Pushing EnvelopePushing EnvelopePushingEnvelope.com is the blog of Pushing Envelope, an advertising, marketing and consulting agency which provides 100 percent organic creative juice for businesses of all shapes and sizes. Articles
HubSpot Releases State of the Twittersphere Q4 2008 Marketing Report
2008-12-24 17:29:00 HubSpot today released the first "State of the Twitter sphere" report for Q4 2008 . The report is a comprehensive analysis of Twitter trends based on real data pulled from hundreds of thousands of Twitter profiles accessed through the reports generated by HubSpot's Twitter Grader.Specifically, the report analyzes data regarding Twitter user and traffic growth, twitter user base statistics, tweet statistics, statistics on followers and following, and geographic information.The following are a few key findings from the report - Twitter is dominated by newer users - 70 percent of Twitter users joined in 2008 - An estimated five to ten thousand new accounts are opened per day - Thirty-five percent of Twitter users have ten or fewer followers - Nine percent of Twitter users follow no one at all - There is a strong correlation between the number of followers you have and the number of peo... More About: Marketing , Report
HubSpot Releases State of the Twittersphere Q4 2008 Marketing Report
2008-12-24 17:29:00 HubSpot today released the first "State of the Twitter sphere" report for Q4 2008 . The report is a comprehensive analysis of Twitter trends based on real data pulled from hundreds of thousands of Twitter profiles accessed through the reports generated by HubSpot's Twitter Grader.Specifically, the report analyzes data regarding Twitter user and traffic growth, twitter user base statistics, tweet statistics, statistics on followers and following, and geographic information.The following are a few key findings from the report - Twitter is dominated by newer users - 70 percent of Twitter users joined in 2008 - An estimated five to ten thousand new accounts are opened per day - Thirty-five percent of Twitter users have ten or fewer followers - Nine percent of Twitter users follow no one at all - There is a strong correlation between the number of followers you have and the number of peo... More About: Marketing , Report
Optimizing A Lead Generation Marketing Budget In Tough Times
2008-12-24 05:11:00 Source: Media PostBy David DowhanIn 2009, we're all going to hear more talk than ever before about what constitutes "quality" online leads. And there will be plenty of accompanying disagreement about what the word quality means as lead buyers try to squeeze the most out of their pressured budgets.In some markets, it may take days or even months before a buyer can truly assess the quality of a given lead. Moreover, quality can be volatile month to month, even from the same lead source. If you can't reliably measure quality, how do you know if you're paying the right price for leads? How can you effectively manage your call center when lead quality goes up and down?To continue reading click here More About: Marketing , Budget , Times , Tough
Optimizing A Lead Generation Marketing Budget In Tough Times
2008-12-24 05:11:00 Source: Media PostBy David DowhanIn 2009, we're all going to hear more talk than ever before about what constitutes "quality" online leads. And there will be plenty of accompanying disagreement about what the word quality means as lead buyers try to squeeze the most out of their pressured budgets.In some markets, it may take days or even months before a buyer can truly assess the quality of a given lead. Moreover, quality can be volatile month to month, even from the same lead source. If you can't reliably measure quality, how do you know if you're paying the right price for leads? How can you effectively manage your call center when lead quality goes up and down?To continue reading click here More About: Marketing , Budget , Times , Tough
New Study Reveals What a Client Wants in an Agency
2008-12-17 05:09:00 Source: AdweekClient s said "having an understanding of their marketplace" was the most important criteria for selecting an agency, according to a new survey that probes how clients view agencies from consultancy Reardon Smith Whittaker.Grasping the company's strategic direction as well as the creative work presented were tied for the second-most important factors cited in the report titled, "A Client's View of Agency Performance." This was followed by "offering something fresh and new."This year the Cincinnati-based company polled 184 client marketing and brand executives from the likes of AT&T, Dunkin' Brands, Merck, MetLife and Revlon via an online questionnaire that was distributed in November.To continue reading click here More About: Study
New Study Reveals What a Client Wants in an Agency
2008-12-17 05:09:00 Source: AdweekClient s said "having an understanding of their marketplace" was the most important criteria for selecting an agency, according to a new survey that probes how clients view agencies from consultancy Reardon Smith Whittaker.Grasping the company's strategic direction as well as the creative work presented were tied for the second-most important factors cited in the report titled, "A Client's View of Agency Performance." This was followed by "offering something fresh and new."This year the Cincinnati-based company polled 184 client marketing and brand executives from the likes of AT&T, Dunkin' Brands, Merck, MetLife and Revlon via an online questionnaire that was distributed in November.To continue reading click here More About: Study
10 Advertising Words to Avoid in 2009
2008-12-17 05:01:00 Source: Entrepreneur.comThe economy, unemployment, companies folding, people losing their homes--2008 has left consumers wary of businesses. And that lack of consumer confidence requires straightforward, honest advertising messages to regain marketplace security. In 2009, perhaps more than ever, the words you use in your copywriting can determine whether you make a sale or lose a customer.To continue reading click here More About: Advertising , Words , Avoid
10 Advertising Words to Avoid in 2009
2008-12-17 05:01:00 Source: Entrepreneur.comThe economy, unemployment, companies folding, people losing their homes--2008 has left consumers wary of businesses. And that lack of consumer confidence requires straightforward, honest advertising messages to regain marketplace security. In 2009, perhaps more than ever, the words you use in your copywriting can determine whether you make a sale or lose a customer.To continue reading click here More About: Advertising , Words , Avoid
AdWords Adds iPhone, G1 Android Support
2008-12-10 03:02:00 Google AdWords clients now have the option to avail text and image ads to iPhone, T-Mobile G1 Android phones, and other handhelds with HTML-ready internet browsers.The ads will appear alongside mobile search results. Advertisers may build mobile-specific campaigns and retrieve separate performance reporting from their AdWords dashboards, writes the Google Mobile Blog.To continue reading click here More About: Google , Iphone , Adwords , Support
AdWords Adds iPhone, G1 Android Support
2008-12-10 03:02:00 Google AdWords clients now have the option to avail text and image ads to iPhone, T-Mobile G1 Android phones, and other handhelds with HTML-ready internet browsers.The ads will appear alongside mobile search results. Advertisers may build mobile-specific campaigns and retrieve separate performance reporting from their AdWords dashboards, writes the Google Mobile Blog.To continue reading click here More About: Google , Iphone , Adwords , Support
Newspaper ad revenue sees historic 18% drop
2008-12-10 02:57:00 Source: Marketing ChartsTotal print and online newspaper advertising revenues plummeted to $8.92 billion in Q3 2008, an 18% drop of nearly $2 billion from Q3 2007, and a 6.9% drop from Q2 2008, according to figures released by the Newspaper Association of America.The steep declines affected every type of newspaper advertisingin both print and online categories. Overall, print advertising has reached an historic low, slipping 19.26%, to $8.19 billion in Q3.The largest percentage drop in any one print category was in classified advertising, which dove 30.85% to $2.36 billion.National advertising experienced an 18.42% decline, to 1.36 billion, and retail - which accounts for nearly 50% of the ad-revenue pie, fell 11.72% to $4.47 billion.To continue reading click here More About: Historic , Revenue , Sees , Drop
Newspaper ad revenue sees historic 18% drop
2008-12-10 02:57:00 Source: Marketing ChartsTotal print and online newspaper advertising revenues plummeted to $8.92 billion in Q3 2008, an 18% drop of nearly $2 billion from Q3 2007, and a 6.9% drop from Q2 2008, according to figures released by the Newspaper Association of America.The steep declines affected every type of newspaper advertisingin both print and online categories. Overall, print advertising has reached an historic low, slipping 19.26%, to $8.19 billion in Q3.The largest percentage drop in any one print category was in classified advertising, which dove 30.85% to $2.36 billion.National advertising experienced an 18.42% decline, to 1.36 billion, and retail - which accounts for nearly 50% of the ad-revenue pie, fell 11.72% to $4.47 billion.To continue reading click here More About: Historic , Revenue , Sees , Drop
Obama to US: Broadband for All!
2008-12-10 02:55:00 Source: MarketingVoxIn his regular weekly YouTube address to Americans, President-elect Barack Obama announced broadband connectivity would be a top priority in a massive public works campaign he will direct while in office."It is unacceptable that the United States ranks 15th in the world in broadband adoption," he said. In terms of average internet speed, the US lags behind South Korea, Hong Kong, Sweden and Belgium and ranks fifth in the number of high broadband IPs per capita, according to a report from Akamai.That same quarter, the number of new high-speed internet subscribers slowed to levels that were half the subscriber rate of 2Q07.Obama hopes to boost broadband levels and speed by "renewing" the internet's infrastructure, promising that "every child" will have the chance to get online during his presidency.To continue reading click here More About: Broadband
Obama to US: Broadband for All!
2008-12-10 02:55:00 Source: MarketingVoxIn his regular weekly YouTube address to Americans, President-elect Barack Obama announced broadband connectivity would be a top priority in a massive public works campaign he will direct while in office."It is unacceptable that the United States ranks 15th in the world in broadband adoption," he said. In terms of average internet speed, the US lags behind South Korea, Hong Kong, Sweden and Belgium and ranks fifth in the number of high broadband IPs per capita, according to a report from Akamai.That same quarter, the number of new high-speed internet subscribers slowed to levels that were half the subscriber rate of 2Q07.Obama hopes to boost broadband levels and speed by "renewing" the internet's infrastructure, promising that "every child" will have the chance to get online during his presidency.To continue reading click here More About: Broadband
Google Archives Magazines Online
2008-12-10 02:51:00 Source: MediaPostBy Erik SassMagazine addicts and history buffs rejoice: Google said Tuesday that it is creating digital archives for the print editions of dozens of big-name consumer magazines (along with some less ones) stretching back decades. The news comes not long after Google said it was making the entire photo archive of Life--about 10 million images-- available online, including many that have never appeared in print.For magazine publishers that choose to participate, the Google magazine archive will post the entire issue of each magazine online in a format designed for easy searching. At first, the archive will be searchable through Google Books; however, Google plans to eventually make the archive searchable through its main search page as well.Looking at a particular issue, the reader can scroll through the entire magazine from cover to cover, or use a digitized table of contents to skip to a particular article. A search box allows multiword searches. Participating magaz... More About: Magazines , Online , Archives
Google Archives Magazines Online
2008-12-10 02:51:00 Source: MediaPostBy Erik SassMagazine addicts and history buffs rejoice: Google said Tuesday that it is creating digital archives for the print editions of dozens of big-name consumer magazines (along with some less ones) stretching back decades. The news comes not long after Google said it was making the entire photo archive of Life--about 10 million images-- available online, including many that have never appeared in print.For magazine publishers that choose to participate, the Google magazine archive will post the entire issue of each magazine online in a format designed for easy searching. At first, the archive will be searchable through Google Books; however, Google plans to eventually make the archive searchable through its main search page as well.Looking at a particular issue, the reader can scroll through the entire magazine from cover to cover, or use a digitized table of contents to skip to a particular article. A search box allows multiword searches. Participating magaz... More About: Magazines , Online , Archives
10 Shifts Defining Advertising's Entrance Into 2009
2008-12-06 06:04:00 Source: MediaPostby Max KalehoffI'm not into end-of-year advertising industry predictions, so I'll spare you. However, there are several important shifts that have crystallized in 2008 and are further unfolding as we enter 2009. They will have growing consequence for media and advertising, and many of them are already rocking your world! And if they aren't agreed upon as absolute fact, they are prompting serious and emotional debate. Interactive is at the root, and it's heralding a new era that is challenging all the old assumptions of media economics.Ten shifts defining advertising's entrance into 2009:1. Media are commodities. Media are commodities, but media companies often fail to acknowledge that. The fact is that media units are more likely to be sold through open-floor trading, in transparent marketplaces at fair prices. The notion of media sales organizations actively promoting and managing artificial scarcity is eroding.2. Premium is over. Defenders of "premium" invent... More About: Entrance
10 Shifts Defining Advertising's Entrance Into 2009
2008-12-06 06:04:00 Source: MediaPostby Max KalehoffI'm not into end-of-year advertising industry predictions, so I'll spare you. However, there are several important shifts that have crystallized in 2008 and are further unfolding as we enter 2009. They will have growing consequence for media and advertising, and many of them are already rocking your world! And if they aren't agreed upon as absolute fact, they are prompting serious and emotional debate. Interactive is at the root, and it's heralding a new era that is challenging all the old assumptions of media economics.Ten shifts defining advertising's entrance into 2009:1. Media are commodities. Media are commodities, but media companies often fail to acknowledge that. The fact is that media units are more likely to be sold through open-floor trading, in transparent marketplaces at fair prices. The notion of media sales organizations actively promoting and managing artificial scarcity is eroding.2. Premium is over. Defenders of "premium" invent... More About: Entrance
Porsche Dilutes the Brand. Again
2008-11-26 03:58:00 Source: WiredThe Panamera is the storied automaker's fourth model, and it comes on the heels of the Cayman's debut in 2006 and the Cayenne SUV that appeared in 2002. There's a lot riding on it. Beyond providing a toehold in the luxury GT market, Porsche hopes the car will boost sales that have stagnated at about 100,000 vehicles annually. With the Cayenne accounting for nearly half of all Porsches sold, it's clear there is a market for a Porsche with room for the kids and a set of golf clubs. Porsche says the Panamera "follows the design philosophy refined over decades on the 911 and successfully implemented on the Boxster, Cayman and Cayenne." Beauty is in the eye of the beholder, so we'll tell you about the hardware and let you sound off on the design. Porsche is positioning the Panamera as a proper GT, so the engine is up front and it drives the rear wheels (although all-wheel drive will be an option). Power comes from a V6 or V8 engine and flows through a six-s... More About: Brand
Porsche Dilutes the Brand. Again
2008-11-26 03:58:00 Source: WiredThe Panamera is the storied automaker's fourth model, and it comes on the heels of the Cayman's debut in 2006 and the Cayenne SUV that appeared in 2002. There's a lot riding on it. Beyond providing a toehold in the luxury GT market, Porsche hopes the car will boost sales that have stagnated at about 100,000 vehicles annually. With the Cayenne accounting for nearly half of all Porsches sold, it's clear there is a market for a Porsche with room for the kids and a set of golf clubs. Porsche says the Panamera "follows the design philosophy refined over decades on the 911 and successfully implemented on the Boxster, Cayman and Cayenne." Beauty is in the eye of the beholder, so we'll tell you about the hardware and let you sound off on the design. Porsche is positioning the Panamera as a proper GT, so the engine is up front and it drives the rear wheels (although all-wheel drive will be an option). Power comes from a V6 or V8 engine and flows through a six-s... More About: Brand
TV-Watching Rises to All-Time High
2008-11-25 22:05:00 Source: MarketingVoxUS use of TV, the internet and mobile ? the so-called "three screens" ? continues to increase across the board. In each month during Q3 2008, the average American watched approximately 142 hours of TV, viewed three hours of mobile video, and went online for 27 hours, according to research from The Nielsen Company, reports MarketingCharts. The "A2/M2 Three Screen Report," which details key findings from the research, also states that the average time a US home used a TV set during the 2007-08 TV season was 8 hours and 18 minutes per day, a record high since Nielsen started measuring television in the 1950s. With regard to specific age groups, users age 65+ watch the most TV each month, while those age 35-44 use the internet most. "Americans keep finding more time to spend with the three screens," said Susan Whiting, vice chairperson for The Nielsen Company, referring to the fact that many of the three-screen-watching activities were found to be taking place at ... More About: Television , Internet , Mobile Internet , Time , High
TV-Watching Rises to All-Time High
2008-11-25 22:05:00 Source: MarketingVoxUS use of TV, the internet and mobile ? the so-called "three screens" ? continues to increase across the board. In each month during Q3 2008, the average American watched approximately 142 hours of TV, viewed three hours of mobile video, and went online for 27 hours, according to research from The Nielsen Company, reports MarketingCharts. The "A2/M2 Three Screen Report," which details key findings from the research, also states that the average time a US home used a TV set during the 2007-08 TV season was 8 hours and 18 minutes per day, a record high since Nielsen started measuring television in the 1950s. With regard to specific age groups, users age 65+ watch the most TV each month, while those age 35-44 use the internet most. "Americans keep finding more time to spend with the three screens," said Susan Whiting, vice chairperson for The Nielsen Company, referring to the fact that many of the three-screen-watching activities were found to be taking place at ... More About: Television , Internet , Mobile Internet , Time , High
The End For Banners?
2008-11-25 02:20:00 Source: MediaweekWill a recession finally kill off the banner ad? Mediaweek's Mike Shields thinks it might. In the midst of a recession, advertisers cut back on brand spending, moving instead to performance based ads, which is bad news for the banner. As Shields says, "Whether traditional banner ads, skyscrapers or 350x200 rich media units, Web ads are eminently ignorable, and rarely move one to laugh or cry." In fact, some industry experts claim that image-based ads are ripe for a rethink."There is still a school of thought that it is a low-impact ad environment," said eMarketer analyst David Hallerman. "With money tightening, people say, 'How effective is it?'" According to media buyer Greg March, digital group director at Wieden+Kennedy, the answer is "Not very": "Internet ads are small and out of the way," he said. "Advertisers want to deliver impact, and I don't think the impact for these ads is always that strong."Others, like Vivek Shah, group digital president at Time I... More About: Banners
The End For Banners?
2008-11-25 02:20:00 Source: MediaweekWill a recession finally kill off the banner ad? Mediaweek's Mike Shields thinks it might. In the midst of a recession, advertisers cut back on brand spending, moving instead to performance based ads, which is bad news for the banner. As Shields says, "Whether traditional banner ads, skyscrapers or 350x200 rich media units, Web ads are eminently ignorable, and rarely move one to laugh or cry." In fact, some industry experts claim that image-based ads are ripe for a rethink."There is still a school of thought that it is a low-impact ad environment," said eMarketer analyst David Hallerman. "With money tightening, people say, 'How effective is it?'" According to media buyer Greg March, digital group director at Wieden+Kennedy, the answer is "Not very": "Internet ads are small and out of the way," he said. "Advertisers want to deliver impact, and I don't think the impact for these ads is always that strong."Others, like Vivek Shah, group digital president at Time I... More About: Banners
Google empowers users to edit search results
2008-11-22 03:40:00 Source: BusinessweekIf Google delivers useless search results, just erase them and you won't see them again. That's possible under a new system Google Inc. unveiled Thursday. Hoping to give its search engine a more personal touch, Google now lets users reshuffle results so their favorite Web sites get top billing and disliked destinations get discarded the next time they enter the same request. It marks the first time that the Internet 's most popular search engine has allowed its audience to alter the order of search results. Although the revisions won't affect Google's closely guarded formulas for ranking Web sites, the Mountain View-based company isn't ruling out eventually tapping into collective wisdom of the crowds to tweak its Internet-searching algorithms. For now, Google simply wants to make specific sets of results more useful to each individual that comes to its search engine, said Marissa Mayer, who oversees the company's search products. Users wil... More About: Results , Search , Edit
Google empowers users to edit search results
2008-11-22 03:40:00 Source: BusinessweekIf Google delivers useless search results, just erase them and you won't see them again. That's possible under a new system Google Inc. unveiled Thursday. Hoping to give its search engine a more personal touch, Google now lets users reshuffle results so their favorite Web sites get top billing and disliked destinations get discarded the next time they enter the same request. It marks the first time that the Internet 's most popular search engine has allowed its audience to alter the order of search results. Although the revisions won't affect Google's closely guarded formulas for ranking Web sites, the Mountain View-based company isn't ruling out eventually tapping into collective wisdom of the crowds to tweak its Internet-searching algorithms. For now, Google simply wants to make specific sets of results more useful to each individual that comes to its search engine, said Marissa Mayer, who oversees the company's search products. Users wil... More About: Results , Search , Edit
YouTube Tests Out High Quality, Stereo Surround Videos
2008-11-20 19:52:00 Source: WiredBy Meghan KeaneYouTube has quietly started testing out real HD quality videos on a smattering of its content, a development that is getting attention from viewers in message boards and blog forums this week. The new format could be a big move for YouTube, as the video size is over 80MB, which means that they are probably the same H.264 encoded mp4 files available in the iTunes store.Getting premium quality video available on the site is integral for YouTube's success as the company struggles to turn a profit from its vast array of content available online.The new formats have been available on a few videos for a few months now, and a small hack can upgrade any video taped at a high enough quality. YouTube confirms this is part of their efforts to test out different video formats.The new format seems like real HD 720p video and looks clean and professional in the widescreen format. As we've noted in our Watch High er Quality YouTube Video s wiki, it is possible to make Y... More About: Videos , Youtube , Surround
YouTube Tests Out High Quality, Stereo Surround Videos
2008-11-20 19:52:00 Source: WiredBy Meghan KeaneYouTube has quietly started testing out real HD quality videos on a smattering of its content, a development that is getting attention from viewers in message boards and blog forums this week. The new format could be a big move for YouTube, as the video size is over 80MB, which means that they are probably the same H.264 encoded mp4 files available in the iTunes store.Getting premium quality video available on the site is integral for YouTube's success as the company struggles to turn a profit from its vast array of content available online.The new formats have been available on a few videos for a few months now, and a small hack can upgrade any video taped at a high enough quality. YouTube confirms this is part of their efforts to test out different video formats.The new format seems like real HD 720p video and looks clean and professional in the widescreen format. As we've noted in our Watch High er Quality YouTube Video s wiki, it is possible to make Y... More About: Videos , Youtube , Surround
Tech firms turn to social media to reach consumers
2008-11-20 04:44:00 Source: ReutersBy Gabriel MadwayRecognizing the limits of traditional advertising, established technology companies are diving headlong into the sometimes chaotic landscape of social media to promote their products. Companies ranging from PC maker Dell Inc to storage equipment maker NetApp Inc are increasingly turning to outside blogs, viral videos and websites such as FaceBook, Twitter, FriendFeed and Digg -- and their tens of millions of users -- to reach consumers. These social networking sites harness the age-old power of the word-of-mouth recommendation and can be potent marketing tools. If nothing else, they demand a higher level of consumer engagement than conventional ads. "This is 180 degrees from that sort of advertising," said Debra Aho Williamson, a senior analyst at eMarketer. "Having a conversation with them (consumers) is a very new skill." For tech companies with big marketing budgets, the shift to social media is an implicit acknowledgment th... More About: Social , Media , Tech , Reach , Turn
Tech firms turn to social media to reach consumers
More articles from this author:2008-11-20 04:44:00 Source: ReutersBy Gabriel MadwayRecognizing the limits of traditional advertising, established technology companies are diving headlong into the sometimes chaotic landscape of social media to promote their products. Companies ranging from PC maker Dell Inc to storage equipment maker NetApp Inc are increasingly turning to outside blogs, viral videos and websites such as FaceBook, Twitter, FriendFeed and Digg -- and their tens of millions of users -- to reach consumers. These social networking sites harness the age-old power of the word-of-mouth recommendation and can be potent marketing tools. If nothing else, they demand a higher level of consumer engagement than conventional ads. "This is 180 degrees from that sort of advertising," said Debra Aho Williamson, a senior analyst at eMarketer. "Having a conversation with them (consumers) is a very new skill." For tech companies with big marketing budgets, the shift to social media is an implicit acknowledgment th... More About: Social , Media , Tech , Reach , Turn 1, 2, 3, 4, 5, 6, 7 |
 |
|
 |
