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Green doesn't necessarily mean socially conscious
2007-11-08 19:09:00
Just claiming to be green in a tagline or company brochure doesn?t work anymore. Educated consumers are looking for companies that mirror their socially conscious values, per a study just released by BBMG, New York. Chief among these values are health and safety, corporate honesty, eco-friendliness, promoting local producers, and convenience, all of which factor into a consumer?s consideration. On behalf of BBMG, the Global Strategy Group, New York, polled roughly 2,000 adults from Sept. 11-17. They found that while price and quality were still paramount in consumers? purchasing decisions?with 58% and 66% of respective respondents dubbing those traits ?very important??a growing number are showing concern about issues pertinent to social responsibility. For 41% of respondents, a product?s energy efficiency was a key factor, and 44% said that where a product is manufactured was important, beating out more typical considerations such as convenience, which was only considered ver...
More About: Marketing , Green

Mobile Users Want Internet, Maps, And Local Search
2007-11-07 20:16:00
According to a new mobile consumer study conducted by The Kelsey Group with ConStat, 44.7 percent of U.S. mobile phone users surveyed say a mobile phone with better Internet capability will be a key factor in their next mobile phone purchase decision. According to the survey, only 26 percent of mobile phone service subscribers currently opt for an Internet access plan.Matt Booth, senior vice president and program director, Interactive Local Media, said "The combination of unlimited data plans and next-generation Internet-enabled mobile devices suggests mobile Web access will grow to become ubiquitous... mobile Internet usage and increased satisfaction with mobile Internet applications are among the converging factors that... point to a breakthrough year ahead for mobile ad adoption."In the past six months, notes the study, 9.8 percent of respondents used their mobile phones to conduct Internet searches for products and services in their local area. During the same period, 10.7 perce...
More About: Mobile , Search , Maps

Study: Marketers must adjust to the gadget generation
2007-11-07 17:22:00
The digital age is upon us and marketers need to react accordingly. A new study from IBM, being released today (Nov. 7), shows that changing media consumption patterns are marketers are following suit. The study found that 36% of respondents spent at least four to six hours of personal time on the Internet versus only 23% of respondents who spent that amount of time watching TV. Of the 888 respondents in the U.S. market, 26% spend at over 6 hours online each, versus only 16% watching television. The findings were based on the results of a global survey of 2,400 consumers and roughly 80 advertising executives in Australia, Germany, Japan, the United Kingdom and the United States. Marketing execs are reacting. Those surveyed estimated they would increase their spend on digital initiatives by 22.4% by 2010. This includes mobile, online, interactive TV and in-game ads. Spending on traditional ad media like broadcast, radio, print and outdoor will also increase albeit at a slo...
More About: Study , Gadget , Adjust , Generation

4 in 5 US Adults Go Online
2007-11-06 17:41:00
The number of adults online at home, in the office, at school, the library or other locations continues to grow at a steady rate. The figure increased 10 percent in the past year to an estimated 178 million* - or nearly four out of five US adults, according to the latest Harris Poll, reports sister site MarketingCharts.Harris Interactive found that 79 percent of adults are now online, up from 77 percent in February/April 2006, 74 percent in February/April 2005, 66 percent in the spring of 2002, 64 percent in 2001, and 57 percent in Spring of 2000. When Harris Interactive first began to track Internet use in 1995, only 9 percent of adults reported they went online - that is, just 17.5 million people, according to Harris. Time Online , Access at Home & Work Increased The amount of time that people are spending online has also risen. The average number of hours per week that people are spending online is now 11 hours, up from 9 hours last year and 8 hours in 2005. Home, Work...

10 tips to optimitze your landing page
2007-11-05 20:16:00
According to Marketing Sherpa?s Landing Page Handbook, improving your landing pages can increase your conversions by 40% or more. In our experience at Marketo, optimized landing pages work even better ? as high as 200% improvements in conversion rates. So how do you do it? Here are ten tested and proven tips you can use to improve and optimize your landing pages. 1. First Impressions Matter When a prospect scans your landing page, they decide in just a few seconds whether to bail or stick around. When making this decision, they consider two things: ?Does this page look hard or complicated?? and (2) ?Is this page relevant to my search query??. Design, copy, font size, and form length all influence the former. To influence the latter, make sure your page (especially the headline) directly connects to the search term. This means having dozens or hundreds of landing pages ? at least one per ad group and ideally one for your each of your top keywords. 2. Have an Offer Your landing page d...
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Search Engine Use Increases Sharply, Edging Towards Email as the Primary I
2007-11-04 04:36:00
Search engines have become an increasingly important part of the online experience of American internet users. The most recent findings from Pew Internet & American Life tracking surveys and consumer behavior trends from the comScore Media Metrix consumer panel show that about 60 million American adults are using search engines on a typical day. These results from September 2005 represent a sharp increase from mid-2004. Pew Internet Project data from June 2004 show that use of search engines on a typical day has risen from 30% of the internet population to 41%. This means that the number of those using search engines on an average day jumped from roughly 38 million in June 2004 to about 59 million in September 2005 ? an increase of about 55%. comScore data show that from September 2004 to September 2005 the average daily use of search engines jumped from 49.3 million users to 60.7 million users ? an increase o...
More About: Email , Search , Search Engine , Engine

Lessons in creating brand fans. Chapter 1: Radiohead
2007-11-02 21:41:00
No one knows yet if the paradigm shifted, but it sure feels like it: Radiohead 's experiment with a PBS-style, pay-what-you-like business model seems to have worked. Now, we watch to see who else follows suit and whether the music industry will be forced to adjust to a post-"In Rainbows? world. On Oct. 1, Radiohead announced it would sell "In Rainbows,? its first studio release since 2003's "Hail to the Thief,? only through the band's Web site beginning Oct. 10, with a vinyl/compact disc box available in December. Many people characterized this move by the former EMI band as a shot across the bow ? a group telling the organized music industry that its services are no longer required, thank you very much, and leading the way for more acts to jump ship. About 1.2 million people have downloaded "In Rainbows,? and Radiohead's decision to let customers pay as little or as much as they like averaged about $8 per download. Yes, some people did as many naysayers predicted and paid only ...
More About: Marketing , Fans , Creating , Brand

Online newspapers grow, but revenue growth slows
2007-11-01 21:24:00
Roughly 59.6 million people visited newspaper Web sites in July, according to new figures from the Newspaper Association of America released Wednesday. That's 37.1% of all active Internet users in the U.S., and the number represents a 9% increase over the same month in 2006. In fact, it's the second-largest monthly audience on record since 2004, when NAA started tracking Web audiences. (The top spot is held by May of this year, when NAA reported 60.3 million visitors.) This good news for newspapers comes alongside a new report on the total print and online "footprint" of newspapers, based on analysis of Scarborough data, which found that 77% of adults read a newspaper in print or online every week during the third quarter. The duration of online visits is also on the upswing, with users spending an average of 43 minutes per month on newspaper Web sites during the third quarter of 2007, versus 40 minutes in the same period last year. The historic and current figures are all avai...
More About: Media , Newspapers , Growth , Online , Revenue

Spending on social media to outpace traditional marketing by 2012
2007-11-01 18:00:00
New SNCR-led research indicates that spending on social media and conversational marketing will outpace that of traditional marketing by 2012, according to a study conducted by TWI Surveys, Inc. on behalf of the Society for New Communications Research and Joseph Jaffe. That finding and others are featured in Jaffe?s new book, Join the Conversation. The book reveals what marketers must do to become a part of the dialogue and how to leverage conversations in ways that benefit businesses, brands and lives. In order to research his topic, Jaffe engaged the SNCR to conduct a study to assess senior PR and marketing communications professionals? awareness and knowledge of social media and conversational marketing and their priorities for including it in their strategies and initiatives. The findings of the study indicate that while social media adoption is still very much in its infancy, communications professionals foresee significant growth in adoption and spending over the next five ye...
More About: Marketing , Social , Media , Spending , Traditional

Pocket sized Yellow Pages
2007-10-31 17:14:00
On the go and looking for a pizza joint after the big game? Need to find a coffee house after the movie? YELLOWPAGES.COM a subsidiary of AT&T Inc., has made searching for local businesses on mobile devices even easier, with several new applications made specifically for those who like to take their local searches on the go.The site is introducing a new Web application for iPhone and iPod touch users, as well as a downloadable local search application now compatible with 20 popular and widely available AT&T mobile devices. These new applications are just two of the recent initiatives that YELLOWPAGES.COM has introduced to make it easier for people to conduct mobile searches -- one of the fastest-growing categories of local searches. The Kelsey Group analyst firm's U.S. Mobile Forecast estimates that the number of mobile Internet users will jump from 37.9 million in 2007 to more than 97 million throughout the next four years(1)."These new wireless applications are important c...
More About: Search , Yellow , Pocket , Pages , Yello

7 clues that someone is lying to you
2007-10-30 17:10:00
How many times has your business suffered because you trusted the wrong person? If you're like most people, you've been lied to thousands of times. Deception hurts in many ways. There's the emotional stress from being betrayed, the loss of self-confidence and the increased suspicion or even paranoia. Not to mention the financial cost.A deceptive supplier may promise that a shipment will arrive by your deadline, all the while knowing that delivery by the promised date is impossible. Trusting this supplier could cost your company thousands of dollars or more. Deceptions like this can be deadly to a growing business. But you don't have to be a victim. Here are seven subtle cues that often mean a person isn't being completely honest with you.1. Nose touch: We have erectile tissues in our noses, which engorge with blood when we lie. This causes a tingling or itching sensation that requires a nose touch to satisfy. The absence of a nose touch doesn't guarantee truth, but the presen...
More About: Business , Lying , Clues , Some

Increase ad response with a vanity phone number
2007-10-30 16:08:00
Vanity phone numbers, like 1-800-FLOWERS, are proven to pull more responses and generate more leads when used in advertising. In fact, many business owners experience at least a thirty percent increase in ad response, and some are doubling, even tripling their responses. They attribute success like this to using a vanity phone number in all forms of advertising, like broadcast, print and outdoor. Just ask Ron Henson, General Manager of an auto dealership in Utah. Ron increased his call volume 650%, which enabled his sales team to move more units off the lot. He compares the number of units sold in November 2005 to previous years and attributes the up tick to more phone-ups coming into his dealership. Ron says, "We are shattering previous sales records by 50% and I attribute this success to our new advertising, which prominently features a vanity 800 number."Follow the advice below to make sure you use a vanity 800 number as effectively as possible to maximize the power of your adv...
More About: Phone , Vanity , Number , Response

M:Metrics Study: SMS Marketing Reaches 92.5 Million Active SMS Users
2007-10-30 14:50:00
NeuStar, Inc. (NYSE: NSR - News) announced today that Common Short Code (CSC)-based messaging campaigns have been cited as an "unprecedented platform for marketing" in a recent report published by mobile media research firm M:Metrics . The M:Metrics report, which can be downloaded for free at the U.S. Common Short Codes website (www.USshortcodes.com), states that CSCs are an effective way to engage and drive consumer response across various media channels.Accessible to more than 95 percent of mobile users, CSCs are short five- and six-digit numbers with which mobile phone users can send and receive text and multimedia messages using the capabilities that come standard with virtually every handset made. Among the many advantages CSCs provide to advertisers today are the greatest reach to mobile users (versus all other mobile marketing methods); user-generated opt-in; ease of use; very low cost; ease of channel integration; and demonstrated impact across a host of campaign types and ob...
More About: Marketing , Research , Study , Users

New Study Says Successful Ads Tell Stories
2007-10-29 20:50:00
Want to market your brand better? Then tell a story. That's the top finding from an intensive three-year study titled On the Road to a New Effectiveness Model released this month. The Advertising Research Foundation and American Assn. of Advertising Agencies, both based in New York, set out to measure consumers' emotional responses to TV advertising. What they discovered is that advertisements that tell a branding story work better than ads that focus on product positioning. Thirty-three ads across 12 categories?from brands like Budweiser, Campbell's Soup and MasterCard?were analyzed by 14 leading emotion and physiological research firms. The research tools varied from testing heart rate and skin conductance of the ad viewer to brain diagnostics. "We were trying to identify patterns that could be used," said Bill Cook, ARF svp-research and standards. "We saw powerful pieces of evidence for the impact of advertising." One such pattern was that a campaign like Bud's iconic...
More About: Stories , Study

I Know What You Ate Last Breakfast
2007-10-29 15:29:00
The brands may differ, but what Grandma fed her children for breakfast is determining what today's young children find on their plates each morning. And, predicts food guru Harry Balzer, the children of today's tots will find more of the same 20 years hence."What's amazing to me is that I can tell you what kids will be eating for breakfast in 2027," says Balzer, vice president of The NPD Group and author of its annual Eating Patterns in America report, which studied breakfasts served to children under six over the past 20 years.In the two-year period from March 2005 to February 2007, the top 10 breakfast foods were:1 Cold cereal2 Glass of milk3 Fruit juice4 Eggs5 Fruit6 Toast7 Waffles8 Pancakes9 Hot cereal10 BaconIn the two-year period from March 1985 to February 1987, they were:1 Cold cereal2 Glass of milk3 Fruit juice4 Toast5 Eggs6 Pancakes7 Fruit8 Hot cereal9 Bacon10 Fruit drinksFor most of the last century, he says, cereal has been the top breakfast food for kids. "It's a fa...
More About: Research , Breakfast

Eco-Friendly Consumer Protection!
2007-10-29 05:34:00
The competition watchdog is to clamp down on marketing schemes that claim all sorts of "green" benefits, including those associated with carbon credits. The Australian Competition and Consumer Commission will check the authenticity of several green marketing products after receiving a growing number of complaints. ACCC commissioner John Martin said the consumer protection provisions of the Trade Practices Act still applied to green marketing claims, irrespective of whether business was promoting "green" motor vehicles, "green" flights or "green" toilet paper. "In light of the growing number of complaints, the ACCC is taking a closer look at a number of the green claims that are being made at the moment," he said, addressing a conference. "All businesses need to ensure they are not misleading their customers with such claims." Mr Martin said many people incorrectly believed green marketing referred solely to the promotion or advertising of products with environmental characteristics....
More About: Marketing , Friendly , Consumer Protection

Self SEO
2007-10-28 03:28:00
Source: Smart BizYou've worked hard to get your business found online, what what about *you*? For many small businesses, the owner/founder is the business. So make sure you can be found online. The Importance of Ego-Surfing -- and Five Tips For Enhancing *Your* Profile OnlineYou've worked hard to get your business found online, what what about *you*? For many small businesses, the owner/founder is the business. So it's crucial to make sure you can be found online. What got me started on this post was an item today on Web Worker Daily checking out so-called People Search Engines (more on those below). I went "un-found" in most of them...not particularly surprising but a bit alarming anyway.As a writer/editor/one-man-shop, I've spent far too many hours producing way too many words in print and on the Web; I've also spent far too few hours actively trying to enhance my online profile.I'm sure this is a familiar small business/sole-proprietor story: doing work rather than ...
More About: Marketing

I'm fine with your weak handshake, but please keep your ugly card
2007-10-26 05:31:00
Nothing is more important to making a good first branding impression than your business card. In addition to the information included, a card's look and feel also sends a strong message about your business. That's why I'm perplexed by the many poorly designed business cards I see these days. Just because you can log on to various websites, "design" and print cards for free, doesn't mean you should.The cardinal rule to creating a good business card is to ensure that it reflects your company's image. From a branding perspective, this means it should match the look and feel of your logo. Yes, you want your card to be unique. Yes, you want people to remember you by it. But if you break the cardinal rule in pursuit of uniqueness, all people will remember seeing is an unusual business card. They won't remember your brand or its attributes.So in the interest of sparing you a potential branding misstep, here are the top five blunders I've seen new companies make when creating their b...
More About: Card , Business Card , Ugly , Fine , With You

Phony product reviews deserve phony customers
2007-10-25 15:49:00
The most influential consumers?those who are likely to recommend products to friends and family?are growing skeptical of the opinions they find on product review sites and community forums, according to a new study.WPP Group PR shop Burson-Marsteller in August surveyed 1,000 influential consumers' trust of online reviews. The study found that, compared to a similar poll conducted five years ago, an increasing number of consumers believed that fake reviews or positive comments left by corporations are a problem. About 30% said this is a big problem, compared with 20% in 2001.Fifty-seven percent said they would be less likely to buy a product if they suspected the company paid someone to write a positive review on an opinion site, according to the survey."There's now a skepticism of what is happening online and an expectation [that] if you're in a community site and a commercial entity [is] being discussed, there's someone paid to be weighing in," said Ame Wadler, chief strategic ...
More About: Internet , Reviews , Customers , Product , Phony

How many hits? Depends who's the judge.
2007-10-23 16:10:00
How many people visited Style.com, the online home of Vogue and W magazines, last month? Was it 421,000, or, more optimistically, 497,000? Or was the real number more than three times higher, perhaps 1.8 million? The answer ? which may be any, or none, of the above ? is a critical one for Condé Nast, which owns the site, and for companies like Ralph Lauren, which pay to advertise there. Condé Nast?s internal count (1.8 million) was much higher than the tally by ComScore (421,000) or Nielsen/NetRatings (497,000), whose numbers are used to help set advertising rates, and the discrepancies have created a good deal of friction. Other big media companies ? including Time Warner, The Financial Times and The New York Times ? are equally frustrated that their counts of Web visitors keep coming in vastly higher than those of the tracking companies. There are many reasons for the differences (such as how people who use the Web at home and at the office are counted), but the upshot is the sam...
More About: Judge , Metrics , Hits , Epen

Check your web reputation
2007-10-22 17:24:00
Enabled by new information technologies, consumers have real-time access to information, insight and analysis, giving them an unprecedented arsenal to help make purchase decisions. At the same time, these technologies provide a voice and a venue for anyone with something to say, allowing individuals to shape reputations of consumer companies and their products, according to a new Deloitte study.To build their knowledge arsenals, consumers are turning to online reviews in large numbers ? and those reviews are having a considerable impact on purchase decisions. According to a recent survey by Deloitte?s Consumer Products group, almost two-thirds (62 percent) of consumers read consumer-written product reviews on the Internet. Of these, more than eight in 10 (82 percent) say their purchase decisions have been directly influenced by the reviews, either influencing them to buy a different product than the one they had originally been thinking about purchasing or confirming the original pu...
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Hot: Flexible pets & more
2007-10-18 20:13:00
Picture a woman stepping out of her car in Manolo Blahnik shoes as a toy pinscher lounges inside of the Louis Vuitton bag swinging from her shoulder. Once upon a time, you could almost safely assume that she was a member of the economic elite. But today it's possible that this woman is an average member of the middle class only minimally splurging to own the luxuries she's always fantasized about, including the dog--even if that ownership is partial or temporary.Welcome to a consumer culture that's becoming increasingly comfortable with short-term and partial ownership, and to a world of businesses taking advantage of this booming market.Changing PerceptionsAuction websites, in part, have fueled the popularity of this type of ownership, says Daniel Nissanoff, author the FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want. "Markets like eBay have made products more liquid," he says. "We can view [products] as transitor...
More About: Marketing , Pets , Flexible , Lexi

6 Actions to lift open, clickthrough rates
2007-10-18 03:35:00
Do you know what day of the week is best to send your email? Is Saturday a no-no day? What about subject lines -- how many characters can you use and still get the highest open rate?We have exclusive new data on industry averages for click rates and best practices:- How personalization affects open and click rates- How to include product information and pricing in tags- Bounce rates by industry What?s the most critical component of an email marketing campaign after the list? Subject lines. That?s the findings from MailerMailer?s new Email Marketing Metrics Report, which will be released next week.?We are seeing the trend of open rates going down continue across industries,? says Raj Khera, CEO, MailerMailer. To contend with this, subject lines are gaining importance. ?Shorter, personalized subject lines that contain your brand name consistently outperform everything else.?When you look at the open and clickthrough rate findings, it?s the marketers...
More About: Open , Rates , Lift

Address book 2.0
2007-10-18 03:27:00
For the last few months there's been a lot of talk on the net about the Web 2 .0 Address Book -? a technology that knows where you are and what you are doing. It's also sure to be a hot topic at the Web 2.0 Summit, the annual web services conference taking place in San Francisco this week. Yet to be invented, the Web 2.0 Address Book would be a unified contact list linking everyone you know across all of the social networks you belong to. It would link all your computers and devices, and know where you are at any given time. So, rather than somebody calling you or sending you an e-mail, your friend would just browse their list and click on your name. Wherever you are, the communication reaches you via the most convenient and appropriate means. If you're walking on the beach, your iPhone rings. If you're at your desk, you get an e-mail. If you're in Tokyo, you're probably asleep, so you get a voicemail. This nebulous idea for a product has been dubbed the Web 2.0 Address Bo...

Print is doomed (seriously this time)
2007-10-17 17:02:00
Print is doomed. You've heard this before but probably have a hard time believing it. After all, your local newsstand is crammed with all sorts of newspapers, magazines, newsletters and free copies of The Onion, while Barnes & Noble has mountains of new titles and attracts legions of highly caffeinated book buyers. Perhaps you think rumors of print's impending demise are exaggerated. They aren't. But don't worry. You won't miss it either. Print as a medium will ultimately fade away, just as parchment became paper, the typewriter gave way to the pc, and the waxed cylinder morphed into the record, then the compact disc, and now the digital download. The first to go will be newspapers, but over time magazines and even books will follow. And not only will they be distributed digitally (read: without paper), and accessed through a variety of devices - some mobile, some not - they will most likely be free. Not this year or next, maybe not even within the span of a decade, ...
More About: Time , Print , Doomed

Now Showing: More ads
2007-10-17 16:59:00
The past couple of years have been kind to the movie business. Ticket sales are up 8% year to date compared with 2006, thanks to blockbusters such as this summer's one-two-threequel punch of the "Spider-Man," "Shrek" and "Pirates of the Caribbean" movies. Now the Cinema Ad Council has reported that ad spending in movie theaters grew 15% in 2006 to $455.6 million. Movies like the 'Spider-Man' sequel helped boost box office revenue, which helped lure marketers to the big screen as well. Cliff Marks wears two hats in the movie ad business as CAC's chairman as well as president-chief managing officer of National CineMedia, which owns AMC, Cinemark and Regal Cinemas. This past year he has seen growth in ad spending from categories such as telecommunications, broadcast and cable networks, video-game hardware and software, and consumer electronics."Digital technology has allowed marketers to target specific movies and markets to use this medium much mo...

Sorry Google, Facebook is not for sale
2007-10-16 18:24:00
Google is the elephant in nearly every corner of the Internet , from search and advertising to web-based e-mail, online mapping, and home-brewed video. With its share price setting new highs this fall, its market cap ($188 billion) is now large enough to buy the New York Times, the Washington Post, Gannett, and Time Warner - twice. Or Facebook many, many times over. The problem is, Facebook's not for sale. And that's got Google running scared. It's an open secret in Silicon Valley that the company has been shopping around a nondisclosure agreement outlining its plan to create its own massive social network - and asking anyone with a pulse to sign it. Google (Charts, Fortune 500) has to do something fast, because some of its best talent is starting to head for the exits. In July, Gideon Yu, finance chief at Google's YouTube, left for Facebook. Now other Google guys, stuck in the Googleplex and smelling a Facebook IPO that could turn early employees into early retirees, are also ju...
More About: Google , For Sale , Sale

Mendelsohn Research: Affluent folks hip to new media
2007-10-16 18:13:00
IN THE WORLD OF CONSUMER targeting, not all demos are created equal. For marketers of especially high-end products and categories such as luxury goods, business travel and big, capital intensive purchases, only the most elite consumer prospects will do. The problem, however, is how to identify them with research generally designed to target the masses. Suddenly, however, Madison Avenue has grown rich in data targeting, well, the rich. In the past few weeks, Paris-based research giant Iposos released the findings of an annual study on the business elite in the U.S. and other key markets around the world, and on Monday, U.S. researcher Monroe Mendelsohn Research gave a valuable freebie to members of the American Association of Advertising Agencies: A summary report from its recently released Mendelsohn Affluent Survey. Both studies go beyond conventional, syndicated media and marketing research aimed at the general consumer public, surveying only the most elite consumer prospects. In ...
More About: Media , Internet , New Media

Yahoo gaining in search dollar share: RBC
2007-10-16 18:05:00
A STUDY FROM ATLANTA-BASED SEARCHIGNITE and RBC Capital Markets reveals that overall search spending rose in 3Q 07 by almost 2%, and more marketers chose to use those incremental dollars with Yahoo than Google. Search Ignite and RBC routinely partner to release insights on market share and revenue per search of Google, Yahoo and other players in the search space--using spending data from more than 500 marketers (all of whom are clients of SearchIgnite or sister search firm, 360i). This quarter's study, entitled "Summer Heats up for Yahoo," tracked impressions and clicks across Yahoo, Google and MSN from January of 2006 through the end of September 2007. Yahoo releases its quarterly earnings this afternoon. The research found that advertisers were spending more in Q3 than Q2--and that they were more apt to put those extra dollars into Yahoo, as Yahoo's percentage of incremental media spend increased by 7.8% in Q3. The Web giant's uptick was buoyed by increases in July and Augus...
More About: Internet , Dollar , Share

Google skimps on its own advertising
2007-10-15 19:09:00
Like a gourmet chef who rarely eats out, Google Inc. feeds advertising services to hordes of other businesses while skimping on its own marketing.The recipe has been extremely fruitful. While the Internet search leader has sold more than $30 billion in advertising since 2001, Google has become a household name without buying expensive ad campaigns on television or radio or in print."It's almost as if they have this cultural allergy to advertising," said Mark Hughes, author of "Buzzmarketing," a book about unconventional ways to build a brand. "It has been an advantage because it has helped keep them cool. They have zigged while everyone else has been zagging."This advertising aversion has freed up money for engineers, computing hardware and other resources that fuel Google's search engine while leaving plenty of profit to keep shareholders happy and lift the company's stock ever higher.Some marketing experts view Google as the archetype of an Internet-driven age that has made it ...
More About: Advertising , Vert