Adventures in Marketing

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ADD & ADHD, Part I
2007-10-21 01:35:00
Standard Disclaimer: These are actual unsolicited testimonials; they are not to be considered as a claim of medical efficacy and should be considered as anecdotal in nature. You should always consult your physician before beginning any treatment program.On the subject of Attention Deficit Disorder, two of my children have this problem. My adult daughter has always complained about feeling detached and like she has a lot of difficulty staying focused on what people are saying – also remembering things. When she started taking OPC-3™, she was amazed. She says that the cloud lifted from her brain and she felt like she could think clearly for the first time. My son, who is now 14 years old, has always had learning problems, difficulty paying attention, difficulty following directions, lost his temper very easily, and while he isn’t a classic hyperactive type, he does have some unusual behavior patterns. When we found out that OPC-3™ could help with this, we immediately had him s...
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Acid Reflux, Part II
2007-10-21 01:07:00
Standard Disclaimer: These are actual unsolicited testimonials; they are not to be considered as a claim of medical efficacy and should be considered as anecdotal in nature. You should always consult your physician before beginning any treatment program. Hi, I have had a hyiatal hernia, therfore compounding the acid reflux problem. I had been on Prilosec or Prevacid since 1994. I always took the Rx at night since that limited the side effectsand that was when the heartburn was the worst. I have been taking OPC-3 since mid May, started on Aloe in about a week later. Finally in mid June started the digestive enzyme. The OPC-3 never added to the acid reflux cause I still took my Rx - until mid June. I just never renewed my Rx. I had some heartburn after that, but only took the pepcid ac at night. It became every other night as time went on. I found that when I was almost done with my 3rd bottle of Aloe and on the OPC-3 for almost 3 months that there was very little acid reflux. I use m...
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Acid Reflux, Part I
2007-10-21 00:46:00
As I try out the myriad of Market America products, I will add my own descriptions and reviews. For now, I'll share with you some of the product testimonials that have come my way.Standard Disclaimer: These are actual unsolicited testimonials; they are not to be considered as a claim of medical efficacy and should be considered as anecdotal in nature. You should always consult your physician before beginning any treatment program.I wanted to encourage anyone who suffers from reflux....I had the surgery to stop my reflux 4 years ago, but like most people, it came undone and my reflux came back. People who have severe reflux know how awful it is to live with. It's major heartburn, times 100!! I've been on all the drugs, but decided to try the OPC before I went to the gastrointestinal doctor. I've tried other alternative methods and none worked, so I was VERY skeptical. I started taking the OPC hoping it would help my chronic fatigue symptoms, and what I was so surprised about was ...
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Mass Customization
2007-09-21 00:04:00
This is the final theme from our original introduction to Market America and it's seemingly composed of two contradictory ideas. Mass production is a powerful method of manufacturing large volumes of products at a low price. It's what makes it less expensive to buy a sweater that's fresh off the assembly line than one that's hand made.Henry Ford introduced mass production to America in the form of assembly lines. He made automobiles available to the masses and was famous for telling his customers that they could have one in any color they'd like "as long as it's black." Other than being amusing, the point of telling you is this: while the assembly line makes products less expensive, it also makes them all the same. For today's spoiled consumers, that's simply not enough.Of course there is always the other extreme of completely custom orders. Companies that offer these services cater to the top end of the market. The products they offer are exquisite, but they are also expens...
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One-to-One Marketing
2007-09-16 04:38:00
The one-to-one marketing concept is nothing novel - it's simply the formal way of saying "personal referral." It's something people do every time they talk about good experiences they've had with a product, service, or business. We do it constantly... looking for a good plumber? Ask your neighbors first. How about a new car? When I had to replace my poor Honda Civic, I did my homework. I checked Consumer Reports, read online reviews, and quizzed everyone in my family and office. I gathered volumes of information, but the experiences of those I trust carried the most weight.Like I said, it's a simple concept, but that doesn't mean it's easy. First off, I'm not going to recommend a product to someone, especially a friend or family member, if I don't really believe in it. So before I do anything else, I'm going to start by trying out the products. Prior to becoming a distributor, I had a really good experience with one of the products (OPC-3), so at least I wasn't completely ...
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Internet Maketing - The Wave of the Present
2007-09-09 23:28:00
Before we get started on this one, here's a fun fact for you: Last year is the first time in history that consumers spent more money online the weekend after Thanksgiving than they did in stores on "Black Friday." This was a big milestone for a lot of people, but I'm actually surprised that it took this long.When online shopping first became available, I was very skeptical. Maybe it's the way I was raised, but the idea of sending my credit card information over the internet really creeped me out. It didn't help that my parents had a yo-yo like dial-up, either :-/.Nowadays, it's a whole new ball game. With fraud protection and Verisign, I'm no longer terrified of losing my shirt, so the benefits outway the risks. I can get my Christmas shopping done without battling traffic or fighting for parking spaces. There is also a much greater selection when you have the whole online world to draw from instead of being limitted to local shops. Judging by the statistics, there are million...
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Product Brokerage - Fancy Name, Simple Concept
2007-09-02 05:58:00
A product brokerage (a.k.a. "distributorship") is any organization that sells products it doesn't manufacture. Many small retailers and online businesses fall into this category and it's one of the simplest ways to get into business without spending a fortune on start-up costs. So how does it work?Market America has exclusive contracts with 70+ manufacturers in the United States, but doesn't physically produce a single product. They work with whichever company is the best at producing any given type of product, and then funnel that product to waiting customers. They don't pay for R&D, tooling, or advertizing and their employee expenses are limitted to support staff and Quality Control.In addition to these cost savings, this approach also means that they are not tied down to a single product family, but can move freely to follow the market trends. If a product stops selling, they simply stop carrying it and move on to something that is in greater demand. Rather than producing...
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Market America - What Is It?
2007-08-31 00:29:00
That's the first question I asked, and the first thing people ask me when I bring it up. That doesn't mean it's easy to explain, though. When I did my research, what I read made sense. There was a lot of material to cover, but it followed a logical progression, and was a hell of a lot less dry than the text books I was used to :-). What I quickly found out, though, was that just because it made sense to me didn't mean I could explain it in a way that would make sense to anyone else.Here is the best Reader's Digest version I've been able to come up with: Nearly everyone has been to see a really great movie and then told their friends or family about it. The people that they tell find out about a good experience and the movie theatre makes a killing on the free advertising. The only person who doesn't benefit is the one doing all the work. Market America shows people how to change that.I know that's a really general answer, but I think it's better to see if the person ...

A Statement of Purpose
2007-08-29 00:09:00
About a year ago, my father returned from a business meeting with a folder full of Market America information and a broad, mischievous grin. When you take an intelligent, creative man and tie him to a mindless job, you can end up with some interesting results.In my father's case, all of that excess mental energy transforms into some of the most thought-provoking, though often unrealistic, business plans. I wasn't surprised by his description of this new opportunity, but I was touched that he wanted my advice. I've always enjoyed being his sounding board.I spent the next 2 months dissecting Market America, but I never went to a meeting or presentation. If there is one thing I learned in college, it is that fabricated research can be dressed up and sold for an "A" while a brilliant breakthrough, poorly communicated, is worthless. I read the literature and did the math for myself.To make a long story short, I ended up giving Market America my blessing when I got back together with m...
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