Leaflet Printing

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Instantly halve the cost of your next leaflet printing campaign
2007-10-27 17:14:00
Would you like to HALVE the cost of your next leaflet printing campaign? That's right, cut a whole 50% off the cost?No problem... it's easy!The secret lies in establishing a partnership with a company or organisation that offers a complementary product or service to your own. You can then advertise both companies within the leaflet and split the cost!For instance, if you sell double glazing you could strike up a partnership with a landscape gardener or a driveways contractor. Although you're all trying to reach the same audience you do not offer competing products. There's no reason why you shouldn't pool your resources and either cut the cost of your campaign or print double the amount of leaflets and reach a wider audience.So next time you need to promote your company, consider a leaflet printing campaign, and halve your costs by establishing a partnership!
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Finding images for your leaflet printing project
2007-10-26 17:23:00
If you are creating artwork for a leaflet printing project you should always consider including some imagery.Full colour photographs or illustrations which help to support your marketing messages will draw attention and add interest to your leaflet printing design.If you own a digital camera then you may wish to take your own photographs and import them into your word processing or desktop publishing software. Always use the highest possible quality setting when taking your photographs. All professional leaflet printing companies require very high resolution photographs - usually 300dpi. You can check the resolution of an image using your photo editing software. Most mobile phone cameras are not of sufficient quality for generating print quality images for your leaflet project.Please note that you cannot increase the resolution of an image once it has been created so you only have one chance to set the correct resolution of your camera!If you are scanning an image, adjust your scann...
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Creating artwork for your leaflet printing project
2007-10-26 12:53:00
Creating artwork for a leaflet printing project used to mean employing the services of a graphic designer or advertising agency. Not any more! If you know your way around a word processing solution such as Microsoft Word, a desktop publishing package such as Microsoft Publisher or a photo editing application such as Photoshop then you can create your own leaflet artwork and upload it via the internet to a UK leaflet printing specialist.Some leaflet printing companies will only accept artwork in PDF format. If you are able to export a press resolution PDF file using your software then this should not pose a problem. Other leaflet printing companies will accept most common file types so you dont have to go to the trouble of converting your artwork into PDF (although beware... some leaflet printing companies charge an extra fee to handle non-PDF files). Always check with your chosen leaflet printing company before you begin work to make sure they can accept your artwork.If you intend t...
More About: Artwork , Project , Creating , Printing , G Project

The benefits of a co-ordinated leaflet printing campaign
2007-10-25 17:44:00
Leaflet are a great way to boost sales just when you need them.A one-off leaflet printing project is great for getting your message out in a hurry. Ideal for promoting a new store opening, a limited time special offer, a sale or a one off event.However, the real power of leaflets is when you use them as part of an on-going campaign.It has been proven that most customers will only make a purchase after they have seen a company's marketing messages on at least SIX different occasions. Obviously there are exceptions to that rule but on the whole it is undeniably true. On average you need to get your message under the nose of your prospect SIX TIMES before he will buy from you.I know what you are thinking. That sounds expensive! Well not if you utilise the power of leaflet printings.The cost of leaflet printing has reduced dramatically over the last few years, thanks in no small part to the internet. You can now use this to your advantage by producing not just a one-off leaflet but a c...
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Why are leaflet printing projects so successful?
2007-10-25 17:28:00
Leaflets are an extremely effective marketing tool. That's why almost all companies and organisations embark on a leaflet printing project at some time or another.If you need any proof that leaflet printing campaigns work you need look no further than your front door mat. The major corporates use leaflet printing campaigns as a major part of their marketing efforts. Why? Because they work!One of the benefits of a leaflet printing campaign is that a leaflet can be distributed in so many different ways. Leaflets can be handed out in the street, inserted into newspapers or magazines, left in the entranceway to shops and businesses, posted through the mail, pushed through letterboxes... even dropped from aircraft!Another great benefit of a leaflet printing campaign is portability. A potential customer can take your marketing messages home with him and read them at his leisure. They can also pass your leaflet printing campaign onto someone else... a great way for you to reach more custo...
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Choosing a paper for your leaflet printing project
2007-10-25 17:12:00
When specifying a leaflet for printing there are many different types of paper to choose from. Leaflet printing companies sometimes refer to paper as 'stock'.Coated paper has a thin coating of clay which gives it a very smooth finish. Coated papers reproduce colours extremely well and are ideal for leaflet printing designs which include full colour photographs or illustrations. Coated paper is available in three different finishes... gloss, silk (or satin) and matt.Avoid coated papers if your prospects are supposed to write onto your leaflet.Most people choose a coated paper when specifying their leaflet printing project.Uncoated paper - as its name suggests - does not have a clay coating. It is therefore not as smooth as coated paper. It is often used for budget leaflet printing projects as uncoated paper tends to be cheaper than coated paper. However, always check with your leaflet printing company as this is not always the case!Laid paper is mostly used for letterheads and othe...
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Leaflet printing... did you know...?!
2007-10-25 17:09:00
A few facts you may not know about leaflet printing...A leaflet usually consists of a printed sheet of paper not larger than international standard A4 in size. Leaflets are used to convey information and are commonly used by companies, organisations and individuals to advertise, products, services, events and activities.Leaflets can take many forms and are described in various ways. Small leaflets used to promote bars or nightclubs are commonly referred to as flyers. Leaflets overprinted with an individual's address and distributed by post are usually classed as direct (or junk) mail. A folded leaflet is sometimes referred to as a pamphlet, whereas some people class a high quality leaflet printed onto thick paper as a brochure.Leaflets are not defined in UK law but HM Customs and Revenue state that leaflets normally:consist of a single sheet of paper not greater than international standard A4 in size;are intended to be held in the hand for reading by individuals (rather than for ha...
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Writing copy for your leaflet printing project
2007-10-25 16:00:00
Before you begin to write copy for your leaflet printing project you first need to identify your target audience.Your target audience are the people you are trying to reach with your leaflet printing campaign.Many people make the mistake of aiming their leaflet printing projects at anybody and everybody. As a result, their marketing messages tend to get very diluted. The reader doesn't feel as if the product or service on offer is relevant to them.A better approach is to target your leaflet printing project at one particular audience. If you have more than one type of customer then produce more than one type of leaflet printing campaign! Don't preach to the masses. Concentrate on the types of people who will spend the most money with you and return again later for more!As soon as someone picks up your leaflet they are going to be wondering... "whats in it for me?!" You need to make sure that they realise immediately that your leaflet printing campaign is aimed directly at them. Th...
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Leaflet printing essentials
2007-10-25 13:53:00
Leaflet printing can be an extremely complex subject to understand. Leaflet printing companies like to use all sorts of technical jargon which can add to the confusion. Before you embark on your leaflet printing project you will need to understand the basics of choosing a leaflet size/format, deciding how many colours to use, selecting a paper type, writing copy, creating or obtaining photos or illustrations, creating artwork, obtaining the best price for leaflet printing, placing your order with a leaflet printing company and finally distributing your leaflets. So the first step in your leaflet printing journey is to decide upon the size and format of your leaflet. Most leaflet printing is based upon the following standard paper sizes:A4 leaflet - 210 x 297mm (the size of a standard letterhead)A5 leaflet - 148 x 210mm (the most popular choice for most leaflet printing projects)A6 leaflet - 105 x 148mm (the second most popular choice for leaflet printing projects)A7 leaflet - 105 x ...
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