MADISON AVENUEMADISON AVENUEMADISON AVENUE is the concise Journal of Social Influence Marketing, Advertising & Branding published by Martin Calle and Calle & Company. Rapid relief from ordinary marketing starts on MADISON AVENUE. Articles
How Marketing and Advertising Screws The Pooch
2007-11-07 07:05:00 We like to think that everyday marketing and advertising gets better and better. As marketers, we accumulate more knowledge and experience. We get a promotion. We hire and manage direct reports. More... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Marketing , Advertising , Vert
Miller Brewing Limps Into Battle - Beer Wars Off To An Impotent Start With
2007-11-06 22:04:00 Give me a break. Miller using Dalamtions (a spoof on A-B Super Bowl ads? Don't they know more advertising is forgotten than remembered) to "nip at Bud Lite's heels." The first shot in a new beer war... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Wars , Beer , Start , Budweiser , Battle
Pepsi-Cola Chief Dawn Hudson Exits Following Reorg
2007-11-06 01:53:00 Food-and-Beverage Giant Dissatisfied as North America Weakens And it's about time. Dawn Hudson and Indra Nooyi knew long ago, exactly at the time I created the concept of Baked Lays Potato Chips... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Chief , Pepsi , Cola
2007 Halloween Pranks
2007-11-01 21:26:00 Halloween was great. I scared the bejeezus out of my eleven year old son and his two best friends by jumping out from behind two trash cans as they went door to door trick or treating. My son can't... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Pranks , Halloween , Allo
Today's Great Quote
2007-10-31 23:17:00 See what happens when you jump to conclusions? "People will jump to conclusions faster than they will jump to the facts." MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Great , Quote
Knowledge Takes 25 Years To Reach Procter & Gamble CMO Jim Stengel's Brain
2007-10-20 02:03:00 For P&G, Success Lies in More Than Merely a Drier Diaper Procter & Gamble Global Marketing Officer Jim Stengel talked about consumers, creativity and CMO tenure in an interview in a recent... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Knowledge , Years , Reach , Brain
Home Depot CMO Roger Adams Must Find New Crib
2007-10-20 01:44:00 Leaves Retailer After a Year at Top Marketing Post But the real issue is whether the brand became a brand in demand or a brand in decline during his tenure. The experience of less than one lifetime... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Adams , Home , Find , Crib , Home Depot
Miller Bitch Slaps Anheuser-Busch
2007-10-20 01:25:00 Brewer's First Ads From Bartle Bogle Take Shots at Bud Light (More at AdAge.com) But the ads remain by products of straight forward problem solving. Guaranteed to entertain but not move the sales... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Bitch , Busch , Miller , Anheuser-Busch
Toyota Recalls 2008 Scions
2007-10-11 05:55:00 By making the Scion more of what it is, it ended up being less than what it was. What was once a product on which buyers could paint their personality, the 2008 Scion has become a canvass on which... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Toyota
The War on Advertising, Continued
2007-10-11 05:50:00 The problem with advertising today is that it has fallen to the level of those who watch it, which is why they click through it. MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Advertising , Vert , Conti
MillerCoors Promises to Underwhelm; Maintain Status Quo
2007-10-11 05:38:00 Another linear thinking, straight-forward problem-solving solution ... proving once again that what companies used to do with positioning brain, they now do with business brawn. However, what good is... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Lite , Promises , Status , Miller , High Life
The War on Advertising
2007-10-09 19:22:00 Let us not forget that sales, advertising and generating awareness and recognition do not go hand in hand. And, what marketers once accomplished with brain, they now accomplish with brawn. Consumers... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Advertising , Vert
The War on Marketing Strategy
2007-10-09 02:21:00 I have never seen Al Ries hand out bad advice until now. He says focus on your category first and your brand second in his Advertising Age Magazine installment. (You Can't Survive If Your Entire... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Marketing , Marketing Strategy , Strategy
The War on Market Research
2007-10-06 03:10:00 Let's not forget that market research is not a substitute for business creativity. No matter how sophisticated the process, the intent of all "research" is to enable people who don't know something... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Research , Market , Market research
Death of an Ad Man
2007-10-05 19:23:00 Ken Wheaton in Ad Age (AdAges) asks interesting questions. Why the ad man is a dead species. My take. The ad man is a dying breed because what companies once did with their brains they now do with... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Death , Costco
CMO Strategy: The Death of Differentiation
2007-10-05 02:37:00 Want New Products That Get Noticed? Change the Process - by Barry Curewitz Note to Barry Curewitz: It's easier to measure what is rather than create or measure what isn't. Companies can't "measure... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Strategy , Death , Diff
Diaper Wars 2007
2007-10-05 01:51:00 P&G Tosses Its Own 'Brick' at Rival K-C Charges of False Advertising Leveled at Huggies Brand in Latest Diaper Wars What these two do with brawn today, they used to do with brain. Faced with... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com
Marketing.fm
2007-09-30 06:56:00 To my friends at Marketing .fm, "May the fource be with you." Is that something I can trademark like Pat Riley's "threepeat?" MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com
Orville Redenbacher Gets New Campaign!
2007-09-27 02:33:00 If I'd had more dignity than Crispin Porter + Bogusky, realizing that younger kids always want what older kids have, and had had a crack at handling the Orville Redenbacher account at ConAgra, given... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Campaign , Ville
Advertising Agency Intellectual Property. Are You Kidding?
2007-09-26 21:08:00 Whose Idea Is It, Anyway? Quit Giving Away Your Biggest Asset There is a problem protecting an advertising agency's work as Intellectual Property . You can't do it...because most agencies converge on... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Advertising , Agency , Kidding
Questions of Interest
2007-09-21 21:33:00 Note to self: Attended focus groups for a pharmaceutical client recently. Shocked to learn marketers still pecked at the surface of their problems with them. Heard some questions from the facilitator... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Questions , Interest , Eres
"Search Satisfaction" strikes 9 out of 10 marketers
2007-09-21 00:53:00 Are you a victim of SEARCH SATISFACTION. Some years ago Miller Brewing was looking for a new brand idea and stopped searching when they found emerging Japanese dry beers - beers with less beer... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Search , Satisfaction , Marketers , Marketer
Viral Marketing
2007-09-20 18:48:00 Compliments of Tim Harris at Freud's Finger. Viral Marketing always has to be a train wreck. In my parlance "accidents must happen." The trick for marketer's? Staging the disaster. Then spontaneity.... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Michael Moore , Viral Marketing , Bill
Act and Think Small to Win Big With Killer Ideas
2007-09-20 02:33:00 If Leonard da Vinci hadn't taken a risk, he would have painted the Sistine Floor. This post was stimulated in response to a CMO strategy article written by Peter Murane, president-founder of... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Ideas , Killer , Small
May I Suggest That Blogger Sucks?
2007-09-20 01:38:00 In America we've come to expect a certain level of customer service, and when there's a problem, some sense of rather instant gratification. So it comes as a suprise when I, who thinks of himself as... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Microsoft , Blogger , Internet Explorer , Sucks
Volvo Ads Inspired By ... Valets
2007-09-19 01:35:00 The caption here? "So I'd recommend you buy the Volvo ." This is not the idea spotting reported in Advertising Age Magazine this week. It is Buick versus Cadillac Revisited. So it has taken Volvo,... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Auto , Arnold , Inspired
Britney Spears Self. Moment of Impact Caught on Film at 11
2007-09-18 23:47:00 Britney Spears Self. Moment of Impact Caught on Film at 11. OK, I know. Lame wordplay but I couldn't resist. Britney Spears herself so often it's a wonder she survives the self-inflicted wounds. I... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Hollywood , Britney Spears , Disney , Britney
Advertising Agencies: Sitting Ducks
2007-09-18 22:48:00 Your client just left. You just lost the account. You feel like a sitting duck. Just slightly vulnerable. Has this ever happened to you? Artwork courtesy of Michael Bedard. The TRUTH is, "NO ONE... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Advertising , Agencies , Vert
Hudgen's Heros
2007-09-17 07:57:00 You remember the delightful misfits of Hogan's Heros don't you. Well, in true television tradition, it's time for the remake featuring your favorite Disney train wrecks. Cameo roles can include... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com
Vanessa Hudgens, Disney Flunk Morality 101
More articles from this author:2007-09-15 08:46:00 Disney High School Musical star Vanessa Hudgens hits a sour note. If you don't already have the 411 google her yourself. Research shows younger kids want what older kids have. She'd probably spice up... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Disney , Morality 1, 2, 3, 4, 5, 6, 7 |
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