Pushing EnvelopePushing EnvelopePushingEnvelope.com is the blog of Pushing Envelope, an advertising, marketing and consulting agency which provides 100 percent organic creative juice for businesses of all shapes and sizes. Articles
Outlook 2008: Online Marketing
2007-12-31 20:09:00 Commercials are alive and well?at least on the Internet .Among all of the online ad formats, advertising during video content is expected to grow the fastest in 2008, according to eMarketer, New York.Video advertising, often attached as pre-roll ads, is expected to spike by more than 70%. Part of the reason the medium is exploding is because ?mainstream advertisers are more comfortable with traditional ads, but they know eyeballs are moving online,? said Kris Oser, director of strategic communications at eMarketer. ?Creating commercials is something they understand. Now they can just do them online.? Still it?s only a sliver of U.S. online spending, which is expected to hit $27.5 billion in 2008, up from $21.4 billion in 2007, per eMarketer. Search engine marketing (aka buying keywords) continues to be the dominant force in online advertising. A full 40% of online ad budgets are expected to be spent on paid searches next year compared with 9.5% on media/video. The problem: ?As good a... More About: Marketing , Online Marketing , Outlook , Online
When I Was A Kid, We Watched This Thing Called a "TV"
2007-12-29 07:59:00 NEW YORK About 38 percent of consumers are watching TV shows online, 36 percent use their cell phones as entertainment devices and 45 percent are creating online content such as Web sites, music, videos and blogs for others, according to a new-media survey from Deloitte & Touche.The findings of the online survey of 2,081 U.S. consumers, conducted Oct. 25-31, were provided to The Hollywood Reporter before their official release next month.The "State of the Media Democracy" notes that in Deloitte's first edition of the survey just eight months earlier, 24 percent of consumers used their cell phones as entertainment devices. The current figure soared to 62 percent among millennials (consumers 13- to-24-years-old) compared to 46 percent in the previous study conducted Feb. 23-March 6. And among Generation X consumers (25- to-41-year-olds), the number grew to 47 percent from 29 percent in the earlier survey.About 20 percent of consumers said they view video content on their cell pho... More About: Research , Thing
10 Things You Need to Know About Consumers
2007-12-21 23:45:00 Sometimes they can be surly, but where would you be without them?1. They're mouthy.The polite way to say it is "unmediated discourse." It means that online, anyone can and will call you a dog. They also may write you love letters. Those who are passionate about your company will make it their mission to spread the word. So, thrill them.2. They'd rather listen to each other than to you. When it comes to buying, the opinions of their peers carry enormous weight. According to Deloitte's Consumer Products group, 62 percent read online reviews written by their peers, and of those who do, more than eight in 10 said they were directly influenced by these reviews.3. They're moving targets - literally. There are now 243 million mobile phone users in the United States, sending nearly 1 billion text messages a day. They're increasingly watching video and listening to music via their phones. These little machines are their best friends - and they could be yours, too.4. They're snackers, c... More About: Things , Consumers
Local Search: The Rodney Dangerfield of Online Marketing
2007-12-21 06:19:00 Local search receives very few mentions and little analysis from the mainstream media or analysts relative to the dollars it generates and its potential growth. So why does local search get so little respect?First, people have been waiting for several years for print yellow pages and newspaper revenue to fall off a cliff, and online advertising was expected to become the major benefactor. There's certainly been no cliff, just steady growth online and constant decline in many traditional advertising media.Second, most people don't understand the full implications of online local search for their businesses. Earlier this year I wrote a column on some recently launched technologies and products to enable local search advertising. Looking back, that column barely scratched the surface.Most people still think of local advertising as the local results on the first or second page at Yahoo or Yellowpages.com. These sites are top of mind and certainly represent the lion's share of today'... More About: Marketing , Online Marketing , Search , Local , Online
Local Search: Yellowpages.com Ingenio-us Strategy
2007-12-17 03:37:00 I phone, you click. That's the dilemma local search faces when corporations integrate online and offline search engine strategies. Late last month, AT&T purchased Ingenio , a pay-per-call search platform and advertising network with a long history -- in Internet years -- of providing call tracking to local search players such as AOL Yellow Pages, Marchex, and Local .com. What does this mean for AT&T Yellow Pages and, more importantly, Yellowpages.com, its Internet yellow pages (IYP) counterpart? The mainstream business media largely ignored the deal -- probably for lack of sex appeal. The acquisition, though, has wide-reaching ramifications for the mammoth directory publisher and its strategic plans for local search, mobile search and Internet Protocol TV (IPTV). At SES Chicago, Charles Stubbs, Yellowpages.com president, took the stage for an executive interview to discuss some of the strategic synergies made possible by the acquisition. Stubbs had previewed some possibilitie... More About: Marketing , Strategy , Search
Tips for a better landing page
2007-12-17 03:25:00 Landing pages are an important tool in any online marketing campaign. They are one of the best ways to convert web clicks into clients, and can help to maximize your online performance. Here are some tips for getting started and building an effective landing page that meets the needs of your clients. What is a landing page? A landing page is a web page that a visitor reaches after clicking an online ad or a link, and contains detailed information about the specific product or service that is mentioned. The landing page should be considered part of the marketing campaign and shouldn't just be another page on your website. When you start developing a landing page you should really consider its purpose. What are you hoping visitors will do when they get there? Is your goal to sell a product, help visitors learn more about a service, or do you want them to provide you feedback? All of these goals would need different landing pages. An effective landing page makes your visit... More About: Website , Tips , Page , Landing
Press Release SEO Tips
2007-11-30 05:42:00 Many search marketing tactics come and go, but one channel of promotion that has steadily evolved is the practice of optimizing press releases for search engines. While it?s true that the future of the traditional press release has been up for debate over the past few years, wire services and the web sites they syndicate content to continue to produce results for the clients of savvy public relations professionals and online marketers. Yahoo News is still more popular that MSNBC, AOL News or CNN. Being able to rank well on the most popular online news web site as well as Google News simply by optimizing and distributing a press release offers attractive benefits at a nominal cost. In the course of prepping for an upcoming public relations workshop where I?m speaking on a panel about press release optimization, I thought I?d do a review of the top wire services. Part of that presentation also includes press release optimization tips from industry friends that work at the newswires, w... More About: Press Release , Tips , Press , Release
The Next Frontier In Press Releases
2007-11-29 15:19:00 Are the traditional, FOR IMMEDIATE RELEASE press releases and press kits going the way of the dinosaurs? Is it time to move to social media friendly press releases or are they just a waste of time and money?Ford is using them http://media.ford.com/products/focus08/in dex.htmlHP did it http://www.marketwire.com/mw/rel.jsp?id=7 38205Webit PR says it's the wave of the future - see part of their release below and go to http://www.webitpr.com/realwire.asp?id=21 read the full textWhat the Social Media News Release isThe Social Media News Release (SMNR) is a new kind of press release aimed at (but not exclusive to) both journalists and bloggers. It does not include the 'spin' of the traditional press release, but provides multimedia content in an accessible format that can easily be repurposed and shared on blogs, websites and social networks including MySpace and Facebook.Unlike the traditional press release, the content of the SMNR is deconstructed so that the core facts, quotes, contac... More About: Press , Press Releases , Frontier
Cyber Monday Online Retail Spending Up 26% Over 2006
2007-11-29 14:38:00 comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an update of holiday season e-commerce spending covering the first 26 days (November 1 ? 26) of the November ? December 2007 holiday season, including spending totals for Cyber Monday (November 26). More than $10.7 billion has been spent online during the season-to-date, marking a 17-percent gain versus the corresponding days last year. Cyber Monday saw $733 million in online spending, representing a 21-percent increase versus last year and an 84-percent jump from the average daily online spending totals during the preceding four weeks. 2007 Holiday Season To Date vs. Corresponding Days* in 2006 Non-Travel (Retail ) Spending Excludes Auctions and Large Corporate Purchases Total U.S. ? Home/Work/University Locations Source: comScore, Inc. Billions ($) Holiday Season to Date 2006 2007 Pct Change November 1... More About: Internet , Online
Advertisers Come To Life In Online Video Profiles
2007-11-29 05:58:00 There's no better way to search for that hip after-dinner spot than to drop in for a visit. Now consumers cando just that online as they search YELLOWPAGES.COM -- the most preferred Internet Yellow Pages in the U.S. -- for the local hot spots, home-remodeling services, beauty shops or any other business they might want to reach. YELLOWPAGES.COM, a subsidiary of AT&T Inc. (NYSE: T), announced today the addition of two new video products to the suite of tools that it provides advertisers to help them reach local shoppers online. According to a recent Online Publishers Association study, 80 percent of Web users have viewed an online video ad -- with 52 percent of these users taking action and 31 percent visiting the advertiser's Web site. "Advertisers recognize that video can play a key role in delivering a unique and memorable message that engages the consumer and influences action,"said Matt Crowley, chief marketing officer for YELLOWPAGES.COM. "For consumers, video... More About: Video , Life , Online Video
Report: Online Reviewers Are Good People
2007-11-29 05:52:00 The vast majority of consumers who post online reviews are overwhelmingly motivated by goodwill and positive sentiment, according to a Bazaarvoice survey conducted by the Keller Fay Group, which surveyed some 1,300 online reviewers, writes MarketingCharts. Fully 90 percent of respondents say they write reviews to help others make better buying decisions, and more than 70 percent want to help companies improve the products they build and carry. The study also found that 79 percent write reviews in order to reward a company, and 87 percent of the reviews are generally positive in tone. The new survey data provides additional insight into previous analysis from Bazaarvoice, which revealed that positive reviews outweighed negative reviews 8 to 1. "Bazaarvoice trend analysis has shown that product and service reviews are very positive, with an average rating of 4.3 out of 5," said Brett Hurt, founder and CEO of Bazaarvoice. "This study helps us understand why we see such high levels... More About: People , Web 2 , Report , Online , Good
First Annual Survey of Top Marketing Trends for 2008
2007-11-28 05:16:00 Web and Green Marketing are hot, Women, Gen X and Y, and Hispanics Catching Up to Boomers, but Marketing Basics are More Important than Ever The Marketing Executives Networking Group, an almost 1700 member organization of leading marketers who are at a VP-level or above in their organizations, today issued the results of its first annual survey of Top Marketing Trends for 2008 . The survey of MENG members, conducted by Anderson Analytics, focused on top marketing concepts, buzz words, global areas of opportunity, targeted customer demographics, as well as the books that marketers look to for inspiration and growth opportunity. While the marketers weighed in on many marketing concepts a few key areas emerged. Marketing basics (60% ?Very Important?) which include specific concepts such as customer satisfaction, customer retention, segmentation, brand loyalty and ROI were of greatest interest. Interestingly, Search Engine Optimization (42%) had relatively wide appeal, and cut across ... More About: Survey , Annual
1 in 3 Plan To Do More Shopping Online This Season
2007-11-28 05:07:00 Buysafe.com, the leading trust and safety company for e-commerce transactions, and Vizu Corporation, the company democratizing market research, today announced a benchmark survey on consumer online shopping behavior for the 2007 winter holiday season. The survey, sponsored by buySAFE and conducted by Vizu, revealed several key insights into consumer behavior: over 30% of U.S. shoppers plan to do more shopping online this season compared to last year and compared to their normal retail patterns. merchant performance remains the most important factor to online shoppers when making an online purchase... MORE important than price.2 out of 3 shoppers would spend more online if all online purchases were guaranteed.an overwhelming 65% of shoppers feel more comfortable buying from a Bonded Merchant. one half of respondents have experienced at least one serious problem when buying online (e.g., item never arrived), and nearly one third of those have had at least three or more problems ... More About: Internet , Shopping , Season , Online , Plan
Video Product Tours Result in 35% Increase in Online Sales Conversion
2007-11-27 05:46:00 A SellPoint, Inc. study conducted by Coremetrics found a significant increase in product purchases after online shoppers viewed audio/video tours of products. The study analyzed online shopping behaviors to measure the impact SellPoint?s Active Product Tours (APT) on the purchase patterns of online shoppers. Among the findings: There was a 35% increase in the sales conversion rate among shoppers who viewed the tours vs. those who did not.Shoppers viewing the product tours spent more than 2.5 minutes, on average, engaged in viewing detailed product information about each product viewed. The Active Product Tours are detailed product presentations featuring audio, video and downloadable sales collateral related to a particular product. Shoppers choose to view them by selecting a ?Take a Product Tour? button on the product page. SellPoint also released the following information: Last year, online shoppers spent more time viewing APT on Thanksgiving Day than on CyberMonday (208,509 minu... More About: Video , Internet , Sales
Top 50 Site Rankings for October Issued, Retail Surges
2007-11-26 18:43:00 As various retail categories gained in the run-up to the holidays, the top 10 web properties in October remain unchanged from September. Yahoo Site s again topped the rankings with 137 million visitors, according to the comScore Media Metrix monthly analysis of activity at top US online properties, reports MarketingCharts. Google Sites, Time Warner Network and Microsoft Sites ? all with more than 100 million unique visitors ? rounded out the top 4 web properties. The October data released by comScore: Top 50 Properties (Unique Visitors) Among the highlights: AT&T Inc. gained five positions to number 15 with 33.7 million visitors.Glam Media jumped nine spots to number 23, attracting nearly 25.5 million visitors.YellowPages.com Network moved up five spots to number 25 with 24.9 million visitors.Connexus and WorldNow-LMN Sites both entered the top 50 ranking, at positions 46 and 49, respectively.Source: MarketingVox More About: Internet , Retail , Sued
Companies reading your chatter online
2007-11-25 04:08:00 You may never hear a word from a conversation analyst, but there's a very good chance one is paying close attention to what you're saying on blogs, in Web forums or in product reviews on sites that sell books or blenders. Somewhere, someone is reading and analyzing your words. "I pay attention to what people say online," said Leah Jones, one of these so-called conversation analysts, who works for a recently formed division of public relations giant Edelman called Me2revolution.She is part of a growing practice at such companies as Kraft Foods Inc. and Procter & Gamble Co. that listens closely to what people say as the Web continues to morph from a medium of static sites to a place where dialogue and interactivity dominate.The companies are adding positions like community manager, new media strategist or blog strategist, and are actively engaging on the Web."If you have a social media strategy, you need the right people," said Jeremiah Owyang, the recently hired senior an... More About: Internet , Companies , Reading , Web 2 , Online
Scientific Web Design: 23 Actionable Lessons from Eye-Tracking Studies
2007-11-22 02:08:00 Eye-tracking studies are hot in the web design world, but it can be hard to figure out how to translate the results of these studies into real design implementations. These are a few tips from eye-tracking studies that you can use to improve the design of your webpage. Text attracts attention before graphics. Contrary to what you might think, the first thing users look at on a website isn?t the images. Most casual users will be coming to your site looking for information, not images, so make sure your website is designed so that the most important parts of your text are what is most prominent.Initial eye movement focuses on the upper left corner of the page. It shouldn?t be surprising that users look at webpages in this way, as most computer applications are designed with the top left hand side as the main focus. You can do your website a favor by keeping this format in mind when creating a design. Remember, while you want to have a personal style, you have to keep the habits of yo... More About: Internet , Web Design , Design , Studies , Research
American Leisure: Reading & TV Down. Computer Use Up
2007-11-22 01:43:00 Americans' favorite leisure activities are reading, TV-watching and spending time with friends and family - the same top three as in 2004, but with lower percentage of people citing them, according to a Harris Poll, writes MarketingCharts. Also according to the results of the survey: Over one-third (35 percent) cited reading in 2004, but this year that is down to 29 percent.TV watching has dropped from 21 percent to 18 percent.Spending time with friends and family has dropped from 20 percent to 14 percent.Computer activities has risen from 7 percent to 9 percent.Going to the movies has dropped from 10 percent to 7 percent. Biggest Changes The largest increases in popularity in the past 12 years - since 1995, when this survey was first conducted - are the following: Computer activities (not surprisingly) - up seven points, from 2 percent to 9 percent.Watching sporting events (up four points)Exercise (up three points)Crafts (up three points) The biggest declines i... More About: Internet , Reading , American , Leisure
Negative product reviews aren't so bad
2007-11-20 14:29:00 Worried about opening your company to consumer reviews? Don't be. Bazaarvoice's VP explains why bad reviews are good for your business. When retailers and marketers talk about social media, one question comes up a lot: what about negative reviews?According to Shop.org and MarketingSherpa studies, less than 26 percent of retailers have customer ratings and reviews, yet 96 percent of the retailers that do have reviews find it to be an effective or highly effective feature. So what is stopping other retailers from adopting this feature?In addition to technology and headcount obstacles, fear of negative reviews is one of the biggest hurdles that retailers -- most particularly, retail executives -- must overcome in order to embrace ratings and reviews. Yet through many clients and evidence we've found negative reviews not only to be necessary, but also valuable. In a recent study focused on product reviews, Patti Freeman Evans, a Jupiter Analyst suggests, "Retaile... More About: Reviews , Product , Negative
Report: 4 in 10 plan to shop on Black Friday
2007-11-20 14:22:00 More than 4 in 10 U.S. consumers (44 percent) say they plan to shop on the day after Thanksgiving - "Black Friday " - and more than half say they rely on advertising and word-of-mouth for information on products, according to the findings of an Accenture survey, reports MarketingCharts. Among the key findings of the Accenture Holiday Retail Survey 2007: Nearly two-thirds (62 percent) cite advertising as their primary source to learn about holiday products. More than half (55 percent) cite word of mouth. Fewer consumers consult retailer and manufacturer websites (39 percent and 23 percent, respectively). Nearly six in 10 respondents (57 percent) said they will set a budget for holiday gift buying before heading to the stores, but about half (51 percent) of respondents said they are likely to overspend their budget. More than two-thirds (70 percent) of respondents are concerned about the safety of products made in China: Almost half (48 percent) said they have chos... More About: Report , Shop , Plan
PR is useless... when actions tell the real story
2007-11-19 20:54:00 Karen Hughes spent $900 million of Americans' money to convince the Muslim world that our elected leaders in Washington aren't insane. Worldwide opinion polls say otherwise. Walmart has probably spent close to the same amount of money trying to convince us it isn't the greediest company in the world. But its actions tell us the real story. Today, it's how Walmart is trying to avoid paying state taxes. Comcast can say it's "comcastic" all it wants, but when its technicians fall asleep on customers' couches, or grandmothers with a heart condition get so frustrated by the company's inattention they smash up a local office, then no amount of professional PR can mask its dreadful operations. Hundreds of smaller businesses pay PR firms to spam bloggers with meaningless press releases. That's because they don't know how to tell their own stories with actions, not words. They don't understand that real word of mouth, real PR, is generated at the root levels. The root levels ar... More About: Story , Real , Useless
iCan't Type Well With My iPhone
2007-11-18 05:27:00 Apple's iPhone is a breakthrough phone, no doubt. But its "soft" keyboard is causing "breaks" all of its own as iPhone users are forced to clean up typos caused by its unconventional keyboard. That according to a new study from usability consulting firm User Centric. From the study:The researchers found that although iPhone users entered text as fast as their counterparts, they made significantly more texting errors. IPhone users made 5.6 errors per message, while keyboard users made 2.1 mistakes per message and numeric phone typers made 2.4 mistakes.That's a lot of typos, especially for a small business person who is trying to deliver a professional text or email message to a colleague or customer, rather than a teenager typing "lol" and "brb" to a friend.Is it enough to turn users off the iPhone? Probably not, but the lack of a full, hard keypad is definitely one of the iPhone's shortcomings.Source: SmartBiz.com More About: Apple , Iphone , Type , Well
Mobile IM growing
2007-11-16 20:15:00 Mobile instant-messaging (IM) is growing among IM users, especially teens, according to the second annual AP-AOL Instant Messaging Trends Survey, which found 25 percent of respondents send IMs from cell phones, including one in three (32 percent) teens, reports The proliferation of cell phones with QWERTY keyboards makes it easier to send mobile IMs; also, major instant messaging services let users have incoming IMs forwarded directly to cell phones. Moreover, IM users instant-message from within their social-networking profiles, the survey found. Instant messaging is popular not only at home and on-the-go but also at the workplace: More than one in four (27 percent) users say they use instant messaging at work, and half of at-work IM users say instant messaging makes them more productive at work ? a 25 percent increase over last year. The most popular IM service was AIM by AOL, cited by 54 percent of teens and adults surveyed; next was Yahoo's with 41 percent; and Windows Messeng... More About: Mobile , Growing
Gut feelings, nothing more than gut feelings
2007-11-16 05:21:00 In the recent book Gut Feelings : The Intelligence of the Unconscious, psychologist Gerd Gigerenzer makes the case for intuition. Curiously, many assessments of the book took for granted that his arguments, familiar to readers of Malcolm Gladwell's Blink, cut against conventional wisdom--that trusting intuition is, in fact, counterintuitive. As one friendly interviewer, casting Gigerenzer as a contrarian, put it: "In modern society, gut thinking has a bad reputation." Oh, really? Maybe it's true that at some point we all promised our parents that we'd be careful, rational, empirical decision makers, but beyond that, it's not easy to find evidence that ours is a society that frowns on gut thinking. Are the narratives of popular culture dominated by super-rational heroes triumphing over seat-of-the-pants gut-trusting bad guys? Actually, it's just the opposite: From Captain Kirk to Indiana Jones to Rambo to Tony Soprano to the hero of every Western ever made, we're drawn to the ch... More About: Marketing
Linkedin is fastest-growing social network, Blogger top blog service
2007-11-16 04:30:00 AMONG TOP SOCIAL NETWORKS, LINKED-IN was the fastest-growing over the last year, according to October ratings released Wednesday by Nielsen Online. The site geared toward professional users drew 4.9 million visitors last month, up from 1.7 million a year ago. Other fast-growing social networks included kiddie site Club Penguin, up 157% to 3.8 million users, and Facebook, more than doubling its audience to 19.5 million in the last year. MySpace remained the top social network with 58.8 million users, up 19% from 2006. Blog ger was the top blog-hosting service in October with 34 million users, followed by WordPress.com (11.4 million) and Six Apart (10.6 million.Source: Mediapost More About: Social , Service , Network
Agencies to lose in digital revolution
2007-11-16 04:27:00 Changing consumer habits, driven by the shift from analog to digital media, are revolutionizing the ad industry. But that could spell bad news for agencies, according to a new study by Accenture.According to 70 industry leaders surveyed by Accenture, agencies have the most to lose in the new order, even more than broadcasters. When asked who would fare worst in the transition to digital advertising, 43 percent said agencies, compared to 33 percent who answered broadcasters. Cable operators were third with 10 percent. No respondents chose search companies or digital ad specialists. CM8ShowAd("Middle"); The challenge agencies face stems from the rise of performance-based advertising and the technology tools needed to execute highly targeted campaigns, rather than mass-media pushes fueled by a singular "big idea," according to Charlie Symmons, senior manager in Accenture's media and entertainment practice."It used to be content was king; now it's very much co... More About: Media , Internet , Revolution , Digital , Agencies
Marketers Threaten To Put Majority Of Budget Online
2007-11-14 05:15:00 BIG-NAME BRAND MARKETERS ARE FED up with traditional media channels and are threatening to shift the lion's share of their budgets online, according to Nick Brien, worldwide CEO of Universal McCann."If this happens for another year, significant clients will want to walk," Brien said at an Interactive Advertising Bureau conference on Monday in reference to a general climate of discontent due to increasing viewer fragmentation, disruptive technologies, and the resulting decrease in ROI.Without naming any specific clients, Brien added they are "just waiting to increase their online spend to 50% or 60% [of their total budgets]."According to eMarketer projections, Web advertising as a share of total ad spend will reach 7.4% this year, more than 10% by 2009, and at least 13.3% by the end of 2011."Shifts among marketers away from traditional media would make U.S. advertising growth flat-line without the Internet ," said David Hallerman, senior analyst at eMarketer.The increased spending on... More About: Marketing , Online , Budget , Marketers
It's Not About New Media, It's About New Marketing
2007-11-09 20:37:00 To Nick Brien, worldwide CEO of Universal McCann, the notion of new media is almost irrelevant. "When clients say, 'Talk to me about new media,' I say, 'No I am not going to talk to you about new media, I am going to talk to you about new marketing,'" he said.Mr. Brien said the marketing model has fundamentally changed with emerging media, and if marketers don't progress, they will jeopardize their brands.Avoiding 'legacy' thinking "If you are not the leader, you are going to lose your market share opportunity to a new competitor who is not encumbered by legacy mentalities or legacy business models or legacy agency relationships," Mr. Brien said in his keynote address Nov. 6 at the interactive marketing conference Ad Tech in New York.In this new marketing model -- where media enhances personality -- brands have to become experiences and destinations and consumer insight has to be smarter, Mr. Brien said."A brand is ultimately a promise ... it is something that is not ownable ... More About: Marketing , Media , New Media
Online ad spending to reach $42B by 2011 & budget shift to accelerate
2007-11-08 19:29:00 kevinnorman.gooruze.comAdvertisers are well on the way to spend $21.4 billion on the internet in 2007, according to eMarketer?s new online ad spending report, ?US Advertising Spending ,? which also projects that by yearend 2011 spending on online advertising will reach $42 billion. emarketer-us-online-advertising-spending- 2006-2011.jpgeMarketer also projects that US online advertising?s share of total media ad spend will more than double, from 6% in 2006 to more than 12% share in 2010 - and more than 13% in 2011.The amount of online ad spend per internet user is also growing and will, this year, for the first time surpass $100 per user, eMarketer also said; and, by 2011, advertisers are expected to spend nearly double that amount online per user.One big trend is that the nation?s largest advertisers are shifting more of their budgets from traditional media to the internet, according to eMarketer: * Among Advertising Age?s ?100 Leading National Advertisers,? 69 allocated a smaller sha... More About: Internet , Online , Budget , Reach
Seniors want the technology
More articles from this author:2007-11-08 19:13:00 According to a new research study by Clarity and The EAR Foundation, 26% of senior citizens rated loss of independence and 13% rated moving out of home into a nursing home as their greatest fears. These two possibilities are a much higher concern than death, which was the greatest fear for only three percent of Seniors . And, the children of Seniors also fear for their parents, with particular concern about their emotional and physical well-being should they have to enter a nursing home. For the "Aging in Place in America" study, two groups were surveyed to allow a comparative analysis of the attitudes of Seniors age 65 and older who are living at home with those of Baby Boomers who have Senior parents. Significant key findings include: The vast majority of Seniors (89%) want to age in place - or grow older without having to move from their homes - and more than half (53%) are concerned about their ability to do soA large majority (82%) of Baby Boomers fear their parents will be m... More About: Internet , Technology 1, 2, 3, 4, 5, 6, 7 |
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