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Infusion Blog

Infusion Blog
Marketing Tips, Marketing and Sales Automation, Lead Generation, CRM Software, Company News
Articles: 1, 2, 3, 4

Articles

Cash is King, Mantra of Small Business
2008-05-27 16:52:00
Through my many years of working with small businesses, just like you, one thing I have come to realize is that ?Cash is King ?; and everything in the business revolves around budgeting for the current cash on hand and the expected incoming cash. Therefore, ?wants? are a luxury that most small businesses cannot afford; and ...
More About: Business , Small Business , Entrepreneur , Small
Mega Business
2008-05-23 08:00:00
I am going to break from my sales process blog for a minute here and share with you an awesome experience I had this past weekend. I attended the Mark Victor Hansen Mega Business event this past weekend in Irvine, CA, as a keynote speaker. I got to meet incredible people like Bill Bartmann , ...
The Lead Warming Department
2008-05-22 08:27:00
Every business has a sales department.  And every business has a marketing department.  Sometimes those departments are one in the same.  And sometimes those departments are one person wearing (at least) two different hats.  But the point is, we all recognize there are two hats. Well, a recent article on InsideCRM suggests there ought to be ...
More About: Entrepreneur , Department , Lead
Sales Catagory 1 - Education (fundamentals)
2008-05-21 21:29:00
My last blog was about the theory of educating your prospects, as I stated I am now going to share with you a few fundamentals that have helped me to successfully perform the education process. The first fundamental of educating your prospects is to know ?Your prospects will buy from you when they are ready to ...
More About: Education , Sales
Learnin? from legends, swingin? for the fences
2008-05-20 09:15:00
Last week, Scott Martineau, and I spent a couple days in the Bay Area and then we flew out to Cleveland for a day of consulting with Dan Kennedy.  The Bay Area was great, as always.  I love the entrepreneurial vibe that oozes out of San Jose. Sidebar?a couple funny stories.  First, our car got towed from ...
More About: Entrepreneur , Legends
Sales Catagory 1 - Education
2008-05-15 22:03:00
Since it has been a while since my last post I will recap quickly what the first blog was about. Three simplified high level stages of a sales process, education, buying facilitation, and closing. In this blog I will start to break down the first stage ?education?. In my experience 40% to 50% of every sales ...
More About: Education , Sales
Sales Catagory 1 - Education
2008-05-15 22:03:00
Since it has been a while since my last post I will recap quickly what the first blog was about. Three simplified high level stages of a sales process, education, buying facilitation, and closing. In this blog I will start to break down the first stage ?education?. In my experience 40% to 50% of every sales ...
More About: Education , Sales
Learning from customers
2008-05-15 10:07:00
Our customers are smart entrepreneurs.  At a show a couple months ago, one of our customers pulled me aside and gave me a suggestion.  He recommended we take Infusionsoft to our customers in major cities around the country, training them on the software and helping them revolutionize the way they grow their businesses.  I took ...
More About: Customers , Learning
Learning from customers
2008-05-15 10:07:00
Our customers are smart entrepreneurs.  At a show a couple months ago, one of our customers pulled me aside and gave me a suggestion.  He recommended we take Infusionsoft to our customers in major cities around the country, training them on the software and helping them revolutionize the way they grow their businesses.  I took ...
More About: Customers , Learning
Blogging on SmallBizTrends
2008-05-07 18:55:00
A few weeks ago, I had the pleasure of getting to know Anita Campbell, an expert on all things small business.  Anita runs www.smallbiztrends.com and she recently invited me to be a guest expert on her site.  I gladly accepted and I now blog on her site each month. My first blog was posted yesterday.  I ...
More About: Entrepreneur , Blogging
Blogging on SmallBizTrends
2008-05-07 18:55:00
A few weeks ago, I had the pleasure of getting to know Anita Campbell, an expert on all things small business.  Anita runs www.smallbiztrends.com and she recently invited me to be a guest expert on her site.  I gladly accepted and I now blog on her site each month. My first blog was posted yesterday.  I ...
More About: Entrepreneur , Blogging
Mental Toughness and Entrepreneurs
2008-04-23 19:44:00
I’m a huge Phoenix Suns fan.  I have enjoyed their strong regular season win-loss records for the past 20 years.  No team in the NBA has a better regular season winning record than the Phoenix Suns over the past 20 years.  But championships aren’t won in the regular season.  Championships are won in the playoffs ...
More About: Mental , Entrepreneur , Entrepreneurs , Toughness
Mental Toughness and Entrepreneurs
2008-04-23 19:44:00
I’m a huge Phoenix Suns fan.  I have enjoyed their strong regular season win-loss records for the past 20 years.  No team in the NBA has a better regular season winning record than the Phoenix Suns over the past 20 years.  But championships aren’t won in the regular season.  Championships are won in the playoffs ...
More About: Mental , Entrepreneur , Entrepreneurs , Toughness
CRM Software or eMarketing Software?
2008-04-22 09:50:00
Our re-branding initiative has created quite a stir.  One of my all-time favorite bloggers, Paul Greenberg, called us out in a recent blog post.  You can see my reply on his blog.  Suffice it to say, our focus is on entrepreneurs and small businesses and what they need to efficiently GROW their businesses, regardless of what ...
More About: Software
An MBA in Entrepreneurship?
2008-04-18 09:24:00
When I did my MBA program about 10 years ago at BYU’s Marriott School of Management, there weren’t many schools in the country offering an Entrepreneur ship track.  I had one class on running small and family-held businesses, which was outstanding.  But beyond that, there wasn’t much offered. Lately, I’ve noticed more and more universities and b-schools ...
5 Tips for Better Email Marketing
2008-04-05 02:15:00
Infusion users send a lot of email.  By “a lot” I mean over 250,000,000 messages in 2007! We?ve worked hard here at infusion to build the technological infrastructure and to establish the relationships in the email deliverability industry to get our user?s email delivered.  However, much of the success of getting email delivered rests solely ...
More About: Marketing , Technology , Email , Email Marketing , Tips
5 Tips for Better Email Marketing
2008-04-05 02:15:00
Infusion users send a lot of email. By “a lot” I mean over 250,000,000 messages in 2007! We’ve worked hard here at infusion to build the technological infrastructure and to establish the relationships in the email deliverability industry to get our user’s email delivered. However, much of the success of getting email delivered ...
More About: Marketing , Email , Email Marketing , Tips
Duct Tape Marketing
2008-04-02 20:20:00
I’ve spent some time recently with John Jantsch, a great guy who really knows his stuff when it comes to small business marketing. He’s written one of my favorite books on the subject, Duct Tape Marketing , and we recently did a podcast together where we talked about the real engine of business growth - ...
Duct Tape Marketing
2008-04-02 20:20:00
I?ve spent some time recently with John Jantsch, a great guy who really knows his stuff when it comes to small business marketing. He?s written one of my favorite books on the subject, Duct Tape Marketing , and we recently did a podcast together where we talked about the real engine of business growth?marketing automation. ...
Top Books For Entrepreneurs
2008-03-25 22:54:00
I’ve got the reading bug. It started about 2-3 years ago. My wife thinks I’m nuts for reading so many books that have to do with entrepreneurship, marketing, sales, & business success. As she puts it, “why don’t you read something fun?!”. Well, to me, these books ARE fun, interesting, insightful, ...
More About: Books , Entrepreneurs
Top Books For Entrepreneurs
2008-03-25 22:54:00
I’ve got the reading bug. It started about 2-3 years ago. My wife thinks I’m nuts for reading so many books that have to do with entrepreneurship, marketing, sales, & business success. As she puts it, “why don’t you read something fun?!”. Well, to me, these books ARE fun, interesting, insightful, ...
More About: Books , Entrepreneurs
Passion or Obsession?
2008-03-25 19:43:00
Entrepreneurs are usually pretty passionate about their mission.  But as the organization grows, it can be tough to add talented people who share the passion. Should the entrepreneur REQUIRE everyone to share the passion?  Or, should the entrepreneur settle for adding talented people who view his passion as an obsession? I’ve thought a lot about this ...
More About: Passion , Obsession
Passion or Obsession?
2008-03-25 19:43:00
Entrepreneurs are usually pretty passionate about their mission.  But as the organization grows, it can be tough to add talented people who share the passion.  Should the entrpreneur REQUIRE everyone to share the passion?  Or should the entrepreneur settle for adding talented people who view his passion as an obsession? I’ve thought a lot about this subject over the years.  ...
More About: Passion , Obsession
Stay Awake
2008-03-22 20:51:00
A few weeks ago we had the 2008 Infusion User?s Conference held in Scottsdale, Arizona.  It was AWESOME!  This is the third year we have held the conference and it was great to reconnect with old friends/customers and meet so many new members of the Infusion family.  Small business and entrepreneur uber-guru Michael Gerber was the ...
More About: Technology , Stay , Awake
Stay Awake
2008-03-22 20:51:00
A few weeks ago we had the 2008 Infusion User?s Conference held in Scottsdale, Arizona.  It was AWESOME!  This is the third year we have held the conference and it was great to reconnect with old friends/customers and meet so many new members of the Infusion family.  Small business and entrepreneur uber-guru Michael Gerber was the ...
More About: Technology , Stay , Awake
E-book Exposes ALL the Marketing Secrets!
2008-03-11 00:00:00
To download your FREE copy of “The Edge,” simply fill out the form below. Fill out the form to download “The Edge” First Name Last Name Email Phone This revolutionary e-book reveals the techniques you need to simplify your business and Double Your Sales! If you’ve been in business very long, you probably know a few “truths.” 1) Growing AND managing your ...
More About: Marketing , Entrepreneur , Book , Secrets , E-book
Three Cycles of Sales
2008-03-10 22:47:00
I have spent a lot of time trying to simplify for my own internal sales force as well as the outside partner community I work with how to look at what is called the ?Sales Cycle?. In order to simplify the process I have come up with three cycles most sales go through as they enter ...
More About: Cycles
I Love New Leads:
2008-03-10 22:39:00
Consider the following concept: feature suggestions, defects and change requests are really just like sales leads.  Right now I?m sitting-in on the inaugural Infusion ICC (Infusion Certified Consultant) training course.  It is the charter class for ICCs and every seat is full (over 50 in all)!  It is a 5 day course and it is going ...
More About: Technology , Love , Leads
What a conference!
2008-03-09 01:23:00
Wow!  I always look forward to getting together with a big group of our entrepreneurial customers.  I know that I’ll learn a bunch and get invigorated from them.  Plus, I love seeing a bunch of friends.  But the last few days definitely exceeded my expectations. I learned some really cool things some of our customers are ...
More About: Conference
Infusion CRM and Analytics
2008-03-07 06:48:00
.code { font-family:Courier; color: rgb(0,0,255); font-size:10px; } I’ve had an absolute blast at the Infusion User Conference meeting with Infusion clients and seeing the creative ways they’re using Infusion CRM to grow their businesses. Today, day 2 of the conference, I explained how we are using a PHP ...
More About: Analytics
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