Market Yoursef as a SpeakerMarket Yoursef as a SpeakerGrorw Your Business and Income thru Speaking Articles
We moved the Blog
2007-07-27 02:48:00 Want to see more posts? If you are on wordpress you can find us at http://www.speakerscommunity.com/blog More About: Blog
Pitching the Media
2007-07-25 20:30:00 I am all about media these days and when I saw this following article Shaping How The Media Portrays You in Rain Today by C.J. Hayden, contributing edito I excerpted the section on ptiching to the media. It actually sums up what Jill Lublin was talking about on the complimentary teleclass for the MediaSpeak Symposium. When you have a moment you can listen or download the hour interview I did with Jill Lublin and Nita Vallens. Click here to listen. The first step to getting accurate media coverage is to write a news release or pitch letter presenting your desired story. Picking the right story to create a release around is crucial. In order for the media to be interested, the information in your release must be truly newsworthy, or have broad appeal to their intended audience. The larger the audience of a particular media outlet is, the harder it will be to attract their attention. In a small community, offering a new workshop to the public might be enough to get you in the loc... More About: The Media
PR and Media Resources
2007-07-21 04:39:00 I am all about PR and Media these days for professionals, authors and speakers. As you may know we are offering the third annual MediaSpeak Symposium in October and I expect that we will have sell out crowd. Today I am sharing a recommended resource with you for PR as well as photos from the ‘06 Symposium and am showing off two of our faculty members for the ‘07 Symposium. Here’s some of the folks from MediaSpeak06 This is Michael Dresser. He’s a Nationally Syndicated Radio Talk Show Host on LifeStyle Talk Radio Network and Health Radio Network 5 days a week as well as a nationally recognized Media/Communications Coach. He’ll be talking to us at the Symposium about How to Sell Books on the Radio, TV or any other public venue. Ellen Sandler will talk to us on how to Pitch to Hollywood. Want to turn your ideas into a screenplay or a TV pilot? Attendees said: The MediaSpeak Symposium was a fabulous training on how to approach the media and speak y... More About: Resources , Sources
Authors’ SpeakEasy
2007-07-20 05:00:00 Last week when Jack and I were driving home from the National Speakers Association Convention we dreamed up a new workshop- Authors ’ SpeakEasy. We know that writing a book can be a lonely process and when it is finally done it needs to be marketed and spoken about. We discovered that many writers aren’t speakers and have a tricky time telling us in one or two sentences what their book is about. Authors need to promote themselves and their books. To get their books out to the public — for any effective action at all — there will be networking, book signings, media interviews and speaking engagements. Hopefully, lots of them. In order to be successful at the media adventure, you — the author must master the media. I am reaching out to book publishers, literary agents and of course authors who might get value out this training. Please pass the word along. It is happening November 9-11 in Los Angeles. Today I am sharing Jill Lublins’ Top 10 Sure Fire Publicity Ti... More About: Thor , Peak
Convert Visitors to Customers with Video
2007-07-16 18:33:00 I am looking for business owners, entrepreneurs, authors, coaches or any professional who want to personalize their services on their website or blog with a short one camera streaming video. Do you know anyone who could benefit from that kind of exposure? In addition to posting it on your website you can put it on UTube, My Space, Google and various other websites which creates tons of visibility. I know that finding ways to market your business, product or service can be a challenging. Here are some of the objections I hear from professionals why they can’t do a video. They don’t know how to say what they do in 2–3 minures or they are simply afraid. The biggest fear in the world is the fear of speaking more then death! I can help you out here and that’s why I am offering a 2 day workshop called BizSpeak & Video Workshop, Sept 15 & 16 where our master branding, media and presentation coach Jack Barnard is going to work with the attendees interactively... More About: Customers , Visitors , Convert , Custom
NSA Photos
2007-07-13 23:55:00 I just got back from the National Speakers’ Association in San Diego. It was great fun. We found that many of the speakers were interested in the Video Demo-3 camera shoot coming up in November. I think we will be full. We only take 18 people. I was showing demo samples on my computer in our exhibit booth. Also of great interest was the MediaSpeak Symposium, October 11-13. Several people signed up right away when they heard the early registration fee for 3 days was only $347. This is our third year offering the Symposium. I need to send out the Speakers’ Guidelines to about 20 people so they can get listed in our Directory. Since 92 we have been bringing speakers and audiences together. The Speakers’ Bootcamp is full for August and we have a wait list at this time. BTW: My mentor for Web Marketing 2.0 and this blog Michelle Price tells me that she is taking on new clients to help them get their blogs plus also creating a marketing strategy for them so that it bri... More About: Photos
Be a Sought After Speaker*
2007-07-10 17:16:00 I am writing to you from the Natioal Speaker s’ Association Convention in San Diego. It’s fun meeting the attendees and sharing information on our services with them. Before I get to the article today. Here are some photos I took with my new camera. That’s me in my booth James Malinchak, the King of College Boorcamps and me Check out James Website and upcoming Bootcamp Jack chatting with attendee Linda Mirante Ellen Reid, The Book Shepherd Ellen Reid will work with you on everything you need to take your book from manuscript to print, position yourself for success and start your own independent press. See her website. Be a Sought-After Speaker by Fern Reiss, CEO, PublishingGame.com/Expertizing.com You might be the best speaker in the world—but if you don’t know how to behave on the speakers’ circuit, you won’t end up with a lot of bookings. Agencies and organizations far prefer to work with and book professional speakers who know how to conduct themse... More About: Peak
Radio Talk Shows & AudioAcrobat
2007-07-07 20:57:00 A few days ago I talked about Alex Carroll the Radio PR Guy. He has a database of radio talk show hosts and producers who book speakers/authors who for their shows. Today I am sharing a tip from him on how to create a pitch or media hook plus examples of radio show listings from his database. Also included in this post is one of my favorite recommeded resources audioacrobat. Have you considered doing your own radio show or podcasting? Or do you simply want to have an audio prescence of your website or blog? How about recording a teleclass and creating a product from it? You can do all of the above plus more if you have audioacrobat. AudioAcro bat is a powerful and easy online radio and audio/video content development tool and a recording, streaming and hosting service. All of your audio messages are automatically converted into a single of html code that can be uploaded to any website. Dave Barrett, the owner offers training every week. See the schedule for the week of July... More About: Talk , Adio
Speak on Cruise Ships
2007-07-06 22:00:00 I sent out an e mail this morning to my 4,000 plus e-mail list and mentioned that they might want to look at my blog. When I checked my stats on this blog I found to my amazement that 90 people checked me out in less then an hour. Next week from the 9th thru the 12th I will be in San Diego for the National Speak ers’ Association Convention. If you are there please stop by and say hello. Jack Barnard and I will be in booth 200 and we’ll be very happy to see you in person. Yesterday I bought myself a new digital camera-a Cannon, PowerShot and I will be taking photos at the NSA Convention and send them to you along with updates on my blog. As mentioned in my e-zine earlier here’s some information on how to speak on cruise ships. Did you know that you can cruise all over the world for free? Yes, you can cruise free by simply speaking about information you already know. There is a simple eight step process by which you can get started on a lifetime of free cruises. ... More About: Ships , Cruise , Ship , Peak
Get Booked on Radio Talk Shows
2007-07-06 01:26:00 Recommended Resource: Alex Carroll, Radio PR If you have a book or a product or a service that is newsworthy and you want to be interviewed on talk radio shows or perhaps you want to speak on cruise ships allow me to recommend some great resources for you. Alex Carroll has a fantastic program that you will want to check out. As John Kremers says, “When you decide that you’re ready to start dealing with radio stations directly, get Alex Carroll’s program. His top radio show database, tapes of dealing with producers, and examples of actual talk shows will help you to become a radio talk show star.” Radio Publicity Expert Alex Carroll shows you how to: - Get Rich and Become Famous …Being A Guest on Big Radio Shows without Spending A Dime On Advertising or Ever Leaving the Comfort of Your Home His Comprehensive, Easy-To-Read, 177 page Radio Publicity Manual Tells You How To Get On Huge Radio Shows and How To Turn Your Free Radio Publicity Into A Small Fortune ... More About: Talk , Adio
Meet the Faculty of the MediaSpeak Symposium
2007-07-03 22:28:00 This is the third year that I am producing the MediaSpeak Symposium in Los Angeles. I am looking for Speakers-Authors-Coaches-Consultants-Entr epreneurs- Business Executives-Spokesperson who recognize the value of media exposure. In this 3 day interactive event the attendees learn how to position themselves as an expert, establish credibility, increase visibility, attract media attention & generate results. Plus learn how to get and use publicity, supercharge your book, screenplay, product, business, service or cause when you talk to the media. 2006 attendees Here are a few of the items we will be teaching: - Communicate your key message to the news media, audiences and clients - Posi tion yourself as a savvy media guest/expert - Create grabber sound bites that attract attention - Sell books on the radio and TV - Develop dynamite pitches that attract producers and editors to spotlight you now and more Jack Barnard, Branding, Media, Presentation Coach Getting to the P... More About: Meet , Peak , Medias
Why Speak?
2007-07-03 18:07:00 Susan Levin excerpted from my workbook Market Yourself as a Speak er As an International marketing consultant for speakers and authors and the owner of Speaker Services I work with professional folks (not necessarily professional speakers) to help them create a marketing strategies that will increase their business, service or products exponentially. The first question I always ask is what are you passionate about? What will you speak about? Then we look at why they want to speak, who wants to hear their message and the various presentation possibilities.. I believe that speaking is the best way to market yourself and probably one of the best kept secrets. Speak for free locally this gives the audience an opportunity to get a taste of you. Picture this-you are speaking to a group of 50-100 people and they are captivated by you and when you are finished speaking they ask how can we take you home with us or can you offer a full day workshop for our group or when can I book an appointme... More About: Peak
Get Inspired-Susan Levin
2007-07-03 05:58:00 I was honored to be be choosen to be included in the Get Inspire d Section of The “>Quest for Success E-Zine, produced by Ursula Mentjes, March 2007 . Ursula is one of the speakers listed in Speaker Services directory. She speaks about business, goal planning and sales. See her speaker listing. Her book is Selling with Intention: Learn the 10 Principles of Selling with Intention and boost your sales revenue or the sales revenue of your team by 200 percent – or more! Here’s the Article: Get Inspired Susa n Levin , owner and founder Speaker Services, www.speakerservices.com Marketing and Training Speakers and Authors 15 years ago I had a vision to create a heart-centered and “grace-full” business. I had been an entrepreneur since 1970 and Speaker Services was different than my other businesses because it was visioned. I practiced the spiritual principles of a life-driven vs. fear-driven business, continued to vision and be mindful to the law of attraction...
Speaking, Media and Meeting Industry Resources
2007-07-02 04:54:00 There are thousands of speaking opportunites every day and the question always is how do I find them? There are many opportunites to submit articles to magazines or newspapers or be interviewed as the expert and the question is how do i find them? Today I am sharing a handful of resources with you. Before you reach out to any association or media contact, make sure you have a presentation packet. This could be on your website under the speaking/keynote button and the meeting planner button too. You need to have a one sheet for each topic that you speak about along with benefits for the audience, a 3 camera video demo in front of a live audience is also helpful especially if you have it streamed on your website. Be professional, be prepared to be able to tell the media what you do in 2 sentences so they can say, tell me more. At the Media Speak Symposium in Ocober we’ll be teaching you how to talk to the media-you know how to get to the point and then you have an opportun... More About: Resources , Industry , Speaking , Sources
Create a Winning Marketing Strategy
2007-06-30 17:25:00 Here are several suggestions on mapping out a marketing plan for your speaking business. Also an article on what meeting planners look for when hiring a speaker with tips on video demos too. Establish yourself as an expert through speaking - a powerful marketing tool that lifts your business or service to the next level. Begin now to build a profitable speaking business that gets your message out to the world. - Design an irresistible presentation kit that makes meeting planners want to hire you. In this kit would be your one-sheets for each topic you speak on - Customize your talks with targeted pre-program questionnaires - Launch new product ideas based on solid game-plans - Produce powerful video demos - Create powerful websites, blogs and e-zines What Meeting Planners Look for When Working with Speakers • Are you easy to work with? The desirable speaker or trainer is organized, professional in all communications, and is flexible as opposed to “whiney” and deman... More About: Marketing , Marketing Strategy , Strategy , Winning
Marketing Tip: Turn Your Keynote into a Book
2007-06-30 05:47:00 Turn Your Keynote into a Book by Dawn Josephson Many professional speakers want to turn their keynote speech into a book. This is a great way for you to leverage your content, but realize that you’ll often have to do more than simply type out your keynote and submit it for publication. Because speaking and writing are two completely different mediums, what works in your speech may not work in your book. Most speakers find they need to give their ideas much more development in written form. Some also find that they need to change their content’s tone so it has impact in print. The first step is to tape record your keynote speech and get it transcribed. Read your transcript and note the areas that need further development. Then, organize the raw material accordingly, and start adding. Another option is to have an objective outsider interview you about your topic. Be sure to tape record these sessions. Since the outsider does not know your topic as well as you, this approa... More About: Marketing , Turn
Gold in the Gift of Gab
2007-06-29 06:02:00 Are you an expert in your field? A seasoned professional with years of experience and advice to pass along? Whether you’re an educator, salesperson, consultant, executive, manager, celebrity, actor, athlete or a fitness trainer you might be missing out on an important source of your income: the speaking circuit. Anyone can learn to speak, just like anyone can learn to play an instrument. Studies show that the number one fear in adults is the fear of speaking. But, if you’re willing to work through the fear of speaking, the rewards can be incredible. As business owners and soloists we are accountable and challenged to find ways of marketing ourselves. We must be creative with the shifting marketplaces, economic upheavals and a diversified population. Speaking is an excellent way to market you business and it can lead directly to new business. You can turn your experience into a speech that will bring you credibility, exposure and business. There are hundreds of speaking opportuni... More About: Gold , Gift , The G
Marketing Tip-Grow your Speaking Business-Attend Marketing Seminars
2007-06-27 23:36:00 Thanks to my colleague James Malinchak for sharing this short artcile with us. A Hidden Secret to Growing Your Speaking Business – Attending Live Marketing Seminars ! By James Malinchak Recently, I was asked what was one thing that changed my speaking income. Without hesitation I responded, ‘When I decided to take a chance and attend a marketing seminar, rather than a speaking seminar!’ I remember that moment like it was yesterday. There were a few things that concerned me. The fact that the seminar was about how to market your business and that it wasn’t specifically a speaker-related seminar. I remember other speakers telling me I was crazy for choosing to attend this marketing seminar rather than attend the National Speakers Association’s Annual Convention. The fact that I was going to spend more on the registration fee to attend this one marketing seminar than I spent on two, even three speaker-related seminars the previous year. And, I was attending a seminar where I... More About: Peak
Market Yourself through Public Speaking
2007-06-27 00:42:00 I share the following Market ing Tip with you: Market Yourself Through Public Speaking Copyright © 2006, Marketing Maven, Wendy Maynard I could not say it any better then the Marketing Maven. Susan’s note: Speaking is the absolute best way I know how to grow your business and income. You do not have to be a professional speaker to speak. What you do need is to be passionate about what you speak about and be wiling to share information and inspire your audience and be wiling to be coached and go to workshops and keep on learning and getting better at what your practice. Speaking to small or large audiences is a great way to create leads for your e-list, sell your products and to garner clients. Last week I offered a Teleconference called Speakers’ Summit. I interviewed 9 experts on branding/media, communion, connection and content, info products, to Web 2.0, creating CD’s and I did one on the Business of Speaking take a look at it as it is offered as a home stu... More About: Public Speaking , Peak
Do you need a one camera shoot?
2007-06-25 19:06:00 I think you may be aware of the fact that text is static. Right? So as professionals it is rather important and necessary to be seen or heard. Tell me the truth. Would you be more likely to hire an attorney or an accountant if you could see them talking about the benefits of working with them rather then reading about them? I sure would. At Speaker Services one of the services we offer is a one camera video shoot called BizSpeak & Video Workshop. It is a 2 day event. September 15 & 16 in Los Angeles. Our master trainer, Jack Barnard teaches the attendees how to talk about what they offer in 2 or 3 minutes and the workshop is very interactive. Day 1 - Learn the template for a 3 minute to 3 hour speech structure - Learn how to balance information, story support and interaction - Tap into a systematic approach for creating dynamite presentations - Familiarize, not “memorize” your material Day 2 Shoot a two-three minute segment and leave with a CD which you c... More About: Camera
7 months later
2007-06-25 06:17:00 I am not sure I understand yet how to blog properly however, I am taking another shot at it today. I just completed a week of 10 teleclasses Speakers’ Summit Teleconference and one of the the telesessions was with Michelle Price a brilliant internet marketing strategist who spoke to us about Web 2.0. She was at our Summit in Los Angeles in May and shared information and I have been processing what she taught us however, in the telesession the clouds lifted and I got it. Or at least I think I have! So I see the jpg I uploaded today comes up when I come onto the blog. Here’s another photo of me. So this morning I continue to learn about blogging and I am being told that it is a good idea to do 20 posts before you market it. I am going to call a VA friend of mine and ask for help. More About: Late , Months , Month , Mont
My first post ever
2006-12-28 08:20:00 Welcome to Market Yourself as a Speaker blog. Dedicated to sharing information with business folk and authors who are interested in using speaking as a way to grow their business. I am Susan Levin a marketing consultant for speakers and authors. I was one of the first 1500 people to have a website in 1994. I have assisted thousands of people with their speaking careers for the past 15 yrs. www.speakerservices.com is my website which brings speakers and audiences together. Unlike a speaker bureau I do not take commissions however, I do charge a fee to be listed on our site and all the calls go directly to the speakers and they do their own bookings. I feel that given the opportunity to speak to a group of 10-100 is a blessing and a terrific way to attract business. Speaking is a business and like any business it must be nutured. In addition to the online directory I offer conferences, symposiums and summits plus video demo showcases. I have a fantastic team of folks who I work ... More About: Post , First Post |
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