U Printing Blog - Printing, Marketing and Design BU Printing Blog - Printing, Marketing and Design BA fun corporate blog taht alks about printing, marketing, advertising, design and other realted topic. Articles
Are you a salesman or a problem solver?
2008-02-01 02:47:00 The subject of my latest article over at Duct Tape Marketing is the difference between trying to sell a customer and trying to give the customer what he or she actually wants. By focusing on the customer first and selling second, you can create a much stronger bond with the customer. This bond engenders trust and ... More About: What , Problem , Salesman
BOOK REVIEW - Punching In - The Unauthorized Adventures of a Front-Line Emp
2008-02-01 02:04:00 I recently had the chance to chance to read the book Punching In by Alex Frankel. The premise is simple. The author went under cover and worked at a series of entry level or manager trainee jobs at several national corporations (including the Gap, UPS and Enterprise Rent-a-Car) and recorded his experiences at each. More About: Book Review , Review , Book , What , Front
Do Green M&M?s Really Do That?
2008-02-01 01:28:00 The myth has been around since the 1970’s, but the folks at the Mars Company are finally taking advantage of the myth about the supposed aphrodisiac-like nature of their Green M&M’s. According to this article at Drew’s Marketing Minute, Mars Company is releasing special pacakges containing nothing but Green M&Ms with the tagline “Green - ... More About: What
Personal Branding in the Presidential Primaries
2008-01-29 20:26:00 Are presidential candidates brands? According to this article, they are. The theory is that the public persona of each candidate represents a branding initiative. For example, Barack Obama is a brand based on change and Hillary Clinton is a brand based on experience. This is personal branding on the largest scale of all. More About: Personal , Branding , Presidential , What , Primaries
Could Your Angry Customer be Right?
2008-01-24 19:20:00 There’s an interesting perspective on relating to an angry customer in this post on Seth Godin’s Blog. The point of the post is that sometimes, the best way to deal with an angry customer is to look at the problem from the customer’s perspective. Although you may believe that the customer is wrong, based on ... More About: Customer , What , Angry
5 Ways to Treat your Customers like a Person, Not an ATM with Feet
2008-01-22 20:39:00 I just posted a new article over at Duct Tape Marketing about the concept of dealing with your customers on a human level. In trying to grow your business and dealing with the day to day operations of the business, it is easy to forget to put in the extra time and effort to work with your customers ... More About: Customers , What , Feet , Treat , Person
Customers Talk to Who They Like
2008-01-17 23:56:00 Do customers take into account whether they “like” a brand or service in determining whether they utilize the service? According to this article they do. According to the author, Valeria Maltoni of Conversation Agent, people are more likely to interact with your brand with a stronger positive reputation and will be more forgiving of such a company ... More About: Customers , What , Talk
Finding a Demand from Among the Undemanding
2008-01-17 22:28:00 There are times where you can find great marketing ideas from places outside the box and from your day to day life. One example is described in this blog entry. The article talks about how a company executive kept getting responses from friends like “anything” or “whatever” in response to questions asking what they wanted ... More About: What , Demand
Poster Marketing From Uncle Sam to James Bond
2008-01-16 00:19:00 Poster advertising has existed for over 200 years. Advertisers have used large posters to display their wares and promote their products for a very long time. When used properly, a large poster image can serve to communicate things that the written word cannot effectively do. More About: Marketing , James Bond , Bond , What , Poster
How NOT to Reward Customer Loyalty
2008-01-15 19:29:00 It is axiomatic that one of the best ways to create brand loyalty and encourage future purchases from your customers is to reward loyal purchasers. The more loyal the customer, the more you should value them. Apparently, this isn’t the case for Ford Motor Company. More About: Customer , What , Loyalty , Reward
We?re all going to be replaced by Cartoons?
2008-01-11 00:37:00 According to this press release from the prominent information research company Gartner, Inc., the future of sales is that we’re all going to be doing our business through a series of animated avatars. More About: Cartoons , What
Some Thoughts on Personal Branding
2008-01-09 01:50:00 Small Business Branding has an article looking at the similarities between the way that an individual can brand themselves as an individual and the manner in which a corporation brands itself. In the view of the author, an individual seeking to establish his or her own personal brand needs to examine the exact same indicators ... More About: Personal , Articles , Thoughts
Looking for a Winning Brand
2008-01-08 20:24:00 There’s an interesting article on Shotgun Marketing Blog relating the drastic changes made by the Miami Dolphins football team after their losing season to consumer branding. The article takes the approach that the management of a football team is a branding exercise and that since the team had such a bad season it had made itself a “losing” brand. More About: What , Brand , Winning
Overcoming the Legal Stereotype with Credible Advertising
2008-01-08 19:46:00 We?ve all heard the lawyer jokes. We?ve seen the commercials with a badly dressed lawyer screaming into the TV about how much he can get for us. We?ve seen the blatantly manipulative ads filled with sappy music played over images of injured clients with a lawyer coming out at the end and pretending to care. More About: Articles , Advertising , Legal
10% Off All Posters
2008-01-08 19:09:00 U-Printing is announcing that it will be offering a special 10% discount on all poster orders from now until February 15, 2008. More About: Posters , What
3 Days Left - Lower your tax burden!
2007-12-28 08:01:00 With 2007 coming to an end, many of our business customers are looking for ways to reduce the tax burden by making business purchases by December 31st. As a small business we can relate to this urgency. So we’ve compiled a list of what makes us unique and able to help lower your tax bill while ... More About: What , Left , Days , Lower
Start-up Series: I have this really great idea for a business
2007-12-08 05:38:00 Here at U-Printing, we realize that many of our customers are individuals who are operating small businesses. To that end, as a service to our customers, our Editorial Staff will be presenting a series of articles about creating, operating and growing a small business. More About: Business , Series , Great , Start-Up , Idea
Happy Thanksgiving - 10% OFF Any Order!
2007-11-22 01:57:00 Wishing you a Happy Thanksgiving and thanking you for being our loyal customers. From now until Monday, November 26, 2007, enjoy 10% OFF Any Order placed online. More About: What , Hank
Introducing U-Printing?s Trade Program
2007-11-21 01:07:00 Uprinting understands that the needs of its trade customers are different and unique from its retail customers. To help our trade customers deal with the diverse challenges of trade, we have created a special Trade Program designed specifically to deal with those challenges. More About: What , Printing
Making Multipage Projects Work
2007-11-21 00:42:00 Every printing project is different and can raise potential issues which are particular to that single project. The potential for problems raises exponentially as the project grows from a single page or single image project such as an order of business cards to multipage projects like catalogs and calendars. However, there are steps which you ... More About: Projects , Work , What , Tipa
The most important article you will ever read!
2007-11-20 21:20:00 Not every product or service is exciting in and among itself. It is probably easy to get consumers excited about a fancy restaurant or a flashy clothing store. You can simply put the product out there and let the product sell itself. However, other products require more work and more ingenuity. More About: Article , What , Read
A Year of Advertising in One Simple Product
2007-11-10 00:08:00 One of the limitations that many forms of printed advertising face is that they have a set time limit of usefulness to the customer. For example, a mailed advertisement of a special lasting one week or one particular month becomes irrelevant after that week or month is over. More About: Advertising , Product , What , Simple , Year
Calendars with a Personal Touch
2007-11-09 23:52:00 With the end of the year approaching, it?s the time of year to be considering using calendars as advertising tools to keep your brand on your customer’s minds all year long. One way to get the most out of calendar advertisement is by using your own digital images for each of the months. ... More About: Personal , What , Calendars , Touch
Taking an Image from File to Finished Product
2007-11-09 23:07:00 When ordering any sort of service, most of us are usually only concerned with the end result. If we take our car or computer in for repairs, we are rarely interested in the specific actions taken by the repair person, only that we can drive our car again or use our computer. Many people view ... More About: Product , File , Image , Taking , Finish
Turn Your Digital Pictures into Works of Art
2007-11-09 22:58:00 Everyone who uses a camera would like to think that their pictures, especially their pictures of their loved ones, are works of art. Now, with a new service being offered by UPrinting.com, anyone can turn their favorite digital pictures into masterpieces printed on canvas which can be displayed on their walls like artwork. More About: Pictures , Works , Digital , Turn , Digital Pictures
U-Printing?s U-Design Tool now includes FREE 1-on-1 Design Help
2007-11-09 22:55:00 UPrinting .com is proud to announce that had made changes to its easy to use U-Design Tool by allowing customers to get real one on one help from one of our professional staff. Now, not only will U-Printing provide access to dozens of design templates, all conveniently arranged by industry, but once you?ve ... More About: Free
Demystifying Turnaround Time
2007-10-24 01:15:00 One of the most commonly misunderstood printing process issues is the concept of turnaround time for online print orders. Not knowing the turnaround time on your project can cause needless hassles and wasted time for both you and your customers. Here are a few pointers that can help prevent you from falling into the common trap ... More About: Time , Myst
U-Printing Acquires New 40 in. Mitsubishi Press
2007-10-05 21:15:00 Mitsubishi press 40As part of its ongoing commitment to provide the highest quality service and production values, U-Printing has upgraded its facilities once again by acquiring a brand new Mitsubishi Diamond 3000S 13-4 28? x 40? Four Color Sheetfed Printing Press . This latest acquisition joins U-Printing?s state of the art fleet of 6 Color Komori Presses ... More About: Mitsubishi , What
U-Printing Launches Support Program For Non-Profit And Educational Organiza
2007-10-01 18:10:00 U-Printing is not only a partner for businesses, but it is also an active member of the community. To that end, U-Printing is doing its parts to help educators and non-profit organizations by offering a FREE full color Poster up to a maximum size of 18?x24? to selected educators, student groups, and non-profit organizations. These posters are ... More About: Educational , Profit , What , Support , Program
Preparing Your Design Files
More articles from this author:2007-10-01 18:02:00 All successful and effective print projects start with well organized, press-ready design files. Insuring that your files are in proper order can help you steer clear of any unforeseen delays or problems. At U-Printing, we offer our famous Free Project Review where our pre-press team identifies potential print problems with your design files before you go ... More About: Design , Files , Prep 1, 2, 3, 4 |
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