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Kathleen Gage Expert Author on EzineArticles.com
2007-10-10 18:57:00
I am pleased to announce my position as Expert Author on EzineArtic les.com.To view various articles I have written visithttp://ezinearticles.com/?expert=Kat hleen_Gage My bestKathleen GageThe Street Smarts Marketerwww.streetsmartsmarketing.com
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I'm a Top Author at WAHM Articles
2007-10-09 04:15:00
I recently found out I have been selected as a top author for WAHM Artic le Directory. Find a great selection of top articles athttp://www.wahm-articles.com/In success,Kathleen GageThe Street Smarts Marketerhttp://www.streetsmartsmarketing. com
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Do you know what is posted about you on the Internet?
2007-10-08 15:27:00
Have you ever wondered what is posted about you on the Internet ? Wondering if your articles are getting listed in directories? Want to find out what sites your information might be showing up on? If you want to know this then you need to do a google alert on your name. Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.Some handy uses of Google Alerts include: finding out what is written about youmonitoring a developing news storykeeping current on a competitor or industry To sign up for your own google alerts go to http://www.google.com/alertsKathleen GageThe Street Smarts Marketerwww.streetsmartsmarketing.com
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Are You Utilizing Push/Pull Marketing?
2007-10-06 15:39:00
(Feel free to use the following article as long as you keep the resource box at the end as is)Are You Utilizing Push /Pull Marketing ?by Kathleen Gage, The Street Smarts MarketerAn important aspect of marketing has to do with what is referred to as Push/Pull marketing. Push/Pull marketing is exactly as it sounds. At times you are ?pushing? information out to your market and at other times you are implementing strategies to ?pull? consumers to you.Regardless of whether you are selling someone else?s products and services or your own, if you do not implement a complete marketing strategy that includes the Push/Pull philosophy, you are likely defeating your purpose.To create a steady stream of revenue for products and services you offer you have to have a very targeted approach. Not only will a systemized marketing approach help you make money directly from your online offerings, you can definitely enhance your offline offerings as well as live presentations, consulting, and coaching.Kee...

Here's why lots of people will NEVER make money on the Internet
2007-10-05 17:12:00
Lots of people want to ?make money on the Internet .? What many fail to realize is making money on the Internet requires that you treat this like any other money-making opportunity. You must work at it, you must establish market reach and you must gain visibility. Also, you must develop a solid foundation. Before you do just about anything you MUST complete your market analysis. Unfortunately, many people want to skip this important step. The fact is, until you gain incredible clarity on your market you will be unable to optimize all you will be doing.Until you know what sets you apart (your unique position) it will be difficult to convey that message to potential customers. Without knowing what makes you unique, in the consumer?s mind you are the same as everyone else.Until you know the benefits of what you offer you will find it difficult to differentiate yourself from others. In the consumer?s mind one person is the same as the other, one product is the same as the other, one offe...
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Street Smarts Marketing Author?s Corner features Robin Jay
2007-10-05 13:17:00
The Street Smarts Marketing Author ?s Corner is pleased to introduce Robin Jay. Ms. Jay is the Author of The Art of the Business Lunch ~ Building Relationships Between 12 and 2. She shares more than 25 years of successful sales experience with her audiences. Brian Tracy, Author, Speaker and Consultant, said, ?The quality of your relationship with your client is the determining factor in successful business; Robin shows you how to develop this at a high level."1. Tell us about yourself ? where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)I am a professional speaker and consultant as well as a writer. I absolutely love writing and speaking; I know without a doubt that this is what I was meant to do. I am also a gourmet cook. I love to play golf and work in my garden?but both of those hobbies have had to take a back seat to my career the past few years. I still indulge my desire to cook, usually by hosting dinn...
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If you can find it in your heart to help
2007-10-04 04:05:00
A dear friend of mine is asking for some help for her daughter. Her first grandchild was born with mulitiple conditions and has required massive medical care since his birth nearly five months ago.Please read about Hunter and if you can find it in your heart to donate even $5 to help with medical bills it would be a miracle for them. They are in financial ruin because of this tragic situation.I normally don't send things like this out, but Pamela is a very dear friend and her daughter, son-in-law and grandson desperately need help.http://www.helpforhunter.comThank youPlease pass this on to help create the miracle.Kathleen Gage
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Avoid being viewed as a SPAMMER in discussion groups
2007-10-03 10:57:00
There is a daily increase in the number of people utilizing Social Networks, Forums, Yahoo Groups , Google Groups and other areas where they can meet professionals to network with and do business with. Sadly, many people are crossing the line regarding online etiquette. Although online groups are a great to extend your market reach and gain visibility, you need to avoid only utilizing these locations to sell, sell, sell. The best way to avoid being viewed as someone who is simply advertising and only in the group to make money is to get involved in the discussion group as an active participant. Write your messages in a way that they are more of a discussion point rather than simply promoting something. If you offer valuable information you build name recognition and credibility.Over a period of time you are viewed as a viable resource. At that point, if you occasionally promote something people welcome your offers rather than become offended by your attempt to sell. True success in o...
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Author's Corner features Jim C. Hines
2007-09-28 13:28:00
The Street Smarts Marketing Author?s Corner is pleased to introduce Jim C. Hines.Mr. Hines made his first professional fiction sale with "Blade of the Bunny," an award-winning story which appeared in Writers of the Future XV. Since then, his short fiction has appeared in places like Realms of Fantasy, Sword & Sorceress, and Turn the Other Chick. He's written four books for DAW, including the popular goblin series.Tell us about yourself ? where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)I'm a 33-year-old father, husband, and geek who started writing back in college. I couldn't bring myself to finish a five-page term paper, but I wrote a 100,000-word novel in my free time. That was a bit of a clue. It wasn't a very good novel -- the first one never is -- but it was enough to get me started. And once I started submitting and collecting a few rejections, the stubbornness kicked in. I was determined to...
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Why write an eBook? Why not!
2007-09-24 19:23:00
I found another excellent article that is well worth posting. eBooks can be a great way to get your information to market, build market visibility and credibility as well as generate revenues. Pamela Jacob has done a great job addressing many of the benefits of eBooks and why you should add this to your marketing mix.Enjoy.Why write an eBook? Why not!By Pamela JacobI am getting ready to launch my second book. It is amazing how sharp and clear one can get when you write a book ? it really sharpens you senses and your knowledge.E-books can be wonderful tools and they are worth all the effort you put into them ? when you take the time to write down what you are an expert at and compile what you know, you will be amazed at the breadth and depth of the knowledge you have in your own expertise.What an amazing way to let people know you are an expert in your field, it gives you such credibility.What a fantastic way to promote your business while bringing in new streams of revenue?E-books p...
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Ten PR Secrets No One Will Ever Tell You
2007-09-24 06:43:00
In order to stay current on the latest and greatest in my industry, I subscribe to numerous blogs, Ezines and information pieces. One Ezine that I particularly enjoy is Book Marketing Expert, by book marketing pro, Penny C. Sansevieri. Penny has some outstanding information for anyone interested in learning more about book marketing. Her information is practical, easy to understand and very valuable.Recently Penny wrote an article that I wanted to share with you. There are some great pointers for anyone who is looking for excellent information on book publishing. Ten PR Secrets No One Will Ever Tell YouPenny C. SansevieriWhen you're trying to pitch your book, the last thing you need is old, outdated or false information. PR and marketing guidelines change frequently, and what worked five years ago no longer works today. For some red hot publicity that will get you to the top of the pitching file, we've unveiled some PR secrets you won't hear anywhere else but here.Trying to get o...

The Street Smarts Marketing Author?s Corner Features Elena Dorothy Bowman
2007-09-21 23:33:00
This week?s featured author is Elena Dorothy Bowman. Elena writes in several genre's including: futuristic science fiction and mystery romance novels that have a touch of the paranormal running through them. Currently, she has written eight novels and one novella.1. Tell us about yourself ? where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)?I grew up in Dorchester, Massachusetts with my parents and four brothers. Graduated from the local high school and went on to a secretarial school. It wasn't my choice, it was my parents. Since I was more interested in aeronautics I joined the local Civil Air Patrol to satisfy my obsession with flight, and yes, we did fly.After graduating from the secretarial school I met and married my husband, and went to work for the United States Navy in Washington, D.C. with the Bureau of Ordinance. My husband, who is a Navy veteran, decided to enter Northeastern University, so w...
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One author's tip for marketing a book
2007-09-17 14:50:00
Looking for a great way to get the word out aboutyour book. Author, Saundra Goodman has one piece of the puzzle working in her favor. Libraries. Recently Ms. Goodman, author of "Got Teeth? A Survivor's Guide" called her local library to inquire about presenting her book for purchase in their system.When the head librarian ran a check on the ISBN# in their system she said two libraries had already purchased the book: the Mid-Hudson Library in New York covering five counties, and the Kitsap Regional Library in Washington sate."Well, blow me down - I was delighted," Goodman said. The librarian went on to tell her that because the book is nonfiction, about oral health, and there's not much written about that subject she's going to explore buying her book for the local library.No doubt it helped that two libraries already bought the book.Saundra recently contacted the Baltimore Regional Library in Maryland, which agreed to purchase copies of her book. "Got Teeth? A Survivor's Guide" ...
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Fair Use on Quotes
2007-09-16 17:07:00
Recently, I posted a question in a number of forum groups I am a member of to find out what the guidelines (and laws) are when you want to use a quote from someone famous in a book. I have to say, ask a dozen people for an answer on something, you're likely to get a dozen answers. Some were factual answers, many were subjective. The following response came from Peter N. Jones. Peter is the director of the Bauu Institute and Press http://www.bauuinstitute.com/Here's what he wrote:It depends on when the quote was said or "fixed in a tangible medium". If it is older than say 1922, the quote is most likely in the public domain and not subject to copyright. However, if you are quoting a translation, it is the translation date that applied, not when the quote was actually said/fixed. So, quotes from say Cesear are in the public domain, but if the translation of the quote was done after 1922, then it is NOT in the public domain (the translator holds the copyright). You can get away with ...
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The Author's Corner Features Hazel Statham
2007-09-14 12:16:00
This week?s featured author is Haze l Statham. Hazel lives in Staffordshire, England. She started writing at fifteen and has written on and off ever since. She had her first two novels published in 2005. Currently, she has nine books completed with another in the works. Hazel has always been fascinated by history and writes mainly in the Regency and Georgian eras, although she has been known to stray into Medieval times.1. Tell us about yourself ? where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)I live in the UK and have been enthralled by history for as long as I can remember. I felt a compulsion to write at fifteen and completed my first novel-length story at sixteen. The first was quickly followed by two more and I took my inspiration from the Brontes, Jane Austen and Georgette Heyer. 'Jane Eyre' still remains my all-time-favourite and I think, subconsciously, there is a little bit of Edward Fairfax R...
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How to Make Money Writing Free Articles
2007-09-13 22:17:00
Part 3 of a 3 Part Article.from Kathleen GageCase in point: Not long ago I was contacted by an editor for the largest trade journal for the specialty items industry. She asked if I would be interested in writing a review for the publication. Since it was a great market fit, I agreed.When I inquired as to how she had located me, she said it was from an article of mine she had read online which directed her back to my website. She found my website to substantiate my professionalism and thus the desire to interview me.I have also had countless radio interview opportunities that came to me by way of an article I wrote. Hosts are in need of credible experts. Articles offer them the opportunity to find much needed, articulate experts for their shows.The point is not only does your article need to be top notch, everything that represents you does too; like your website or blog.Although you may not receive payment for most of the articles you submit online, they may very well create paid op...
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Huge Make a Wish Foundation Fundraiser
2007-09-11 16:39:00
How would you like to learn from industry experts like Yanik Silver, Willie Crawford, Stuart Tan, Anik Singal, Shawn Casey, Alex Mandossian and more. On September 12th you CAN! Those of us who are presenting sessions on our areas of expertise are doing so for free with the goal in mind to raise hundreds of thousands of dollars for The Make a Wish Foundation . Here's what the headline of one media release read..."Elite Group Of Speakers Raise Hopes And Funds For Children Battling Life-Threatening Illnesses""You, Too, Could Be A Wish-Granter And A Life-Giver Simply By Simply Lending An Ear During The Charity Tele-Marathon 2007!"For details go to http://www.supertelethon.orgPlease join in. There is no cost to listen in and you can donate only if you want to.In successKathleen GageThe Street Smarts Marketerwww.streetsmartsmarketing.com
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How to Make Money Writing Free Articles - part 2
2007-09-10 13:05:00
This article is part 2 of a 3 part series. Continued from previous posting. For Ezines, do the same search but replace ?article directories? with the word ?Ezine.? You can also look in Ezine directories for numerous listings specific to your topics and market.Ezines are different from article directories. Directories may take articles in hundreds of categories while Ezines are targeted to specific topics and markets.Be sure to utilize a very targeted approach for distribution of your articles to Ezines. For example, if you specialize in articles specific to pet owners, submitting to a business Ezine is likely to be a complete waste of time. Submitting to Ezines specific to pet owners will give you greater results.The number of locations you can submit to it is almost unlimited. This in itself can create challenges. How do you know where the best location is? Spend time reviewing the directory or Ezine. Subscribe to the Ezine to find out how consistently it is distributed and review ...
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How to Make Money from Writing Free Articles
2007-09-08 17:38:00
How to Make Money from Writing Free Articles (3 part series)By Kathleen GageI work with many speakers, authors, trainers and consultants who want to gain visibility on the Internet and within their market. Many have heard they can achieve this outcome by submitting articles to various online directories and Ezines. Although this is true, there are pros and cons to using this strategy.When done correctly, article writing and distribution can be an incredible tool for marketing a site, business, product, service or person.The upside of online submissions is that in a very short period of time your article can be submitted to dozens, even hundreds, of online locations. In some cases, you will reach thousands of readers within hours of your submission. In some instances, your article will be visible on a site, directory or blog within minutes of posting. In addition, articles can remain online for an indefinite period of time, allowing for continued visibility for the author.For those n...
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The Author's Corner features Nikki Leigh
2007-09-07 12:22:00
The Author's Corner is presented by Kathleen Gage and The Street Smarts Marketing and Promotions Blog. This week's featured author is Nikki Leigh . She is an award-winning author. Nikki has done promotional work for over fifteen years. When she signed the first book contract, she knew her marketing background was a big advantage. Her new book -Book Promo 101 is a way to share the things she's learned. It gives information about many types of promotion.Tell us about yourself - where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)I'm from the Shenandoah Valley of Virginia. I started writing when I was a kid in school. But, I didn't get serious about getting back to my writing until about 15 years after I graduated. A woman suggested that I read The Artists' Way and that helped me to overcome so many personal concerns and doubts. At that time I joined an online writers' community and I dove back into honin...
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Good SEO information
2007-09-03 12:57:00
SEO is something that is a deep mystery for many people. It can take quite a bit of time to fully understand. Just when you think you have it all figured out, there is more to learn. That?s just the name of the game with the Internet.SEO simply means Search Engine Optimization. There is also SEM - Search Engine Marketing.The fact is, some people make it much more difficult to understand than it needs be. Simply put SEO means you optimize your site for better position with the search engines. The more you are optimized the easier it is for your site(s) to be found.There are things you want and need to do and other things you absolutely should not do.There are also things that the layperson can do and with other aspects of SEO you may need to hire or contract an SEO expert to handle.For some excellent information on the do's and don't's of SEO check outhttp://www.vaughns-1-pagers.com/intern et/google-ranking-factors.htmIn successKathleen GageThe Street Smarts MarketerTurn your exper...
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The Author?s Corner presents Michael Murphy
2007-08-31 15:57:00
The Author ?s Corner is presented by Kathleen Gage and The Street Smarts Marketing Blog.This week?s featured author is Michael Murphy . Michael has lived in Arizona most of his life. A former journalism major at Arizona State University, he set aside his writing and concentrated on starting a family and a business career.1. Tell us about yourself ? where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)I?m a former journalism major who switched to get married, switched to business and began to raise a family. I became serious about my writing in my forties and wrote my first novel, which won first place in the Arizona Authors Association novel writing contest in 2000.2. What inspired you to write your first book?My first novel, Class of ?68 was inspired by the year I graduated from high school, one of the most tumultuous years of the twentieth century. I wanted to write a book that captured the horror of war, des...
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GET IT WRITE! ? The Women's eGuide to Writing, Publishing and Promoting You
2007-08-31 04:35:00
Writing a book is a lot like giving birth, it can be a painful, labor intensive exercise ? Once your ?new baby? is born, the real work begins.?- Heidi Richards, President WUN Publications, INC.Get this great FREE resource and learn what it really takes to get it WRITE!http://wecai.org/wwps/html/getitwri te.html
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Turn your expertise into money making products and services
2007-08-30 13:50:00
If you have ever wanted to turn your expertise into money making products you are invited to join me for a free teleseminar series. It is designed for Speakers, Trainers, Authors, Coaches and Consultants: Learn how to package your expertise and start making money faster than you thought possible! FREE Street Smarts Marketing? Teleseminar Series Begins September 4th and runs through the month of September. Even if you can?t be on every call be sure to register so you can get the recording.www.streetsmartsmarketing.com/4 partteleseminar.htm My bestKathleen GageThe Street Smarts Marketer
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Repost on Blog for Non Blogger Article
2007-08-30 12:16:00
Recently there has been discussion in one yahoo group I belong to on whether or not blogging is a good idea. Below is an article I wrote on the subject. EnjoyBlog ging for the Non Blogger By Kathleen GageIf you are new to blogging chances are you may be unsure of what the best and most effective approach to gaining maximum benefit from time and effort invested. A primary goal for blogging should be to gain visibility, credibility and market reach for your efforts.The following are some easy to apply strategies that will get you well on your way to becoming a competent blogger.Determine Your PurposeThe first thing you need to do is determine what is the purpose of your blog. Are you blogging for fun or is this a viable part of your overall branding and marketing strategy?Here are some common reasons for having a blog:· Establish expert status· Keep in touch with clients· Reach a global market· Blow off some steam· Create your online personalityBlog ConsistentlyTo be effective you need ...
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3 Extremely Low-Cost Marketing Strategies for Speakers, Trainers, Authors a
2007-08-30 04:54:00
3 Extremely Low-Cost Marketing Strategies for Speakers , Trainers, Authors, and Consultantsby Kathleen GageAre you looking for cost-effective marketing strategies? Look no further. The following three strategies have proven extremely effective for countless businesses and they can for you.1. Press Releases ? Very effective method of gaining visibility and credibility when published. You must have a well written release pertinent to the media source you are sending it to. You can distribute press releases both online and off.A quick Internet search under media resources in your city will bring up radio, television, newspapers and magazines in your area. To find online resources do a search under - free online press release distribution. Numerous listings will come up. Utilizing the free services when on a limited budget can prove to be invaluable.There are services you can pay for if you are so inclined. An excellent resource for both free and paid distributions is www.prweb.com.Prior...
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Street Smarts Ezine is ready
2007-08-30 02:52:00
The September issue of The Street Smarts Marketing Newsletter is now ready. This month I have two excellent articles for anyonewho writes and wants to get their works published.Do you have the dream of becoming a published author? Are youthinking of writing a book to promote you, your services or yourcompany? Prior to launching into a major project, do yourhomework. It can save you time, money and frustration. Almost daily I receive an inquiry from someone who has spent asmall fortune getting their book published by a company thatpromises them the moon when it comes to the success of theirbook. Unfortunately, in 99% of the cases I hear about, theresults don't at all meet the promises. Often the authorapproaches me after much heartache, disillusionment and wastedexpense. My most recent inquiry came from a man who had a 56 pagedocument published as a book by what appears to be a subsidiarypublisher? (read more) http://www.turningpointpresents.com/newsl etters/enewsseptember2007.htmLea...
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Learn how to package your expertise from someone who is doing it
2007-08-24 18:08:00
If you want to know how to make money from packaging your expertise, please read this entire message. It may change the way you view things.Not a day goes by that I don't have people inquire on how to create consistent and real revenue streams by packaging their expertise into products and services.The truth is, most people either don't know where to begin to create information products or if they do have products they are not making any money from them. If anything, they seem to have gotten caught up in chasing good money after bad buying program after program on how to make money. Unfortunately, this often happens to people who have had a great deal of success in other areas of their professional life. What I see is they let their emotions drive them rather than coming up with a system that works.Or, they live with the belief that all they have to do is create the product, write the book, develop the program and buyers will flock to them. I'm here to tell you, this is not the w...
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The Author's Corner featuring Kim Baccellia
2007-08-24 11:17:00
The Author?s Corner is presented by Kathleen Gage and Street Smarts Marketing. This week?s featured author is Kim Baccellia. Kim writes fantasy novels about multicultural heroes.1. Tell us about yourself ? where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)Hi! I?m Kim Baccellia, the YA author of the multicultural fantasy, Earrings of Ixtumea. I?ve been writing ever since I can remember. I always seemed to have a story running through my head. In middle school I wrote a horoscope column that was very popular with both my peers and teachers! In both high school and college I wrote for the school newspaper.Later as an educator, I ran my own writers workshop for my first grade classroom. My students published their own books. My husband even made a computer program where parents followed their child reading their books. I videotaped my students reading and my husband scanned their books. This was a big hit with...
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Keep track of what you are doing
2007-08-18 16:48:00
I am reading the second draft of a book I am working on. Because I have been reading for a few hours, I decided to take a break from the manuscript and check emails. One that came through is actually one of my own messages (articles) people who download my eBook, The Truth about Making Money on the Internet, will receive at some point once they download the eBook. I believe it's a good sign when you read one of your own articles or tips and think, "Hmmmm, that's great information." I don't mean that in an egotistical way. Rather, I pride myself on providing relevant, valuable information to my readers. My objective is to cut through the fluff and give people solid information that will help them to understand the realities of running a business as well as using the Internet in their marketing. I don't believe in babying people or pretending there is no effort that goes into building a successful business. If I did that I would be doing them a great disservice.Sadly, many people ...
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