us craft and distribute our message across many platforms".  Said Jason Gorham SharkStrike CEO. Angela, brings over 15 years of marketing experience to SharkStrike ...

How to Measure SEO Effectively: 7 Tactics
2009-06-08 19:50:00
As Seen On Sherpa SUMMARY: Once you adopt search-engine optimization best practices for your website, it can take weeks before the changes are indexed by search engines. Then you have to measure their impact. How can you tell if a lift in performance is due to your SEO, or the result of another marketing campaign? We?ve outlined seven tactics to help you measure the real impact that SEO has on your website. Includes advice for monitoring metrics, managing your timing, and deciding when to dig deeper. Measuring the impact of your investment in search engine optimization can be tricky. You can monitor rankings or traffic from search engines -- but that?s not enough. You need to uncover whether SEO has affected your bottom line. We interviewed three search marketers to get their best advice on measuring SEO impact. Below are seven tactics pulled from interviews with: o Chris Knoch, Principal Consultant, Best Practices Group, Omniture o Herndon Hasty, Senior SEO Manager, Range Onli...
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Memo to CFOs: Don't Trust HR
2009-05-27 18:00:00
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Memo to CFOs: Don't Trust HR A professor says most human resources professionals are ill-equipped to carry out value-added workforce planning and transformation. David McCann - CFO.com | US March 10, 2009 Addressing a crowd of about 300 financial executives this morning, a professor of human resources soundly denounced the corporate HR profession for being mostly unable to provide analytics that are useful in making workforce decisio...

Are iPhones Good for Advertising?
2009-05-26 15:49:00
Are iPhones Good for Advertising ? MAY 26, 2009 Young, hip and ad-friendly. It appears that the Apple iPhone, one of the hottest gadgets from one of the most cutting-edge companies in the world, may kick mobile advertising up a notch. According to Brightkite, Inc. and Gfk NOP, iPhone users are more likely to recall mobile ads than non-iPhone users. iPhone users had higher rates of recall from all measured types of mobile ads than nonusers, including mobile display, standard text message (SMS), audio, picture or video messages (MMS) and mobile TV and video ads. That?s great news for marketers, particularly at a time when other mobile manufacturers are building more touch-screen smartphones, such as the BlackBerry Storm, Palm Pre and Google Android. But are iPhone users a viable demographic target? After all, Nielsen estimated that only 5.9% of US households owned or rented an iPhone in Q3 2008. That number is sure to grow. The NPD Group data ranked the iPhone as the secon...

Building Talent in a Time of Layoffs
2009-05-21 19:30:00
Building Talent in a Time of Layoffs by DeAnne Aguirre, Laird Post, and Louisa Finn   5/12/09 Companies need to assess their workforces today, but they should also look at their likely needs as conditions change. Traditional layoff tactics may serve to cut costs, but they often cause damage both inside and outside the company that is hard to repair. A more thoughtful and strategic approach to layoffs will ameliorate the short-term impact while leaving the company poised for growth in the next few years. As the economic crisis unfolded and the need for cash became vital, corporate leaders had no choice but to rapidly and decisively reduce their workforces. This has led to numerous rounds of layoffs in many industries in North America, Europe, and elsewhere, and continuing uncertainty about the economy is likely to lead to more. But many executives also remember the lessons of past downturns. Layoffs are difficult and gut-wrenching and often fail to deliver expected cost savings ...
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Google Searches for Staffing Answers
2009-05-19 17:17:00
Concerned a brain drain could hurt its long-term ability to compete, Google Inc. is tackling the problem with its typical tool: an algorithm. The Internet search giant recently began crunching data from employee reviews and promotion and pay histories in a mathematical formula Google says can identify which of its 20,000 employees are most likely to quit. Google officials are reluctant to share details of the formula, which is still being tested. The inputs include information from surveys and peer reviews, and Google says the algorithm already has identified employees who felt underused, a key complaint among those who contemplate leaving. Applying a complex equation to a basic human-resource problem is pure Google, a company that made using heavy data to drive decisions one of its "Ten Golden Rules" outlined in 2005. Edward Lawler, director of the Center for Effective Organizations at the University of Southern California, said Google is one of a few companies that are early in t...
More About: Answers , Staffing

Wall Street Journal Staff Not Allowed To Mix "Business And Pleasure" On Twi
2009-05-14 15:44:00
As Seen On Editor & Publisher NEW YORK Staffers at The Wall Street Journal on Tuesday were given a newly compiled list of rules for "professional conduct," which included a lengthy guide for use of online outlets, noting cautions for activities on social networking sites. In an e-mail to employees, Deputy Managing Editor Alix Freedman wrote, "We've pulled together into one document the policies that guide appropriate professional conduct for all of us in the News Departments of the Journal, Newswires and MarketWatch. Many of these will be familiar." Dow Jones spokesman Robert Christie declined to comment to E&P today on why the updated rules were put out at this time, saying they speak for themselves. But it is clear they are in place for those involved in social networking on the likes of Facebook or Twitter, requiring editor approval before "friending" any confidential sources. "Openly 'friending' sources is akin to publicly publishing your Rolodex," the rules stat...
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60% of Twitter Users Quit Within the First Month
2009-05-12 19:07:00
As Seen On Mashable We?re hearing some pretty amazing statistics about Twitter these days: growth from February 2008 to February 2009 was reportedly 1382%, with the incline increasing yet further in recent months. But like many social networks, it seems many people lose steam with the service. Stat tracking firm Nielsen reports today that a full 60% of users who sign up fail to return the following month. And in the 12 months ?pre-Oprah?, retention rates were even lower: only 30% returned the next month. That?s good news, to some degree: retention rates have increased over time. But how does Twitter?s retention rate compare to Facebook and MySpace in the early days? Not well, says Nielsen: Compare it to the two heavily-touted behemoths of social networking when they were just starting out?we found that even when Facebook and MySpace were emerging networks like Twitter is now, their retention rates were twice as high. When they went through their explosive growth phases, that re...

Do You Have A Social Media Strategy - Webinar
2009-04-23 01:09:00
April 29th 1:00pm Est 2009 THIS WEBINAR IS LIMITED TO THE FIRST 20 PEOPLE THAT JOIN Sign up now and receive a Free 30 minute consultation to discuss your Social Media Strategy . Facebook, Twitter, Linkedin and blogging are just a few of social networking sites that most people know but there are more that you don?t know.  If your company is looking to recruit passive candidates via Social Media do you have a strategy in place or did you just create a Facebook page and hope people will find you? In this webinar you will learn the following and more: What is a social strategy? Do you know who your target audience is? Why is a social strategy important in recruiting? How do you measure your social media strategy? How do you drive the right audience to your social media strategy? We will explore all of these thought provoking questions and more on this free one hour long webinar.  On the day & time of the webinar visit: http://vyew.com/628882/Socia...
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How Can You Advise Clients On Social Media If You Don't Use It?
2009-04-18 01:28:00
Can You Advise Clients On Social Media If You Aren't On Facebook Or Twitter? I can't take credit for the idea for this post as Tom Foremski gave me the idea after somebody Tweeted his article listed above.  I know that people that are in the interactive space including TMP are in senior positions giving advice to current and potential clients, and I did a little digging and came up with this.   We are competitors of TMP and wanted to make that clear, secondly I don't know the person that is profiled below and this is not a personal attack on her.  If your not aware of who TMP is and what they do.  According to their Linkedin Company Profile TMP  TMP is the largest independent recruitment advertising agency and the only recruitment advertising agency recognized among the top 30 digital agencies by AdAge in 2008.  We are a single source for companies to communicate their employment offerings in order to recruit and retain the best tale...

Source Of Hire Round-Table Podcast
2009-04-18 01:28:00
In this round-table discussion Jason Gorham, John Sumser & Gerry Crispin discuss the following: Source Of Hire Newspaper Demise Data Sources SEM/SEO Current & Future Click Here To Listen  
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Pre-SEO Questions To Ask
2009-04-18 01:28:00
As Seen On Search Engine Guide Question 1: Do I do it myself? This is no small matter. Thinking through the process of whether you are able to manage the SEO for your site is an important one. While you can always "try", in some cases, failing at SEO can be worse than not having done it at all. So before you decide that you can do it yourself, answer these questions: Question 2: Do I have the time? As a business owner your time is your most valuable asset, and the simple fact is: you can't do everything. You have to prioritize your time and think about what you can and can't do, and where productivity--and results--will be the greatest. Question 3: What is my time worth? Take an objective look at the value of your time. Now, if you're the business owner and you crunched the numbers you'll probably find that you make somewhere close to minimum wage. But that's just because you are a hard worker determined to succeed. The value of your time can be better assessed by looking at w...
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Recruiters Use Search Engines to Lure Job Hunters
2009-04-18 01:28:00
As Seen In The Wall Street Journal Cash-Strapped Companies Save With Search Ads, Scale Back on Rival Media Like Job Boards and Newspapers Companies have long used search-engine marketing to lure online consumers. Now they're looking to draw job hunters the same way, while scaling back on competing media such as job boards and newspapers. In search-engine marketing, employers bid to place ads next to search results for certain keywords, like "accountant," or "nurse." The ads can be limited to users in specific ZIP codes. Advertisers pay search engines when a user clicks on their ad. Last March, Baylor Health Care System, a large Dallas-based nonprofit, began purchasing keywords on Google, Yahoo and employment-related search engines SimplyHired.com and Indeed.com. The search-engine ads generated more applicants, at less cost, than the other recruiting methods, says Eileen Bouthillet, director of human resources communications. In the first six months of the program, Ms. Bouthillet...
More About: Search Engines , Engines

Ranking In Search Engines Isn?t Magic It?s Hard Work
2009-04-18 01:28:00
I recently lost a deal that I had been working on since December with a non-profit and it just occurred to me why I had lost this deal and thought I would share it.  The potential client is a non-profit organization that had committed to $25,000.00 spend of that which includes HR SEO work.  Looking back at why I didn?t get the deal reminded me of an email string that I was included on.  Here is the content of the email.    Title: Some very basic natural SEO ideas   The first tab of the attached file shows a basic summary of client name withheld organic search ranking on Google by keyword.  The site seems to be ranked high for most of the obvious suspects, but tends to be ranked lower for keyword strings that include xx and "jobs," probably due to the infrequency with which these keywords appear in the site's content.  For "xxx," for example, one wouldn't client name withheld until the fifth page of search results.   Besides throw...
More About: Search Engines , Magic , Work , Search , Hard