Market Yourself as a SpeakerMarket Yourself as a SpeakerGrow your Business and Income thru Speaking. Articles
8 Steps to Speaking Engagements: Opportunities for Marketing, Business Deve
2007-08-28 19:22:00 Today’s post is by Steve Markman courtesy of Rain Today. Marketing and PR efforts should be in the forefront of your professional services firm, given today’s competitive climate and the uncertain economy. Standing out from the crowd, regardless of your organization’s industry, is a huge challenge. How can you meet this challenge? Many organizations have recognized the value of holding seminars at which their executives make presentations. The problem with these seminars is that, more often than not, the attendees are existing customers, clients or individuals who are already familiar with the firm. Companies need to expose their expertise to prospective clients and customers. What is a proven method of accomplishing this objective? Create enormous exposure by speaking at public forums – at conferences, seminars and forums held by independent event organizations, associations, professional and industry trade groups, and academic institutions and think tanks. Sp... More About: Business , Opportunities , Speaking , Engage
TOP TEN WAYS TO MAKE MONEY PUBLIC SPEAKING
2007-08-24 05:15:00 Recommended Resource: Bonnie Jo Davis is Virtual Assistant with over twelve years of experience working with speakers, authors, coaches and consultants seeks busy client who is overwhelmed with the details keeping them from the work they love. More information at http://www.davisvirtualassistance.com/ser vices.htm The post today is from Tom Antion http://www.antion.com SELL YOUR KNOWLEDGE This is my overriding principle that came from years of hard knocks trying to get people to hire me to speak. I get more speaking engagements than I ever had before when I quit trying to sell them and began selling my knowledge in as many different formats as possible. The idea is that infinitely more people can buy what you know through books, tapes, CDs, Ebooks and videos than could ever hire you to speak. Your name recognition because of your knowledge distribution makes speaking engagements much easier to come by because the people that could hire you have already heard you and your message on... More About: Money , Make Money , Public , Make , Speaking
Authors and Speakers: Don’t Pitch Your Books or Programs as Story Ide
2007-08-21 01:09:00 Today I had one of the hardest days with technology. Does that ever happen to you? I am laughing about now but when it was happening I was not a happpy camper. Here’s what happened when I attempted to conduct the second complimentary teleclass for the MediaSpeak Symposium and somehow, due to a combination of circumstances I managed to lock most of the attendees out of the call including my second guest and then I could not connect with my first guest. Apparently he was not in the host room as I was and I muted everyone out. I did manage to record the call and if you can handle the first few minutes of me yelling, can you hear me? wait, stop talking, I want to introduce our guest speaker…you might want to listen in or download the mp3. Michael Dresser, our guest took over and handled the call until I managed to get the reigns back. It did feel like I was on a run away horse or train. The call is quite interesting-all about how to sell your services on the radio. Click... More About: Books , Story , Programs , Speakers , Authors
Tip- Event Announcement Services
2007-08-16 22:38:00 Event Anno uncement Services — submitted by Tracy Brown in SpeakerNetNews To attract seminar and teleseminar participants who are not already in your database, try www.eventsetter.com and www.minorityprofessionalnetwork.com. For event announcement *plus* registration and payment services with no monthly contract, try Eventbrite.com (www.eventbrite.com). The Web-based service has the ability to post multiple fees for the same event including early-bird or other tiered pricing based on dates. You can create promotional discount codes and you can easily track affiliate traffic. Event announcement pages can be customized and you can schedule recurring events with one entry (e.g., a teleseminar you offer on the first Monday of every month). Fees are reasonable and are charged only if someone registers for your event or teleseminar. Attendee can pay with any major credit card or PayPal. Or you can set it up to register attendees and forward their information to you so you can process the... More About: Event
Speaking Your Way To More Business
2007-08-15 18:12:00 Today’s post is all about how speaking can lead to more business by Jeff Wolf written for Rain Today. Before we get to the post I want to share some of our services with you. I think you will agree after reading the following article that it is helpful to have training. Speaker Services, my business offers lots of training for developing presentations as well as a marketing venue through our online paid listing service to get your message out to the public. E-mail me at speakerservices@ca.rr.com and request the guidelines for getting listed. BTW: We have been in business since 1992. Yesterday I posted several video testimonials from the Speakers’ Summit When you have a moment please take a look at what our clients are saying about our training. The Summit is offered once a year in May. The Speakers’ Bootcamp is another opportunity to work with us. This is offered 3 times a year and is a five day intensive. Next time will be March 26-30 and we only take 20 people. ... More About: Business , Speaking , Peak , Sine
Want More Business? Speak Up!
2007-08-10 00:41:00 If this is your first time reading my blog I encourage you to check out the archives of the many posts I created in the last few months. There is much valualbe information and resources there for you. Thanks so much to those of your for taking a look at Elvira Speak s in my last post. Glad you enjoyed it. The following article about why speaking is a great marketing tool written by C.J. Hayden for RainToday seemed appropriate for today’s post. I could not have said it better. Take it away C.J. Speaking in public can be a powerful marketing tactic for any professional. Public speaking increases your visibility, boosts your credibility, and establishes you as an expert in your field. It puts you in direct contact with potential clients in such an impactful way that you may find yourself closing a sale before you leave the room. When you speak at a meeting or conference, it’s a much more effective way to meet new prospects than simply attending the event. People are ... More About: Business , Peak , Sine
Hone your Speaking Skills
2007-08-07 21:08:00 My friend e-mailed the following video that he saw on You Tube - Elvira Speaks When you have a chance take a look at it-it’s a riot. You’ll probably agree after viewing it that you do need to be prepared to speak! Many of my colleagues feel as I do that it is vitally important to have a coach and to continue to take seminars to enhance their skills. At Speaker Services we offer lots of training. The Speakers’ Bootcamp is a great intensive for honing your speaking skills. Our next Bootcamp is March 26-30, ‘08. The MediaSpeak Symposium is great for anyone who has a service, product or book and wants to get more publicity. Does any of the following sound like you? You want to: - Communicate your key message to the news media, audiences and clients - Position yourself as a savvy media guest/expert - Create grabber sound bites that attract attention - Sell books on the radio and TV - Develop dynamite pitches that attract producers and editors to spotl... More About: Skills , Speaking , Peak
August Speakers’ Bootcamp Photos
2007-08-07 01:25:00 Thank you Jack, and fellow booties for helping me dump outdated thoughts, feelings and behaviors and claiming the resourced communicator within! - Doreen Van Leeuwen, LMFT The Bootcamp is truly a transformational experience. Jack’s generosity with his skills, knowledge and talents helps everyone make gigantic strides in their speaking abilities. - Raul Martinez, Mortgage Planner Jack and Barbara Betty and Barbara Bootcamp was indeed an experience. It met my expectations and more. I left with an incredible brand and identified a plan and process for developing speeches and seminars. - Betty LaMarr, Executive Coach Jack is the Wizard of Oz for speakers. Every person had a profound transformation and walked away with marketable branding and a solid speech foundation. Thank you Jack, for your heart and soul. We’ll take part of you with us out into the world. - Barbara Niven, Actress, Writer, Director, Speaker Darryl I asked God to bring people in... More About: Photos , Speakers , August , Peak
Negoiating Fees and Contracts
2007-08-05 01:39:00 The phone rang the other night at 10pm and it was one of our new speakers calling in a panic. The message was, I need to talk to you right away, I got a call to speak out of state and I don’t know how much to ask for a speaking fee-help! When I responded, I asked her a few questions ie: what’s the budget and who is the group? She answered the later but didn’t know what the budget was nor did she know how to negoiate a fee plus put together a contract. I sent her a sample contract (I included one for you below) along with a pre-program questionairre and offered suggestions on how to speak to the meeting planner. Yesterday, I was teaching marketing skills at the Speakers’ Bootcamp and shared the same information with our “booties”. BTW: Tomorrow is the 5th and last day for the Bootcamp and we’ll be offering it again in March ‘08. Here I am talking about negotiating fees Here are a few tips on how to negotiate fees - Have a small for... More About: Fees , Contracts , Trac
Tips for Press Coverage-Press Releases
2007-08-02 21:19:00 Tips for Press Coverage by Sharon Housley Press exposure can significantly impact a small businesses’ success. Press releases are not just for big businesses; many small businesses find press releases to be an inexpensive way to gain exposure and attention. It is not uncommon for reporters from magazines, newspapers or blogs to scan press releases as a means to locate content. Here are some tips to enhance the exposure and quality of your press releases: 1. Relevant First and foremost, it is important to decide what information should be included in your press release. Information that is newsworthy and relevant will have the best chances of gaining the attention of an editor. The press release should be sent to related publications: a pet magazine is not going to print a press release about the latest compression utility, but it might print a release about software that manages records of a pets shots. 2. Customize Giving your press release a personalized touch, especially ... More About: Tips , Press Releases , Ease
August Speakers’ Bootcamp Day 1
2007-08-01 22:47:00 The summer 5 day Speakers ’ Boot camp started today and I captured some fun photos of the ‘Booties” We have 18 attendees from all around the country learning how to be better speakers. Betty and Barbara Jack and Carlos Darryl l Booties get to work More About: August , Peak
The 5 Best Ways to Get Media Attention for Your Business
2007-07-31 19:24:00 The 5 Best Ways to Get Media Attention for Your Business by Fern Reiss, CEO, PublishingGame.com/Expertizing.com Fern Reiss weighs in today on how to get media attention for your business. You can learn more about getting media attention for your business if you attend the MediaSpeak Symposium where you will learn to master the message and master the media plus have an opportunity to pitch live to radio, TV and print media on October 11,12 and 13. This is a partial list of the confimed media for the Pitch Fest Radio: Health Radio Network, LifeSytle Talk Radio Network, Business Talk Radio, The Aware Show-KPFK, Inner Vision Radio Show-KPFK, Beyond Words-KCLU, NPR National News Magazine. Help Your Self,KRLA 870 AM, Shrink Rap, KCSN 88.5 FM, Women’s Inspiration, KCSN 88.5 FM, Get Unstuck, Big Media USA, ABC Radio Networks, Satellite Sisters TV: The Wright Place, AMC, TV Guide Channel, Speak On It, Voices of Tomorrow, Living Spirit Channel Print: Journal of Longevity, Los Angeles ... More About: Tent , Sine
Speak on Cruise Ships Review
2007-07-30 19:40:00 Speak on Cruise Ship s (Keyes review) AUTHOR: Daniel Hall Daniel Hall, $97 (USD); $105 (CAD) online e-book, 137 pp order here HOW to order info If you download this book, you should know that it is a pdf file — which is 632Kb. reviewed by John T.D. Keyes How would you like to work a single hour per day on a cruise ship, with no demands on your time during ports of call, enjoying the ship’s lavish meals and entertainment, all without paying a penny? In this downloadable e-book, Daniel Hall, an enthusiastic veteran “enrichment lecturer,” as shipboard speakers are called in the cruise business, outlines in precise detail the way in which he got started, and how you can get started, too. Hall, a Texan who trained as a nurse then turned lawyer and then became a financial and real estate adviser (read: modern day self-employed Renaissance man), has been an onboard enrichment lecturer for the past three years. His recommendations for those who want to emulate his en... More About: Review , Speak
Magazine Resources
2007-07-29 21:21:00 Recommended Resource: Bill Stoller’s Publicity newsletter delivers loads of meaty public relations insights, leads of media needs with publicity contact information. PARTYLINE - A Roundup of Media Placement Opportunities is a segment of the Newsletter. Each month, Bill teams up with Partyline to bring you exclusive inside info about reporters looking for stories, new publications and exclusive story placement opportunities. If you see a story opportunity that fits your company, jump on it quick — before word leaks out to the outside world. PORTFOLIO, the long awaited Conde Nast monthly business magazine, chronicles how business shapes the world, and who the big players are that wield the greatest power. Every story in the big magazine has a business angle while the subjects run from politics, art, technology, entertainment. They are committed to running longer business stories along with strong photographic and other design effects. It is said that some 75 writers and edit... More About: Magazine , Resources , Sources
Get Booked to Speak at Commencement Ceremonies
2007-07-28 22:02:00 My colleague James Malinchak weighs in today telling us how to get booked to speak at college commencement ceremonies. Colleges do pay for speaking. Remember all those student activitiy fees your parents paid or perhaps you are paying right now? Some of those fees do go for paying speakers. Speak er James Malinchak, ‘America’s Hottest Young Speaker, is the creator of the two top-selling speaker courses, ‘How to Make BIG Money As a Speaker,’ and the ‘College Speaking Success Home Study Course. If you are interested in breaking into the college market James teaches a bootcamp called College Speaking Success and it is scheduled for November 29-Dec 2, 2007 in Las Vegas. Click here to learn more about the program. If you are curious about it you might want to purchase the CD from the hour talk James did for the Speakers’ Summit on How to Get Booked to Speak at Colleges. Click here to check it out. I can send it as a CD or an MP3 let me know how you pr... More About: Commencement , Peak
Online Media Rooms Save the Media Time and Frustration
2007-07-27 01:40:00 Today is my first post at our new blog home on the Speakers Community server. Sam Levy, the NETMAN, made the move for me. We are still working on a few fixes however I think it is good enough to show off. Sam has been my webmaster for many years and is a delight to work with and very patient with me. Do look him up at http://www.thenetcave.com Here’s some of the ways he can help you. The NET MAN provides Business Integration Consulting for the Internet as well as database driven sites, shopping carts and E-Zines. Business Websites That Work! Consulting - Management - Production - Hosting - Marketing - Development. I mentioned the Speakers’ Community and that is a membership site that Sam is building for me and it should be ready to launch I think at the end of October. There is a link underneath the banner that says Speakers’ Community clcik on that which will explain my vision for this ambitious project. Today we are talking about Online Media Rooms and their impo... More About: The Media , Time , Frustration
We Moved the Blog to Speakers Community
2007-07-27 00:47:00 Looking for more posts? We moved the blog to the following page on our website www.speakerscommunity.com/blog Check it out. Susan More About: Community , Blog , Speakers , Peak , Unit
Pitching the Media
2007-07-25 20:30:00 I am all about media these days and when I saw this following article Shaping How The Media Portrays You in Rain Today by C.J. Hayden, contributing edito I excerpted the section on ptiching to the media. It actually sums up what Jill Lublin was talking about on the complimentary teleclass for the MediaSpeak Symposium. When you have a moment you can listen or download the hour interview I did with Jill Lublin and Nita Vallens. Click here to listen. The first step to getting accurate media coverage is to write a news release or pitch letter presenting your desired story. Picking the right story to create a release around is crucial. In order for the media to be interested, the information in your release must be truly newsworthy, or have broad appeal to their intended audience. The larger the audience of a particular media outlet is, the harder it will be to attract their attention. In a small community, offering a new workshop to the public might be enough to get you in the loc... More About: The Media
PR and Media Resources
2007-07-21 04:39:00 I am all about PR and Media these days for professionals, authors and speakers. As you may know we are offering the third annual MediaSpeak Symposium in October and I expect that we will have sell out crowd. Today I am sharing a recommended resource with you for PR as well as photos from the ‘06 Symposium and am showing off two of our faculty members for the ‘07 Symposium. Here’s some of the folks from MediaSpeak06 This is Michael Dresser. He’s a Nationally Syndicated Radio Talk Show Host on LifeStyle Talk Radio Network and Health Radio Network 5 days a week as well as a nationally recognized Media/Communications Coach. He’ll be talking to us at the Symposium about How to Sell Books on the Radio, TV or any other public venue. Ellen Sandler will talk to us on how to Pitch to Hollywood. Want to turn your ideas into a screenplay or a TV pilot? Attendees said: The MediaSpeak Symposium was a fabulous training on how to approach the media and speak y... More About: Resources , Sources
Authors’ SpeakEasy
2007-07-20 05:00:00 Last week when Jack and I were driving home from the National Speakers Association Convention we dreamed up a new workshop- Authors ’ SpeakEasy. We know that writing a book can be a lonely process and when it is finally done it needs to be marketed and spoken about. We discovered that many writers aren’t speakers and have a tricky time telling us in one or two sentences what their book is about. Authors need to promote themselves and their books. To get their books out to the public — for any effective action at all — there will be networking, book signings, media interviews and speaking engagements. Hopefully, lots of them. In order to be successful at the media adventure, you — the author must master the media. I am reaching out to book publishers, literary agents and of course authors who might get value out this training. Please pass the word along. It is happening November 9-11 in Los Angeles. Today I am sharing Jill Lublins’ Top 10 Sure Fire Publicity Ti... More About: Thor , Peak
Convert Visitors to Customers with Video
2007-07-16 18:33:00 I am looking for business owners, entrepreneurs, authors, coaches or any professional who want to personalize their services on their website or blog with a short one camera streaming video. Do you know anyone who could benefit from that kind of exposure? In addition to posting it on your website you can put it on UTube, My Space, Google and various other websites which creates tons of visibility. I know that finding ways to market your business, product or service can be a challenging. Here are some of the objections I hear from professionals why they can’t do a video. They don’t know how to say what they do in 2–3 minures or they are simply afraid. The biggest fear in the world is the fear of speaking more then death! I can help you out here and that’s why I am offering a 2 day workshop called BizSpeak & Video Workshop, Sept 15 & 16 where our master branding, media and presentation coach Jack Barnard is going to work with the attendees interactively... More About: Customers , Visitors , Convert , Custom
NSA Photos
2007-07-13 23:55:00 I just got back from the National Speakers’ Association in San Diego. It was great fun. We found that many of the speakers were interested in the Video Demo-3 camera shoot coming up in November. I think we will be full. We only take 18 people. I was showing demo samples on my computer in our exhibit booth. Also of great interest was the MediaSpeak Symposium, October 11-13. Several people signed up right away when they heard the early registration fee for 3 days was only $347. This is our third year offering the Symposium. I need to send out the Speakers’ Guidelines to about 20 people so they can get listed in our Directory. Since 92 we have been bringing speakers and audiences together. The Speakers’ Bootcamp is full for August and we have a wait list at this time. BTW: My mentor for Web Marketing 2.0 and this blog Michelle Price tells me that she is taking on new clients to help them get their blogs plus also creating a marketing strategy for them so that it bring... More About: Photos
Be a Sought After Speaker*
2007-07-10 17:16:00 I am writing to you from the National Speaker s’ Association Convention in San Diego. It’s fun meeting the attendees and sharing information on our services with them. Before I get to the article today. Here are some photos I took with my new camera. That’s me in my booth James Malinchak, the King of College Boorcamps and me Check out James Website and upcoming Bootcamp Jack chatting with attendee Linda Mirante Ellen Reid, The Book Shepherd Ellen Reid will work with you on everything you need to take your book from manuscript to print, position yourself for success and start your own independent press. See her website. Be a Sought-After Speaker by Fern Reiss, CEO, PublishingGame.com/Expertizing.com You might be the best speaker in the world—but if you don’t know how to behave on the speakers’ circuit, you won’t end up with a lot of bookings. Agencies and organizations far prefer to work with and book professional speakers who know how to conduct thems... More About: Peak
Radio Talk Shows & AudioAcrobat
2007-07-07 20:57:00 A few days ago I talked about Alex Carroll the Radio PR Guy. He has a database of radio talk show hosts and producers who book speakers/authors for their shows. Today I am sharing a tip from him on how to create a pitch or media hook plus examples of radio show listings from his database. Also included in this post is one of my favorite recommeded resources audioacrobat. Have you considered doing your own radio show or podcasting? Or do you simply want to have an audio prescence of your website or blog? How about recording a teleclass and creating a product from it? You can do all of the above plus more if you have audioacrobat. AudioAcro bat is a powerful and easy online radio and audio/video content development tool and a recording, streaming and hosting service. All of your audio messages are automatically converted into a single of html code that can be uploaded to any website. Dave Barrett, the owner offers training every week. See the schedule for the week of July 9 &... More About: Talk , Adio
Speak on Cruise Ships
2007-07-06 22:00:00 I sent out an e mail this morning to my 4,000 plus e-mail list and mentioned that they might want to look at my blog. When I checked my stats on this blog I found to my amazement that 90 people checked me out in less then an hour. Next week from the 9th thru the 12th I will be in San Diego for the National Speak ers’ Association Convention. If you are there please stop by and say hello. Jack Barnard and I will be in booth 200 and we’ll be very happy to see you in person. Yesterday I bought myself a new digital camera-a Cannon, PowerShot and I will be taking photos at the NSA Convention and send them to you along with updates on my blog. As mentioned in my e-zine earlier here’s some information on how to speak on cruise ships. Did you know that you can cruise all over the world for free? Yes, you can cruise free by simply speaking about information you already know. There is a simple eight step process by which you can get started on a lifetime of free cruises. A... More About: Ships , Cruise , Ship , Peak
Get Booked on Radio Talk Shows
2007-07-06 01:26:00 Recommended Resource: Alex Carroll, Radio PR If you have a book or a product or a service that is newsworthy and you want to be interviewed on talk radio shows or perhaps you want to speak on cruise ships allow me to recommend some great resources for you. Alex Carroll has a fantastic program that you will want to check out. As John Kremers says, “When you decide that you’re ready to start dealing with radio stations directly, get Alex Carroll’s program. His top radio show database, tapes of dealing with producers, and examples of actual talk shows will help you to become a radio talk show star.” Radio Publicity Expert Alex Carroll shows you how to: - Get Rich and Become Famous …Being A Guest on Big Radio Shows without Spending A Dime On Advertising or Ever Leaving the Comfort of Your Home His Comprehensive, Easy-To-Read, 177 page Radio Publicity Manual Tells You How To Get On Huge Radio Shows and How To Turn Your Free Radio Publicity Into A Small Fortune He ... More About: Talk , Adio
Meet the Faculty of the MediaSpeak Symposium
2007-07-03 22:28:00 This is the third year that I am producing the MediaSpeak Symposium in Los Angeles. I am looking for Speakers-Authors-Coaches-Consultants-Entr epreneurs- Business Executives-Spokesperson who recognize the value of media exposure. In this 3 day interactive event the attendees will learn how to position themselves as an experts, establish their credibility, increase visibility, attract media attention & generate results. Plus they will learn how to get and use publicity, supercharge their book, screenplay, product, business, service or cause when they talk to the media. 2006 attendees Here are a few of the items we will be teaching: - Communicate your key message to the news media, audiences and clients - Posi tion yourself as a savvy media guest/expert - Create grabber sound bites that attract attention - Sell books on the radio and TV - Develop dynamite pitches that attract producers and editors to spotlight you now and more Jack Barnard, Branding, Media, Presentatio... More About: Meet , Medias
Why Speak?
More articles from this author:2007-07-03 18:07:00 Susan Levin excerpted from my workbook Market Yourself as a Speak er As an International marketing consultant for speakers and authors and the owner of Speaker Services I work with professional folks (not necessarily professional speakers) to help them create a marketing strategies that will increase their business, service or products exponentially. The first question I always ask is what are you passionate about? What will you speak about? Then we look at why they want to speak, who wants to hear their message and the various presentation possibilities.. I believe that speaking is the best way to market yourself and probably one of the best kept secrets. Speak for free locally this gives the audience an opportunity to get a taste of you. Picture this-you are speaking to a group of 50-100 people and they are captivated by you and when you are finished speaking they ask how can we take you home with us or can you offer a full day workshop for our group or when can I book an appointme... 1, 2, 3, 4 |
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