Packaging by DesignPackaging by DesignThoughts on packaging and the packaging industry as it concerns form and function. Articles
Much ado about meat packaging
2007-11-01 20:55:00 As a teenager, I worked in my brother-in-law’s grocery store, where I was frequently asked to help in the meat department. This usually meant helping to unload the trucks. It’s not easy to lug a beef quarter from a truck and try to hang it on a meat hook in a walk-in freezer with a ... More About: Meat , Packaging
Promotional packaging packs punch
2007-09-21 22:11:00 Promotional merchandising drives many of the packaging changes we see each year. It seems these changes are coming more frequently, on more everyday products and in more and more dramatic designs. Promotional packages are everywhere. In movies, on TV and now on soup cans. The tie-ins are becoming more clever, too. Check out these examples: ... More About: Packaging , Promotional , Punch , Romo , Packs
Progress drop by drop
2007-09-14 19:44:00 Perhaps a battle is about to end as another enemy of packaging appears close to being vanquished. That’s right. The evil remnants that remain in a food bottle — no matter how hard you shake it or pound the bottom — may have met their match. As I sat down to the table recently, a new ... More About: Progress , Drop
Grinding it out over coffee containers
2007-08-31 17:37:00 Over the years, many great rivalries have formed. Chicago Bears vs. Green Bay Packers. New York Yankees vs Boston Red Sox. Folgers vs. Maxwell House. What? Yes, near the top of this week’s packaging news is the story that Procter & Gamble is suing Kraft over its introduction of a 32-ounce plastic container for its Maxwell ... More About: Coffee , Grind , Grin , Grindin
Go With What You Know
2007-08-20 20:21:00 When you go to the store to buy toothpaste, how can you make a decision? There are at least six or seven major brands, and maybe one or two unknowns. Each of those probably has another half dozen or so sub-brands or flavors. Well, if you’ve been using Colgate or Crest since you were ...
Is Sustainability a Fad or Trend?
2007-08-16 17:34:00 In the past week, I’ve been on the road, visiting a variety of companies working to make their way in the world of packaging. From small suppliers to giant corporations, one topic they all wanted to talk about was packaging sustainability. So, as I was lying in my hotel bed trying to sleep, a question kept ... More About: Sustainability , Trend
Who wouldn?t like a ?party in a bag??
2007-08-06 16:30:00 It’s not easy admitting you’ve made a mistake. Especially in business, where the costs are not just in pride. We’re talking real money here. Cleveland’s newspaper, The Plain Dealer, has a column in which regular people confess their biggest mistakes and then explain how they turned them around. A recent story tells of a caterer who ... More About: Party , Would
Sustainable design at the core of Apple
2007-07-31 16:00:00 Few comapnies come close to having the impact on industrial design that Apple Computers has. Products like the Macintosh, iPod and iPhone are the stuff of legend. Steve Jobs has always driven the idea that design is king at Apple. It’s said that Apple spends 15-20 percent of its industrial design process just on developing ... More About: Design , Core , Sustainable
Cult status could create counterfeits
2007-07-27 16:43:00 It’s amazing how much a wine lover may be willing to pay for a fine bottle of wine — especially a wine that has attained cult status. We’re not talking $25 a bottle. Or even $100. How about wines that are pushing $1,000? That’s the case with certain vintages from Colgin Cellars in California’s Napa ... More About: Cult , Status , Create
Colors reflect culture
2007-07-24 15:00:00 Your intrepid blogger just returned from a trek to Mexico. While there, I hauled myself from the beach to a new supermercado or super discount store appropriately named “Mega.” This store dispelled any idea of a sleepy Mexican shop with a few tourist trinkets. It was interesting to peruse all the aisles. Familiar U.S. products ... More About: Culture , Colors
Everything but the oink
2007-07-13 20:22:00 So now there is new controversy about food and packaging in China. Give these guys a break. Can’t Americans just see the Chinese are really pushing sustainability? Here’s the scoop:CCTV, China’s government-controlled television network, reported on food vendors in Beijing who are recycling corrugated board and using it as a filling to replace barbecued pork in ... More About: Oink , Thing , The O
Everything but the oink
2007-07-13 20:22:00 So now there is new controversy about food and packaging in China. Give these guys a break. Can’t Americans just see the Chinese are really pushing sustainability? Here’s the scoop:CCTV, China’s government-controlled television network, reported on food vendors in Beijing who are recycling corrugated board and using it as a filling to replace barbecued pork in ... More About: Oink , Thing , The O
Tapping into bottled water?s eco-effects
2007-07-10 18:00:00 ABC-TV just ran a damning report on bottled water and how it affects the environment. It quotes some big numbers, like 30 billion bottles of water being consumed worldwide each year! That’s enough to encircle the world 150 times, they say. In fact, it’s so bad that several U.S. cities are banning the bottle, including ... More About: Water , Bottle , Bottled Water , Ping , Effects
Tapping into bottled water?s eco-effects
2007-07-10 18:00:00 ABC-TV just ran a damning report on bottled water and how it affects the environment. It quotes some big numbers, like 30 billion bottles of water being consumed worldwide each year! That’s enough to encircle the world 150 times, they say. In fact, it’s so bad that several U.S. cities are banning the bottle, including ... More About: Water , Bottle , Bottled Water , Ping , Effects
7-Eleven animated about new packaging
2007-07-09 23:00:00 How many times have you seen product placements on TV and in movies? You know, where everyone in the movie drinks Coke or every car is made by GM. So it was only a matter of time until the tables were reversed. A new movie based on The Simpsons television show is due out in a ... More About: Packaging , Animated , Leven , Pack
7-Eleven animated about new packaging
2007-07-09 23:00:00 How many times have you seen product placements on TV and in movies? You know, where everyone in the movie drinks Coke or every car is made by GM. So it was only a matter of time until the tables were reversed. A new movie based on The Simpsons television show is due out in a ... More About: Packaging , Animated , Leven , Pack
Glass has class
2007-07-06 21:30:00 Glass may be losing some of its packaging market share to plastics, but it still has shining qualities. As consumer goods companies increasingly use plastics in packages that were once nearly the exclusive domain of the glass bottle, it seems that glass is gaining cachet as a premium form of packaging. Now, marketers increasingly are ... More About: Glass , Class
Glass has class
2007-07-06 21:30:00 Glass may be losing some of its packaging market share to plastics, but it still has shining qualities. As consumer goods companies increasingly use plastics in packages that were once nearly the exclusive domain of the glass bottle, it seems that glass is gaining cachet as a premium form of packaging. Now, marketers increasingly are ... More About: Glass , Class
Flags, fireworks and sustainability
2007-07-02 15:00:00 So many packaging companies seem to be jumping on the sustainability band wagon. Watch out when the public relations department gets a hold of that theme! In keeping with the season, nothing is more patriotic than Mom, apple pie, fireworks and sustainability. Here and there, you?ll find a company that seems to get to the core ... More About: Sustainability , Fireworks , Ework
Flags, fireworks and sustainability
2007-07-02 15:00:00 So many packaging companies seem to be jumping on the sustainability band wagon. Watch out when the public relations department gets a hold of that theme! In keeping with the season, nothing is more patriotic than Mom, apple pie, fireworks and sustainability. Here and there, you?ll find a company that seems to get to the core ... More About: Sustainability , Fireworks , Ework
Form & Function
2007-06-29 15:00:00 The packaging industry could steal an idea from police departments around the country. Police proudly proclaim the motto: ?To protect and serve.? With just a tweak, packagers can claim their own: ?To protect and sell.? Isn?t that the essence of packaging? Architect Louis Sullivan once proclaimed: ?Form follows function.? Any package must be designed to achieve ... More About: Function
Form & Function
2007-06-29 15:00:00 The packaging industry could steal an idea from police departments around the country. Police proudly proclaim the motto: ?To protect and serve.? With just a tweak, packagers can claim their own: ?To protect and sell.? Isn?t that the essence of packaging? Architect Louis Sullivan once proclaimed: ?Form follows function.? Any package must be designed to achieve ... More About: Function |
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