THINKingTHINKingTimely coverage of advertising, marketing, PR and Web 2.0 topics. Articles
Complaint.TV - A Nightmare Waiting To Happen
2007-08-09 14:30:00 Complaint.TV says it offers consumers an avenue into local TV station newsrooms. If you - Mr. or Mrs. Consumer - have a beef against some company, Complaint.TV wants to know. The service will then get your story in front of editors. Unscrupulous businesses - I’ll wager - are already gleefully searching for dissatisfied customers of their ... More About: Media , Journalism , Public Relations , Nightmare , Blogs
Google News - From Aggregator To ?
2007-08-09 14:16:00 Steve Rubel at Micropersuasion comments on Google ’s decision to allow subjects of news stories to email their comments. Their comments will be an addendum to the story. Rubel says: This is certainly a boon for PR professionals who have longed for a way to respond to what is largely an automated system. Wikipedia needs a ... More About: News , Media , Journalism , Public Relations
Online Spin - Agencies Must Change Or Die
2007-08-08 20:36:00 Cory Treffiletti, writing today in Online Spin says that agencies are finally changing and responding to the digital revolution. Says Cory, the beginning of a full-scale shift as more and more of the large agency conglomerates and holding companies are beginning to recognize they need to restructure their businesses to respond to the challenges facing them. Too ... More About: Marketing , Advertising , Web 2 , Change
New Online Advertising Guide
2007-08-08 14:22:00 Everyone is moving to the online environment. In fact, according to private equity firm Veronis Suhler Stevenson, the amount of money spent on Internet advertising will reach $61.98 billion, surpassing newspapers as the #1 ad medium in the United States in the next four years. Responding to this growth, About.com has launched a new guide to help ... More About: Advertising , Online Advertising , Web 2 , Blogs , Online
Top 100 Advertising Campaigns
2007-08-07 13:30:00 Ad Age has a list of the top 100 advertising campaigns of all times. Unfortunately, they have only a handful of examples like this one:The iconic Marlboro Man. Like so many advertising icons, this one was created by Chicago’s Leo Burnett agency. Ad Age Advertising Century: Top 100 Advertising Campaigns More About: Marketing , Creative , Branding , Creativity
Geico ?Cavemen? Land TV Show
2007-08-07 03:20:00 Fueled by a whopping $403M media budget in 2005 and a reported 10 percent more than that last year, the cavemen from the GEICO ads have landed a sitcom on ABC. Meanwhile, Burger King has appeared in two video games and his Q Rating is rising as well. Wow. Who would have predicted that ... More About: Advertising , Show , Land , Geico , Cavemen
Marketing?s Memory Molecule
2007-08-06 13:59:00 Advertising often uses emotional response to make a point, and a memory. Some new research indicates that an ad that makes you mad may be just as good at making memories as one that provokes a positive response. Here’s the rest of that story. More About: Marketing , Creative , Branding , Advertising , Memory
Sunday Reading List
2007-08-05 15:16:00 A few items I came across while trolling the net this Sunday: ClickTale launches cool analytics that tell how hot your website is. Freelancer’s toolbox. Plaxo to unveil the next generation of social networking. More About: Marketing , Reading , Advertising , Web 2 , Blogs
Visual Conversations with Jing
2007-08-03 16:39:00 The Jing Project is a cross-platform image and video sharing program that can capture anything that appears on your screen and send it to a free, file-sharing site on the web. Here’s a capture of the THINKing blog, with added comments: http://www.screencast.com/t/XAJ8wpLQ More About: Web 2 , Visual , Conversation , Visual C
Widgetize Me
More articles from this author:2007-08-03 15:50:00 Widgetmania is sweeping the marketing nation. Every marketer wants to own some space on your desktop and they are producing a wealth of widgets - or gadgets as some call them - in an attempt to carve out their spot. Make no mistake, although there will be some good ones, there will be a large ... More About: Marketing , Creative , Branding , Advertising , Promotion 1, 2, 3 |
 |
|
 |
