MADVERTISING - tales from a very strange industryMADVERTISING - tales from a very strange industryWorking as an advertising creative means living a life full of bizarre characters and weird stories. Read them in my blog. Articles
THE GOLDEN ARROW ? how advertising will destroy the planet
2008-03-08 18:56:00 It always kind of sucks when someone tells you that what you do is bad. Environmental activist Annie Leonard however does it in such a charming way that you can’t help but almost like her for it. Her animated 20 minute-short film “The Story of Stuff” is a “fact-filled look at the underside of our production and consumption patterns”. And ... More About: Advertising , Planet , Golden , The Planet
Erwin Olaf and the beauty of sorrow
2008-02-28 23:01:00 Amsterdam-based commercial photographer Erwin Olaf is mainly known for his surreal sceneries sparkling with opulent abundance. His visioanary photographic concepts for clients like Levi’s, Diesel or Nokia have won countless awards all across the planet. His series “Grief” reveals a different side of his character: The powerful portraits bear an arcane silence and the beautifully art-directed settings reanimate a past ... More About: Beauty , Sorrow
QUOTE OF THE DAY
2008-02-28 22:45:00 Recommendation: The tv commercial idea should not be executed. (Last page of the focus group test results) More About: Quote Of The Day , Quote
SIMPLIFY.
2008-02-16 14:47:00 One of the most important factors for a brand to be successful: its name. One of the most promising approaches: keep it simple! (Seen in London)
NUMBER OF THE DAY
2008-02-11 14:30:00 Total number of spaces where you can stand around clinging to your 20-pounds-cocktail in the bar of the SANDERSON Hotel in London on a Friday night without a sinister-looking, ear-plugged giant showing up to tell you that you can’t stand here because this is the VIP area or this part of the terrace was just closed or ... More About: Number
CITROĖN commercial ?Bird?
2008-02-10 16:46:00 You’ve met the friendly flower. Now say hello to the second hero in CITROĖN’s Eco-Promotion: the helpful sparrow. Translation: ?Nature says ?Thank You?. For the low consumption model range by CITROĖN.? Agency: Euro RSCG Duesseldorf Creative Directors: Florian Meimberg, Torsten Pollmann Copywriter: Torsten Pollmann Art Director: Jean-Pierre Gregor Account Executive: Daniel Grube Agency Producer: Meike Van Meegen Production Company: Markenfilm Berlin Director: Henry Littlechild Post Production: ... More About: Commercial , Bird
Alfred Hitchcock ? a commercial director?
2008-02-10 15:23:00 Sir Alfred Joseph Hitchcock (1899 - 1980) was beyond doubt one of the most visionary personalities the entertainment industry has ever bred. His movies are narrative masterpieces and “tutorials” for powerful filmmaking. Dave Pattern, Library Systems Manager at the University of Huddersfield/UK, pays a very special tribue to old Hitch: He compressed every hitchcock movie to a duration of ... More About: Commercial , Director , Alfred Hitchcock
?Is the answer to this question no??
2008-01-17 16:40:00 Semantic paradoxons are statements that lead to an infinite contradiction. A phenomenon that already taxed ancient philosophers? brains. Fortunately there?s relief today … This campaign we created for THOMAPYRIN headache pills was published in magazines and as a poster campaign in colleges and pharmacies. THOMAPYRIN “PARADOX” Agency: Euro RSCG Duesseldorf Creative Director: Florian Meimberg, Torsten Pollmann Art Director: Joerg ... More About: Question , Answer
HAPPINESS BOTTLED
2008-01-11 16:55:00 Just in time for the weekend: The Coca Cola Happiness Factory goes online! Who didn’t instantly fall in love with those strange little creatures? And who didn’t momentarily want to book a one way flight to that fairy tale land with the sunny hills? The land where happiness is made. It just got a lot easier to get there! The softdrink ...
?The storm? ? a viral ad
2008-01-06 16:42:00 Floods, fires, earthquakes. The global climate crisis has reached an alarming peak level. But who can be held responsible? This viral commercial we produced for a local client reveals the sobering truth … CREDITS DELVOS “The storm” Agency: Euro RSCG Duesseldorf Creative Directors: Torsten Pollmann, Florian Meimberg, Felix Glauner Account Executive: Daniel Grube Agency Producer: Meike Van Meegen Production Company: Markenfilm Producer: Claudia Westermann Director: FloTo ... More About: Viral , Storm
CITROĖN commercial ?Flower?
2008-01-06 15:28:00 A small flower with a big heart. The new CITROĖN promotional campaign for Germany has a very courteous main character: nature. Translation: “Nature says ‘Thank You’. For the low consumption model range by CITROĖN.” CREDITS CITROĖN “Flower ” Agency: Euro RSCG Duesseldorf Creative Directors: Florian Meimberg, Torsten Pollmann Cpywriter: Torsten Pollmann Art Director: Jean-Pierre Gregor Account Executive: Daniel Grube Agency Producer: Meike Van Meegen Production Company: Markenfilm Berlin Director: ... More About: Commercial
QUOTE OF THE DAY
2007-12-31 11:14:00 We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year’s Day. (Edith Lovejoy Pierce) More About: Quote Of The Day , Quote
NUMBER OF THE DAY
2007-12-28 18:22:00 Estimative total man hours spent on the production of a television commercial with a duration of 30 seconds. More About: Number
Mirrored license plates and friendly flowers ? on a car commercial film set
2007-12-22 22:27:00 December. The year draws to a close. Christmas is near. It’s a time of rest and reflectiveness. And of heavy film production! Winter in Europe means summer on the southern hemisphere. The main season for commercial shoots. Impressions of a production week in South Africa (more photos on flickr) A lot of work for a 25 second film. And ... More About: Commercial , Flowers , Film , Friendly , License
LUKE TAYLOR - A talent looking for work
2007-12-15 17:19:00 His name is Luke Taylor . He is a graphic design graduate from London. And he is looking for a job. His portfolio: a well-balanced blend of graphic design, fashion design and 3D installations. Some of his award-winning projects are based on sociocritical thoughts, others on simple insights. Check out the rain shirts! www.imluketaylor.com More About: Work , Talent
QUOTE OF THE DAY
2007-12-11 14:19:00 I honestly believe that advertising is the most fun you can have with your clothes on. (Jerry Della Femina) >VIA JPG< More About: Quote Of The Day , Quote
EIGHT LEGGED MODELS ? the peculiar affection of photographers towards octop
2007-11-30 13:33:00 Advertising photographers are passionate about beautiful women. And squids. At least that’s what their portfolios indicate. A recent photo research had me stumble across these cute fellows in a course of just a few minutes. More pictures with less legs on their websites: VOLKER MOEHRKE BINE BELLMANN THOMAS MANGOLD More About: Models , Photographers , Affection
WEEKEND TRIVIA - of dubious brand names
2007-11-18 20:58:00 My hometown Duesseldorf doesn’t really bristle with too many exciting cultural landmarks. But on weekends, it seems to inhale bus fleets carrying herds of senior citizen tourists that spend their sunday afternoons gaping at shopping streets and twisted buildings. This is one of the main travel providers. Patrick over at WERBEBLOGGER has more unfavorable logos. More About: Trivia , Weekend , Brand , Names
QUOTE OF THE DAY
2007-11-13 19:39:00 If the Universe is constantly expanding, why can?t I find a parking space? (unknown) More About: Quote Of The Day , Quote
Top ten things on an ad creative?s christmas list
2007-11-10 17:25:00 Gingerbread showcases, mistletoe decorations, dutch shopping tourists wearing stupid santa hats ? christmas seems to be a lot closer than I thought. Guess it’s time to start writing a wish list. Ok, let’s see. I want 10. This 9. This 8. This 7. This 6. This 5. This 4. This 3. ... More About: Christmas , Creative , List , Things
PLAYSTATION 3 ? Play beyond
2007-11-03 18:13:00 A large white room. A small black box. And an explosion of talent. This PLAYSTATION 3 commercial is jaw-dropping. The film was created by TBWA ChiatDay and executed by SUPERFAD, a production company with offices in LA, New York, Seattle and London. Their portfolio is worth a look. Motion design at it’s finest! More About: Playstation , Play , Playstation 3
VISUAL ORGASMS
2007-10-28 19:48:00 Peter Jawowowski aka THE HEJZ is a graphic designer and illustrator based in Warsaw, Poland. And looking at his portfolio makes an art director feel inferior … (via JvM) More About: Visual , Orgasms
NUMBER OF THE DAY
2007-10-25 21:31:00 Estimative total production costs (in Euro) for a television commercial promoting a pack of chewing gum for 99 cents. More About: Number
QUOTE OF THE DAY
2007-10-25 18:27:00 The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. (Bill Cosby) More About: Quote Of The Day , Quote
TIME SHIFT ? of cold summers and hot winters
2007-10-20 18:49:00 When I went shopping this morning, I was ? once again ? struck by a sensation that might best be described as an odd mixure of déją-vu and unscheduled time travel. I noticed that the department store had just launched the billboard campaign that we created for them 4 months ago. In early summer. That is probably ... More About: Time , Cold , Shift , Winters
BLOG ACTION DAY
2007-10-15 00:14:00 Fourteen thousand blogs. Twelve million readers. And one topic: the environment. October 15th is the first BLOG ACTION DAY. I’d like to contribute a commercial that caused quite a stir in the ad world during the last couple of months. It was developed by the german Advertisng Agency NORDPOL and produced by PARANOID ... More About: Action , Blog
Apple presents the iRack
2007-10-14 11:59:00 What a wonderful piece of satire! It’s a bit older, but more contemporary than ever! And a must-see for Apple users of course. Ladys and gentlemen: Steve Jobs! More About: Presents , Resent
The new Sony BRAVIA commercial - stolen?
2007-10-06 17:35:00 After “Balls” and “Paint” it’s finally here: Sony BRAVIA’s third spectacular TV commercial “Play-Doh” is the story of a colorful rabbit population invading New York City. The film (agency: Fallon, London) is a stop-motion-animation that consists of 100.000 single photographs. A piece of art. And stolen! The LA-based artist duo KOZYNDAN must have been quite puzzled ... More About: Commercial , Stolen , Bravia , Sony Bravia
QUOTE OF THE DAY
2007-10-06 14:06:00 “I make movies for the masses. But I speak to them one at a time” (Steven Spielberg, when asked the secret of his success. Quote taken from “The perfect pitch” by Jon Steel) A perspective that us advertising creatives must never forget. Ever! More About: Quote Of The Day
I WANT THAT!
More articles from this author:2007-10-03 21:07:00 Now! PUCHI PUCHI is a hendheld electronic toy that, when squeezed, makes this bubblewrap popping sound. Funny: “Once in every 100 squeezes of an air bubble, instead of emitting a “pop”, the noise will be replaced by the sound of a fart or a woman moaning in ecstasy. “ How’s that for a gift idea?! 1, 2, 3 |
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