U Printing Blog - Printing, Marketing and Design BU Printing Blog - Printing, Marketing and Design BA fun corporate blog taht alks about printing, marketing, advertising, design and other realted topic. Articles
It?s Better to Be Different Than to Be the Same as Everyone Else
2008-06-03 02:50:00 There’s an interesting article about branding and the need to be original on Entrepreneur.com right now. The author’s essential concept is that too many marketers duplicate the same things that everyone else is doing, a style of marketing which the author calls “Me too” marketing. In other words, if your primary selling point is that ... More About: What
When is the ?Right? Business Decision not Right?
2008-06-02 23:36:00 Though it would seem to be contrary to every logical business impulse, there are times where making the “right” business decision is the wrong thing to do. Specifically, it is always wrong to make the “right” decision, if that decision will anger your customers needlessly. As we’ve discussed previously, you never want to make a ... More About: Business , What , Decision
Three Great Printed Marketing Materials You May Not Have Thought About
2008-06-02 14:52:00 Everyone knows about posters and postcards and business cards and brochures as marketing materials. Those are the basic building blocks of most advertising campaigns. But there are some extremely powerful, yet under the radar, printed marketing materials available at Uprinting.com which you should be considering to add that extra “oomph” to your next ... More About: Marketing , Great , What , Thought , Materials
Your Name Can Be Your Brand
2008-05-28 20:43:00 As we’ve discussed previously, brand naming is an essential element in your overall brand image. The right brand name can be a huge asset to your company and a bad brand name choice can be disastrous. With that in mind, it seems like a good time to revisit the subject by looking ... More About: What , Brand
Unique Ways to Use a Business Card
2008-05-28 18:38:00 As we discussed previously, one way to get the most out of your business card is to remember that the business card is two sided. The back side of your business card can be invaluable as a sales and marketing tool. However, the back of the card area can also be used directly to aid ... More About: Business , Card , What , Unique , Business Card
How to Use Information Brochures as a Sales Tool
2008-05-15 21:24:00 When most of us think of printed marketing brochures, we think of basic advertisements. Ads that trumpet a company?s successes, latest offers and/or important new employees or services. These ads can have various degrees of success and will appeal to many potential customers who are looking to find a product or service without having to ... More About: Information , Sales , What , Tool
The Basics of Mailing For Direct Mail Campaigns
2008-05-09 02:45:00 Once you?ve designed the studied and determined your primary market, created the perfect postcard mailing campaign, compiled your mailing list and created the ideal postcard design, you still have one hurdle left: Getting your postcard out to your potential customers. Although everyone of us has experience in actually mailing a letter, when it ... More About: Mail , What , Direct , Campaigns , Basics
Luxury Items and The Problems of Consumer Preconceptions
2008-05-09 01:37:00 As we’ve discussed before, a brand can become successful by positioning itself as exclusive. Since it has been shown that people will invariably consider a more expensive brand as being a better product, companies create exclusive brands at higher prices to cater to those who are willing to pay for an “exclusive” experience. ... More About: Luxury , Consumer , What , Problems , Items
How Do You Sell What People Don?t Like Buying?
2008-05-08 23:36:00 Not every product is an easy sell. Sure, there are things that everyone likes and enjoys buying, like chocolate for example, which don’t require much embellishment to sell. But there are certain items and products which require a bit more effort and creativity. That’s the point of an article on 5 Blogs Before Lunch that ... More About: People , Buying , What , Sell
How Uniform Printed Materials Are Your Company?s Uniform
2008-05-08 21:23:00 If most people see a blue baseball cap with a white NY on it or a silver football helmet with a blue star, they will be able to associate them with the New York Yankees and Dallas Cowboys respectively. That is because those franchises have spent the time to associate those symbols with themselves by ... More About: Company , What , Materials , Uniform
Is ?Mac? Ready to Join the Corporate World?
2008-05-07 02:09:00 We’ve all seen the Mac v. PC commercials with their representation of Mac as a hip young man as opposed to the stodgy PC. However, as this Business Week article points out, “Mac” may be abandoning its too hip for the corporate world stance and “joining the corporate rat race.“ The reason for this change ... More About: World , Corporate , What , Join , Ready
Using ALL of Your Business Card to Sell Your Company
2008-05-07 00:30:00 Previously, we’ve discussed the way that your business cards can become part of your corporate branding. In that article, we discussed how much of an asset the business card is in establishing your personal or corporate brand and how many people do not put the effort to get the full use out of ... More About: Business , Card , Company , What , Business Card
Exclusivity Revisited
2008-05-03 02:37:00 There’s an interesting article on Marketing Profs Daily Fix about the concept of exclusivity. As we’ve discussed previously, exclusivity is a great way to create brand loyalty by creating the idea that the users of your product are an exclusive group. There is another type of exclusivity that can be a great sales ... More About: What
Your Business Card as Part of Your Personal Brand
2008-05-03 01:54:00 As a leader in online printing, the host of this blog, The U-Pritning Network, offers high quality business cards for purchase. The business card is sometimes overlooked as part of the creation of a personal or corporate brand. Although in many cases it is the first impression that you can make as to your company, ... More About: Personal , Business , Card , What , Business Card
What We Can Learn From Social Media about Business Practices
2008-05-02 20:50:00 I recently submitted a branding article to the Group Blog Project over at There’s a Blog in My Soup. The challenge of the project is to take a disparate group of articles about various subjects relating tangentially to marketing and social media and tie them together into a cohesive article. How diverse? ... More About: Business , Social , Media , What , Learn
The U-Printing International Poster Design Competition Reaches Second Round
2008-05-02 19:33:00 The U-Printing International Poster Design Competition , a joint sponsorship by the host of this blog, UPrinting.com, as well as iStockphoto.com, PSDTuts.com, and YoutheDesigner.com has now reached its second round - The Photo Round. The first round had an amazing turnout, with hundreds of talented designers submitting entries. The first round winner, Herman ... More About: What
Keep Your Name on Your Customer?s Mind with Print Advertising
2008-04-30 03:02:00 One of the keys to keeping your customers coming back to you is to make sure that your company name is always fresh in their minds. There are a number of great ways that you can use printed advertising to do just that. Here are a few suggestions: 1. ... More About: Advertising , Customer , What , Mind , Print
Not Coming to a TV Near You?.
2008-04-30 03:01:00 An action filled promotional trailer for a television show called “Scarlet,” which seems to be about a lead character who is a combination of a big Hollywood star and a secret agent has been appearing on TV recently. The ads claim that the show was created by a television veteran who has worked on top ... More About: What
The NFL Draft and the Art of Marketing by Association
2008-04-25 02:24:00 Like millions of people across the US this weekend, I will be glued to my TV for several hours this Saturday watching the NFL Draft .  The draft’s appeal is simple. It’s the annual rite of renewal for the NFL as the fans of every team get to watch their teams reload and rebuild for the ... More About: Marketing , Association
What We Can Learn About Effective Poster Design From the Movies
2008-04-24 21:08:00 With U-Printing set to offer a 10% discount on all poster orders during the month of May, it seemed like a good time to take a look at some of the elements that go into the creation of an effective marketing poster. As we discussed before, the motion picture industry has been very ... More About: Movies , Design , Poster , Learn , Effective
Live Nude Brands?.
2008-04-18 02:06:00 The concept of a naked brand, as is the subject of a recent post by Anna Farmery of The Engaging Brand. Ms. Farmery proposes a theory that when the marketing and advertising elements are removed from a branded entity, the company beneath the brand is the brand in its naked state. As Ms. Farmery ... More About: What , Live , Brands
The Perfect Mother?s Day Gift?
2008-04-18 01:52:00 Newsweek has a discussion of a book about a new book called “My Beautiful Mommy.” Sounds like a wonderful gift for any mother. It’s even being released on Mother ’s Day. Here’s the cutely drawn cover: Too cute for words, huh? There’s one small catch: The book is all about the virtues of plastic surgery and is ... More About: What , Gift , Perfect
Are Obnoxious Brand Names Good Marketing?
2008-04-16 01:53:00 There is no such thing as bad publicity except your own obituary. Brendan Behan In the latest product name to cause me to question the wisdom of Mr. Behan’s quote, take a look at this article. The article concerns a product called Antipoleez, a picture of which is below: According to the company website, the ... More About: Marketing , What , Brand , Good , Names
Does Your Slogan Help or Hurt Your Brand?
2008-04-15 23:34:00 Since its inception, Google has used the corporate slogan “Don’t be Evil” as a representation of the company’s commitment to conduct itself in an ethical manner. As Google’s corporate investor site puts it: Don’t be evil.” Googlers generally apply those words to how we serve our users. But “Don’t be evil” is much ... More About: What , Hurt , Brand , Slogan
The Internet is a Passing Fad?
2008-04-11 01:04:00 Found a funny link through Advertising Lab, a 1995 article from Newsweek wherein the author decided that the internet was nothing more than a passing fad. What ’s very interesting about the article is this opening salvo: But today, I’m uneasy about this most trendy and oversold community. Visionaries see a future of telecommuting workers, ... More About: Internet , The Internet , Passing
Effective Postcard Marketing
2008-04-09 01:32:00 We’ve discussed how to design postcards to create an impact on your potential customers. But once you’ve done that, what’s the next step? That answer is the subject of my latest article on Duct Tape Marketing covering how to conduct an effective postcard marketing campaign. I think the most important point of the ... More About: What , Postcard , Effective
The Everywhere Girl and the Art of Stock Photographs
2008-04-09 00:36:00 With the U-Printing International Poster Design Contest in full swing, I found myself thinking about exactly how omnipresent stock photographs have become. For those who do not know, a stock photograph is a photo taken and then licensed for advertisers to use in their advertisements. This line of thought was also prompted by ... More About: What , Stock , Girl , Photographs
The Happiest Brand on Earth?.
2008-04-08 19:41:00 I had the chance to go to Disneyland this weekend with a six year old girl in the group. In doing in so, I got the opportunity to see one of the most brilliant and successful branding efforts of the last few years first hand: The Disney Princesses. The Princesses are omnipresent at the theme park, with ... More About: Earth , What , Brand
It?s a Bird! It?s a Plane! It?s?.. A Branding Exercise???
2008-04-04 20:21:00 Faster than a speeding bullet! More powerful than a locomotive! Able to leap tall buildings at a single bound! (”Look! Up in the sky!” “It’s a bird!” “It’s a plane!” “It’s Superman!”)… Yes, it’s Superman … strange visitor from another planet who came to Earth with powers and abilities far beyond those ... More About: Branding , Exercise , What , Plane , Bird
This Blog Post is Called ?Blog Post?
More articles from this author:2008-04-03 00:54:00 We’ve previously discussed ways to get the most out of your brand name. An effective brand name should be serve as an advertisement and create a positive first impression for your company. It should be easy to remember and easy for your potential customers to associate with your brand. But there is a danger ... More About: Post , Blog , What 1, 2, 3, 4 |
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