MADVERTISING - tales from a very strange industryMADVERTISING - tales from a very strange industryWorking as an advertising creative means living a life full of bizarre characters and weird stories. Read them in my blog. Articles
CITROËN commercial ?Flower?
2008-01-06 15:28:00 A small flower with a big heart. The new CITROËN promotional campaign for Germany has a very courteous main character: nature. Translation: “Nature says ‘Thank You’. For the low consumption model range by CITROËN.” CREDITS CITROËN “Flower ” Agency: Euro RSCG Duesseldorf Creative Directors: Florian Meimberg, Torsten Pollmann Cpywriter: Torsten Pollmann Art Director: Jean-Pierre Gregor Account Executive: Daniel Grube Agency Producer: Meike Van Meegen Production Company: Markenfilm Berlin Director: ... More About: Commercial
QUOTE OF THE DAY
2007-12-31 11:14:00 We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year’s Day. (Edith Lovejoy Pierce) More About: Quote Of The Day , Quote
NUMBER OF THE DAY
2007-12-28 18:22:00 Estimative total man hours spent on the production of a television commercial with a duration of 30 seconds. More About: Number
Mirrored license plates and friendly flowers ? on a car commercial film set
2007-12-22 22:27:00 December. The year draws to a close. Christmas is near. It’s a time of rest and reflectiveness. And of heavy film production! Winter in Europe means summer on the southern hemisphere. The main season for commercial shoots. Impressions of a production week in South Africa (more photos on flickr) A lot of work for a 25 second film. And ... More About: Commercial , Flowers , Film , Friendly , License
LUKE TAYLOR - A talent looking for work
2007-12-15 17:19:00 His name is Luke Taylor . He is a graphic design graduate from London. And he is looking for a job. His portfolio: a well-balanced blend of graphic design, fashion design and 3D installations. Some of his award-winning projects are based on sociocritical thoughts, others on simple insights. Check out the rain shirts! www.imluketaylor.com More About: Work , Talent
QUOTE OF THE DAY
2007-12-11 14:19:00 I honestly believe that advertising is the most fun you can have with your clothes on. (Jerry Della Femina) >VIA JPG< More About: Quote Of The Day , Quote
EIGHT LEGGED MODELS ? the peculiar affection of photographers towards octop
2007-11-30 13:33:00 Advertising photographers are passionate about beautiful women. And squids. At least that’s what their portfolios indicate. A recent photo research had me stumble across these cute fellows in a course of just a few minutes. More pictures with less legs on their websites: VOLKER MOEHRKE BINE BELLMANN THOMAS MANGOLD More About: Models , Photographers , Affection
WEEKEND TRIVIA - of dubious brand names
2007-11-18 20:58:00 My hometown Duesseldorf doesn’t really bristle with too many exciting cultural landmarks. But on weekends, it seems to inhale bus fleets carrying herds of senior citizen tourists that spend their sunday afternoons gaping at shopping streets and twisted buildings. This is one of the main travel providers. Patrick over at WERBEBLOGGER has more unfavorable logos. More About: Trivia , Weekend , Brand , Names
QUOTE OF THE DAY
2007-11-13 19:39:00 If the Universe is constantly expanding, why can?t I find a parking space? (unknown) More About: Quote Of The Day , Quote
Top ten things on an ad creative?s christmas list
2007-11-10 17:25:00 Gingerbread showcases, mistletoe decorations, dutch shopping tourists wearing stupid santa hats ? christmas seems to be a lot closer than I thought. Guess it’s time to start writing a wish list. Ok, let’s see. I want 10. This 9. This 8. This 7. This 6. This 5. This 4. This 3. ... More About: Christmas , Creative , List , Things
PLAYSTATION 3 ? Play beyond
2007-11-03 18:13:00 A large white room. A small black box. And an explosion of talent. This PLAYSTATION 3 commercial is jaw-dropping. The film was created by TBWA ChiatDay and executed by SUPERFAD, a production company with offices in LA, New York, Seattle and London. Their portfolio is worth a look. Motion design at it’s finest! More About: Playstation , Play , Playstation 3
VISUAL ORGASMS
2007-10-28 19:48:00 Peter Jawowowski aka THE HEJZ is a graphic designer and illustrator based in Warsaw, Poland. And looking at his portfolio makes an art director feel inferior … (via JvM) More About: Visual , Orgasms
NUMBER OF THE DAY
2007-10-25 21:31:00 Estimative total production costs (in Euro) for a television commercial promoting a pack of chewing gum for 99 cents. More About: Number
QUOTE OF THE DAY
2007-10-25 18:27:00 The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. (Bill Cosby) More About: Quote Of The Day , Quote
TIME SHIFT ? of cold summers and hot winters
2007-10-20 18:49:00 When I went shopping this morning, I was ? once again ? struck by a sensation that might best be described as an odd mixure of déjà-vu and unscheduled time travel. I noticed that the department store had just launched the billboard campaign that we created for them 4 months ago. In early summer. That is probably ... More About: Time , Cold , Shift , Winters
BLOG ACTION DAY
2007-10-15 00:14:00 Fourteen thousand blogs. Twelve million readers. And one topic: the environment. October 15th is the first BLOG ACTION DAY. I’d like to contribute a commercial that caused quite a stir in the ad world during the last couple of months. It was developed by the german Advertisng Agency NORDPOL and produced by PARANOID ... More About: Action , Blog
Apple presents the iRack
2007-10-14 11:59:00 What a wonderful piece of satire! It’s a bit older, but more contemporary than ever! And a must-see for Apple users of course. Ladys and gentlemen: Steve Jobs! More About: Presents , Resent
The new Sony BRAVIA commercial - stolen?
2007-10-06 17:35:00 After “Balls” and “Paint” it’s finally here: Sony BRAVIA’s third spectacular TV commercial “Play-Doh” is the story of a colorful rabbit population invading New York City. The film (agency: Fallon, London) is a stop-motion-animation that consists of 100.000 single photographs. A piece of art. And stolen! The LA-based artist duo KOZYNDAN must have been quite puzzled ... More About: Commercial , Stolen , Bravia , Sony Bravia
QUOTE OF THE DAY
2007-10-06 14:06:00 “I make movies for the masses. But I speak to them one at a time” (Steven Spielberg, when asked the secret of his success. Quote taken from “The perfect pitch” by Jon Steel) A perspective that us advertising creatives must never forget. Ever! More About: Quote Of The Day
I WANT THAT!
2007-10-03 21:07:00 Now! PUCHI PUCHI is a hendheld electronic toy that, when squeezed, makes this bubblewrap popping sound. Funny: “Once in every 100 squeezes of an air bubble, instead of emitting a “pop”, the noise will be replaced by the sound of a fart or a woman moaning in ecstasy. “ How’s that for a gift idea?!
NUMBER OF THE DAY
2007-09-30 02:16:00 Estimative number of buttons pushed during the course of a TV commercial production (on computer keyboards, browsers, cellphones, photocopiers, fax machines, dashboards, cameras, spotlights, generators, amps, microphones, coffee machines, displays and studio interfaces) before the bored target audience member pushes a single button on the remote control to change the channel. More About: Number
I WONDER ?
2007-09-26 23:36:00 If you try to fail and succeed, what have you done? More About: I Wonder
REDUCE TO THE MAX ? the cheapest commercial I ever made
2007-09-25 01:26:00 Producing a television commercial is an elaborate, time-consuming venture. And a very expensive one: An average shooting day costs around 100.000 Euros. But it doesn’t always have to be the big bucks. Here is the cheapest commercial I ever produced. The viral film cost around 500 Euros. And took us three hours to shoot. It won a ... More About: Commercial , Reduce , Made
BLOG ACTION DAY - How blogs will save the world
2007-09-23 14:05:00 There are more than 100 Million Blog s out there. With just as many topics: Business. Politics. Entertainment. The web. The economy. Cats. Music. Movies. Sex. Cats. Marketing. Games. TV. Family. Food. Travel. Science. Advertising. Even cats! The blogosphere is as colorful as it’s inhabitants. But on October 15th, the clutter will unite to one single powerful ... More About: World , Action , The World
1366 ? When earth was flat
2007-09-20 16:52:00 The Belgian beer brand Stella Artois has become famous for its multi-awarded series of opulent TV-commercials that were inspired by genres like war movies, silent comedy or surrealism. Now Stella Artois launched a website that takes the user on another epic journey back in time. Taking place on the flat earth of the 14th century, the ... More About: Earth , Flat
FLOADED ? short movies or long commercials?
2007-09-18 14:58:00 Hurray! Advertising is not disrupting my movie anymore! It’s inside now … We all remember “The Hire”. In 2001/02, 8 high quality shortfilms featuring BMW cars conquered the world of viral films. Produced by David Fincher and directed by Hollywood heroes like Guy Richie and Ang Lee, the commercial mini movies were precursors for a new kind ... More About: Movies , Commercials , Long , Short , Loaded
TIME TRAVEL - tomorrow?s cars
2007-09-18 09:53:00 220.000 square meters of exhibition space. 953 manufacturers from 39 countries. 88 world premiers. One Million visitors. The IAA in Frankfurt/Germany is the world’s largest motor show. Particularly impressive: The world’s smallest cars! Less than 3 meters: TOYOTA concept car “IQ” More About: Cars , Travel , Time , Time Travel , Tomorrow
QUOTE OF THE DAY
2007-09-16 13:24:00 The trouble with us in America isn’t that the poetry of life has turned to prose, but that it has turned to advertising copy. (Louis Kronenberger) More About: Quote Of The Day , Quote , The D
The iPod ? invented in Germany?
More articles from this author:2007-09-14 12:57:00 The thing that hath been, it is that which shall be. And that which is done is that which shall be done. And there is no new thing under the sun. (Ecclesiates 1:9:22) Apple designer Jonathan Paul Ive must be a passionate bible reader. Or a big fan of Germ an industrial designer Dieter Rams. Some of Rams’ design classics ... More About: Germany , Ipod 1, 2, 3 |
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