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B2B Marketers Should Embrace "Tire Kickers"
2008-04-17 06:28:00 Should marketers avoid paying for prospects who are early in the buying process and not ready to submit personal information or be contacted by a sales person? Should these "tire kickers" be avoided so that marketers can focus their attention on generating more valuable, sales-ready leads? While this approach may seem logical at first, I believe it is short-sighted and ultimately leaves a lot of money on the table.Early-buying-phase searchersOne of the biggest challenges I've experienced working with B2B marketers is overcoming their belief that if a searcher doesn't immediately register, sign-up, download, or complete a Contact Us form - then the prospect is not valuable and not worth the effort or the price of the click.Actually, nothing could be further from the truth. I believe there is huge value in utilizing search marketing to reach prospects early and frequently throughout the entire buying cycle - including the very first stages. Getting in front of prospects early allows... More About: Marketing , Embrace , Kickers , Marketers , Tire
Google Search Share at All-Time High - Nearly 60% - in March
2008-04-17 06:24:00 In March, Google again extended its share of core searches - to 59.8 percent, an all-time high and up from 59.2 percent in February - according to comScore's qSearch analysis of the US search marketplace in March, MarketingCharts reports. Yahoo Sites ranked a distant second with 21.3 percent of search queries, followed by Microsoft Sites (9.4 percent), AOL LLC (4.8 percent), and Ask Network (4.7 percent). Yahoo, Microsoft and AOL lost search share from the previous month, comScore said.(Hitwise, too, reported all-time-high search share for Google in March.)Search Queries IncreaseAmericans conducted nearly 10.8 billion searches at the core search engines, up 9 percent from February.Each of the five core search engines had search-query increases during the month. Google Sites accounted for more than 6.4 billion core searches, followed by Yahoo Sites with 2.3 billion, and Microsoft Sites with 1 billion:Expanded Search RankingsAmong the Top 50 properties where search activity is observ... More About: Time , Google Search , Share
Green Ads Draw Attention, but Raise Doubts
2008-04-17 06:21:00 Survey Finds High Recall, if Not Acceptance, of Environmental ClaimsThe good news: Consumers have better-than-average recall when it comes to remembering green advertising. The bad news: They aren't buying into the claims. That's the finding of a Burst Media online survey in April of more than 6,000 consumers ages 18 and over about their perception of environmental marketing. More than 70% of respondents recalled seeing green ads at least occasionally, yet more than 20% said they never believe the claims. And a whopping two-thirds say they only believe the claims "sometimes."Do People Care About Your 'Green ' Message? YesNielsen Report Shows Perils of Exaggerating Ecological Good Deeds Green classificationsHowever, there is a group that does appreciate marketers' sustainability ad efforts. That group is the most dedicated green consumers -- the 5% who classify themselves as "completely green" -- and they are the biggest cheerleaders of the ads. For instance, 44% of the self-desc... More About: Research , Draw , Attention
Help Taglines Regain Lost Glory
2008-04-16 04:36:00 Why Creating Strong Slogans Is a Marketer's Most Important JobWhat's MIA in today's marketing messages? Powerful taglines, or what I call "powerlines" -- those words that are well-chosen and have the power to awe, inspire, motivate, alienate, subjugate and, in a marketing context, change the buying habits of consumers.Viva great taglines: Practically every adult in America knows this tagline and can instantly repeat it if asked: "Las Vegas: What happens here stays here."Taglines today are a forgotten part of marketing planning. When they are employed, they generally mean nothing or are relegated to small, unreadable type. Moreover, companies change taglines every year or two and sometimes within a given year. Nothing could be more harmful to your brand and your business.Below are questions I am frequently asked about why creating powerful taglines is so essential and how to do it --as well as my answers. Are there easy-to-remember general guidelines that can increase the chance o... More About: Lost , Glory
The McLatte Comes to Seattle
2008-04-11 20:57:00 Attention, Seattle caffeine addicts....wait, let's rephrase that. Seattle, what a week it's been for free coffee!First, Starbucks debuted a new blend on Tuesday, giving patrons a free taste which resulted in lines out the door at many stores. Now, tomorrow, McDonald's begins a four-week promotion called "Free Latte Friday." Go to any McDonald's in Western Washington tomorrow before 10:30 a.m. and get a free (Mc)latte.McDonald's has launched "Un-Snobby Coffee.com" and have recently launched a TV ad campaign in Western Washington to herald their McCafe espresso drinks. The gist of the site and the ads is that getting a latte at McDonald's isn't as highfalutin' as getting the same drink anywhere else. McDonald's echoes recent equally annoying coffee ad campaigns with its marketing: "No crazy names... No second language required." Except the drinks are still lattes and americanos, which certainly aren't English names.The real question is, will anyone in Seattle actually leave ... More About: Brand
Searchers Prefer Specialized Content in Search Results
2008-04-09 20:17:00 Search engine users click on specialized content ? specifically news, image and video ? in general search results more than they do in vertical search results, says the iProspect Blended Search Results Study conducted by JupiterResearch, Marketing Charts reports.Google, Yahoo, and MSN have begun returning "blended" results for some percentage of the searches that users conduct; that is, a combination of one or more specialized search result types - such as news, images, and videos - appear alongside traditional web pages on the search results page.Prior to Google's launch of what it initially called "Universal Search" in May 2007, such specialized content was returned only as a result of a specifically targeted, "vertical" search (e.g., via a search engine's "News" or "Image" tab).Among the key findings of the iProspect study:36 percent of search engines user click "news" results within blended search results, whereas only 17 percent click a "news" result after conducting a news-sp... More About: Search , Content
Do People Care About Your 'Green' Message? Yes
2008-04-01 03:21:00 Nielsen Report Shows Perils of Exaggerating Ecological Good DeedsAs if you didn't know this already, a new report from Nielsen Online proves it: When it comes to going green, companies just can't fake it.The study found that bloggers praise Dunkin' Donuts' 'relatively demure PR stance,' since it rarely broadcasts its 100% fair trade certification. The report calls greenwashing a "failed corporate strategy" and urges brands to aim for transparency and consistency instead. "Bloggers are quick to condemn 'greenwashing' when they suspect companies misrepresent their environmental impact with aggressive PR campaigns -- as spurious attempts to be 'green,'" according to "Sustainability Through the Eyes and Megaphones of the Blogosphere."Sustainability's buzz volume The blogosphere is exploding with talk about "sustainability," with buzz volume growing more than 106% since September 2006, when blogger messages on the topic totaled 83,000. By December 2007, messages jumped to 172,... More About: People , Green , Care , Message
Is the Ad a Success? The Brain Waves Tell All
2008-04-01 03:18:00 NEVER mind brainstorms. These days, Madison Avenue is all about brain waves.That may be overstated, but it is no exaggeration that agencies and advertisers are growing more interested in neuroscience in their never-ending efforts to improve effectiveness.The ardor of the ad business to adopt the technical tools of biometrics — measuring brain waves, galvanic skin response, eye movements, pulse rates and the like — is increasing as consumer spending, the engine of the American economy, slows.In other words, in hard times ads must work harder to move the merchandise.“Instead of hypotheses about what people think and feel, you actually see what they think and feel,” said Joel Kades, vice president for strategic planning and consumer insight at Virgin Mobile USA in Warren, N.J.“I’m not such a huge fan of ad testing,” he added, but measuring biological responses is “absolutely useful.”The curiosity about neuroscientific ways to determine how ads work — or fail to work... More About: Success , Brain , Waves , The Brain
Print ad revenue falls in '07
2008-04-01 03:17:00 NEW YORK - Newspaper print advertising revenue fell by the biggest percentage on record in 2007, while revenue from online newspaper ads grew but at a slower pace than a year ago, an industry trade group reported.The growth in online ad revenue was not enough to overcome the print decline, as total newspaper ad revenue fell 7.9 per cent to $45.38 billion.Print advertising revenue fell 9.4 per cent to $42.2 billion last year, according to data released the Newspaper Association of America.That marks the largest decline since the association began tracking the data in 1950.The previous biggest contraction was a nine per cent decline in 2001. Print ad revenue fell 1.7 per cent in 2006.The NAA reported a 16.5 per cent drop in print classified ads in 2007 to $14.19 billion. Retail ads, which are also affected by slowing consumer spending, fell five per cent to $21.02 billion.Advertising declines, particularly for real estate and classified ads as the housing market crashed and the econom... More About: Revenue , Falls
Spending on Alternative Media Jumps 22%
2008-03-28 19:26:00 Spending on alternative media hit $73.43 billion in 2007, a 22% increase over the previous year, and will continue to grow, according to PQ Media 's Alternative Media Forecast: 2008-2012, released today. The research firm tracked 18 digital and nontraditional segments, with a combined 16.1% of total advertising and marketing dollars in 2007, up from 7.9% in 2002, yielding a compound annual growth rate of 21.7%. The forecast predicts a 20.2% increase over the next year, to a total of $88.24 billion, and a compounded annual growth rate of 17% for 2007-2012, reaching $160.82 billion. By then, alternative media will represent 26.6% of all advertising and marketing dollars.'Where the money is going' The upswing is as much a result of the effectiveness of new media in a fragmented market as it is from a lack of confidence in traditional media, said PQ Media President Patrick Quinn. "Traditional ad budgets have been going down, but spending has remained stable. This shows where the money... More About: Spending
Subliminal Branding Can Alter Behavior, Study Finds
2008-03-24 16:22:00 No word on whether IBMsubjects got geekierA joint study from Duke University and the University of Waterloo suggests subliminal messages work for established brands like Apple and Disney.One study gave 341 students a "visual acuity test," where they were asked to track a multicolored box on a screen while keeping a tally of numbers that appeared in the center, reports CNET.Unbeknownst to them, the students were sometimes exposed to either an Apple logo or an IBM logo for 30 milliseconds before the box appeared.After the test students were asked to list all the uses for a brick they could think of. Those who saw the Apple logo were more prone to give creative responses than those who saw the IBM logo.Researchers also tried a test with logos from The Disney Channel and E!, a celebrity channel. Those that saw the Disney logo behaved more honestly than those who saw the E! Channel logos.Source: MarketingVox More About: Branding , Study , Behavior , Alter
Digital Media Prospers, Traditional Suffers In Recession
2008-03-24 02:02:00 A FULL-BLOWN RECESSION WOULD PROBABLY take a substantial bite out of traditional media, according to a survey of industry analysts and independent researchers. But digital media will benefit from these draw-downs as financially strapped marketing executives shift dollars online, seeking more transparent measures of ROI. In many cases, a recession would simply accelerate a long-term trend that is already underway.Of course, the $64,000 question is: are we actually headed for a recession, defined as two consecutive quarters of negative GDP growth? While this issue is beyond the scope of this article, recent headlines are discouraging. On Monday, JP Morgan Chase bought Bear Stearns for a negligible $2 per share, and last week Standard & Poors said banks still stand to lose up to $285 billion from bad sub-prime mortgage loans, further tightening the global credit crunch. On the consumer side, the Conference Board's monthly Consumer Conference Index fell to 75 in February, down shar... More About: Media , Digital , Recession , Traditional
Number of U.S. Computers Accessing the Internet Via Mobile Broadband Soars
2008-03-10 14:52:00 comScore a leader in measuring the digital world, released the results of a study of U.S. Internet usage via mobile broadband. The study examined the usage and characteristics of mobile broadband users through data collected from computers where Internet access via mobile broadband Internet service providers (ISPs) occurred.Mobile broadband employs cellular networks, where users pay subscriptions for access and the connection is made with a PC card, built-in adapter, or connections can be tethered via a cell-phone or PDA, and is different than Wi-Fi access, which is predicated on the availability of short range ?hot spots? where access fees often apply incrementally for each connection. In 2007, Verizon and Sprint accounted for the majority of the mobile broadband market. AT&T has announced it will increase its coverage in 2008.The number of computers using mobile broadband technology to access the Internet grew by 154 percent in Q4 2007 versus the same period in 2006.?Though mo... More About: Computers , Broadband , The Internet
Americans Say Traditional Journalism 'Out of Touch,' Rely on Internet Inste
2008-03-07 16:14:00 Fully two-thirds of Americans - 67 percent - say traditional journalism is out of touch with what they want from news, and for nearly half of Americans the internet is now the top source of news, according to a new We Media /Zogby Interactive online survey, MarketingCharts reports. Though most Americans (70 percent) think journalism is important to the quality of life in their communities, two-thirds (64 percent) are dissatisfied with the quality of journalism in their communities.Republicans (79 percent) and political independents (75 percent) are most likely to feel disenchanted with conventional journalism, but the survey found that 50 percent of Democrats also expressed similar concerns.Those who identify themselves as "very conservative" were among the most dissatisfied, with 89 percent who view traditional journalism as out of touch.Websites were alo cited as more trustworthy than more traditional media sources - nearly one-third (32 percent) said internet sites are their most ... More About: Internet , Journalism , Touch
Apple Goes Corporate
2008-03-05 21:48:00 On Mar. 6, at its Cupertino (Calif.) campus, Apple (AAPL) is expected to announce a strategy to use its Web-browsing iPhone to move into the corporate market. Apple will likely unveil plans to spur development of more software for the phone, to improve security on the device, and to make it compatible with popular e-mail systems such as Microsoft's (MSFT) ubiquitous Outlook. Such steps may make corporations more willing to approve the iPhone for use by their employees. The moves will put Apple into direct competition with Research In Motion (RIMM), whose BlackBerry devices now dominate the wireless e-mail market. More About: Internet , Corporate
Mobile Broadband Use Soars, Poised for Expansion
2008-03-05 21:45:00 The number of computers using mobile broadband technology to access the internet increased 154 percent in Q4 of 2007 compared with the year-earlier period, according to a comScore study of US Internet usage via mobile broadband*, MarketingCharts reports.The number of computers using mobile broadband increased from 854,000 in 4Q06 to nearly 2.17 million in 4Q07, comScore said."Though mobile broadband access is currently used by about 1 percent of the total US Internet population, it is poised for significant growth over the next few years," said Serge Matta, SVP of comScore.Among other findings:At this early stage of mobile broadband, usage appears to be more a function of "need" than "want." In particular, mobile broadband shows a significantly higher presence on work computers (59 percent) than home/personal computers (41 percent).Mobile broadband is also somewhat of a luxury, skewing strongly toward the highest-income households:Those making at least $100,000 were 37 percent more ... More About: Broadband , Expansion , Mobile Broadband
Online Video Audience to Hit Critical Mass in '08
2008-03-03 18:17:00 Nearly 80 percent of US internet users will watch online video at least once a month in 2008. That's 52.5 percent of all Americans ? or 154 million people ? an indicator that online video has reached mainstream audiences, according to projections from eMarketer, MarketingCharts reports. The proportion of '08 online video viewers is 12.1 percent more than '07 levels but represents slowing growth: By 2012, there will be an estimated 190 million video viewers - or a mere 3.8 percent increase from the prior year, according to eMarketer's report, "Online Video Content: The New TV Audience." That's because the proportion of online video viewers is expected to plateau somewhat as the proportion of internet users reaches saturation levels (i.e., nearly 90 percent of the US population). The most popular online video content, watched by more than 40 percent of the US online video audience, are clips of five minutes or less, consisting of news, jokes, movie trailers, music videos and ... More About: Internet , Online Video , Mass
Online advertising revenues exceeded $21 billion for the first time in 2007
2008-02-25 21:39:00 Online advertising revenues exceeded $21 billion for the first time in 2007, although preliminary data compiled by an industry trade group also suggest growth is slowing.The Interactive Advertising Bureau said its estimates show ad revenues grew 25 percent last year from nearly $17 billion in 2006. In dollar amounts, the estimated gain was $4.2 billion -- less than the 35 percent and $4.3 billion growth seen in 2006 over 2005.Analysts have said the growth rate was bound to slow as the Internet commands a larger share of the advertising pie, taking dollars away from traditional media like newspapers. By most accounts, the Internet still represents less than 10 percent of all U.S. ad spending, meaning there's room for a lot more growth, even at a slower rate.PricewaterhouseCoopers LLP, which conducts a quarterly survey for the advertising trade group using data from the 15 largest online ad sellers, said fourth-quarter revenues totaled about $5.9 billion, topping the previous record ... More About: Online Advertising , Time , Online
U.S. Searches up 9% in January
2008-02-22 20:34:00 Americans conducted over 10 billion core searches last month, a 9 percent jump in searches from Dec. 2007, according to the monthly comScore qSearch analysis of the search marketplace in January (via MarketingCharts):Google Sites marginally extended core search market share to 58.5 percent, with shares essentially unchanged from December - and only Yahoo losing some ground: Yahoo Sites ranked second with 22.2 percent, followed by Microsoft Sites with 9.8 percent, AOL LLC* with 4.9 percent, and Ask Network with 4.5 percent.Americans conducted 10.5 billion searches at the core search engines - 8.9 percent more than in December.Some 6.1 billion core searches were performed on Google Sites, while 2.3 billion were performed on Yahoo Sites. The number of searches at each of the five core search engines was at least 5 percent more than in the previous month. More About: Internet
Companies must change their strategies to succeed online
2008-02-20 19:12:00 Companies will need to abandon traditional ways of selling to customers in order to succeed in the online world.That is according to Gartner, the IT research and advisory company, which maintained that new skills and techniques will be required to engage with modern consumers.Gartner said that a "Generation Virtual" (or "Generation V") had emerged, which could not be defined by demographic information such as age and gender.Instead, this new generation is identified by a preference for discovering information via the use of digital media channels.Adam Sarner, principal analyst at Gartner, commented: "Conventional wisdom has focused on customer identification as the foundation for one-to-one marketing campaigns."The reality of Generation V creating anonymous online personas, and the sheer power of their growing influence in an online environment, means companies must change their methods of acquisition and relationship building."Customer relationship management (CRM) ?focused compani... More About: Internet , Companies , Change , Strategies , Online
Small Companies Finding a Home On The Web
2008-02-15 16:54:00 The Web site for Sophia Brodsky?s day spa in Philadelphia, the Body Klinic, was pretty rudimentary until a college student walked into the spa a little more than two years ago with an irresistible offer.Sophia Brodsky, top, owner of the Body Klinic in Philadelphia, talks about products for sale while a customer receives a manicure. Ms. Brodsky now maintains three Web sites. As she tells it, the student, Nathaniel Stevens, said that for $10 he would take her existing site and redesign it to drive traffic to her salon. If she got more business, they agreed, he would get additional money. Ms. Brodsky, a Russian immigrant whose interests run more to cranberry facials than the Internet , thought why not.Ms. Brodsky now maintains three Web sites and estimates that they have brought in thousands of dollars in business. ?Now,? she said, ?people are coming to my Web site daily.?But small-business owners like Ms. Brodsky who have a Web presence are still a minority. In its first survey of smal... More About: Companies , Website , Home , Small
85% Of World's Online Population Shopped On The Web
2008-02-13 21:09:00 According to the latest Nielsen Global Online Survey on internet shopping habits, more than 85% of the world's online population has used the internet to make a purchase, increasing the market for online shopping by 40% in the past two years.Bruce Paul, VP, Customized Research , Nielsen US, said "When The Nielsen Company conducted its first global survey into internet shopping trends two years ago, approximately 10% of the world's population (627 million) had shopped online. Within two years, this number has increased by approximately 40% to 875 million."Globally, more than half of internet users have made at least one purchase online in the past month, according to Nielsen.
Traditional advertising slows, as online grows
2008-02-01 17:40:00 When the economy falters, marketing budgets get the ax first. Not everyone gets clipped the same way, though.One canary in the coal mine is choking already: local retailers and service providers. Mom-and-pop stores, local attorneys, dentists' offices and the like tend to be most sensitive to short-term changes in the economy.Ad spending by these local businesses has slowed sharply, rising 2.3% in the first nine months of 2007 from the same period a year earlier, down from growth of 11% during the first nine months of 2006, according to TNS Media Intelligence in New York.TNS projects that total U.S. ad expenditures will climb 4.2% this year. But expectations of big gains from political campaign spending and the Beijing Summer Olympics mask weakness in the core ad market.Expected to slide further this year:Real estate, where spending sank 13.9% during the first nine months of 2007 from a year earlier, and retail, which slipped 1.8%, including a 2.1% decline among department store cha... More About: Advertising , Online , Traditional
Seach advertising grows 29%, ROI improves 13% in Q4
2008-02-01 01:16:00 Search advertisers spent 29 percent more on search engine advertising in the fourth quarter of 2007 compared with the year-earlier period, and they improved their return on investment (ROI) 13.1 percent in the same period, according to Efficient Frontier's Search Engine Performance Report: Q4 2007, writes MarketingCharts.The factors considered by EF were search engine spend, click through rates (CTRs), cost per click (CPC), and return on investment (ROI).Among the findings of the report: Of the top three search engines, Google made the most gains, increasing its share of total market spend by 8.6 percent to reach 76.6 percent, improving ROI 7.5 percent and capturing 97 percent of the total increase in search spending from 4Q06 to 4Q07. ROI on Yahoo improved 39.4 percent since the launch of Yahoo's Panama platform (4Q07 versus 4Q06); however, overall spend on Yahoo declined 3.8 percent during this period, leaving it with 17.9 percent of search engine spend in 4Q07.Yahoo Search Assi... More About: Internet , Advertising
Jupiter Research: Local Advertising A Key Battleground on the Web
2008-01-30 18:29:00 NEW YORK--(BUSINESS WIRE)--Jupiter Research -- a leading authority on the impact of the Internet and emerging consumer technologies on business, has found local display and search advertising have found life on the Internet and are leading among all online advertising categories for significant growth. As a result the cyber stage may be set for increased competition that spans well beyond a local market.According to the US Online Local Advertising Forecast, 2007 ? 2012, released by JupiterResearch, local advertising will increase by 13 percent from 2007 to 2012, faster than online advertising as a whole, of which a 12 percent growth rate is anticipated during the same period. But it will be local display and search advertising that are poised to make the biggest impact. With compound annual growth rates (CAGRs) of 18 percent and 16 percent, respectively, during the next five years, the categories will gain lift from an ongoing strategic push by newspaper and yellow pages publishers a...
Mobile Search Used by 46MM Users in 3Q07
2008-01-22 19:39:00 46.1 million mobile data users in the US used mobile search functions in the third quarter of 2007, according to a Nielsen Company report examining the mobile search behavior of wireless subscribers, reports MarketingCharts.More than 5,700 mobile search users who use at least one mobile data service were surveyed for the Nielsen Mobile report. Among the findings:The most popular form of mobile search among data users in Q3 2007 was 411 (18.1 million users), followed closely by SMS-based (text-message) searching, which was used by 14.1 million data users during the same period. Local listings were the leading search objective in terms of users (27.1 million data users searched for local listings in Q3 2007) Some 14.8 million also said they searched for information such as sports scores, news or weather, and nearly a quarter (11.3 million) said they searched for mobile content."As more mobile users turn to their phone for the answers they need, mobile search has quickly escalated as ... More About: Search , Users , Mobile Search
Find out your "importance rating" on the internet
2008-01-18 00:12:00 British firm Garlik has unveiled a new way to gauge a person's importance on the internet.The "QDOS" digital status rating system factors in how many times a name appears in a search, as well as an individual's popularity, impact, and activity, among other criteria.In its late startup phase, Garlik draws revenue from identity-protection software. It launched QDOS as a way for users "to take ownership of their digital status," according tothe International Herald Tribune.The new system plays on a new era of transparency, "vanity searches" and "googling" oneself and others, either for personal or professional reasons.By creating a rating for one's online popularity, QDOS allows users to compare themselves to each other. Celebrity comparisons are reportedly quite popular among early users.Garlik ultimately hopes to use the tool to guide people into investing in identity protection services.Source: MarketingVox More About: Internet , Find , The Internet
Coke to Get Deluged By Anti-Water-Bottle Campaign
2008-01-12 05:17:00 'Tappening' Aims to Raise Awareness for Recycling Efforts NEW YORK (AdAge.com) -- Incoming Coca-Cola CEO Muhtar Kent will be receiving quite the welcoming gift come July. Mark DiMassimo, creative director of marketing shop DiMassimo Goldstein, and Eric Yaverbaum, president of public relations agency Ericho Communications, are planning to deliver 1 million used water bottles stuffed with messages to Mr. Kent as part of an awareness campaign they call Tappening. The campaign aims to encourage consumption of tap water, as well as get consumers to buy reusable bottles emblazoned with messages including "Think Global. Drink Local.""We are bringing our marketing experience to bear, and therefore, people are viewing us differently," said Mr. DiMassimo, who is a former executive at ad agencies JWT and Kirshenbaum Bond & Partners. "This is a public-education initiative dressed up as a brand to change the context in which Coke does business in."10,000 bottles co... More About: Campaign , Water , Anti , Bottle
Sleepworking A Problem for 50% of Workforce
2008-01-06 23:38:00 According to the 2nd Annual Staples National Small Business Survey (NASDAQ: SPLS), more than half of small businesses said that work has actually become part of their dreams. Fifty-one percent of those surveyed said that they ?sleepwork? (i.e. dream about work), and nearly 70 percent of those ?sleepworkers? report they wake up and put their ?work dreams? to action.I?m not sure where to start with this, but I wonder if they included nightmares in the survey?Other interesting results include:? Slightly more than 38 percent cannot remember the last time they took a vacation.? If given a choice, nearly 52 percent said they would accept comparable business results in 2008 if they could have twice as much free time, while 48 percent said they would work even more hours if they could double their company?s sales.? More than 84 percent said they have not yet incorporated ?new media? (blogs, podcasts, virtual meeting software or services) into their business activities. (People, c?mom! - See... More About: Research , Problem , Workin
Top 10 Wireless Trends for 2008
More articles from this author:2008-01-04 04:48:00 A lot happened in wireless this past year, from the debut of the iPhone to Verizon Wireless ? move to open its network. But 2008 promises to be just as eventful, starting with the Federal Communication Commission?s spectrum auction in January. Here?s a look at the 10 most significant events and trends in the coming year. 1. Wireless networks will remain the domain of wireless operators: There?s been talk that the upcoming 700-MHz spectrum auction could present an opportunity for a new carrier to emerge, given that companies like Google (GOOG) and even oil giant Chevron (CVX) have registered to bid. But most analysts agree it?s unlikely anyone but the current big mobile operators will win the showdown. ?AT&T (T) and Verizon Wireless (VZ) will be the most aggressive bidders,? says Forrester Research analyst Charles Golvin. But regardless of who wins, the wireless world will change given an FCC requirement that the 700-MHz spectrum be open to any device. 2. The first Android phones ... More About: Trends 1, 2, 3, 4, 5, 6, 7 |
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