The Protagonist Marketing BlogThe Protagonist Marketing BlogThe blog of a midwestern marketing girl. Articles
Engagement Marketing Metrics, ROI & Open ID
2008-05-30 21:50:00 I have been reading a lot about how conversion tracking isn’t enough data to make the best decisions and engagement is the new black. It is frustrating because no one defines engagement in the same way and no one can really tell you what it is. I do agree though that engagement is the next evolutionary step ... More About: Marketing , Shopping , Open , Metrics , Engagement
Hippo - the highest paid person?s opinion in Marketing
2008-05-22 19:13:00 I am not a huge fan of AdAge since it seems to revolve around old advertising techniques/media and big behemoth brands and agencies that I don’t work with, but this article about why most company websites suck was very interesting and very true. I believe that the highest paid person’s opinion (hippo) is what drives ... More About: Marketing , Opinion , Paid , Person
What did you spend your economic stimulus rebate check on?
2008-05-19 18:05:00 I have not yet received my rebate check from the US government for economic stimulus purposes. I have read though that people are planning on saving it, paying down debts or using it for necessities like food and gas. All very good things. I think the people who will loose out will be the ones ... More About: Family , Check , Economic , Americanism , Rebate
I am glad Microsoft didn?t buy Yahoo
2008-05-05 20:52:00 Am I the only one who thought that Microsoft and Yahoo didn’t have the first thing in common? Microsoft is still deeply rooted in the OS/Software/Desktop culture, biz model and products. Yahoo is all about the web and always has been. They aren’t winning the battle of the web right now but they are certainly ... More About: Yahoo! , Glad
HyperMilling How to Save Money on Gas, fuel economy and Drive Cheaper
2008-04-30 18:38:00 I was surprised to read this article about driving, gas mileage and hypermilling which is basically the art of conservative driving to save gas in general by getting about 30% better gas mileage. Of course the results differ depending on which car you drive (or truck) but I think this article brings up a lot of good ... More About: Economy , Money , Save Money , Drive , Fuel
How to keep learning new skills as we get older
2008-04-30 00:49:00 I used to think that it was weird to not be learning all the time. You spend 9 years in grammar school, 4 years in high school and if you are lucky, 4 years in college. All total, that is 17 of your first 21 years in school with daily lessons, lectures, homework, required reading, tests, ... More About: Jobs , Learning , Skills , Americanism
Late Earth Day Suggestions and Tips to Save Energy
2008-04-23 21:11:00 I have been busy beyond belief with work latley and not able to really blog at all. I did want to make this quick exception to blog belatedley about Earth Day since I think this is an important topic that everyone should be taking action on and looking to find out how they can reduce ... More About: Energy , Tips , Earth Day , Save
Kristi Yamaguchi on Dancing with the Stars
2008-03-25 22:45:00 I was hopeful when I heard that Kristi Yamaguchi was going to be on the ABC show Dancing with the Stars that she would rock the competition because she was such a talented figure skater. I made a similar transition from competitive figure skating in my own life (hobby) from 1984-1994 to social and sometimes competitive Swing ... More About: Dancing with the Stars
Google Search Box on the Search Results Page Sucks - Site Search
2008-03-24 17:11:00 I noticed this search box on the Google search results page beneath the Amazon.com listing a few weeks ago and thought, cool. Lets see if it gets me past the home page amazon and to the search results page on Amazon.com. It would take me one step closer to what I am looking for on this site if ... More About: Results , Search , Google Search , Page
Google Search Box on the Search Results Page Sucks
2008-03-24 17:11:00 I noticed this search box on the Google search results page beneath the Amazon.com listing a few weeks ago and thought, cool. Lets see if it gets me past the home page amazon and to the search results page on Amazon.com. It would take me one step closer to what I am looking for on this site if ... More About: Results , Search , Google Search , Page
Spring Weather - April, May, June
2008-03-21 00:10:00 Today is the first day of spring and it has been over 40 degrees and sunny all day in Chicago. This has been a minor miracle considering that from November 1, 2007 through February 29, 2008 this winter has been awful. We have had snow every week during that time and sometimes snow fell 2 or 3 ... More About: Weather , June , April , Spring , Americanism
TopGear USA Names New Host Adam Corolla
2008-03-05 19:00:00 As Jalopnik reported last week Adam Corolla has been named the first host of TopGear USA in it’s newest iteration of GEAR on NBC in 2009. (per an announcement on his radio show and some pix with TG cars, see K Nob left.) I have read all kinds of mixed reviews online and heard people’s ... More About: Family , Host , Program , Americanism
New Quarterlife TV Show on NBC ROCKS!
2008-02-28 23:33:00 I have been reading for months about this new show Quarterlife and how because of the writer’s strike, it got a shot at airing on network TV when it had only been an online show before that point. I ran into the Quarterlife show the other night on TV by accident and thought I would ... More About: Technology , Show , Rocks , Americanism
Oscars, Trends and Once Movie Wins Best Song
2008-02-26 00:38:00 I think people were generally happy with the outcomes of the Oscar awards last night. Although there weren’t any big blockbuster films this year that were box office smash hits or huge societal movements, there were some well made movies that got recognized for their hard work. I was especially happy to see that Glen ... More About: Movie , Oscars , Trends , Song , Wins
Top Gaining Web Sites Jan 08
2008-02-20 00:32:00 From an email update I got today from comScore: http://www.comscore.com/press/release.asp ?press=2067 I think this is interesting because some seasonal trends are in here and others are not. Check out the list: comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.) January 2008 vs. December 2007 Total U.S. - Home, Work and University Locations Source: comScore Media Metrix Total Unique ... More About: Web Sites , Sites
Presidential Primary, Barack Obama, Hillary Clinton, and Political Campaign
2008-02-06 18:35:00 I am usually not very political and hate how spin and vicious attacks are used to sway people’s opinion when they have little or no impact on the job that someone would do. That aside I am interested in seeing who will win this next presidential election in the U.S. and how the marketing that ... More About: Political , Barack Obama , Presidential , Hillary Clinton , Barack
Most Offensive Wedding Gift Ever - An Apron
2008-01-23 19:11:00 With all that has happened in the last 100 years in women’s suffrage and our battle for equality of the sexes, I am surprised and a bit offended that this company thinks that a 1950’s style apron is the perfect wedding shower gift. Who thinks that? Getting a blender that both you and your husband can use ... More About: Family , Wedding , Gift , Martha , Americanism
Ack Recession!
2008-01-22 19:54:00 I have lived through 2 recessions that I can remember already and I really don’t need a third. The thing is that our economy used to run in 30 year cycles according to our history books. Now we seemed to be on a 10 year cycle early 90’s recession and 2001 recession pointed to this. ... More About: Jobs , Recession , Americanism
Ninja Bear Gun vs Rock Paper Scissors
2008-01-18 00:42:00 Oh my, the creatives have come up with a new one. They are playing Ninja Bear Gun rather than the old Rock Paper Scissors. Where do they come up with these? In case you are wondering… The ninja beats - kicks the gun out of your hand The bear beats - mauls the ninja The gun beats - shoots ... More About: Rock Paper Scissors
TopGear USA Version 2 with NBC BBC Partnership
2008-01-16 00:26:00 According to this news article NBC has contracted with the BBC to produce a USA version of TopGear for network free tv. No estimates on when it would launch but I would guess Fall of 2008. It is sad though that I think they may miss the mark. A lot of funny TopGear stuff is ... More About: Version
Updates abound?
2008-01-14 22:17:00 A recap of some random things floating around in my head this morning: 1. The Golden Globes were anti-climactic without a big star studded event surrounding the awards. I actually don’t think anyone cares who the best actors or movies were this year when they can’t see those people live on TV at that moment. I ... More About: Family , Shopping , Updates , Americanism
Football Update Overheard in the Office
2008-01-11 18:28:00 “I have it on good authority that Brett Farve (the quarterback of the Green Bay Packers) is actually 63% cheese.” this was interjected in a conversation about football teams still in the playoffs. This is why I enjoy sitting next to creatives. (Art/Design professionals) They have more creativity in their pinky fingernail than I do in my ... More About: Office , The Office , Football , Update
Six Creative Uses for RSS « eMarketing & New Media Trends
2008-01-10 17:59:00 Six Creative Uses for RSS « eMarketing & New Media I thought that this was a good article, it outlines that RSS is still not used as much as it should be considering how versatile it is. Sometimes it has to do with a lack of technology knowledge about feeds and other times by the limitations ... More About: Trends , New Media
Making New Year?s Resolutions Stick
2008-01-07 18:00:00 According to the FiveCentNickel money and finance blog and CNN these are the top consumer money resolutions of the year in 2008: 1. Pay down debt (33%) 2. Save for retirement (23%) 3. Build an emergency fund (11%) 4. Buy real estate (11%) I think that last one must be some seriously mis-informed people. I also think building an emergency fund means that people feel the ... More About: Family , New Year , Jobs , Stick , Year
My New Years Resolutions for 2008 (goals) Happy New Year!
2008-01-02 19:00:00 This year has been a trying one for me. Both for personal and non-personal reasons especially early in the year. Seriously, it’s not good when TopGear is a highlight of your week. There were some good things later in the year though and I appreciate them a lot. Anyway, here are some of my resolutions for ... More About: New Year , Goals , Happy , Happy New Year , Years
What music the world is listening to this week - popularity
2007-12-26 17:33:00 I love getting this email update from Last FM every week or so (it hasn’t come in a few months until today, so I don’t know if it will be as frequent in the future) because it tells me what is popular by what people are listening to rather than what they are buying. I think ... More About: Music , World , The World , Week , Popularity
Danactive Yogurt Drink from Dannon Really Works
2007-12-09 05:59:00 Last year at this time I was sick constantly. I think the combination of everyone in this office having too much to do, not enough sleep and riding public transportation every day is a ripe situation for illness to hit and spread. I had a cold/cough thing on Thanksgiving last year and was also pretty ... More About: Family , Drink , Works , Yogurt , Americanism
TopGear Season 10 Episode 7 Review
2007-11-30 05:34:00 I enjoyed this week’s show. It was good to see something different. James, Richard and Jeremy all go buy vintage British cars from the 1970’s. They all seem to be small economical cars that are 4 door hatchbacks or mini 4 door sedans. They also seem to be the design that my dad’s 70’s era ... More About: Episode , Review , Season
Holiday Movie Guide 2007 - Top Movies to see this Christmas
2007-11-29 02:03:00 I have been looking at the New Movie s being released in the next month and it looks like there will be a lot to see over the christmas holiday break. A lot of big blockbuster movies will be out and hopefully everyone will have more free time around the holidays to go out and see ... More About: Christmas , Holiday , Guide
Online Christmas Shopping Coupons
More articles from this author:2007-11-29 02:00:00 I have gotten most of my Christmas shopping done even though it is not even December yet. I was smart and got online and got things bought the easy way. (without standing in long lines and driving all over the place) I do like shopping online more that shopping in malls this time of year ... More About: Shopping , Coupons , Online , Americanism 1, 2, 3, 4, 5, 6, 7 |
|
 |
|
 |
