MADISON AVENUEMADISON AVENUERapid relief from ordinary marketing. Prune your thinking to promote new growth. Articles
Neuromarketing: Hidden Persuasion or Junk Science?
2007-09-13 22:33:00 ANALYZE THIS! Neuromarketing is a bad pitch. Don't swing. (or as George Parker says, it was rubbish then and it's rubbish now) You don't need neuromarketing to see if consumers lie. The truth is,... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Science , Hidden , Junk , Persuasion
Honda's in Hot Pursuit of Gen X
2007-09-13 01:31:00 With All the Boomers It Can Handle, Automaker Goes After New Demo Generation X. Generation Y. Boomers. All nice macro targets - invented by someone else years ago. And made a buck at. Now just part... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Baby Boomers , Gen X , Onda , Suit
Chrysler Chief Sees Link of Housing to Car Sales
2007-09-11 08:15:00 Excuses are all too easy for Bob. Blaming car quality is all to easy for us. In reality, Chrysler 's problem is that they are trying to sell today and tomorrow's cars with yesterday's positioning... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Chief , Sales , Link , Housing
Tell Clients to Stick It, Then Watch as New Biz Floods In
2007-09-11 07:47:00 Who knew publicly telling a client to perform an anatomically impossible act on your way out the door could be so good for business? Cramer-Krasselt resigned the business as soon as CareerBuilder... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Watch , Porsche , Clients , Stick , Floods
Obituary for Coke Bl?K
2007-09-10 05:40:00 I cut my teeth in marketing developing new products for Coca-Cola. My first assignment was to "identify future consumption drivers in soft drinks." Even became acquainted with McCann-Erickson... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Coke , Obituary
Apple's Approach to Customer Relations
2007-09-08 03:09:00 I thought you'd enjoy this Harvard Business Review conversation starter. Apple 's reaction to its angry customers has been swift. Responding to a flood of complaints from early iPhone buyers over a... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Pod , Steve Jobs , Customer
BBDO Picks Up Agency of Record Duties for Monster
2007-09-07 01:59:00 Five agencies in less than seven years! That's a bi-polar client and one who definitely has yet to figure out what motivates consumers about its products. Right now they're only using what they think... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Agency , Monster , Duties , Record , Cord
CMO Strategy: Companies Must Lift the Velvet Curtain
2007-09-06 20:36:00 Management Can't Function Independent of Marketing Wow! This bashing marketers for not having good positioning strategies is becoming a theme! Face it. Chrysler , like many other manufacturer's,... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Companies , Strategy , Velvet , Lift
Take Back Control of the Purchase
2007-09-06 20:08:00 Hook Up: See Brand Value Rise by Creating Strong Relationships With Consumers and Retailers LET ME RE-QUOTE HOW THIS ARTICLE BEGAN. "The retail trade seems to enjoy more control over the fate of a... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Back , Control , Purchase , Hase
To Reach Today's Shoppers, Add Value
2007-09-06 19:38:00 Give to Get: Motivating Consumers Where and When They Make Purchases Is More Critical Than Ever According to the writers of this article in Ad Age, Nowhere is the need for shopper's ROI more... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Reach , Shopper , Shoppers
Cramer-Krasselt Wins Porsche's $40 Million Account
2007-09-06 02:29:00 Carmaker Cites Indie Shop's 'Fresh Approach' Can we interpret "fresh approach" as "I liked it?" Or that Porshe's ads will be more akin to Adidas. Hard to tell the difference. Both strategies give... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Porsche , Million , Account , Cramer , Wins
Dave Disciples Flip Wigs Over Trendy Wendy
2007-09-04 07:59:00 Despite Seeming Success of Saatchi Campaign, the Family Thomas Fumes Another CMO shoots from the hip. For Wendy 's CMO Ian Rowden it must have taken a lot of brain cells to come up with a Ronald... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Dave , Wigs , Flip , Disc
Portholes Remain Potholes at BUICK
2007-09-03 07:25:00 Favorite Ad Blog Agency Spy has an open call for client horror stories, so I just left this post in a basket by their front door. If you have a few horror stories leave them in my comment box too.... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Buick , Holes
Opinion
2007-09-03 05:45:00 Opinion is neither right or wrong, but thinking makes it so. MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Opinion
Paul Stuart
2007-09-01 22:24:00 My favorite fine clothing store for advertising and marketing execs in Manhattan and Chicago is Paul Stuart . Everything's superb. Paul Stuart Madison Avenue At 45th Street, New York, NY 10017 800... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com
General Mills Will L'eggo Frozen Waffles
2007-08-31 02:29:00 Strangled to death due to lack of marketing support or representative of the fact that General Mills never really figured out what motivates consumers about its products - the waffle business is now... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Breakfast , Eggo , General Mills , Frozen
Belén Amatriain Corbi Joins Calle + Company
2007-08-31 01:59:00 Joining the telecommunications and internet practice with a management career spanning over 25 years, Ms Belén Amat riain is the Executive Chairman of Telefónica Publicidad e Información S.A. (TPI),... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Internet , Telecommunications
Fear of Public Speaking
2007-08-30 22:44:00 Public speaking is the number one fear in America. Public speaking is more feared than death and taxes. So how good are the people at your agency at public speaking? How good are the art directors... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Public , Verizon , Fear , Speaking , Public Speaking
Down with Technorati
2007-08-30 06:14:00 As sure as the Berlin Wall and Iron Curtain came tumbling down, I'm out to topple TECHNORATI for a long and loosing battle of providing incorrect link counts and false authority rankings. I'll link... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Technorati
Crispin Porter & Bogusky Seeks TiVo Answers
2007-08-30 00:52:00 Well what an admission that people skip over their ads. Wouldn't it be better if they just did the homework required to learn how to create ads people wanted to watch? They inject themselves into the... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Answers , Tivo , Porter , Seek , Cris
Calle Creativity Summit - New York, New York - November, 9-11, 2007 - Host
2007-08-29 19:46:00 American Idol presenter Cat Deeley will host Calle & Company's 10th Annual Creativity Summit in New York November 9-11, 2007. Director of Differentiation Strategy Martin Calle says attendance has... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: American Idol , Host
Multi-Dimensional Creativity®
2007-08-29 09:00:00 Through the years marketers have told me their advertising agencies provide Multi -Dime nsional Creativity without asking what it really is. And you know what they say about making assumptions. When... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Mens
PR Licensining Debate Ends Here
2007-08-28 20:58:00 My comments are attached to the posting on David Reich's blog: my 2 cents. Read. MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Debate , Ends , Sining
Visa Revamps Life Takes Visa Campaign
2007-08-28 09:49:00 Wishful thinking. McCann-Erickson's slogan is "The Truth Well Told." But they are not Visa 's agency. Remember Dudley Moore's campaign for Volvo? "They're boxy but they're good."? Well here's a new... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Life , Campaign
If Imus Comes Back, Some Advertisers Are Likely to Follow
2007-08-18 01:08:00 Buyers Mixed About Possible Return, but Say Sponsors Could Give Him Another Chance He's great fly paper if you're a marketer into chasing consumer ears and eyeballs. MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Advertisers , Imus , Back , Advertise , Vert
Chrysler Appoints Its First CMO
2007-08-18 00:52:00 Lexus Marketing VP Deborah Meyer Gets Nod as Carmaker's New CEO May Slash Ad Budget She'll be selling today and tomorrow's vehicles with yesterday's positioning strategies. The silent killer of... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Chrysler
Mattel Hopes to Reassure Parents With Print Ads
2007-08-18 00:39:00 Toy Maker Buys Space in WSJ, Others Pubs After Second Recall in Two Weeks How about finding some real "product-based" "selling solutions" to these marketing problems. The last time I confronted such... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Hopes , Print , Parents , Mattel , Parent
Integrated Marketing is a gun filled with blanks
2007-08-17 20:31:00 Blaspheme. Blasphemer. Heretic. But in reality, integrated marketing over yhe years has grown to become a product or brand's life support system, artificially sustaining life until someone pulls the... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Marketing , Integrated , Rate
General Mills History Repeats Itself
2007-08-17 19:45:00 Not long ago THE BREAKFAST OF CHAMPIONS lost. Positioning the brand as non-descript and generic "WHOLE GRAIN" rather than race-winning "WHOLE WHEAT" caused the brand to become delisted at major chain... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: History , General , General Mills , Tory
The Gaurdian of Product Differentiation
More articles from this author:2007-08-17 19:36:00 The Calle School for Product Intelligence Guardian of Product Diff erentiation http://www.callecompany.com/ Subject: Product-based selling-solutions solve all marketing problems (Los Angeles) - You... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: The G 1, 2, 3, 4, 5, 6, 7 |
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