THINKingTHINKingTimely coverage of advertising, marketing, PR and Web 2.0 topics. Articles
New WSJ Small Business Channel
2007-08-29 16:38:00 The Wall Street Journal is adding a free channel for small business and entrepreneurs. This new channel supersedes the old StartUp Journal. This new, free channel on WSJ.com provides complete coverage of small business issues, from the earliest planning stages to financing growth and expansion. Use the channel to: Research small business issues, from securing financing ... More About: Marketing , Business , Media , Small Business , Blogs
Small Business Publicity
2007-08-29 13:54:00 A new way for small businesses - using a twist on old media - to publicize themselves has popped up in my hometown of Charlotte. It’s called Broadcast Charlotte. The founder says, “My motivation for launching the channel has been a continued frustration with the lack of coverage in the mainstream media (specifically local media) of ... More About: Marketing , Business , Advertising , Small Business , Promotion
8 Of 10 Americans Know About Blogs
2007-08-29 13:05:00 Blogs aren’t just a passing fad. New research from Marketing Daily indicates that blogs are incremental to old media and that more than half of all connected Americans visit blogs daily. This opens up the question about blogs as a viable advertising platform. Newspapers are in the most danger from this emerging media, I think. The ... More About: Media , Journalism , Advertising , Promotion
WSJ Editorial Contacts
2007-08-28 13:05:00 Thought I’d share a few Wall Street Journal contacts with you today. Here’s the primary contact information: 200 Liberty Street, World Financial Center, Room 200, New York, NY 10281, 212-416-2000. Send email to the newsroom at nywireroom@dowjones.com. The email protocol is first name.last name@wsj.com. For instance, News Editor Mike McCarthy is mike.mccarthy@wsj.com. Paul Gigot is editorial page editor. ... More About: Media , Journalism , Public Relations , Editorial , Contacts
Politics Goes Online
2007-08-28 12:48:00 The 2008 presidential campaign will be the first to fully utilize online tactics. If you want to keep up-to-date on which candidates are effectively driving traffic to their websites, visit Hitwise election center. Or, you can keep up with a visit to Compete, where you can compare the candidates of your choice. More About: Marketing , Politics , Media , Promotion , Web 2
MASHABLE: Behance Officially Launches Network for Creatives
2007-08-27 21:11:00 Behance, the online portfolio and networking service, has officially launched. You?ll remember that we reviewed the site here during its private beta test phase last week. With the official launch, Behance is taking the opportunity to note how it differs from your average network for creative professionals, highlighting its provision for those beyond artists, including those ... More About: Marketing , Creative , Copywriting , Branding , Advertising
8 Pitch Tips so You Get Featured in the Chicago Sun-Times
2007-08-24 16:39:00 Nice piece in MarketingSherpa about how to get ink in the Chicago Sun-Times. (See an historic Sun-Times front page above). A few of the pointers: Business Editor Daniel Miller?s four tips: #1. Know whom to call. ?Read the stories, note the bylines so you know who covers what beats.? #2. Know when to call. Daily newspaper headlines are ... More About: Media , Journalism , Public Relations , Tips
Advertising Ain?t What It Used To Be
2007-08-24 13:56:00 From the heyday of advertising, smoke ‘em if you got ‘em, Doc. More About: Advertising , Vert
Email Media Pitching Secrets - Part 3
2007-08-24 13:53:00 Here are my last two email media pitching tips: Be Cool. You’re fired up to fire off that media pitch you have just written. Don’t. Let it cool off a bit first. Ask for input from others before you send the pitch to the media, particularly if you are trying to use humor or be quirky. ... More About: Media , Email , Journalism , Public Relations , Secrets
Website Keyword Suggestions
2007-08-23 18:33:00 Discovering the right keywords for your site’s seo and search engine ads is critical. This tool helps you figure out keywords based on the content of your site. Additionally, it tells you how many searches were made for the terms in the previous month. Website Keyword Suggestions More About: Marketing , Media , Copywriting , Advertising
Email Media Pitching Secrets - Part 2
2007-08-23 13:54:00 Part 2 of our series on email media pitching secrets. Humor Me. Humor is not for everyone. It is best to use it only if you know the reporter has a sense of humor or appreciates quirky items. Maria Stainer, assistant managing editor of the Washington Times, was quoted recently about an email pitch that got ... More About: Media , Creative , Writing , Email , Journalism
Small Business Advertising ROI Via Local Cable
2007-08-23 02:53:00 The Entrepreneurial Mind blog from Belmont University reminds us of potential local business success with targeted cable TV spots. These are not necessarily glamorous or frequent or for all businesses, but can get the job done via the recency theory of media buying. Additional good news: the cost of production is coming down. More About: Business , Media , Advertising , Small Business , Small
Random Posting - The Old Time Radio Network
2007-08-22 22:38:00 My first journalism job was in radio. I have always loved the theater of the mind. This site contains hundreds of audio downloads of old time radio shows. Take a break from the net and TV and listen to one of these classics. OTR.Network Library (The Old Time Radio Network) More About: Creative , Random
Email Media Pitching Secrets - Part 1
2007-08-22 14:07:00 Your media pitches can go straight over the plate. With a little forethought, and a few tips, you can throw fewer balls and more media relations strikes. Brevity is the soul of wit. Shakespeare could have been giving media relations tips when he penned this gem several hundred years ago. If you can’t get to the ... More About: Media , Email , Journalism , Email Marketing , Secrets
Good PR, Manipulative PR
2007-08-21 12:52:00 Public relations and news releases are synonymous in the minds of some. Because the media relations aspect of PR is so “public”, the PR discipline often is narrowly defined by this tactic. PR is much more than cranking out positive client fodder for the media. My definition: PR is developing, managing and maintaining relationships with any ... More About: Marketing , Media , Creative , Branding , Public Relations
Offline Marketing Drives Search
2007-08-21 12:48:00 When it comes to marketing, it is not all happening online. It stands to reason that offline messaging would affect online activity. I often search out something online after reading something in the newspaper. Effective marketing surrounds the consumer with information from many venues. Read this Media Post article - Offline Marketing Drives Search More About: Creative , Branding , Advertising
Saturday Reading List
2007-08-18 17:53:00 Good article on using solid content to drive traffic. Using honey pots and sleepers to get higher search engine rankings Find out how much your marketing job should be paying you. Personal Branding Beginner’s Toolkit. More About: Marketing , Creative , Reading , Copywriting
THINKing Mind Control Experiment
2007-08-18 17:14:00 This is an experiment in mind control. You will now visit the link below and make THINKing one of your favorites at Technorati. Favorite THINKing on Technorati More About: Marketing , Branding , Promotion , Public Relations , Web 2
And The Winners Are?
2007-08-17 22:12:00 We launched our My Creative Team contest a few weeks back, asking for low cost, creative ideas for marketing our advertising agency. The contest is over and the winners of our Mikey Memory Sticks are: Jay Ahuja, Nick Bejarano, Michael Sabolcik, Mark Harrison & Roy DeLargy. More About: Marketing , Advertising , Creativity , Winners
We Were Wrong, But We Won?t Tell
2007-08-17 20:29:00 Newspapers and other media make mistakes. No, they really do. I know I’m shocked, too. But that’s not the worst of it. Rarely, do they correct them. According to an item in today’s LBN E-Lert, fewer than 2 percent of factually flawed articles are corrected at dailies. More About: Media , Journalism , Wrong , Were
On Web, Content Is King
2007-08-17 15:32:00 I love beautiful design, but it is really not the most important factor online. In fact, it seems the uglier the site, the more traffic it gets. This is not to say that an ugly site has no design. It still requires a great deal of thought to organize a site in such a way ... More About: Marketing , Web 2 , Blogs , Content , King
The Secret To Writing Great Headlines
2007-08-16 22:06:00 Headlines are more important than ever in our time-crunched, stressed-out society. From blogs to email subject lines, getting someone to pay attention is tough. This is a job for Headline Man. You’ll notice that I just used one of the “headline secrets” on you…telling you I was going to reveal a secret. WebWorkerDaily has a good ... More About: Marketing , Creative , Copywriting , Writing , Advertising
What Were They Thinking?
2007-08-16 15:00:00 OK, I like good, smart advertising. But sometimes we go a little too far, don’t you think? Do I really need to see ads while I’m standing at a urinal? Could they at least pair the ads a little better? This week I saw some rest room ads stacked over each other. I’m not making this ... More About: Marketing , Media , Creative , Advertising , Creativity
Personalize or Perish
2007-08-15 14:18:00 PR practitioners - like email marketers - need to personalize their pitches as much as possible to have any level of success. Says an article from the Daily Dog, “Everybody should do some level of research before pitching reporters?or your emails will get deleted,” assures Kate Carlisle, managing editor at the Washington Post/Los Angeles Times News ... More About: Media , Public Relations , Sona , Peri
Presidential Candidates Battle For Keywords
2007-08-14 18:27:00 Marketers have done this for a while: purchase competitor’s search engine keywords. I’ve done it for Mollicoolz, buying Dippin Dots and Ben & Jerry. Now, presidential contenders are buying keywords like crazy. Advertising Age has a good feature about this More About: Marketing , Creative , Presidential , Keywords
Most Memorable Ads
2007-08-14 14:41:00 USA Today has a feature on the 25 most memorable TV ads of all times. Most memorable does not mean most effective. For instance, consider the dog sock puppet from Pets.com, the now defunct online pet store. During the dotcom era, Pets.com spent a load of money trying to build a brand. Guess what? You don’t ... More About: Creative , Branding , Advertising , Creativity , Mora
Search Engines Top Best Online Brands Report
2007-08-14 14:17:00 What’s your favorite online brand? In a battle of users’ favorite online brands, search engines Google and Yahoo topped a recent Jupiter Research poll that surveyed Internet users’ preferred Web sites of choice. When broken out by age, however, MySpace proved just as popular among younger respondents. Read about it at PC Magazine. More About: Branding , Search Engines , Advertising , Search , Report
Google Going Door-to-Door to Collect Data, Pitch Offerings
2007-08-13 18:51:00 Word on the street is that Google is hiring independent contractors to call on businesses to gather information, take photographs and pitch the advantages of Google Maps and AdWords. Is this the real, real yellow pages finally rearing its head? I hope so. More About: Promotion , Web 2 , Data , Online
Web 2.0 - Who Owns What?
2007-08-13 15:17:00 A handful of companies still own most media, even so-called Web 2 .0 platforms. Check out the image below from Poynter Online as a review. Get the rest of the story here. Poynter Online - E-Media Tidbits More About: Marketing , Advertising , Public Relations
Widgets + Ads. Who Would Have Thought?
More articles from this author:2007-08-10 14:28:00 Today’s Reveries features a piece on how some widget companies are developing products that are in effect advertising media. For instance, Slide has a highly popular widget that allows users to turn their photos into on screen slide shows. Here’s one I created. Slide already has lined up some big name advertisers. Slide’s founder, Max Levchin, ... More About: Creative , Advertising , Widgets , Web 2 , Thought 1, 2, 3 |
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