U Printing Blog - Printing, Marketing and Design BU Printing Blog - Printing, Marketing and Design BA fun corporate blog taht alks about printing, marketing, advertising, design and other realted topic. Articles
Problem Solving Revisted
2008-03-28 01:49:00 As I’ve discussed before, the primary role any sales person or service provider should be looking to fill is that of problems solver. An article in yesterday’s USA Today provided a great example of this. Devon Bank, a bank in Chicago, IL, took an extra step to help a customer and has profited ... More About: What , Problem
Sales and Marketing - Enemies or Allies?
2008-03-28 00:19:00 There’s an interesting pair of articles over on the Duct Tape Marketing blog. The author, John Jantsch published two articles, each with the title “Those Idiots in [BLANK] Just Don’t Get It”, one where the [BLANK] is sales and one where its marketing. The interesting thing is that the two articles are identical ... More About: Sales , What , Enemies , Allies
Is Your Brand Exclusive?
2008-03-27 23:23:00 I don’t care to belong to a club that accepts people like me as members.- Groucho Marx. The famous Groucho Marx quote underlines a basic concept in marketing, the concept of exclusivity. From a marketing perspective, the goal of exclusivity as a marketing tool is to create the inverse of what Groucho says, make a club ... More About: Exclusive , What , Brand
Tattoos for Tots????
2008-03-27 20:36:00 I’ve talked in a previous post about how we have been wired towards consumerism from childhood. But this may be going a little too far: Yes, the middle machine is offering fake lower back tattoos. More About: What , Tattoos
Designing Postcards that Make an Impact
2008-03-27 19:29:00 The reality of postcard advertising is that you have about a second to get the potential customer?s attention. In that second, you need to hook the customer in a way that will get him or her to read your entire postcard and the information that you are trying to get across. To do that, you need ... More About: Designing , What , Make
U-Printing to Launch U-Community to Help Non-Profit Organizations
2008-03-26 02:09:00 U-Printing , the parent company for this blog is proud to announce that it is launching its U-Community Sponsorship Program. U-Printing will be first online printer to launch a program like this to help smaller non-profit organizations who have less in the way of resources than some of their larger peers. U-Community offers a variety of membership ... More About: Profit , Launch , Organizations
Sex Sells?.. Sliced Mushrooms?
2008-03-20 19:29:00 One of the oldest adages in advertising is that sex sells. But this ad is the oddest sex “sells” ad I’ve ever seen: More About: Mushrooms , What
5 Considerations for Choosing an Effective Brand Name
2008-03-19 01:26:00 Many times, the key to the success of a brand is in its name. As much as the product the company offers and the individual characteristics of the company, the name of the company is it’s calling card. The following are important considerations which you should be thinking about in choosing a name: More About: What , Brand , Effective
Us v. Them: What We Can Learn from Sports about Branding
2008-03-18 23:35:00 Sports teams might be the most unusual brand of all. Think about your favorite sports team. What image comes to mind? Your favorite player? A great game you once saw? How much you like their uniforms? Now think about what people who aren’t fans of your ... More About: Sports , Branding , Learn
Does Your City Have its Own Brand?
2008-03-18 19:52:00 The most common context in which we use the word branding is relating to a business or service. Whether it’s personal branding or creating a brand identity for your business, we look at branding as an exercise in creating a certain image for a business. However, branding can go outside the business ... More About: What , City , Brand
Your Customers are More Important than You!
2008-03-13 20:22:00 One of the major stories on the internet this week was the dust up which occurred during an panel interview conducted with Facebook CEO Mark Zuckerberg by Business Week reporter Sarah Lacy. During the interview, Ms. Lacy tried to assert control over the process and direct the discussion in a direction that she wished ... More About: Customers , What
Does Expensive Medicine Work Better?
2008-03-07 01:20:00 In a previous post, I discussed how a study found that people were very likely to find that a higher priced food item (in this case, wines) tasted better than one that they were told was less expensive. The finding in the study was that the brains of the test subjects automatically ascribed a better ... More About: Medicine , Work , What
Lying is Not Good Branding or Sales Strategy
2008-03-07 00:22:00 There is an upcoming book by an author named Margaret B. Jones, a memoir of the life of a young white girl who grew up as a foster child to an elderly African American woman in South Central Los Angeles and ended up running drugs as a member of the notorious Bloods gang. The book is ... More About: Branding , Strategy , Sales , What , Lying
Nine Inch Nails is Giving Music Away for Free?
2008-03-04 21:04:00 In this article, we were discussing the concept of how giving away content for free can help generate interest in a product. The latest example of this in the marketplace is Trent Reznor’s decision to give away a portion of his new Nine Inch Nails product, the four part “Ghosts” album for free online. Mr. Reznor released the ... More About: Music , Free , What
Victoria?s Secret doesn?t want to be sexy?
2008-03-04 20:00:00 According to the Wall Street Journal, Victoria ’s Secret , the famous lingerie brand is now beginning to consider its stores and products “too sexy.” According to the article, the company’s recent expansion into a new younger skewing product line has changed the make-up of the company’s items, making them much racier and revealing. More About: What , Sexy
More Free Stuff on Free Stuff?..
2008-02-29 01:04:00 There’s an article by Mack Collier over at The Viral Garden covering the power of giving free information away as an incentive to entice potential customers into future purchases. As I discussed here, giving away free items or services is a great way to interest potential customers into doing business with you. More About: Free Stuff , Free , What , Stuff
The Power of Mail Order: Then and Now
2008-02-28 19:45:00 With U-Printing? special focus on Catalogs this month, we felt it would be a good time to look at the history of mail order catalogs as a way of showing what a well designed and well constructed catalog can do for your business. The concept of mail order is believed to have been started by Benjamin ... More About: Mail , Power , What , Order
Ideas You Can Build An Advertising Campaign Around
2008-02-27 02:03:00 My latest piece over at Duct Tape Marketing covers some 5 basic ideas or themes that you can base an advertising campaign around. These are basic concepts that any business can adopt for use in their campaign. These broad concepts can serve as a springboard to planning out an effective campaign as you shape them to fit ... More About: Ideas , Advertising , What , Campaign , Build
While the Starbucks is Away?.
2008-02-26 23:12:00 As noted in this post by Andy Semovitz, Starbucks is engaging in a novel advertising stunt. According to the Guardian, almost every Starbucks location will close for 3 hours today to learn how to make better coffee. The party line reason for this from Howard Schultz, the CEO of Starbucks, quoted in the Guardian is so ... More About: What
What is Your Brand?s Personality?
2008-02-20 19:46:00 Does your business have its own unique personality? As we’ve noted previously, the reason for establishing a brand for a business is to create an image in the mind of a potential consumer when they think of the business. The goal is to have your brand elicit a positive response in the mind of potential consumers. The way to do ... More About: What , Brand , Personality
The Hands Down Stupidest Advertisement Ever
2008-02-14 19:00:00 As noted over on AdRants, this advertisement has got to be the absolutely dumbest advertising idea that anyone has ever come up with. The advertisement consists of a picture of a cockroach on the inside of a pizza box, so that when you pick up the particular piece of pizza that is over the picture, it looks ... More About: Advertisement , What , Hands
Happy Valentine?s Day
2008-02-14 18:23:00 As pointed out here, even the Universe has it’s own Valentine ’s Day themed advertsing: More About: What , Happy
What Google thinks Google Means
2008-02-14 02:52:00 In my previous post, I made the following comment about Google : Look at Google for example. Google is a nonsense word, a misspelling of a mathematical term for the number 1, followed by 100 zeroes. Though one could argue that there is a logic to relating a mathematic search engine to a math term, the word as spelled means nothing. Apparently, I was ... More About: What
The Psychology of Pricing and Name Branding
2008-02-14 00:46:00 Does a more expensive food or drink product taste better just because it’s more expensive? According to the study in this article in the New York Times, the fact that our minds subconsciously associate expense with quality can affect how we react to food. More About: Branding , What , Psychology
The Psychology of Pricing and Name Branding
2008-02-14 00:46:00 Does a more expensive food or drink product taste better just because it’s more expensive? According to the study in this article in the New York Times, the fact that our minds subconsciously associate expense with quality can affect how we react to food. More About: Branding , Psychology
So What Does Your Business Name Mean?
2008-02-13 19:56:00 As noted in this article, your brand name says a lot about your business. The article pertains to a career management site with the unique name of JibberJobber. The primary thrust of the article is to show some of the names which were considered before the unique name was chosen. But what ... More About: Business
So What Does Your Business Name Mean?
2008-02-13 19:56:00 As noted in this article, your brand name says a lot about your business. The article pertains to a career management site with the unique name of JibberJobber. The primary thrust of the article is to show some of the names which were considered before the unique name was chosen. But what the article also ... More About: Business , What
5 Brochure Ideas You Haven?t Thought About
2008-02-08 02:36:00 We all have the basic idea of what a brochure is. We all see the same folded advertisement. But there are several items which can be prepared as brochures to help your business More About: Ideas , What , Thought , Brochure , Haven
Is There A Connection Between Business and Dating?
2008-02-08 01:57:00 Is there a connection between branding your business and dating? That’s the subject of this article which looks at how people project a personal brand, for lack of a better term, in their dating relationships. The theory is that there are similaritues between the way you brand yourself as a potential romantic partner and the way you brand ... More About: Business , Dating , Connection , What
My New Favorite Celebrity Product
More articles from this author:2008-02-07 19:35:00 Following in the footsteps of Michael Jordan’s Air Jordans, pop singer Rhianna, who had a big hit last summer with the song “Umbrella” is endorsing her own brand of fashionable…. you guessed it, umbrellas for Totes. As this article notes, this is the singer’s second collection of umbrellas. Which means that the first collection was so ... More About: Celebrity , Product , What , Favorite 1, 2, 3, 4 |
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