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One in 10 American Adults is a ?Tweeter?
2009-02-23 04:34:00 Source: MarketingChartsMore than one in ten (11%) online adults in the US say they have used Twitter - or a similar service ? to share updates about themselves or view updates about others, and those who use Twitter have a greater affinity for mobile devices, according to new research from the Pew Internet & American Life Project.The most recent Pew study on the topic found that the number of tweeters, which was gauged in December 2008, appears to be growing quickly. In contrast to December?s 11%, only 9% said they had used Twitter in November 2008, and 6% of internet users responded yes to a similar question in May 2008.Younger Users Tweet MoreThe research also found that, not surprisingly, younger internet users lead the way in using Twitter and similar services. Nearly one in five (19%) online adults ages 18-24 have used Twitter and similar services, as have 20% of online adults age 25-34.Use of these services drops off steadily after age 35 with 10% of 35 to 44 year olds and...
Alcohol, sex ads get prime TV time
2009-02-16 21:20:00 Source: LA Time sBy Alana SemuelsThe airwaves are getting more grown-up, and it's not just the shows.The Absolut Vodka commercials that aired in Los Angeles and 14 other cities during Sunday night's Grammy Awards marked the first time in years that liquor ads ran in prime time on network-owned stations.Also crowding the airwaves during heavy viewing hours are infomercials once reserved for the middle of the night and ads touting extramarital affairs and the intimate uses of K-Y Jelly.the recession takes its toll on firms that rely on advertising, TV stations aren't the only companies running ads once considered inappropriate.In recent months, the NBA rescinded a ban on courtside advertising by liquor companies. Google Inc. and Facebook Inc. did the same for ads they run on their websites. Billboard operators have allowed more strip clubs to hawk their establishments on roadside signs."Given the economy, there are publishers and media outlets that are doing what they have to to sur... More About: Alcohol , Prime
Microsoft To Open Retail Stores
2009-02-13 02:45:00 Source: Silicon Alley InsiderMicrosoft is getting into the retail business. The company announced today that it's hired David Porter, a 25-year Wal-Mart vet, as vice president of retail stores. He will head up Microsoft's "efforts to create a better PC and Microsoft retail purchase experience" through its own stores.This is a risky move. Microsoft (MSFT) will be competing with its vast retail channel, which ranges from Best Buy (BBY) to Costco (COST). And last we checked, the retail industry is in the garbage. Even Apple is suffering.If done right, Microsoft might be able to show consumers the benefits (if any) of having a Windows computer, Xbox 360, Windows Mobile phone, and Zune, all in one place. At very least, they could do a better job than Best Buy at showing off PCs. (We're not sure how well the gurus Microsoft hired last fall to do that at other big-box stores worked out.)To continue reading click here More About: Open , Retail , Stores
MySpace Founder: Facebook Has Already Won
2009-02-13 02:39:00 Source: The Sydney Morning HeraldRupert Murdoch will not be happy but the co-founder of MySpace 's parent company before it was sold to News Corp in 2005 says the global battle against Facebook is over.Facebook, said Los Angeles-based Brett Brewer, will dominate MySpace in worldwide user numbers.Facebook and MySpace between them have around 280 million active users while Microsoft claims to reach about 500 million users a month worldwide through it various online networks and gaming ventures.In an interview with the Herald this week from Los Angeles, Mr Brewer, who co-founded InterMix Media, which sold MySpace to News Corp, said MySpace would still grow strongly but not as fast as Facebook. But Mr Brewer, who has left the company to set up an online ad network that deals with both companies, also warned that Facebook is likely to be usurped as the king of social networking sites within two years by another entrant which will most likely pop up with better user functionality for mobi... More About: Myspace , Founder
Twitter User Base Continues To Grow
2009-02-13 02:38:00 Source: MediaPostDespite the potential for information overload, short-message sharing services like Twitter appear to be taking hold with an ever-larger share of U.S. consumers.By last December, 11% of Web-equipped U.S. adults said they used such a service to put out updates about themselves or follow the updates of others, according to a report released Thursday by the Pew Internet & American Life Project.Pew's findings are based on data from telephone interviews with 2,253 U.S. adults conducted late last year by Princeton Survey Research Associates International.Perhaps demonstrating the rapid rise in short-message sharing services, just a few weeks earlier, in November of last year, 9% of Web users reported using a Twitter-like service, while in May of last year, 6% reported using the service.What's more, Twitter -- which Pew deems "the most well-known" such service -- has only been around since August 2006.To continue reading click here More About: User , Grow , Base
How To Rehabilitate Your Name On Google (GOOG)
2009-02-09 04:56:00 Source: Silicon Alley InsiderEver looked up your own name on Google (GOOG)? Sure you have -- and if you haven't, you should start: For an employer, googling a job applicant is just due diligence.But what if you don't like your results?That's what happened to the WSJ's Julia Angwin, whose top hit on the leading search engine was a story she wrote in 2005 that had a correction appended to it. How embarrassing.So Julia set out to discover: How can individuals game Google to take back control of their own name? Here's what SEO (search engine optimization) experts told her:Don't bother asking Google for help. The company will almost always refuse to intervene except in cases of identity theft, and even then they'll try to defer responsibility.To continue reading click here
Thinking Big Takes Audi From Obscure to Awesome
2009-02-03 00:44:00 Strategy to Stand Out While Others Scale Back Delivers Big for BrandSource: AdAgeCharlie Hughes drives an Audi . The veteran auto consultant is most closely associated with Mazda and Land Rover but now owns an A4. "It's becoming smart to show up in an Audi, and that was far less true two years ago," he said.Audi CMO Scott Keough Though Audi of America's sales slipped in 2008, they fell far less than those of competitors amid a calamitous year for the auto industry. Audi's brand awareness, brand opinion and buyer consideration are all up substantially in the past two years. During that time, the brand's gains in that all-important last measure outstripped those of BMW, Mercedes and Lexus. And for the first time in 28 years, Audi outsold Volvo in the U.S. last year. In short: Audi might be the hottest auto brand on the market right now.So how did the carmaker, which CMO Scott Keough admits has historically "been nichey and quirky and only a subset of a subset of a subset knew about... More About: Awesome , Thinking , Obscure
Upside: Optimedia Offers Coping Strategies For Downturn
2009-02-03 00:40:00 Source: MediaPostMarketers are always under pressure, but it's amplified in a recession, as companies cut back on advertising budgets and consumers cut back on spending, squeezing them from two directions. Times are tough, but Optimedia CEO Antony Young has a blueprint for survival.He is offering marketing execs his tactical strategies in a new white paper titled "Strategies in a Downturn."Young is not trying to gloss over economic worries, stating up front that "demand is falling. As a result, there is a higher level of scrutiny for marketers and their agencies." Indeed, some of his 25 suggestions deal with the internal coordination of marketing and other disciplines within corporate organizations, especially the fiefdom of CFOs.He also addresses research; for example, noting that modeling tends to be less effective at predicting consumer behavior in times of economic dislocation.To continue reading click here More About: Marketing , Coping , Offers , Upside
Heinz Changes Label to Emphasize Tomato
2009-01-22 22:42:00 Source: AdAgeMaybe change really is sweeping the nation. Heinz has changed the look of the label on its iconic ketchup bottle for the first time since the 1940s, replacing the gherkin below the product's name with a tomato dangling from a vine. The result: a more-healthful perception.According to Heinz's consumer research, the new 'grown-not-made' label confirms the 'wholesomeness of Heinz tomato ketchup' for 68% of consumers. "With all due respect to the pickle, which has served Heinz dutifully for 110 years, it's time to shift the focus on the tomato," said Noel Geoffroy, director-Heinz ketchup. According to Heinz's consumer research, Ms. Geoffroy said, the new "Grown not made" label confirms the "wholesomeness of Heinz tomato ketchup" for 68% of consumers.Heinz is the latest in a slew of marketers in recent weeks to underscore the fruits or vegetables from which their products are derived. Consumers have been recently reminded that Classic Lay's come from potatoes, that ... More About: Label , Brand , Tomato
House Approves Financing for Rural American Broadband Network
2009-01-19 20:51:00 Source: MarketingVoxThe House Appropriations Committee just approved financing up to $6 billion to develop broadband networks in rural America."For every dollar invested in broadband, the economy sees a 10-fold return on that investment," the Committee preached.The $6 billion-for-broadband is part of an $825 billion stimulus package that was posed to Congress.Advocates for the bill remain cautiously celebratory."Let's make sure the details are right," said Policy Director Ben Scott of Free Press. "You want to spend money on networks that aren't obsolete by the time you build them."Policy-makers were admonished to ensure the new networks are fast, affordable and compliant with net neutrality principles (which posit that internet should not be terraced or filtered, especially based on the interests of a broadband company or advocates for morality)."Tax dollars should not be used to fund closed, proprietary networks that shut out content providers, control consumer behavior, and enco... More About: Broadband , Financing , Network , American
Study: LinkedIn Beats Facebook In Adding Useful Services
2009-01-19 20:47:00 Source: MediaPostWhile both Facebook and LinkedIn continue to make inroads with the business community, LinkedIn appears to be moving more rapidly to address the unique social computing needs of its users, according to new research by independent analyst firm CMS Watch."Both platforms are increasingly important to professionals worldwide, but LinkedIn is beginning to make more progress towards services that can support enterprise-oriented social computing," said CMS Watch analyst Jarrod Gingras.Overall, LinkedIn outperformed Facebook in CMS Watch's "Professional Networking" and "Community of Practice" use-cases.From a functional standpoint, the report found that LinkedIn surpasses Facebook in Information Filtering and Discussion--although neither platform provides the broader blog, wiki, and project tracking services that support broader enterprise collaboration.The findings are part of an update to CMS Watch's Enterprise Social Software & Collaboration Report 2009, which eval... More About: Services , Study , Beats , Linkedin
Media in the 21st Century: The Great Melding Pot
2009-01-17 20:46:00 Source: KetchumAs Americans buy products, seek information, plan their social lives, and make personal and business decisions, the lines between media channels in the 21st century have become increasingly blurred, according to the third annual U.S. Media Myths & Realities survey.This melding of media means the content deliverables that were once owned by a specific medium are now found on nearly all platforms ? a shift that has helped create an increasingly participatory and fragmented media landscape.The survey, conducted in late 2008 and released today by Ketchum and the University of Southern California Annenberg Strategic Public Relations Center, revealed, for instance, a steep rise in the use of shopping Web sites among consumers, doubling from 2006 to 2008 (17% to 35%). More revealing still, about half of those (44%) who visit shopping Web sites read consumer reviews and comments found on the site, demonstrating that these sites have transformed into virtual social gatheri... More About: Great , Century
Madison Avenue Coalition To Focus On Behavioral Marketing, Consumer Protect
2009-01-13 17:23:00 Source: MediaweekIn an effort to stem potential regulation that would curtail new, sophisticated forms of online user targeting, four of Madison Avenue 's leading trade groups have formed a task force to develop new self-regulatory rules for online behavioral advertising. The coalition, which includes the Association of National Advertisers, the American Association of Advertising Agencies, the Interactive Advertising Bureau, and the Direct Marketing Association, is also being supported by the Council of Better Business Bureaus.The initiative, announced this morning, is believed the first cross-industry self-regulatory initiative to develop industry guidelines for new forms of interactive advertising that tap consumer behavioral data, and to lobby government regulators and policymakers on the benefits to consumers.To continue reading click here More About: Consumer , Coalition , Focus
Madison Avenue Coalition To Focus On Behavioral Marketing, Consumer Protect
2009-01-13 17:23:00 Source: MediaweekIn an effort to stem potential regulation that would curtail new, sophisticated forms of online user targeting, four of Madison Avenue 's leading trade groups have formed a task force to develop new self-regulatory rules for online behavioral advertising. The coalition, which includes the Association of National Advertisers, the American Association of Advertising Agencies, the Interactive Advertising Bureau, and the Direct Marketing Association, is also being supported by the Council of Better Business Bureaus.The initiative, announced this morning, is believed the first cross-industry self-regulatory initiative to develop industry guidelines for new forms of interactive advertising that tap consumer behavioral data, and to lobby government regulators and policymakers on the benefits to consumers.To continue reading click here More About: Consumer , Coalition , Focus
Newsstand Sales Slip 9%
2009-01-13 17:18:00 Source: MediaweekMagazine s? second-half ?08 circulation reports aren?t due out for a few weeks, but the single-copy picture isn?t looking good. At a time when consumers are cutting back on discretionary spending, single-copy magazine sales declined 8 percent to 244 million in the third quarter from 266 million in the year-ago quarter, according to MagNet, which compiles magazine newsstand sales data. Magazines? dollar sales of $1.2 billion were down less so (2 percent) from the year-ago period, before several celebrity weeklies raised their cover prices.For the first nine months of 2008, unit sales declined 9 percent to 718 million, with dollar sales off 2.7 percent to $3.4 billion.Final figures aren?t in yet for the fourth quarter of last year, but sales are trending worse than the third quarter, even with a sales bump for newsweeklies? commemorative election editions, said Gil Brechtel, president and CEO of MagNet, which represents about 98 percent of single-copy magazine sales in... More About: Sales , Newspaper , Slip , Newsstand
Newsstand Sales Slip 9%
2009-01-13 17:18:00 Source: MediaweekMagazine s? second-half ?08 circulation reports aren?t due out for a few weeks, but the single-copy picture isn?t looking good. At a time when consumers are cutting back on discretionary spending, single-copy magazine sales declined 8 percent to 244 million in the third quarter from 266 million in the year-ago quarter, according to MagNet, which compiles magazine newsstand sales data. Magazines? dollar sales of $1.2 billion were down less so (2 percent) from the year-ago period, before several celebrity weeklies raised their cover prices.For the first nine months of 2008, unit sales declined 9 percent to 718 million, with dollar sales off 2.7 percent to $3.4 billion.Final figures aren?t in yet for the fourth quarter of last year, but sales are trending worse than the third quarter, even with a sales bump for newsweeklies? commemorative election editions, said Gil Brechtel, president and CEO of MagNet, which represents about 98 percent of single-copy magazine sales in... More About: Sales , Newspaper , Slip , Newsstand
Recession Offers Opportunity To Boost Market Share
2009-01-13 17:15:00 Source: Los Angeles TimesRaj Manufacturing, which makes swimwear, has added international accounts, launched an in-house luxury line and built 10,000 additional square feet of warehouse space while competitors cut back, David Pierson reports.So far, the gamble is paying off.Its popular, one-piece Animal Instinct's suit ($124 at retail) has tripled sales expectations despite the economic slump. There is, of course, sizable risk, Pierson points out. Even companies that finance their own expansions, such as Raj, can quickly spiral into debt if they miss their sales projections. "The challenge is having contingent sources of cash," says Al Osborne, senior associate dean and management professor at the UCLA Anderson School of Management.There is also the risk of overexpansion, as Starbucks will attest. But that's not stopping retailers Forever 21 and Kohl's, which recently bid $6.25 million to move into 46 Mervyns stores left vacant by the chain's Chapter 11 bankruptcy. Walt Disney i... More About: Market , Opportunity , Share , Offers , Boost
Recession Offers Opportunity To Boost Market Share
2009-01-13 17:15:00 Source: Los Angeles TimesRaj Manufacturing, which makes swimwear, has added international accounts, launched an in-house luxury line and built 10,000 additional square feet of warehouse space while competitors cut back, David Pierson reports.So far, the gamble is paying off.Its popular, one-piece Animal Instinct's suit ($124 at retail) has tripled sales expectations despite the economic slump. There is, of course, sizable risk, Pierson points out. Even companies that finance their own expansions, such as Raj, can quickly spiral into debt if they miss their sales projections. "The challenge is having contingent sources of cash," says Al Osborne, senior associate dean and management professor at the UCLA Anderson School of Management.There is also the risk of overexpansion, as Starbucks will attest. But that's not stopping retailers Forever 21 and Kohl's, which recently bid $6.25 million to move into 46 Mervyns stores left vacant by the chain's Chapter 11 bankruptcy. Walt Disney i... More About: Market , Opportunity , Share , Offers , Boost
Palm unveils new phone and operating system
2009-01-12 16:52:00 Source: MercuryNews.comPalm on Thursday showed off its long-delayed new operating system running on a brand-new phone, its much-anticipated effort to revive its business and reclaim relevance in the fast-changing mobile industry.At a press event here, company Executive Chairman Jon Rubinstein, in one of his first public appearances since taking control of the company in 2007, introduced the new phone, dubbed the Pre, and the software, called Palm webOS. The combined effort represents the first fruits of the vision Rubinstein, who previously worked at Apple, has for Palm.The new device and software take their cues from Apple's popular iPhone but have features aimed at making the Pre easier to use."Palm's positioned to create the best mobile device in the industry," Rubinstein said.But the Sunnyvale company, whose Treos launched the smartphone business, faces some tough challenges, ranging from a poor economy to entrenched competitors to the logistics of launching a new phone and pl... More About: System , Operating System , Cell Phone
Palm unveils new phone and operating system
2009-01-12 16:52:00 Source: MercuryNews.comPalm on Thursday showed off its long-delayed new operating system running on a brand-new phone, its much-anticipated effort to revive its business and reclaim relevance in the fast-changing mobile industry.At a press event here, company Executive Chairman Jon Rubinstein, in one of his first public appearances since taking control of the company in 2007, introduced the new phone, dubbed the Pre, and the software, called Palm webOS. The combined effort represents the first fruits of the vision Rubinstein, who previously worked at Apple, has for Palm.The new device and software take their cues from Apple's popular iPhone but have features aimed at making the Pre easier to use."Palm's positioned to create the best mobile device in the industry," Rubinstein said.But the Sunnyvale company, whose Treos launched the smartphone business, faces some tough challenges, ranging from a poor economy to entrenched competitors to the logistics of launching a new phone and pl... More About: System , Operating System , Cell Phone
U.S. Mobile Broadband Users To Surpass 140 Million By 2013
2009-01-07 03:38:00 Source: MediaPostMore than 140 million U.S. consumers will be paying for mobile broadband services in 2013, up from 46 million in 2008, according to a new study by Parks Associates.The research firm also predicts in its "Mobile Broadband : Beyond the Cell Phone" report that the number of smartphones sold in five years will more than triple to 60 million as multimedia devices go mainstream."Consumers will grow more comfortable with mobile broadband, and the service will become part of their daily lives, as they will be able to surf the Web, play games, share pictures, and connect via social networks from anywhere," said Anton Denissov, a research analyst at Parks Associates.He noted that the smartphone sales have remained strong this year despite the recession, underscoring their allure as both status symbols and utilities. "We haven't seen the slowdown," said Denissov. "The smartphone market is either a lagging indicator or is more recession-resistant."To continue reading click here More About: Mobile Internet , Users , Million
U.S. Mobile Broadband Users To Surpass 140 Million By 2013
2009-01-07 03:38:00 Source: MediaPostMore than 140 million U.S. consumers will be paying for mobile broadband services in 2013, up from 46 million in 2008, according to a new study by Parks Associates.The research firm also predicts in its "Mobile Broadband : Beyond the Cell Phone" report that the number of smartphones sold in five years will more than triple to 60 million as multimedia devices go mainstream."Consumers will grow more comfortable with mobile broadband, and the service will become part of their daily lives, as they will be able to surf the Web, play games, share pictures, and connect via social networks from anywhere," said Anton Denissov, a research analyst at Parks Associates.He noted that the smartphone sales have remained strong this year despite the recession, underscoring their allure as both status symbols and utilities. "We haven't seen the slowdown," said Denissov. "The smartphone market is either a lagging indicator or is more recession-resistant."To continue reading click here More About: Mobile Internet , Users , Million
Boy Scouts Get 21st-Century Makeover
2009-01-05 18:24:00 Source: AdAgeThe Boy Scouts of America are coming into the 21st century. The 100-year-old organization has adopted a branding department and a marketing group; is working with PR shop Fleishmann Hilliard on a centennial campaign; and is trying to make the scouting experience more relevant with moves such as adding GPS systems to the traditional compass for hiking trails. But in what looks to be the biggest marketing shift for the organization, the Boy Scouts are now targeting Latino youths -- a particularly sparse segment of membership in a traditionally Caucasian-dominated institution.The dearth is especially large considering the slice Latinos claim in the national population pie chart -- one in five juveniles under 18 identifies himself or herself as Hispanic, according to the latest U.S. Census. Yet when matched up against Scout membership, the number shrinks to 3%.To continue reading click here More About: Brand , Makeover , Century
Boy Scouts Get 21st-Century Makeover
2009-01-05 18:24:00 Source: AdAgeThe Boy Scouts of America are coming into the 21st century. The 100-year-old organization has adopted a branding department and a marketing group; is working with PR shop Fleishmann Hilliard on a centennial campaign; and is trying to make the scouting experience more relevant with moves such as adding GPS systems to the traditional compass for hiking trails. But in what looks to be the biggest marketing shift for the organization, the Boy Scouts are now targeting Latino youths -- a particularly sparse segment of membership in a traditionally Caucasian-dominated institution.The dearth is especially large considering the slice Latinos claim in the national population pie chart -- one in five juveniles under 18 identifies himself or herself as Hispanic, according to the latest U.S. Census. Yet when matched up against Scout membership, the number shrinks to 3%.To continue reading click here More About: Brand , Makeover , Century
Why Your Facebook Profile Isn't Really Yours
2008-12-31 17:30:00 Source: AdAgeBy Abbey KlaassenFacebook has ticked off various constituencies over the years with its various new-product introductions and policies, but recently it has pushed the button of one group that advertisers have learned are a force to be reckoned with: online moms. Specifically, in this case, lactivists -- or breast-feeding advocates.The group, "Hey Facebook, Breastfeeding Is Not Obscene," was formed in the summer of 2007 to protest Facebook's deletion of photos of breast-feeding moms and has spawned MILC -- or Mothers International Lactation Campaign. The Facebook group totaled 61,000 members on Dec. 22 but added 25,000 members in the past week after several mainstream news outlets picked up on a virtual protest MILC had planned. The protest, held last Saturday, involved nursing moms staging a "virtual nurse-in" outside Facebook's Palo Alto, Calif., headquarters and moms changing profile pictures to photos of women or animals nursing. According to the Facebook group, mo... More About: Profile
Why Your Facebook Profile Isn't Really Yours
2008-12-31 17:30:00 Source: AdAgeBy Abbey KlaassenFacebook has ticked off various constituencies over the years with its various new-product introductions and policies, but recently it has pushed the button of one group that advertisers have learned are a force to be reckoned with: online moms. Specifically, in this case, lactivists -- or breast-feeding advocates.The group, "Hey Facebook, Breastfeeding Is Not Obscene," was formed in the summer of 2007 to protest Facebook's deletion of photos of breast-feeding moms and has spawned MILC -- or Mothers International Lactation Campaign. The Facebook group totaled 61,000 members on Dec. 22 but added 25,000 members in the past week after several mainstream news outlets picked up on a virtual protest MILC had planned. The protest, held last Saturday, involved nursing moms staging a "virtual nurse-in" outside Facebook's Palo Alto, Calif., headquarters and moms changing profile pictures to photos of women or animals nursing. According to the Facebook group, mo... More About: Profile
The Web's Six Most Important Innovations Of 2008
2008-12-31 02:13:00 Source: WiredBy Michael CaloreEvery year, we see scores of innovations trickle onto the web ? everything from new browser features to cool web apps to entire programming languages. Some of these concepts just make us smile, then we move on. Some completely blow our minds with their utility and ingenuity ? and become must-haves.For this list, we've compiled the most truly life-altering nuggets of brilliance to hit center stage in 2008 : the ideas, products and enhancements to the web experience so huge that they make us wonder how we got along without them.Nitpickers will notice that a couple of these technologies arrived two or three years ago. Others aren't even fully baked yet. But each innovation on our list reached a level of maturity, hit the point of critical mass, or stepped in to fill a burning need during 2008 that resulted in it significantly changing the landscape of the web.Here's to the technologies currently making the web a better place than it was 12 months ago.Ide... More About: Internet , Innovations
The Web's Six Most Important Innovations Of 2008
2008-12-31 02:13:00 Source: WiredBy Michael CaloreEvery year, we see scores of innovations trickle onto the web ? everything from new browser features to cool web apps to entire programming languages. Some of these concepts just make us smile, then we move on. Some completely blow our minds with their utility and ingenuity ? and become must-haves.For this list, we've compiled the most truly life-altering nuggets of brilliance to hit center stage in 2008 : the ideas, products and enhancements to the web experience so huge that they make us wonder how we got along without them.Nitpickers will notice that a couple of these technologies arrived two or three years ago. Others aren't even fully baked yet. But each innovation on our list reached a level of maturity, hit the point of critical mass, or stepped in to fill a burning need during 2008 that resulted in it significantly changing the landscape of the web.Here's to the technologies currently making the web a better place than it was 12 months ago.Ide... More About: Internet , Innovations
Blinkx Debuts 'Un-Roll' Streaming Video Ad Unit
2008-12-30 06:17:00 Source: MediaPostIn the ongoing pursuit for the killer Web video ad, video search engine blinkx has introduced a new ad unit that allows users to engage with a brand continuously throughout the duration of a streaming video.The Un-roll unit, as the company has dubbed it, was developed in-house by blinkx in response to the industry's need for an alternative format to traditional pre- and post-roll ads.Available through blinkx AdHoc, the company's contextual ad platform for online video, the Un-roll integrates a brand with professionally-produced programming on the Web and serves up multiple touchpoints, including contextual overlay ads and logos, throughout the viewing experience.To continue reading click here More About: Video , Streaming Video , Roll , Blinkx , Streaming
Blinkx Debuts 'Un-Roll' Streaming Video Ad Unit
More articles from this author:2008-12-30 06:17:00 Source: MediaPostIn the ongoing pursuit for the killer Web video ad, video search engine blinkx has introduced a new ad unit that allows users to engage with a brand continuously throughout the duration of a streaming video.The Un-roll unit, as the company has dubbed it, was developed in-house by blinkx in response to the industry's need for an alternative format to traditional pre- and post-roll ads.Available through blinkx AdHoc, the company's contextual ad platform for online video, the Un-roll integrates a brand with professionally-produced programming on the Web and serves up multiple touchpoints, including contextual overlay ads and logos, throughout the viewing experience.To continue reading click here More About: Video , Streaming Video , Roll , Blinkx , Streaming 1, 2, 3, 4, 5, 6, 7 |
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