MADISON AVENUEMADISON AVENUEMADISON AVENUE is the concise Journal of Social Influence Marketing, Advertising & Branding published by Martin Calle and Calle & Company. Rapid relief from ordinary marketing starts on MADISON AVENUE. Articles
Where Did Everything You Know About Marketing Come From?
2008-02-08 21:11:00 Where did everything you know about marketing come from? How would you react if you found out that everything you knew about marketing was a fraud? A sham? How would you operate differently, if you... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Marketing
What It Means To Let Consumers Help With Brand Building
2008-02-07 00:16:00 Adidas Lets Consumers Help With Originals Brand Building But as I said to the people at Adidas, "consumer-generated input is not the same as 'consumer creativity'." To gain true conumer creativity... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com
Micro-wits Working Their Way Up To Full Idiot
2008-02-06 22:36:00 Here's a survey for you. I just received an Advertising Age Magazine e-mail poll asking me if I thought the merger of Micro soft and Yahoo would change my life. IDIOTS! No, half-wits, working their... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Idiot , Full , Sears , Working
Fly Commodity Airlines
2008-02-05 23:23:00 United Airlines says it will charge a service fee for a second piece of checked luggage, a move experts say will spread across the beleaguered industry. Why is it that the more airlines try to make... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Commodity
Lost and Found
2008-02-05 23:03:00 The Guitars That Destroyed The World. If anyone can find me one of these, I should like to have one. MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Lost , Carlos Santana , Buck , Lost and Found , Blue Oyster Cult
The SuperBowl Ads - The Sins of Our [Advertising] Fathers
2008-02-04 20:23:00 OK. I'm not going to get into how bad every single SuperBowl ad was yesterday. Not a single ad made a point or gave me reason to separate myself from my money for any one of the advertisers who spent... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Advertising , Hyundai , Sins , Fathers , Budweiser
Microsoft + Yahoo = Sears + K-Mart
2008-02-03 22:08:00 Need I say more? Once again proof that what companies once did with brain (out market google with positioning that causes more people to choose Yahoo ) they now do with brawn (mergers &... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Microsoft , Mart , Sears , Steve Balmer
Braking Sensors Slow Speeders - End Speed Traps
2008-02-02 00:01:00 Forget about cruise control and photo enforced speed limits. The technology has long existed for auto manufacturers and transit authorities to install sensors in vehicles and on roadways that... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Speed , Slow
CLASSIC SUPERBOWL PRE GAME WARM UP MUSIC
2008-01-29 21:25:00 Play it loud. Bob James. "Farandole" Also great music (McCann ) for a Buick ad. Also great music for a hip hop remix. MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Music , Classic , Game , Superbowl
Scatterlings of Africa - Juluka
2008-01-28 21:17:00 Some of my favorite world music. Scatterlings of Africa . Johnny Clegg. Juluka. Hope you like it. MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com
Why I Like Barak Obama
2008-01-28 20:16:00 I like Barak Obama , or Barry Obama as El Rushmo called him this morning, because he speaks well. But not only does he speak well. If you've ever been responsible for leading others in an endeavor or... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Barak Obama
Calle & Company launches new smoking cessation plan.
2008-01-28 20:07:00 Are you interested in quitting smoking? Forget all the patches. Forget all the plans. Quit smoking the way I quit smoking. Go out and try to run a quarter mile. You'll cough up a lung and "the burn"... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Smoking , Plan
Go Read Sanjay Dalal's The Innovation Index Blog
2008-01-28 19:58:00 Sanjay Dalal's The Innovation Index Blog is a damn fine read. Sanjay Dalal is a product marketing leader and entrepreneur. I would add Sanjay to your blog roll today.... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Read , Sanjay
Initiative Wins Cadbury Schweppes $150M Media Account
2008-01-26 00:19:00 And this time next year no one will still want to buy the company. There's no one there able to resuurect consumer demand for carbonated beverages and the company cancelled appointments with... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Media , Cadbury , Initiative , Account , Wins
WhY aDveRtSinG Doesn't Work
2008-01-24 21:27:00 Advertising doesn't work because once you've seen it, it's a rerun. That's contrary to doctrine which states the greater the number of impressions the more successful you will become. BS. If you... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Work
Best Tag Line or Sound Bite of the Day
2008-01-24 21:12:00 Barak Obama on Hillary Clinton in an ad supporting his run in the South Carolina Primary. "Hillary Clinton. She'll say anything and change nothing." And isn't that the truth with politicians? They... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Sound , Barak Obama , Line , Bite
Vote for President - American Idol Style
2008-01-22 20:03:00 I am tired of the way politicians run the way we elect a president. Wait, you thought you had a say in all this?! I'm tired of the Obama/Clinton and bystanders dog and pony show. Meaningless drivel.... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: American Idol , President , Style , American , Vote
What comes after the iPhone
2008-01-22 01:17:00 Do you want to give Steve Jobs your inner thoughts? It's a little bit more than user-generated input. Hypothetical reports out of Apple/Mac headquarters is that uber inventor Steve Jobs is at work on... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Phone , Iphone , Mind
PUMP YOUR OWN GAS CLASSES
2008-01-21 22:14:00 Jack Loechner, writer from The Center for Media Research posted a research brief saying that rising gas prices are changing consumer habits. I live in a rather affluent community where some drivers... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Classes , Pump
The 3 Innovations
2008-01-17 22:21:00 I have been asked by a prestigious MBA School's professor to proof an advanced copy of his book. And while the author does an excellent job of describing the problems and symptoms, he like others are... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Innovations
Why ads don't work
2008-01-11 19:23:00 You know. I had a new guy visit my site who just started his own blog. His name and site is http://danielhonigman.com/ I visited his site and found that his post dealt with an ad he saw and on which... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Work
Disposable Car Hits The Streets
2008-01-10 21:01:00 Now why couldn't General Motors do this? It wasn't very long ago that I proposed General Motors create this product using distribution via Costco and similar as part of a forward looking strategy... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Hits , Streets , Henry Ford , Tata Motors
Starbucks Slows Ship, Begins Return To Safer Harbor
2008-01-09 02:59:00 MarketingPost's Marketing Daily reports on a slide that began with the introduction of Starbuck's "Milder Dimensions". Even the name was prophetic of the company's future performance. I hope Howard... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Starbucks , Harbor , Return , Ship
User-generated ads not the same as "Consumer-Creativity"
2008-01-09 02:29:00 I went fishing and found good posts and new blogs with stimulating content today. The first was Jake Fields 2.0 and the blog of a company called Motive Interactive. Think I'll ad them to my blog... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Consumer , Creativity , User
Leaderless
2008-01-07 19:44:00 I am scared because election of any of the current presidential candidates will leave America leaderless. Clinton just wants the position so that she can say she was president - and succumbs to what... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Barack Obama
Presidential Candidate Make Overs
2008-01-04 19:38:00 With the 2008 Iowa caucus behind us it's obvious some candidates require an extreme makeover. Why? Because it is ashame that one would lose the election simply by sticking to the wrong positioning... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: George Bush , Barack Obama , Presidential , Banks , Cain
Advertising
2008-01-03 08:16:00 Advertising is supposed to be about the signs of our times. But our times are so screwed up. MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Advertising
How to Cure 2007's Brand Hangover
2008-01-02 18:16:00 No. The basics are not the most important marketing trend to pursue in 2008. Sticking to ?the basics? is why McKinsey & Company reports that ?despite solid balance sheets and healthy bottom lines... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Brand , Hangover , Cure
Happy New Year! - This Year's Resolution
2007-12-31 20:49:00 To find out why companies don't invent big brands such as Healthy Choice more often. Post your answer here. MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: New Year , Happy , Happy New Year , Year , Resolution
The 5 Irrefutable Laws of Thought and New Product Leadership
More articles from this author:2007-12-29 00:28:00 1) There must be a compulsion to make you a better you. You can find plenty of smart, talented, successful people who are able to take their business only so far because of the limitations of their... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Laws , Product , Leadership , Thought 1, 2, 3, 4, 5, 6, 7 |
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