MADISON AVENUEMADISON AVENUERapid relief from ordinary marketing. Martin Calle does A-plus homework for packaged goods marketers. The seasoned New York knife sharpener learned early on not to inject himself into the creation of new product, positioning or ad campaigns. He let c Articles
My beef with online research
2008-06-09 08:00:00 You can't quick and dirty half billion dollar ideas. MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Research , Beef , Online
My innovation beef with market research
2008-06-05 17:28:00 Why don't I like asking consumers questions? Because I've been exposed to almost forty years of the best and brightest market researchers at companies from Procter & Gamble to Pizza Hut who ask... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Research , Market , Market research , Innovation , Beef
Creation's Conundrum: The Qualitative Quantitative Conflict
2008-05-29 01:44:00 What is it about clients that insist on the use of qualitative firms who also quantify their own work? Way back in the early days of pioneering qualitative research this was considered a big no no -... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Conflict
Airline Marketing Hits Rock Bottom
2008-05-27 23:19:00 Didn't yo momma tell you that the instant you trade on price your brand equity's so low you'd have to climb up a ladder to get to the bottom? Has average gotten so bad that an airline thinks it can... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Marketing , Rock , Hits , Airline , American Airlines
Topping Google
2008-05-16 21:57:00 You know the word "topping" has a lot of connotations. If you're 'topping' someone you could be going them one better; you could also be holding them down, like topping a tree. It cuts them down -... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Google , Yahoo , Carl Icahn , Steve Balmer , Topping
The Banality of Selling Consumer Products
2008-05-12 19:52:00 I like the saying, "Branding is something you do when you don't have anything important to say." However, the banality of advertising today, what products and brands are saying about themselves, to... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Products , Selling , Consumer , Cadbury Schweppes
Reality Vesus Actuality: A Construction of The Truth
2008-05-06 21:08:00 Reality has swept America. Reality TV that is. Is it real? So quickly the lines blur in one night's viewing. I no more need watch The Apprentice to know that I can make better decisions. But I do not... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Truth , Reality , Disney , Construction , Washington Mutual
Advertising Campaigns with Zero Thought Profiles
2008-05-03 05:21:00 So absurd. Why do companies take their names, shorten them, then use rhymes as advertising campaigns? Washington Mutual . WaMu. Whoo Hooo. Adult minds actually concieve and sign off on this crap. What... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Advertising , Thought , Profiles , Campaigns
Why Not Ask Questions?
2008-04-15 15:36:00 Everyone else is doing it. Asking questions that is - in focus groups, quantitative research, qualitative research, strategic planning and innovation. So why not ask questions? Because if you always... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Questions
Marketing to Germphobic Societies - Turning next generation men into reside
2008-04-07 20:00:00 Or should it be the other way around - turning today's residential mice into men. Years ago the Boy Scouts of America started watering down the Boy Scout Handbook, and in my mind easing... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Marketing , Generation , Societies
OraQuel ® - Lowers the incidence of heart disease
2008-04-03 07:04:00 OraQuel ® Toothbrush rinse lowers the likelihood of heart disease. (OraQuel® is not a drug, over-the-counter or prescription pharmaceutical) Every time you brush your teeth you increase the... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Heart , Disease , Heart Disease
OUT OF GAS. How to Know We Are Really Out of Gas
2008-04-02 23:08:00 I find Energy Marketing an interesting subject. With gas hovering near $4 per gallon and a barrel of crude running $111 consumer confidence hits an all time low every time one looks at the gas guage... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Big Oil
The Grand Unified Theory of Creativity
2008-04-01 22:33:00 I am approaching 40 years of experience mumbling and working with Madison Avenue ad agencies and their clients, finding strategies that invigorate the sales of products, brands, categories and... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Theory , Creativity , Grand , Strategic , Staples
Making A New Run At Strategic Innovation
2008-03-31 20:32:00 Conversation Starter: Making A Run At Strategic Innovation What do you do when the very breakthrough strategy that once made your business uniquely powerful (Staples, Home Depot, Starbucks) now... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com
Tarney Spencer Band
2008-03-30 05:44:00 The world's most underplayed one hit wonder - No Time To Loose. Potential Ad uses. Analgesic advertising, 30 day promotion music. Sense of urgency. MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Band , Spencer
OBAMA-pop
2008-03-27 01:44:00 Like him or not, it's still a great poster. MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Barack Obama , Obama
Chrysler Ready To 'Listen' On New Site
2008-03-26 19:03:00 Like they hadn't been listening? As reported in Advertising Age Magazine (http://www.adage.com/) The Automaker is to Recruit an Online Consumer Advisory Panel. It's not that the online sessions... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Chrysler , Site , Listen , New Site , Bob Nardelli
Innovation Gone Wild
2008-03-26 07:04:00 Innosight's President Scott Anthony made an interesting post on Harvard Business Online the other day about Innovation gone overboard - questioning to great extent whether replacing a car key with a... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Wild
MADISON AVENUE Blog Makes it into AD AGE Pages!
2008-03-20 23:28:00 Yippee! MADISON AVENUE Blog gets published in Advertising Age Magazine. What a thrill! Responding to editor Jonah Bloom's request for his Power 150 Crystal Ball 2.o article on what's hot and what's... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Avenue , Madison , Pages
Does Your Brand Suffer From INCOMPLETE COMPETITIVE LANDSCAPE PICTURES?
2008-03-20 22:37:00 I read the following description of the 'Competitive Landscape for Grocery Stores and Supermarkets' "Demand for food products is limited by the 1 percent annual growth of the US population.... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Pictures , Brand
New Products: Non-Slip Toothpaste Tube
2008-03-19 01:48:00 Just to keep this post simple: I brush my teeth in the shower. Do you brush your teeth in the shower? I wonder how many people brush their teeth in the shower? Does Procter & Gamble, Unilever or... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Products , Tube , Toothpaste , Slip
Differentiate Or Become A Heavily Price Driven Commodity Brand
2008-03-17 20:06:00 I was going to call this post "Differentiate Or Die" then remembered that that's not true. If you are a major brand in the real world, and you are unable to differentiate yourself, you become a... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Price , Brand , American Airlines , Commodity
Presidential Candidates, George Bush, Avoid Gas Price Issue
2008-03-12 01:39:00 Why do the US Presidential Candidates avoid any discussion of hemorraging gas prices? Why are we paying $4 per gallon so the Sultan of Dubai can build an island and the world's tallest buildings just... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Bush , George Bush , George
Chrysler's Marketing Con Job
2008-03-11 01:16:00 WHAT KIND OF STRATEGY AND ADVERTISING DO YOU GET WHEN THE MINDS OF THE FEW TRY TO COMMUNICATE WITH THE MINDS OF THE MANY? I was feeling kind of bored by blogging so I hadn't posted much recently.... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Marketing , Chrysler
Jonah Bloom Outreach
2008-03-06 01:27:00 Dear Blogger, Are you a recipient of the Jonah Bloom outreach email from Advertising Age Magazine? If you are a member of Advertising Age Magazine's Power 150 Marketing Blogs I'd encourage you to... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Outreach
How not to launch a New Coke
2008-03-06 00:28:00 As CMO presiding over the launch of New Coke , Sergio Zyman rode herd over one of the largest and most important marketing blunders in history - proving that everything my father taught me about how... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Pepsi , Launch , General Mills
New Cold-Formula Crest With Zinc
2008-02-27 19:40:00 The managers at Procter & Gamble are always shopping for new Perceptual Monopolies. They just don't know it because I am the only marketer that uses the term. And why do I do that? Because I am... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Formula , Cold , Crest , Total
How did I get so smart? How do you get smarter?
2008-02-26 20:49:00 I was wondering how I got so smart? Then I remembered Greenwich resident and neighbor Oliver Grace telling me, a seven year old boy, "Marty. Marty. Marty. Life is a matter of exposure. The more you... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Smart
New Cold Formula LISTERINE with ZINC
2008-02-25 18:14:00 What I'd launch if I was them? New COLD FORMULA LISTERINE WITH ZINC. No. It doesn't exist yet, but a current bout with the flu grunge guarantees I'd buy this line extension new product. MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Formula , Cold , Zinc
OTC Cold Symptom Remedies
More articles from this author:2008-02-20 21:02:00 I am such a believer in the power of positive thinking to stave off the onset of colds and flu or to reduce the severity of both that I find it difficult to believe that not a single otc cold symptom... MADISON AVENUE blog is the property of Calle & Company - www.CalleCompany.com More About: Cold , Remedies , Samantha 1, 2, 3, 4, 5, 6 |
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