Street Smarts Marketing

RSS Feed Homepage

Articles: 1, 2, 3, 4, 5, 6

Author's Corner - Presenting Judi Moreo!
2007-08-17 12:42:00
Today is the launch of a new feature on The Street Smarts Marketing and Promotions blog called Author's Corner . Every Friday you can read about a published author and find out what makes them tick. How did they get started writing? What motivates them? Do the write for the love of writing, money, or both? How do they market their works.I am pleased to launch this exciting feature with author is Judi Moreo. Judi doesn?t just talk about success?She Lives It! In 2003, the US Business Advisory Council named her ?Nevada Business Person of the Year? and the Las Vegas Chamber of Commerce awarded her company, Turning Point International, with a ?Circle of Excellence? Award. In 1986, the Chamber also honored her as ?Woman of Achievement ? Entrepreneur.? As an international business leader, Judi knows first hand what it takes to be successful?especially amidst political, social, and cultural differences. In 1991, she moved to South Africa and became an executive in South Africa?s most prest...
More About: Oreo , Presenting , Resent

Coming soon to my blog - Interviews with published authors
2007-08-16 08:32:00
Lots of people would love to find out what it is really like to be a published author. Beginning on Friday, August 17th, I will be featuring an author every Friday. Find out what they do to get inspired, how they come up with ideas for their books, what they do to market, if they make money at their writing or do it for fun, and much, much more.Kathleen GageThe Street Smarts Marketerwww.streetsmartsmarketing.com
More About: Interviews , Blog , Published , Authors , Ming

FREE report on building web traffic
2007-08-15 15:37:00
The #1 Web Challenge for most people is getting more visitorsand increasing your conversion rate. The fact is, the moretargeted your visitor the more revenue you can make. It?s thatsimple. And yet, many people have no clue how to do this. Blog experts, Patsi Krakoff and Denise Wakeman, aka The BlogSquad, have written a an easy to read report entitled, The GreatInternet Challenge: How to Get Your Business Found on theInternet. Best of all, it?s FREE and takes less than ten minutes toread. Access here: http://www.1shoppingcart.com/app/?Clk=206 6194 Do yourself a favor. Get the report. You will be glad you did.Kathleen GageThe Street Smarts Marketer
More About: Building , Traffic , Free , Report

What you don't know about publishing a book can take you from dream to nigh
2007-08-13 01:14:00
Almost every day I receive an inquiry from someone who has spent a small fortune getting their book published by a company that basically promises them the moon when it comes to the success of their book.In the majority of cases, regardless of how you get your book to market; self publishing in the truest sense of the word; vanity publishers, or traditional publishers, the author will have to proactively market the book in order to sell copies.My most recent inquiry came from a man who had a 56 page document published as a book by what appears to be a vanity publisher. The publishing company has a retail price of $19.95 on the book.Needless to say, the author has had a difficult time selling the book to people who see it and those who buy it sight unseen are disappointed with the minimal number of pages.Lots of people have the dream of becoming a published author yet, lack enough information to make the best choice for their particular publishing needs. Although there are numerous r...
More About: Book , Publishing , Dream , Shin

Big BLOWOUT Sale!
2007-08-07 23:12:00
I am clearing out five of my most popular marketing products and am practically giving them away. I am making some major changes in what I will be offering in the coming months and you can greatly benefit from this change. These are the very products that have helped people from around the globe gain massive visibility on the Internet, reach more of their market (often for free), increase revenues, and develop winning systems for their businesses.You will have access to the very information that has been at the core of my business success. The information that allowed me to generate over $180,000 in backend sales from one event for one company I worked with. The information that allowed me to take not one, but several products to market with no out of pocket expense.Find out more: http://www.streetsmartsmarketing.com/supe rblowoutsale.htm With the information you will have access to you can find out how to market your business often for free. Learn hundreds of ways to market for litt...
More About: Sale , Big B

When can you trademark something?
2007-08-04 16:39:00
Every so often I have people ask me about what they can and cannot trademark. I found two excellent articles on the topic.http://entrepreneurs.about.com/od/i ntellectualproperty/a/trademark101.htmhtt p://www.businessknowhow.com/QandA/phraset m.htmIn success,Kathleen GageThe Street Smarts Marketerhttp://www.streetsmartsmarketing. com/
More About: Trademark , Adema , Some

Want to increase revenues? Then do this
2007-07-31 21:18:00
If you sell online and want to generate revenues here are a few recomendations:1. Have a 50% off sale of damaged goods such as physical books, specialty items, training manuals, etc. 2. When you do an online promotional campaign, your sales will go up if you do a follow up message with FAQ's - Frequently asked questions that the buyers have regarding the purchase you are asking them to make. This is especially important in higher priced service offerings.3. Offer a multi payment schedule for higher priced items.4. Make your offer for a limited time and with a limited quantity.5. Keep in touch after the purchase. This build trust between you and the buyer.
More About: Ease , Venues , Then

Blogging for the non blogger
2007-07-28 17:12:00
Recently I was asked a question by someone I am coaching on specifics of blogging. The following article is a result of answering those questions. You are welcome to use this article in your ezine, trade journal or on your website provided you keep it as is including the resource box at the end. Blogg ing for the Non Blogger By Kathleen GageIf you are new to blogging chances are you may be unsure of what the best and most effective approach to gaining maximum benefit from time and effort invested. A primary goal for blogging should be to gain visibility, credibility and market reach for your efforts.The following are some easy to apply strategies that will get you well on your way to becoming a competent blogger.Determine Your PurposeThe first thing you need to do is determine what is the purpose of your blog. Are you blogging for fun or is this a viable part of your overall branding and marketing strategy?Here are some common reasons for having a blog:· Establish expert status· Keep ...
More About: Logger

For Self Published authors
2007-07-25 21:21:00
Lots of people want to self publish but don't know where to network with other self published authors.Here are two yahoo groups that have lots of great folks who willingly share insights into the world of self publishing.http://finance.groups.yahoo.co m/group/Self-Publishinghttp://groups.yaho o.com/group/publishingandpromoting/My bestKathleen GageThe Street Smarts Marketerhttp://www.streetsmartsmarketing. com/
More About: Published , Authors , Thor

To Blog or Not to Blog? That is the Question!
2007-07-23 21:37:00
Do you have a blog? If you do, are you blogging on a regular basis? If yes, great. If not, I encourage you to do so as soon as possible.If you need to begin a blog go to www.blogger.com to open an account. It is very, very easy to do and it?s free.From there, I encourage you to get in the habit of blogging every few days. As you blog be sure to include key words that are specific to your market, industry and reader.What is blogging? It is the act of writing in one's blog. To blog something is to write about something in one's blog.Be sure to be very targeted in your blogging. For example, if you specialize in stress management, include words that address stress management challenges, problems and solutions.If you specialize in wild flower gardens, include words like wild flowers in your blogging.The more you can use targeted words the more your blog, you and ultimately your website will come up in the search engines.At the end of a posting in your blog have a hyperlink back to you...
More About: Question , Blog

What Are People Saying About You Online?
2007-07-21 23:42:00
What Are People Saying About You Online ?By Kathleen GageWonder what is being said about you on the Internet? Or if your articles are gaining visibility? What about any blogs your name might show up in?It is a great idea to monitor your name and reputation online. You can do this for free by using a simple tool made available by Google. It is called Google Alerts.It?s EasySigning up is very, very easy and takes only a couple minutes. Go to: www.google.com/alerts to begin the process.What to Get an Alert OnYou can get an alert on just about anything. Some uses of alerts are to:Monitor a specific topicFind out what is happening with a company you are working withKeeping current on a competitorGetting the latest and greatest on a celebrity person or sports teamKeep an eye on your name, book, blog, company or just about anything related to you or your businessNarrow the searchWhatever you are keeping an eye on put the information in quotation marks. For example, if I want to get an alert...

For anyone who is interested in self publishing
2007-07-21 04:34:00
I just found a great posting of some resources for new publishers in one of my Yahoo Groups.Dan Poynter's "The Self-Publishing Manual"Fern Reiss' "The Publishing Game: Publish a Book in 30 Days"Tom and Marilyn Ross' "The Complete Guide to Self-Publishing"Pete Masterson's "Book Design and Production."EnjoyKathleen GageThe Street Smarts Marketerhttp://www.streetsmartsmarketing. com/
More About: Shin , Este , Eres

5 Must-Knows to Develop Article Titles that Get Read
2007-07-21 00:44:00
I just got through writing another article about article writing. If you are not currently using article writing as part of your overall marketing stragegy, now is the time to begin.Kathleen 5 Must -Knows to Develop Artic le Titles that Get Read by Kathleen GageDoes the title of an article determine whether or not the article gets read? In most cases, yes. Readers are drawn to an article (or not) based on how compelling the title is.Think about your own reading habits - especially online. It is likely you skim over titles before deciding to spend time reading the entire piece.Whether you receive something in your inbox, visit an article directory, or get a blog announcement, within seconds you make a decision whether to hit the delete button or read the article.If you are using article marketing as part of your overall online marketing strategy it is essential your information be written in such a way as to establish your credibility and expert status. An aspect of establishing your cr...

Article Writing to Optimize Your Online Visibility
2007-07-19 13:12:00
Article Writing to Opti mize Your Online VisibilityBy Kathleen GageMany people are trying to get in on the ?writing and distributing articles online? bandwagon. Although an incredibly effective online marketing strategy, when done incorrectly it can be a complete waste of time.I have been advocating article writing and distribution for years. I have built incredible online visibility because of it. And?.I have made more money than most from my strategic use of articles as part of my overall online marketing strategy.When I work with clients, whether it be one-on-one or in my group mentoring courses, I teach people about the effectiveness of using articles to reach your market. However, many people think there is only one aspect to the process. Notice I just said process. The reason I use this word is because article marketing is a process. It takes more than simply writing and distributing articles to create a successful outcome for your efforts.Before you begin you need to consider ...
More About: Article , Artic

Great resource for Boomer Women
2007-07-14 12:57:00
If you are looking for a great place to network with other boomer age women - both personally and professionally - check out http://www.nabbw.com/ National Association of Baby Boomer Women and Boomer Women SpeakFounder, Dotsie Bregel, is an incredible resource for just about anything you might be looking for specific to this market. Join me in the forums at www.boomerwomenspeak.com and learn how wise, warm and witty women are connecting, encouraging and supporting one another every day.I have been a member of NABBW for quite some time and find it to be an incredible resource. When you join, tell 'em Kathleen Gage referred you. Kathleen GageThe Street Smarts Marketerhttp://www.streetsmartsmarketing. com
More About: Great , Resource

Women's Writer and Publisher Conference just around the corner
2007-07-14 06:31:00
If you are a writer, or an aspiring writer, you are invited tojoin in on a one of a kind event with leading experts from theworld of writing, publishing, literary agencies, and muchmore. Join experts like Dan Poynter, Linda & Allen Anderson, JoCondrill, and more. To learn more and register go to http://www.streetsmartsmarketing.com/wome nwriting.htmIn success,Kathleen GageThe Street Smarts Marketer
More About: Corner , Writer , Round , Ferenc , Conference

Is MySpace (and other social networks) worth while?
2007-07-13 16:15:00
There is lots of discussion going on about the value of utilizing social networks in one's marketing. Can you really benefit from connecting with others or is it a waste of time?Permit me to share my experience. Over the last few months I have connected with web radio hosts, Joint Venture partners and potential affiliates. I have also found some of the time to be completely wasted by people who are only looking to sell me something before they even create value for their products and services. The fact remains, anything we do can be a complete waste of time or it can be highly effective. The key is to know why we are doing what we are doing, allocating a specific amount of time to the process, and evaluating the ROI - return on investment of time, money and energy.If you would like to view my MySpace page and invite me to be in your network, go to myspace.com/kathleengage In success,Kathleen GageThe Street Smarts Marketerhttp://www.streetsmartsmarketing. com
More About: Social , Myspace , Social Networks , Networks , Worth

Are you stuck on what to write?
2007-07-10 20:28:00
If you are looking for topics to write about for your ezine, eBooks, a book, articles, or a blog consider the following:Your interestsYour passionsAreas of expertiseTopics people come to you aboutWhat would you enjoy learning about? Another way to develop topics is to create a solution statement. In other words what do your customers want solutions to? An example for a weekend gardner would be:What is the best fertilizer to use?How do I prepare the ground for planting?What are some hardy plants I can use in my region?Keep a notepad handy to capture you thoughts.In successKathleen GageThe Street Smarts Marketerwww.streetsmartsmarketing.com
More About: Write

Word of Mouth Advertising is By Far the Most Powerful
2007-07-10 16:58:00
Although Internet Marketing is a great way to get the word out about your products, services and business word of mouth marketing still remains the best marketing tool for countless businessess and industries.You can have the slickest website, most systemized marketing campaign, great design for your direct mail pieces, yet, if you don't deliver above and beyond your customer's expectations, you can be losing untold amounts of money in lost sales, lost leads and overall "damage control."Think about your decisions to do business with someone. How often do you at least check out a vendor based on the recommendation of someone else? And how often have you gotten business because someone recommended you? And how often have you told others when you have either had a great experience? On the flip side, how often have you been more than willing to let others know when you have had a bad experience.Before you invest in all the bells and whistles, make sure your systems are in place to be ...
More About: Advertising , Word , Mouth , Vert

Selling eBooks
2007-07-06 14:39:00
Do you have a great idea for an eBook? Have one already written and ready to sell? Trying to sell you eBook with little, or no, success. Here are a few recommendations for selling eBooksFrom your own site. This is the most obvious choice for many people. Lots of people think they simply list the items for sale and somehow they will miraculously sell themselves. Not true.You have to drive traffic to your site and have good sales copy in order to increase your opportunity to sell. To see various products I have made money from, visit http://www.streetsmartsmarketing.com/mark etingproduct.html#ebooksOthers selling for youSet up affiliate opportunities for others to sell your products. We sell a lot of our product this way. Standard commissions for others selling your eBooks are as much as 40% or more (usually 50% for downloadable digital products). This is an excellent way to have greater market reach and introduce your products to those you otherwise would not have access to.If you hav...
More About: Selling , Ebooks

Look how one retailer is using the Internet
2007-07-04 01:39:00
Just Bears and Stuff is using yet another tool of marketing on (and with) the Intern et . eBay. Owner, Patricia Twitchell, has found this to be a viable option for many of her buyers. eBay buyers are very dedicated to process of utilizing this resource for many of their purchases. To see how Patricia has set up her store go to http://stores.ebay.com/bearwatch-aka-Just -Bears-and-StuffYou may want to consider eBay to increase your market reach.To your continued success,Kathleen GageThe Street Smarts Marketerhttp://www.streetsmartsmarketing. com
More About: The Internet , Look , Tail

July Street Smarts Ezine is ready
2007-07-03 00:49:00
What an amazing month June has been. As we move into July lots of incredible things are happening for virtually everyone I talk with. The hot topic these days in many circles is The Law of Attraction and The Secret. Find out how one champion who never heard of either is naturally applying both to his life to be the champ he is. What you read may surprise you.http://www.turningpointpresents.com/n ewsletters/enewsjuly2007.htmIn this month's issue you will also learn how people like James Ray, Ali Brown aka The Ezine Queen and other top success experts have made themselves available to teach you their powerful strategies for manifesting incredible success. Want to know how to build a database that makes you money while you sleep? Check out my Marketing Tip in this month's issue.http://www.turningpointpresents.com /newsletters/enewsjuly2007.htmHave a great month and live with passion!Kathleen Gage The Street Smarts Marketer
More About: Ready

Write, Publish and Market a Book recording is ready
2007-06-30 13:25:00
A few days ago I hosted a teleseminar called, How to Write , Publish and Market a Book with No Out of Pocket Expense. The response was incredible. There were so many people registered, some people were unable to get on the call.For that reason, we recorded the call. You can access the Podcast at http://www.streetsmartsmarketing.com/writ e%20a%20book.htmThe feedback from folks on the call has been incredible. Some say it is the best information they have found.EnjoyKathleen GageThe Street Smarts Marketer
More About: Recording

What do the "experts" believe about article distribution
2007-06-27 08:21:00
I just got through reading some information from one of the top Internet Marketers around. She is someone who is incredibly successful on the Internet and I pay a lot of money for her information. Thus, I pay very, very close attention to what she says and recommends.She wrote about increasing your visibility and opt in subscribers. One of her top recommendations to increase visibility, credibility and opt in subscriber numbers is to write and distribute articles online. Hmmm, this is something I have been preaching (and doing) for years.Have you made it a regular practice to write and submit articles online. If yes, congratulations. You are likely realizing huge results from doing this. (As long as your website is optimized to collect names and email addresses)If not, why not? Aren't you looking for cost effective ways to increase your presence on the Internet? One of the best ways is to get your writings in as many places as possible.If you have the time, you can write and distri...
More About: Article , Distribution , Experts , Expert , Tribu

A 14-Year-Old Champs Winning Formula for Success is No ?Secret?
2007-06-22 21:17:00
?I see myself cross the finish line before I ever step foot on the racetrack. That?s why I keep winning.?A line out of a current bestselling book? A quote from a famous athlete? A sound bite from a favorite movie? Not at all. It?s a quote from 14-year-old Shane ?Go Go? McGoey. Although fairly new to the sport of motorcycle road racing, Shane is leaving his mark on literally every track he races on, surprising even the most seasoned racers. From his first race he has placed first the majority of times.I was curious how this shy 14-year-old was able to consistently outrace the competition and become quickly recognized as a champ on the racetrack. His answer is simple:?Well, I guess it?s the only choice I have. Why would I not win??The most amazing thing about ?Go Go? McGoey is that he isn?t yet able to ride on the streets due to his age; he is already outracing extremely seasoned riders, he can?t go pro until he is 16; and he racing with stock equipment while racers who have high-end ...
More About: Formula , Success , Secret , Form , Winning

Write, Publish and Market Your Book Teleseminar
2007-06-22 18:26:00
Are you one of the 85% of the population who dreams of having your book published, but don't know where or how to begin?Join me for How to Write , Publish and Mark et a Book with No Out of Pocket Expense FREE Teleconference Thursday , June 28th 20076 - 7 p.m. PDT for a FREE Teleconferencehttp://www.streetsmartsmark eting.com/fastrackteleseminar_book.htm Very limited seating and I am already filling up.My bestKathleen Gage

2 weeks and counting
2007-05-04 04:51:00
I can hardly believe it has been over two weeks since I have blogged. Business is booming and I have been doing some traveling. I just returned from a wonderful trip to Wichita, Kansas where I was the closing speaker for a conference.I will be adding more information to this blog in the near future designed to help you with your online marketing. There is so much going on that I have lots to share.Kathleen GageThe Street Smarts Marketing Speaker and Author
More About: Week , Count , Counting , Weeks

Develop Money Making Systems for Your Business
2007-04-14 13:46:00
Do you want to know How to Develop Money Making Systems for Your Business ? Join bestselling author, award winning speaker and entrepreneur, Lori Giovannoni and me for two hours that can change your business forever. In this information packed session you will learn: -A proven system for making between $5,000 - $10,000 by hosting a FREE teleseminar -How to build a highly responsive, revenue generating opt-in subscriber list without spending a dime-How to communicate with your clients, the media and the general public to create revenue generating opportunities. -How to gain expert status within your target market -And much, much more!Seating is very limited so sign up now! We are almost full and will stop registrations when we reach capacity. http://www.streetsmartsmarketing.com/slc. htmGrab you spot now.My bestKathleen Gage
More About: King , Ness

Deal or No Deal
2007-03-25 13:57:00
My good friend, Lorraine Cohen, put Deal or No Deal into a very clear perspective. The following article brings up some great points. Deal or No Dealby Lorraine Cohen Have you seen this show on TV? This is the premise: Contestants (players) come on the show with the hope of winning one million dollars. Twenty-six gorgeous women hold metal cases, labeled 1-26, that contain different written $ amounts of money starting with a penny up to one million dollars. The show begins with the contestant picking one case to hold on the side that contains (what they hope is) is the one million dollars. The intent of the show is for the player to pick case numbers to be opened without picking cases that have high $ amounts, especially the one million! Once the case is opened, whatever amount is revealed can no longer be won. So, to win the million, you must pick cases that reveal lesser amounts. After each series of cases are opened, the contestant is offered a certain amount of money to stop play...

Time passes quickly
2007-03-24 23:32:00
Wow! I can't believe it has been two weeks since I have left an update or tip. I have been extremely busy with several teleseminars, a new mentoring course with my business associate, rolling out my next mentoring course, and a live event taking place in Salt Lake City in early May.If you are going to be in Salt Lake City on May 1st, plan to attend.http://www.streetsmartsmarketing.c om/slcevent.htmMy bestKathleen GageThe Street Smarts Marketing Speaker and Author
More About: Time , Quick , Pass