Street Smarts MarketingStreet Smarts MarketingThe Street Smarts Marketing Blog is for speakers, trainers, authors, consultants and entrepreneurs who want influence the lives of others with your knowledge through books, information products and presentations - and make lots of money doing it. Str Articles
Poll reveals 30% of people don't know how to market on the
2007-12-14 22:14:00 What is one of the greatest challenges businesses today? Almost 30% of respondents to a poll on BizTipsBlog.com say they don't know how to market their business on the Web. This information comes from my collegues, Patsi Krakoff and Denise Wakeman aka The Blog Squad. To read the full story go to http://www.expertclick.com/NewsReleaseWir e/default.cfm?Action=ReleaseDetail&ID =19208In response to this staggering statistic, The Blog Squad and The Street Smarts Market er are hosting a free teleseminar on Monday, December 17, 2007 at 6 p.m. Eastern to provide an overview of what people need to be aware of when taking their business online. Details and registration are at www.blogsquadteleseminars.com/5traps. Kathleen GageThe Street Smarts Marketerwww.streetsmartsmarketing.com More About: People , Poll
I don't have any money and I don't know where to start.
2007-12-10 04:28:00 Denise Wakeman of The Blog Squad had a great post on one of her blogs. It has to do with a poll we have been conducting. The post was so good, I couldn't help but take most of it for this post....I don't have any money and I don't know where to start.It's been interesting to watch the results of our current poll as people vote to let us know where they are having trouble with marketing their business on the Internet.The past two days the "winners" have been:I don't have any money so how can I start an Internet-based business?I don't know where to start.Interesting.There are so many free resources and tools on the 'net, it perplexes me that people feel they don't have the resources to get started. I know they do.So that leaves me with "I don't know where to start." I think that gives us a better picture of what's going on.Kathleen Gage, Patsi and I are carefully monitoring this poll and are having daily IM chats, emails and phone conversations about the best way to address ... More About: Money , Start
Take our poll on the traps of Internet Marketing
2007-12-06 23:22:00 Inquiring minds want to know?.If you could select the #1 Internet Marketing Trap?.What is yours? Would you help out and take our poll? Click here to select your answer.http://www.biztipsblog.com/2007/12 /internet-market.htmlWhile there, you can register for the FREE teleseminar on how to avoid the 5 most common traps. In success,Kathleen GageThe Street Smarts Marketer More About: Internet Marketing , Poll
FREE teleseminar with The Blog Squad and much more in the Street Smarts Mar
2007-12-01 03:12:00 What a great month it is going to be. Not only will we be enjoying lots of great Holiday Festivities, I have some wonderful events coming up.All You Law of Attraction Fans & Lovers of the best-selling book and blockbuster hit DVD movie, 'The Secret'? On December 5th I am joining Jeanna and Eva in their Expert Series.They have had wonderful guests like Bob Doyle, James Ray, John Dimartini, Ken Foster already. Not to worry. Even if you missed all the other shows you have a chance to still join in on this amazing program.Another exciting event is the one I am doing with my good friends and colleagues, Patsi Krakoff and Denise Wakeman aka The Blog Squad ?. During this fast-paced, content driven session you will Discover the 5 Internet Marketing Traps That Can Derail Your BusinessFREE Teleseminar featuring The Blog Squad? and yours truly, The Street Smarts Marketer?I am partnering with The Blog Squad? to present this important class about how you can get your business on track to ma... More About: Free
One way to increase your revenues
2007-11-30 15:37:00 The gold is in the database! How often have you heard this? Anyone who has been around the Internet for any length of time has likely heard that it is important to build a responsive database in order to optimize their marketing efforts.Unfortunately, far too many businesses fail to put ongoing effort or resources into building a solid database. Rather, they spend time on tasks that fail to get them the type of results they need to grow their business.The fact is with a responsive database you can actually lower the cost of doing business while increasing the lifetime value of your customers. One of the number one ways to build a responsive list is to give visitors to your website or blog a way to leave you their name and email address. If you don?t you are missing a golden opportunity.Granted, visitors are not as likely to leave their name and contact information as they were in the past. Yet, if they view you as a viable resource they are more inclined to do so.So how do you posit...
Build A Multi-Million Dollar Business
2007-11-29 15:50:00 "Are my thoughts and actions moving me closer or further away from my goals?" This quote comes from Dr. Joe Capista. Dr. Capista has successfully built a multi-million dollar business. When I asked him why most people never achieve their financial goals he simply said, "Their goals and their actions do not match." To access an excellent eBook by Dr. Capista called, Build A Multi -Million Dollar Business go to www.joecapista.com My best,Kathleen GageThe Street Smarts Marketer www.streetsmartsmarketing.com
A great tool for gaining visibility
2007-11-28 15:49:00 The following information was sent to me by Allison Nazarian of Get It In Writing - http://getitinwriting.biz/Thanks Allison. Great information. Earlier this year Google News launched a comments feature allowing individuals or organizations mentioned in news articles to add their own comments - a great way for a company to respond or provide additional information to readers. These comments are then served up alongside those articles on Google News. Google News only allows persons or organizations specifically mentioned in the story to comment. Google News then contacts the person submitting the comment or others in their organization to verify their identity. As a result, each story is expected to have only a handful of highly relevant comments that give readers a more in-depth look at topics in the news. Cohen adds: "their insight will both help readers understand the news, and cover views that may not be well-published or well-understood within the current coverage". Google comme... More About: Tool , Gaining , Visibility
The Blog Squad and The Street Smarts Marketer are set for something HUGE!
2007-11-27 23:58:00 Not long ago I had a conversation with my colleagues, Patsi Krakoff and Denise Wakeman aka The Blog Squad about how many people really want to make money using the Internet, but never will. It's not for lack of desire, it's for lack of something else. We had plenty of time to talk about what this something else is while we enjoyed a leisurely dinner at the Westin Hotel in Los Angeles. It is the one thing we see over and over in people who struggle to fufill their dreams of making money using the Internet. What is that something else? You are soon to find out. The Blog Squad and The Street Smarts Marketer (yours truly) are joining forces on December 17th from 3 - 4 p.m. PST for somethng very, very exciting. Mark your calendar - more information to follow. Kathleen GageThe Street Smarts Marketerwww.streetsmartsmarketing.com More About: Huge
Is Blogging Necessary?
2007-11-26 16:53:00 Although some people view blogging as a novelty or a “someday I’ll get around to it” most companies will find great benefit by adding blogs and blogging to their overall marketing strategy. When done correctly, blogging can have an incredible impact on your market position.In essence blogs are no different from other marketing channels. Blogs are designed to deliver results, position you and your company and establish credibility. Some of the primary reasons to have a blog and to blog are to build expert status, reach a global market, increase customer and media relations, keep your market informed on what is happening with your company and industry, establish market perception and rank high on the Search Engines.Determine the PurposeAre you blogging because this is the latest and greatest fun idea someone on your team thought of or is this a viable part of your overall branding and marketing strategy? If a blog is simply another whimsical idea, you are likely blogging for the... More About: Blogging
Goals
2007-11-23 19:30:00 With the New Year right around the corner many people will be setting goals for the coming year. What are your goals? Set your goals according to your values, time and passion. More About: Goals
Marketing your blog
2007-11-23 05:47:00 Blogs are a great way to gain visibility, showcase your expertise and convey the uniqueness of what you do and your personality. Some bloggers know how to gain lots of visibility for their blog. However, most people do not know how to optimize blogs and blogging.I found an excellent list of tips - 25 to be exact - at http://www.toprankblog.com/2006/06/25-tip s-for-marketing-your-blog/ It was posted by Lee Odden.Happy BloggingKathleen GageThe Street Smarts Marketerwww.streetsmartsmarketing.com More About: Marketing , Blog
A great resource for posting your articles
2007-11-15 20:17:00 If you haven't discovered the world of Blog Carnivals yet, now is the time. If you are wondering what a Blog Carnival is ..... read on. (The following comes directly from www.blogcarnival.com) A Blog Carnival is a particular kind of blog community. There are many kinds of blogs, and they contain articles on many kinds of topics. Blog Carnivals typically collect together links pointing to blog articles on a particular topic. A Blog Carnival is like a magazine. It has a title, a topic, editors, contributors, and an audience. Editions of the carnival typically come out on a regular basis (e.g. every monday, or on the first of the month). Each edition is a special blog article that consists of links to all the contributions that have been submitted, often with the editors opinions or remarks. There is so much stuff in the blog-o-sphere, just finding interesting stuff is hard. If there is a carnival for a topic you are interested in, following that carnival is a great way to learn what ... More About: Articles , Great , Resource
The Giving Zone will make you smile
2007-11-14 15:27:00 Today I am excited to share a powerful and amazing book I discovered called, "The Giving Zone " by Bruce Painter. Just in time for the holiday season, this book helps you fill your biggest dreams by learning to give and receive intelligently. It's one of those simple ideas that holds life-changing power. Joe Vitale, a star of The Secret says, "I highly recommend The G iving Zone because it captures the essence of one of the most important qualities in the universe - the ability "to give and receive". Bruce invites you to enter "The Giving Zone" where you can make your relationship dreams, your professional dreams and your personal growth dreams come true." Joe Vitale, author of The Key and star in The Secret www.mrfire.comAnd I don't want you to miss Bruce Painter's limited time offer with bonuses from Joe Vitale, Wayne Dyer, Kevin Eikenberry, Randall Blaum, Kathleen Gage and many more.Click the link below to order your copy today:http://givingzonebook.comAfter working with thousan... More About: Smile , Make
FREE teleseminar on how to use Internet Radio to promote your book
2007-11-14 01:25:00 Discover Proven Methods to Promote and Sell Your Book With Little or No Cost Through the Power of the Internet ! a FREE teleseminar where I will be interviewed by Valerie Connelly of Global Talk Radio .Wednesday, November 14th(8PM Eastern, 7PM Central, 6PM Mountain, and 5PM Pacific)Please RSVP as soon as possible to reserve your place by sending your confirmation to info@callingallauthors.orgFind out how to promote your book through the power of Internet Radio.Learn how to become the kind of author who is an in-demand media guest.Discover the one thing you need to do to your website to generate interest in your book - the one thing that 99% of authors never do.Discover how to get tons of online visibility at no cost. Visibility that equates to credibility and sales.And much more! Hope you'll all choose to tune in for this one.Call-in information: 1-605-475-6006 Access Code: 763624#Be sure to call in a few minutes before the program. The show starts promptly at at 8PM Eastern, 7... More About: Free
Powerfull Living Radio Show
2007-11-11 18:29:00 I was recently interviewed by host Lorraine Cohen on her Powerfull Living Blog Talk show. www.blogtalkradio.com/PowerfullLiving We had a great time in spite of (or maybe because of) some technical glitches. In successKathleen GageThe Street Smarts Marketerwww.streetsmartsmarketing.com More About: Radio , Show
52 Websites to Promote Your Next Event
2007-11-10 14:17:00 I just came across some great information for anyone promoting events. The list was posted by Edith Yeung. Edith has incredible information she provides to others.Check it out at http://www.edithyeung.com/2007/11/02/52-w ebsites-to-promote-your-next-event/In success,Kathleen GageThe Street Smarts Marketerwww.streetsmartsmarketing.com More About: Event , Promote , Websites , Mote
A resource for writers and publishers
2007-11-10 01:37:00 I came across a very information-filled site for authors and publishers. Site owner Dennis AuBuchon has put together a wealth of information at http://www.myqualitywriting.com/One of the purposes of the site is to help other authors by providing information and resources to help them gain exposure. He also have links to family friendly author web sites, their books through an online book catalog and I have generated specific questions with family friendly authors and he posts the answers on a page specifically for each author.In success Kathleen GageThe Street Smarts Marketerwww.streetsmartsmarketing.com More About: Publishers , Writers , Resource
Join me today on Blog Talk Radio
2007-11-08 15:43:00 I have been invited to be a guest on Powerfull Living at Blog -Talk Radio on Thursday to discuss the spiritual side of marketing. You can tune in and listen on your computer atwww.blogtalkradio.com/PowerfullLiving. I invite you to call in with any questions you have on what spiritual marketing means and how you can attract business to you rather than chasingafter it.Call in to ask a question: 646-716-7937 or text host Lorraine Cohen a question while we're live and download the show after itairs at the same webpage. You can subscrible to the RSS feed and never miss any upcomingshows.Today , Thursday, November 8th at 5 p.m. Eastern.www.blogtalkradio.com/PowerfullLi vingIn successKathleen GageThe Street Smarts Marketerwww.streetsmartsmarketing.com More About: Talk Radio , Join
Do you wonder aboout keywords?
2007-11-07 23:18:00 One of the most frequently asked questions I get is how to determine keywords for their website. It is actually quite simple once you know who your market it. Often you can find out keywords by surveying your market. Simply ask them what their greatest concern on the area of expertise is that you have.For example, if someone wants to know about Internet Marketing, I would ask, "What is your number one question about Internet Marketing?" From there I can narrow my words down.What I have done in this post is actually put my keywords a few times. If you guessed Internet Marketing, you are right.Have a great dayKathleen GageThe Street Smarts Marketer www.streetsmartsmarketing.com More About: Keywords
A wealth of information
2007-11-07 11:43:00 The last few weeks have been a whirlwind of activity. Over the weekend of October 28th I was in Las Vegas with friends and family attending my niece's wedding. The wedding was spectacular and in a location that was incredible. It was wonderful to share in the celebration of Taryn and TC's union. This last weekend, I had an amazing time in Los Angeles. I attended Mark Victor Hansen's Mega Speaker Conference. Without a doubt, this was one of the best investments of time money and energy I have ever made.The speakers were great, I was able to connect with people I have known for some time via the Internet, but had never met face-to-face. I was able to finally meet two of my favorite people, Patsi and Denise aka The Blog Squad. I will post more detail in the near future, but wanted to let you know some great ideas began to surface when I had breakfast with Patsi and Denise. We have something very exciting coming, but I am not at liberty to tell you much at all. I was sworn to secrecy... More About: Information , Wealth
3 Effective Strategies for Media Exposure
2007-10-31 23:56:00 1. Media Releases ? Very effective and they offer a great deal of credibility when published. You must have a well-written release that is pertinent to the media source you are sending it to. You can distribute media releases both online and off. A quick Internet search under media resources in your city will bring up radio, television, newspapers and magazines in your area. To find online resources do a search under "free online press release distribution." Numerous listings will come up. Prior to writing a media release, determine the following:-Who is your target market?-What is your target media? -Who is the contact person at the media outlet? -What is the timeframe for submission?-Do you have an attention-grabbing headline? -Do you know the who, what, when, where, why, how?-Do you have good quotes, research and technical date if appropriate?2. Articles - Writing articles is a great way to gain recognition as an expert in your field or specific industry. A great many journalists... More About: Strategies , Exposure , Effective
Is fear holding you back?
2007-10-31 12:52:00 In your search to have a prosperous and fulfilling life, you have probably used numerous resources to have what you want in your life. No doubt you have made progress that has brought you rewards. Yet, it is likely you have encountered some obstacles. Like many, you might be struggling with Fear as a major barrier in your life. Even though you can have a clear vision, develop a strong business and marketing plan, outline key actions to reach your goals and still fall short of having what you want as long as your fear controls you.You might be feeling angry and frustrated with yourself because you're not where you want to be in life. If you are, you?re not alone! Had enough?That?s why I?m so excited to tell you about Lorraine Cohen?s audio program, Transform Your Fear Into POWER. In her newest 54-minute audio Lorraine spills the beans about fear; what it is, how to recognize it, what causes it and how to break through it. This audio is jam-packed with transformational exercises, tip... More About: Back , Holding
Authors...Do you have a sell sheet?
2007-10-31 00:13:00 Many authors would like nothing more than to write a book, have it published and make lots of money. The fact is, the writing of the book may well be the easiest part of the process aside from the publishing. The greatest obstacles many authors face is in the marketing of their book(s). One tool that will help in your marketing is a good sell sheet. If you are unfamiliar with the term, there is an excellent article at http://www.iuniverse.com/tips-for-authors /sell-sheets.htmIn success Kathleen GageThe Street Smarts Marketerwww.streetsmartsmarketing.com More About: Sheet , Authors , Sell , Shee
An interview with Denise Willms, editor of www.WAHM-Articles.com
2007-10-25 03:55:00 Recently I had the opportunity to be interviewed by Denis e Willms, editor of www.WAHM-Articles .com. Denise asked some great questions regarding what an author can do to gain visibility, writing books and promoting oneself via the Internet. For a glimpse inside the workings of my mind and my business go to http://wahmarticles.blogspot.com/2007/10/ interview-with-kathleen-gage-of-street.ht mlThanks Denise for the opportunity to share my thoughts and expertise with your readers. Kathleen GageThe Street Smarts Marketerwww.streetsmartsmarketing.com More About: Interview , Editor
23 Great Ideas for Blogging
2007-10-23 14:42:00 Blogging can be fun or it can be a tedious process. Most people start off with a bang and then the sparkle will quickly sizzle as they get caught up in other activities.I found an excellent article by Pat Doyle that addresses the issue of keeping things fresh with blogging. 23 Gret Ideas for Bloggingby Pat Doyle After you have been blogging for a while, sometimes you run out of inspiration. Here are some ideas to get you going again.http://www.patbdoyle.com/?p=25Happy bloggingKathleen GageThe Street Smarts Marketerwww.streetsmartsmarketing.com More About: Blogging , Great
Meet The Left Thumb Blogger
2007-10-18 10:31:00 It is with great pleasure I introduce Glenda Watson Hyatt to my readers. Every so often our paths will cross with someone who is truly incredible. Such is the case with Glenda Watson Hyatt, The Left Thumb Blogger . Glenda is the author of I'll Do It Myselfhttp://www.doitmyselfblog.com/I met Glenda one evening while doing a web search on Virtual Blog Tours. Her name, blog and information repeatedly appeared when I would google Virtual Blog Tours.When I contacted Glenda to inquire about interviewing her, she was very gracious in accepting my invitation. You are in for a special treat.Kathleen: Glenda, tell me about yourself.Glenda: I hail from Surrey, on the west coast of British Columbia, Canada, where I live with my wonderful husband Darrellof eight years and my spoiled feline child Faith.Having recently self-published my autobiography, I'll Do It Myself (http://www.doitmyselfblog.com/ill-do-it- myself-the-book) in which I intimately share my life living with cerebral palsy to show ... More About: Meet
7 Common mistake people make when they try to get in front of their market
2007-10-13 18:24:00 Come across as only interested in the sale rather than someone who is interested in the customer?s needs.Target an incompatible marketThey are not prepared when opportunity strikes Appear desperate ? not being willing to walk awayTrying to sell too soon ? before they know there is a needPrejudging a person?s potential to buyNot setting themselves apart from the competition Chasing good money after bad ? not letting go of someone who just isn?t a good match for your products or services. Are you making any of these mistakes? If so, remedy them immdediately.Kathleen GageThe Street Smarts Market erwww.streetsmartsmarketing.com More About: People , Common , Make , Front
Are You Losing Money by Doing Your Own Work?
2007-10-12 13:45:00 You are welcome to use the following article in your ezine, trade journal, blog or other online locations as long as you print as is, including full resource box at the end of the article.Are You Losing Money by Doing Your Own Work ?By Kathleen GageAccording to the U.S. Small Business Administration (SBA), the average small business owner spends up to 40% of his or her time on routine administrative tasks.Constantly working on non revenue-producing tasks that could be more productively and cost-effectively performed by a highly skilled, knowledgeable assistant is losing your business significant income.As you grow your business, it will be necessary to consider outside help. Over the last few years, the Virtual Assistant industry has taken the market by storm. What was practically unheard of a few years ago is now a viable and growing industry.When done correctly, one of the greatest advantages in hiring a Virtual Assistant (VA?s) is you can focus on higher level objectives while you...
Are you wasting time researching places to gain online visibility?
2007-10-12 00:38:00 Gaining visibility on the Internet is a never-ending quest. Finding reliable resources to submit your blog, Ezine, website, articles and news stories to can take dozens and even hundreds of hours.I have a solution. It's called The Directory of Resources for Internet Visibility .It is jam-packed with nearly 300 resources to skyrocket your online visibility and reach!With the Directory of Resources for Internet Visibility I have taken the burden off of you to save you time and money. Time to work on other money-making projects, be with your family or just enjoy a less stressful marketing campaign.Total combined hours of research for this product is dozens upon dozens of hours. This is time you don't have to waste. Total cost, $20 plus you get over $250 is great bonus gifts.http://www.streetsmartsmarketing.co m/directory.htmIn successKathleen GageThe Street Smarts Marketer More About: Places , Online
FREE live event with Kathleen Gage in Eugene, Oregon
More articles from this author:2007-10-11 15:39:00 ENTREPRENEURS, CONSULTANTS, BUSINESS OWNERS-If you are unsure of how to effectively market your product or service-If you are getting little or no results from your marketing-If you have a limited budget to market your business-If you are ready to turn things around in your business once and for all.... Join Kathleen Gage for a FREE live event on October 23rd in Eugene, Oregon SECRETS TO GAIN more leads, better prospects, greater sales!-Learn powerful strategies to position your company and increase your revenue stream-Learn how to identify a profitable market-Discover the benefits of FREE publicity versus paid advertising - and how to get tons of FREE publicity-Discover what you need to know to develop websites that are Customer Magnets and Money Making Machines-Discover dozens of no cost and low cost methods to market your business-Understand ways to drive thousands of visitors to your website that cost you nothing-Find out what you absolutely must know (and DO) about Internet Mar... More About: Event , Free , Live 1, 2, 3, 4, 5, 6 |
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