THINKingTHINKingTimely coverage of advertising, marketing, PR and Web 2.0 topics. Articles
We?re Changing URLS and RSS Feeds
2007-09-21 21:45:00 We’re upgrading THINKing and so must change urls to my-creativeteam.com/blog. Our RSS feed is changing as well. So, if you subscribe to our current feed, you’ll need to update your reader to access this feed: http://feeds.feedburner.com/my-creativete am/delT And, if you are one of our email subscribers, we must ask you to sign up here for the new ... More About: Advertising , Changing , Chang , Chan
Ad Buyers Shuffle The Cards
2007-09-21 15:26:00 A look at Nielsen’s latest report shows that ad spending in the first half of 2007 softened about .5% as compared to 2006. But that is not the story. A look behind the figures tells us that organizations buying advertising are changing the mix and big, traditional media is the loser. Media Post reports, Not surprisingly, the ... More About: Marketing , Internet , Advertising , Promotion
Client Media Relations Misconceptions
2007-09-20 15:26:00 People who don’t work with the media on a regular basis hold a lot of misconceptions about how to do it and what to expect. Let’s review three: My story should be front page news. Your company is like 1000 other companies. You are no different. You all think you should be on the front page. ... More About: Media , Journalism , Public Relations , Relations , Misconceptions
Google Gadget Ads Take Advertising To A New Level
2007-09-19 13:47:00 Google Gadget Ads have arrived, according to MediaPost. Above, you’ll see one from Intel. These are widgets combined with ads that allow Google advertisers to embed RSS feeds and other rich media. Then, consumers can place the Gadget ads onto their desktops or use them in their blogs. You could think of them as mini ... More About: Google , Creative , Tools , Branding , Advertising
Politics Heat Up The Web
2007-09-18 13:44:00 Social networking is changing the face of politics in America. Last time around, highly politicized blogs like the leftwing Daily Kos and conservative Michelle Malkin, led the charge. This time, it’s Web 2.0 and social networks in the forefront. Here are the latest Hitwise stats on presidential contender web traffic. More About: Marketing , Politics , Media , Internet , Journalism
OK, For The Last Time: Wikipedia Is Not A Primary Info Source
2007-09-16 14:44:00 A lot of people, particularly younger people, think that Wikipedia is an accepted primary source of information. In fact, a couple of college professors I know have had students provide Wikipedia as a reference source for academic papers. No. Stop it immediately. Read this if you need more proof. More About: Internet , Tools , Resources , Research , Journalism
Did Hardees Kill Advertising?
2007-09-14 19:31:00 David Armano at Logic+Emotion blogged recently about advertising being dead because Hardees killed it with a recent TV spot. Says Armano, As predicted by some?advertising has been reduced to the equivalent of pulling it’s pants down and slapping you in the face with it’s private parts. I’m sorry that I’m being so graphic?and I don’t even ... More About: Marketing , Media , Creative , Copywriting , Advertising
Media Fusion
2007-09-14 15:26:00 Seems odd, but more than 18% of internet users visit radio sites each month and listen to programming while they are there. According to Media Daily News: ALMOST ONE-FIFTH OF AMERICANS ON the Internet visit the Web site of a radio station at least once a month, according to market research from the Media Audit released ... More About: Marketing , Advertising , Fusion
Does Your Agency Really Understand Web 2.0?
2007-09-14 03:37:00 The Logic + Emotion blog throws down the gauntlet for agencies claiming to understand the new digital world in a recent post: Emerging technologies are nearly always part of the equation?and the equation shifts like the desert sands. And digital isn’t even an option?it’s mandatory. No longer will agencies be able to tack on the ... More About: Email Marketing , Advertising , Agency , Web 2 , Blogs
Survey Says?
2007-09-13 14:15:00 The My Creative Team Corporate Marketing Survey now is closed, and here are some of the results. I’ll break these down into a couple of posts. What is the biggest external marketing challenge you face? - Acquiring New Customers - 43.5% - Branding - 13% - Insufficient Budget - 10.9% - New Product/Service Rollout - 8.7% - Customer Retention - 6.5% - ... More About: Research , Advertising , Public Relations
CBS Ratings Stunt Stunts Ratings
2007-09-12 15:23:00 Katie Couric and CBS, trying to gain some traction in the ratings, pulled a ratings stunt that succeeded only in stunting Katie’s ratings further. The perky anchor headed off to the war zone hoping to boost her flagging popularity and her Evening News ratings. “We never expected it to do well in the ratings and it ... More About: Marketing , Media , Journalism , Promotion , Stunt
Meet Mr. Happy Crack!
2007-09-12 12:16:00 In business - the right business - a sense of humor can be the difference between eking out a living and wild success. That’s what Bob Kodner discovered when he introduced Mr. Happy Crack as his company mascot. Get the rest of the story here at Reveries about this dry, happy crack. More About: Marketing , Media , Creative , Branding , Advertising
And For Most Popular Website - The Envelope Please
2007-09-11 15:12:00 Nielsen is out with its most popular website ratings, and guess who is on top? Microsoft is atop the company list and Google tops the brand list. You’ll find the lists here. More About: Website , Popular , Envelope , Pula
Making IRWIN Tools Look Good
2007-09-11 14:22:00 OK, I am bragging a bit today. When Irwin Industrial Tools developed a national tradesman contest called the Irwin Ultimate Tradesman Challenge they needed a website designed, built and launched in less than a month. The company selected My Creative Team to make them and their promotional website look good. Here’s a news release about the project. Listen to this post as an mp3. More About: Good , Makin
Microsoft Launches Online Translation Service
2007-09-11 14:19:00 Mashable tells us that Microsoft is offering a new online translation service. Could be a good tool for bloggers who want to communicate in multiple languages. More About: Service , Online , Translation , Tran
Another Sunday Reading List
2007-09-09 14:18:00 Mashable has an excellent list of online resources you will want to peruse. 5000+ Resources to Do Just About Anything Online Dosh Dosh has a good piece on social media marketing Duct Tape Marketing has a piece about some cool Inc. 500 companies Want to learn how to spy on your competition? BNET offers this article to ... More About: Media , Reading , Advertising
The Politics Of Web Traffic
2007-09-07 14:54:00 According to Media Post, Republicans are spending more online but Democrats are getting more web traffic. Democratic presidential candidates are trumping Republicans in terms of visitor traffic and time spent on their Web sites, according to new Nielsen//NetRatings data for July (pdf). But the Republicans are spending more for online advertising–specifically sponsored links–with more than double the ... More About: Marketing , Politics , Advertising , Promotion
Let Your Blog Speak For Itself
2007-09-06 21:12:00 Talkr is a free Web 2 .0 service that lets your blog speak for itself. If your blog has a machine readable feed - thats typically one in RSS or Atom format - Talkr will pull your feed into its system where it is processed and output using speech simulation technology. Then, your audience can subscribe to ... More About: Marketing , Promotion , Blog , Online
Be Patient? Nah, Let?s Kill Something
2007-09-06 14:28:00 Sometime back I wrote an article entitled Be Patient ? Nah, Let’s Kill Something. It’s about how marketers forget their current customers because they are out - like big game hunters - looking for new business. I mention this because I see that same myopia in the results of our marketing challenges survey currently underway. The biggest ... More About: Marketing , Advertising , Promotion
Technorati Experiment
2007-09-05 22:06:00 I’m participating in an experiment to try to break into the most favorited category on Technorati. Dosh Dosh, an internet marketing blog, started the whole thing, saying The goal of this experiment is simple, to break into the Technorati Top 100 and determine the exposure and traffic benefits of being included in the Top 100 list. Like my ... More About: Marketing , Tools , Promotion , Blogs , Experiment
Survey Update
2007-09-05 15:25:00 Our marketing challenges survey is still open. So, if you haven’t completed it, you have more time. I wanted to share some of the results. What are the biggest external marketing challenges? Acquiring New Customers - 36.7% Branding - 20% Insufficient Budget - 10% Customer Retention - 6.7% New Product/Service Rollout - 6.7% Reputation Management - 6.7% Biggest internal marketing challenges: Insufficient Budget - ... More About: Marketing , Advertising , Public Relations , Survey , Online
Take A Web 2.0 Picnik
2007-09-05 14:45:00 There is an explosion of online services thanks to Web 2 .0 technology. Picnik is one of my new favorites. Although it is not as powerful as Photoshop, it has a simpler interface for those of us who are not true creatives. It allows you to connect to your online photos at Flickr, Picasa and other online ... More About: Creative , Tools , Resources , Blogs
Marketing Challenges Survey
2007-09-04 18:05:00 I am surveying marketers about their top challenges. Please take a couple of minutes to complete our survey. More About: Marketing , Media , Branding , Email Marketing , Advertising
Social Media Is Transforming Business
2007-09-04 14:31:00 According to a recent report in Inc. Magazine, social media is transforming business. More than 51 percent of the companies on the Inc. 500 list are tracking social media. And in a new online study by IBM, more than 26 percent of US online consumers have contributed to a social media site. More About: Business , Social , Media , Advertising , Web 2
Go Local - Online Ad Spending At $2.9 Billion In 2007
2007-09-04 13:30:00 More advertisers are going local with their online dollars. According to eMarketer, local online ad spending will approach $3 billion this year. Additionally, eMarketer says, online is eclipsing radio, which itself is moving into a new category: audio. Here’s a piece I wrote last year on local online advertising. It still applies. More About: Advertising , Local , Online , Spending , Pay-per-click
Top 11 Free Photo Resources For Bloggers
2007-09-03 14:18:00 I’m being more careful these days in the use of photos. There are some gray areas about whether using photos inline violates copyright laws, and I want to honor the work of others, not steal it. So, I’ve been looking for free photo resources to use. Here are the top 11 I’ve found: Stock.Xchang Flickr Creative Commons ... More About: Photo , Tools , Resources , Web 2 , Free
Hey Big Online Ad Spenders - Top 10 List
2007-09-02 18:16:00 Who in the retail category is spending the most advertising money online? Find out here. Top 10 Retail Goods & Services Online Ad Spenders - July 2007 - Marketing Charts More About: Media , Advertising , Top 10 List , List
Op-Ed Pitching
2007-08-31 14:44:00 Nice piece in Cision’s The Navigator concerning how to pitch op-ed pieces. Also, here’s a piece I wrote on writing op-ed pieces. More About: Media , Journalism , Public Relations , Op-Ed
Internet Displaces Radio As Fourth Biggest Ad Medium - 08/31/2007
2007-08-31 14:08:00 Well, there goes another traditional medium. Radio has fallen behind the Internet in terms of ad revenue, according to eMarketer. A story in this morning’s MediaPost says, eMarketer’s report comes as the Internet already has surpassed outdoor ad spending, and as a recent report from equity firm Veronis Suhler Stevenson predicts that the Internet will ... More About: Advertising , Medium , Adio
Top 20 One-A-Day Small Business Marketing Vitamins
More articles from this author:2007-08-30 13:36:00 Sometimes people hesitate from starting a full-blown marketing program because of the time involved to develop and implement it. I am in favor of the strategic, disciplined approach to marketing, but sometimes a business just needs to do something to kickstart its program. Here are my top 20 marketing ideas that can be implemented over ... More About: Marketing , Business , Media , Creative , Vitamins 1, 2, 3 |
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