MADISON AVENUEMADISON AVENUEMADISON AVENUE is the concise Journal of Social Influence Marketing, Advertising & Branding published by Martin Calle and Calle & Company. Rapid relief from ordinary marketing starts on MADISON AVENUE. 
Articles
Christmas
2007-12-24 19:45:00 Less marketing and branding and more leadership and vision. Over the past year many have told me there's no time in the quest for consumer ears and eyeballs to pay attention to the quaint now... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Marketing , Christmas
REIMAGINING MAJOR LEAGUE BASEBALL
2007-12-16 08:37:00 I was going to re-imagine major league baseball, but it seems the players, owners and coaches have done it for me by redefining the terms professionals and amateurs. Professional athletes are not the... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Baseball , League , Major
American Express Plum Card - AMEX: How Good Is Your Corporate Marketing Mem
2007-12-12 22:51:00 Now I know why American Express named The Green Card The Green Card. It was my dad said because it gave people permission to live way beyond their means - kind of like a Visa - which was the name... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Marketing , Corporate
Wrigley's DoubleMint Gum Provides Key To Hillary Clinton's Presidential Suc
2007-12-12 00:07:00 Now you get two...two...two Clintons in one. Are we ready to double our pleasure and double our fun? Hey! Even if Hollywood's writers are on strike, I think this is good enough for David Letterman or... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Presidential , Hillary , Wrigley , Doublemint gum
Bored By Life
2007-12-11 02:16:00 Are you bored by life? Most advertising agencies are bored by life. That's why their campaigns look like this. Want proof? Life Takes Visa. (So true it's insidiously sick) For 100 years - Life,... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Bored
The Myth of Brand Stories
2007-12-10 20:38:00 Of what importance are brand stories? They don't exist. What brand stories can you, the consumer, recite with the ease of a nursury rhyme? And how does that story - as recited - make the brand... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Stories , Brand , Myth
Tesco's FRESH & EASY US Expansion Plan Lacks Personality
2007-12-07 07:51:00 With stores that appear to be a cross between a Smart & Final and an AM PM convenience store containing generically their own branded items, British retailer Tesco's US expansion plans seem off... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Fresh , Easy , Plan , Personality , Expansion
Calle Charitable Trust
2007-12-07 07:07:00 Greenwich, CT - The Calle Charitable Trust has acquired the work of Beate Gutschow. Beate Gütschow's landscape series: LS/S, (Aperture, October 2007) is copublished with the Museum of Contemporary... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Mateo , Hari
The Schmucking of America - "Hey Dumb Ass, This Loan's For You!"
2007-12-06 17:01:00 "When you give food to the poor, they call you a saint. When you ask why the poor have no food, they call you a communist." -- Archbishop Helder Camara "Hey dumbass, this loan's for you!" Go ahead,... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: America , Dumb
Marketing Democracy or The Theft of Democracy
2007-12-04 18:36:00 What's wrong with all of the presidential candidates? What's wrong with the presidential campaign? What's wrong with the fact that our choices are nothing more than the lesser of two evils? What's... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Marketing , Democracy , Theft
Blurred Vision or Multicultural Marketing
2007-12-03 09:39:00 Visually stunning take on ham-handed multicultural marketing, emotional, social or behavioral targeting - though not the intent of the artist. If you did a composite sketch of those you hit with... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Marketing , Vision , Multicultural
Sharp Thought
2007-12-03 09:32:00 Don't you wish it was this easy? Don't you wish you had a bottle of these you could give to others? Is rubbing a lamp equally effective? Order some for those in need today! Follow the link and scroll... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Sharp , Thought
Multi-Cultural Marketing II - The Thumb Tribe
2007-11-30 01:46:00 Remember the other day I was saying that it's not sufficient to target cultures such as African Americans or Asians and consider the matter of multi-cultural marketing concluded? But of course it is... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Marketing , Multi , Thumb , Cultural , Tribe
Jonesing For Insight
2007-11-29 20:58:00 I got caught up in a thread the other day with an insight company (WPP Group's 'Added Value' - "with 21 locations worldwide") hired by the Ford Motor Company whose findings indicated that images of... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Insight
Potential Client Bites Potential Agency - Again
2007-11-28 19:41:00 I have a weak spot for people who run agencies like Peter Madden, who posted a request for professionalism in Advertising Age Magazine's Small Agency Diary. Yet again, here's a young agency leader,... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Client , Bite
Multicultural Marketing - How To Beat Your Media Dependence and Sell More P
2007-11-28 10:23:00 If you're Procter & Gamble or Google and into multicultural marketing are you getting the biggest bang for the buck targeting African Americans, Hispanic, Caucasian or Asian communities as... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Marketing , Media , Sell , Beat , Multicultural
CMO CHALLENGE
2007-11-27 16:59:00 I read with disbelief questions swirling amongst C-level execs and trade magazines such as Advertising Age asking if the CMO or marketing department should be held responsible for company... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Challenge , Halle
WPP Shop Tries to Rewrite Research
2007-11-27 01:07:00 So this image caused viewer anxiety. You had to do research to figure out crumpled cars bother people? If you're a parent I bet you don't like movies or shows depicting abused or hurt children... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Ford , Research , Shop , Trie
Farewell Mr. Whipple
2007-11-20 19:24:00 Dick Wilson, THE character actor who turned "Please don't squeeze the Charmin" into a national catchphrase as exasperated shopkeeper Mr. Whipple in the TV commercial campaign that ran for more than... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Farewell , Well
Eric J. Henderson, Director-Account Management, Common Ground Marketing
2007-11-17 00:00:00 If as many people reached out as does Common Ground 's Account Director Eric Henderson, the human experience would be a much nicer trip. He sent me a letter dated 7 November, 2007. "Mr. Calle: I just... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Marketing , Management
Gary Bembridge of Unleashed on Marketing Blog
2007-11-14 21:34:00 I have a new friend in the UK - Gary Bembridge who writes Unleashed on Marketing Blog . With 25 years CPG experience Gary writes with wisdom. Go visit! MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com
Winning the New-Products Game
2007-11-14 20:48:00 Know What Kills an Innovation Ahead of Time and Dodge Failures It's been a long time coming but finally someone else has finally figured out the new products game. What's even better, he uses... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Products , Game , Winning
Cuervo Launches Black
2007-11-12 20:02:00 Saw this seasonal ad [good time to launch spirits] for super premium Cuervo Black on TV. But why must we have yet another beer, wine, ale or otherwise spirits brand launch with the same uninspiring... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com
Wild Bunch + Company
2007-11-11 08:04:00 Singapore's Wild Bunch & Company is the Starbucks of organic juices. Watch out Jamba Juice! I'm looking into a franchise. MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com
MotoLights by Jake Dyson
2007-11-11 07:51:00 I wanted these lights in my office, then thought, "Wait! They'd make great flashlights!" Absolutely incredible if you're into "neat junk." MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Jake , Dyson
If Only Buick Could Make A Face Like This
2007-11-11 07:43:00 The dust has settled on the Tokyo Motor Show, traditionally the outlet for the industry?s most avant-garde predictions. 2007?s debuts didn?t disappoint, although the host country?s penchant for... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Buick , Face , Make
AGENCIES: Are You Filling Prescriptions or Curing What Ails?
2007-11-09 23:14:00 I like Mark Brownstein's question at Advertising Age Magazine's Small Agency Diary. Though many left comments as to the importance of diagnosing client problems and responding with appropriate... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Prescriptions , Agencies , Prescription
Volkswagen and Volvo Play Musical Execs
2007-11-09 21:38:00 Volkswagen Taps Volvo 's Ellis as VP-Marketing At what point does one stop and realize that these people and the experience they bring are as interchangably commoditized as the brands on which they... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Musical , Volkswagen , Play , Pepsi
Forget Focus Groups. B-52 of Qualitative Industry Set For Retirement
2007-11-07 15:13:00 Introducing Calle & Company's ASSAYS® - the Consumer Packaged Goods Industry 's Premier Consumer Learning Experience. As the consumer products industry decommissions its fleet of focus group... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Retirement , Focus , Groups , Tire
Why "BRANDING" Goes In One Ear and Out The Other
More articles from this author:2007-11-07 14:47:00 John Jantsch posted his "Definition of Branding " on Duct Tape Marketing today - which always gets my blood boiling. No, not that John wrote something, but because today's branding practitioners have... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Goes 1, 2, 3, 4, 5, 6, 7 |
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