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Street Smarts Marketing

Street Smarts Marketing
The Street Smarts Marketing Blog is for speakers, trainers, authors, consultants and entrepreneurs who want influence the lives of others with your knowledge through books, information products and presentations - and make lots of money doing it. Str
Articles: 1, 2, 3, 4, 5, 6

Articles

Go to The Marketing Mindset
2008-04-30 18:54:00
This blog is no longer in use. Please go to http://themarketingmindset.com/ to go to my new blog, The Marketing Mindset . Thank youKathleen Gage
Author of Money and Manifesting, Dyan Garris, shares insights
2008-04-03 18:11:00
Not only have I had the opportunity to read the new book by Dyan Garris called Money and Manifesting , I had the honor of interviewing her. Ms. Garris incorporates her years as an energy worker with her clear understanding of what it takes to manifest the abundance many people desire. Her book is perfect for anyone who equates money to power and self-worth would be attracted to manifesting money. Over the next few minutes you have the opportunity to get to know more about Dyan Garris. I'm sure once you finish reading the interview you will want to get your own copy of Money and Manifesting. Click here to read the entire interview
More About: Author , Shares , Insights
Visit my new blog, The Marketing Mindset
2008-03-26 21:44:00
I would invite you to visit my new blog, The Marketing Mindset . www.themarketingmindset.com This is the blog I will be posting to from now on so be sure to subscribe to it. Thank youKathleen Gage The Street Smarts Marketerwww.streetsmartsmarketing.com
More About: Blog , Visit
Video trailers a great way to market a book
2008-03-20 01:44:00
A very effective way to get the message across about a book is a video trailer. Many are average at best. Every so often one comes along that is riveting and leaves a lasting impression.Belly of the Whale is just such a trailer.http://www.youtube.com/watch?v=8y bQf9bLrPYThis will leave an impressionKathleen GageThe Street Smarts Market er
More About: Video , Great , Book , Trailers
A big giveaway is in the works
2008-03-15 07:57:00
I am working on a big bonus giveaway that requires nothing to purchase at all. It launches in just a few weeks. Check out our YouTube video clip to the right to learn more about what you will get absolutely FREE.In success Kathleen Gage
More About: Works , The Works
Get your spot in the Total Success Teleseminar
2008-03-04 05:52:00
How would you like to get a "by invitation only" spot on a audio conference with a success author who has amassed more success than most people can only dream of? Well, you can.The guest expert for this session is Dr. Joe Capista author of, What Can a Dentist Teach You about Business Life and Success . This is one of the best books on success and spirituality that has come along in some time. For the price of the book you will receive a spot on the teleseminar (while they last) and over $2,551 in bonus gifts. http://www.joecapista.com/amazon.htmCheck out the page with all the information. You will be glad you did. When you buy the book over the next 24 hours you will automatically have a spot reserved for you in Dr. Capista's audio conference and you will have one of the best books around on manifestation, the law of attraction and spirituality.This is not some pie-in-the-sky success book. It is one of the best books you will ever get your hands on that will teach you success princi...
More About: Sales , Spot , Total , Teleseminar
What could a dentist possibly know about sales and marketing? You might be
2008-03-03 09:05:00
Readers of What Can a Dentist Teach You about Business, Life and Success? Discover Secrets to Achieving Total Success!, quickly learn that the willingness to be different can make all the difference in how a business is perceived. Dr. Joe Capista gives readers an inside view of how he took a struggling business and with a clear vision of what he wanted to accomplish built a multi-million dollar business. Readers will learn the importance of what Capista calls The Success Triangle?. Showing a direct correlation between your Product, Internal and External Marketing , and your Sales Call and Sales Presentation, Capista offers a roadmap that virtually any business can implement to achieve higher profits, greater customer satisfaction, more satisfied employees and the ability to sustain any turn in the economy.This book is a great resource for anyone looking for both a pragmatic and spiritual approach to building a life of Total Success. Order you own copy of What Can a Dentist Teach You ...
Is your health impacting your business?
2008-02-29 07:34:00
Have you ever stopped to consider how your health is affecting your business? Its true...something as simple as your everyday food choices can affect your mood, thought processes, and creativity...not to mention your weight and risk for developing diseases such as diabetes, cancer and heart disease!This can have a huge impact on the decisions you make in your business.In order to best address this issue with home business entrepreneurs, Sue Roberts, MPH MS RD/CN (www.YourOnlineNutritionist) has designed a short survey, the results of which will be used in designing a Weight Loss and Wellness Program just for business owners like you.Could you take a few minutes and share your thoughts? If so, click on the link below to access the survey:http://www.surveymonkey.com/s.aspx ?sm=ydbCz2hDlDod5Fuarf4D0Q_3d_3dAs a way of saying thank you for your participation, after completing the survey you'll have access to a 45 minute audio download, "7 Secrets to Weight Loss Success". You'll also rec...
More About: Business , Health
To get the most out of your marketing, do this....
2008-02-27 16:30:00
Marketing involves finding and defining target markets for your products and services. Your marketing must be able to match the product to specific groups of people that are willing and able to buy the product and to know the differences of each of these target markets. Rather than assuming that you will go through the process of defining your market once and be done with it, you must treat market identification as an ongoing process. Target market information allows you to increase revenues, decrease cost of marketing, refine your sales processes, determine more clearly who a prospect is and is not, discover market changes, and find more new customers. The better you can define your customers and their interests, distinguishing characteristics, and other distinctive factors about them, the more effective your marketing dollars will become. Once you know who your market is you can better set up a system for your marketing. You may actually have several different markets. For example...
More About: Marketing
Mastering the Ask in Sales
2008-02-26 16:37:00
Each day call a current customer, someone who is willing to advocate on your behalf and ask them who they know that they would be willing to refer you to. This exercise is not an exercise in selling as much as an exercise in asking. The world of selling is made up of unlimited networks all of them crisscrossing and intersecting through relationships. Selling is mastering the art of relationships and learning to ask for an introduction to the right relationship(s). This exercise is an essential component of more sales and more success. If you are a master at asking for referrals then ask for really high-end referrals. If you are new at this, then simply learn to ask. The trick is to do this for 10 days without wavering. This is called ?Mastering the Ask?. Most people in sales think the most important ask is asking for the sale, it is not. The most important ask is asking for the referral. Master the Ask for just 10 days and watch your sales explode and your income grow.This can be do...
More About: Sales
Miss this in your marketing and you may destroy your business!
2008-02-25 16:53:00
It never ceases to amaze me when I hear about or experience a company that forgets the basics of Marketing 101. Lots of companies use all the latest and greatest marketing strategies to attract business, yet forget one of the most effective forms of marketing; stellar customer service.It seems more and more companies are overlooking this type of marketing. Or, they think that offering so/so customer service is good enough.That may be fine for an average business, selling an average product or service, to people who don?t care about anything but the cheapest price and the greatest bargain. For companies who want to be known as above average, who want to command top dollar, be in the game for the long haul and be recognized as one of the best, good enough is hardly good enough. You have to go above and beyond. One of the most important aspects of going above and beyond is paying attention to what your customers need and what they are asking for.Case in point. When I relocated my home ...
More About: Business , Miss
Segmenting your market can reap huge benefits
2008-02-22 17:22:00
As you develop your marketing strategy keep in mind the various segments of the market. Due to the segmentation you must market in different ways to different groups. You cannot be all things to all people. Instead of marketing a product in one way to everyone, you must recognize that some segments are not only different, but better than others for your product. Regardless of your product or service, take your total market and divide it up according to what is important to each. Would you like to learn more about how to set up your systems and how to effectively segment your market for greater reach? Join me in my 4-week mentoring course. Early bird price saves you $200. Go to http://www.streetsmartsmarketing.com/Febr uary18.htm to learn more. Kathleen GageThe Street Smarts Market er
More About: Huge , Benefits
Is luck what you need to make money on the Internet?
2008-02-21 15:12:00
Recently I was checking my emails as I always do. One email was from someone who apparently has been on my main database list for a few years; someone who has been receiving my information month after month for several years. Her message was not unlike others I have received from readers who at some point signed up for one of my free items and then, after I had built name recognition and trust, decided it was a good idea to purchase something from me. The message got me thinking about the number of times someone has bought a product from me and then shared they had been on my list for either a few months or a few years. It is more common nowadays for people to receive information for a period of time before they make the decision to buy. Not just from me, but from you too.As a matter of fact, I just purchased another expert's product on a topic I have an extreme interest in. A topic designed to take my business to the next level. The product was not inexpensive. Not at all. Actuall...
More About: Internet , Money , Make Money , Make , The Internet
Audio file for Internet Marketing teleseminar now ready
2008-02-19 15:19:00
Last evening I hosted a FREE teleseminar entitled, The Truth About Making Money on the Internet . If you were on the call you know I covered an amazing amount of information in a short period of time. If you were not on the call you can access the recording at:http://www.streetsmartsmarketing.com/t hankyoufastrackfebruary.htm Here are a few insights I gave:-I talked about the four most common misconceptions people have about making money on the Internet.-It takes more than simply having a website to make money on the Internet. I talked about what you need to do to drive traffic to your site or blog.-I covered the number one thing you absolutely have to do if you are serious about making money on the Internet.- I talked about utilizing forums to optimize your presence on the Internet.What I shared during the teleseminar came from years of research, tens of thousands of dollars worth of investment in mentors, information products, seminars, conferences and continuing education.During th...
More About: Marketing , Audio , Internet Marketing , File
What does spirituality have to do with marketing a business?
2008-02-15 16:33:00
Something I enjoy doing is studying different cultures and various religions. I also enjoy listening to television evangelists. I learned many years ago that I don?t have to be of a specific religious leaning to benefit from the teachings.One of my favorite programs airs at 5:30 a.m. As is often my habit, this morning I curled up on the couch to enjoy the message of the day.What I found most interesting is the message of the sermon not only applied to one?s spiritual development, but also to business. I truly believe that our spiritual life is reflected in all we do. To me there is no separation. Everything I do either moves me closer to my spiritual core or further away.The message for today was about sticking with our journey to achieve our desired outcome. Often what can happen is when someone doesn?t see obvious results they tend to give up on whatever it is they are trying to achieve.The analogy in this morning?s message was about getting healthy and losing weight. How often do...
More About: Marketing , Business , Spirituality
Only a few spots left for the Internet Marketing Teleseminar
2008-02-15 05:14:00
There are only a few spots left for my FREE telesminar, The Truth About Making Money on the Internet .Monday, February 18, 20083 - 4 p.m. PacificTThere is absolutely no cost to attend. http://www.streetsmartsmarketing.com/fast rackteleseminar.htm--Discover what you need to know to develop websites that are Customer Magnets and Money Making Machines.-Keep your name fresh in your prospect and customers' mind with the right systems.--Gain massive name recognition within a specific target market.-Discover what works and what doesn't when it comes to marketing on the Internet - avoid costly mistakes.And much more!Register today.
More About: Marketing , Internet Marketing , Left , Spots
The Truth about Making Money on the Internet - a FREE teleseminar
2008-02-11 18:43:00
Do you wonder if it is really possible to make money on (and with) the Internet ? Have your online efforts produced little if any results? Would you like to learn tried and true information?If you answered yes to any of these questions then you will want to register for my FREE teleseminar The Truth About Making Money on the Internet.Monday, February 18, 20083 - 4 p.m. PacificThis session is almost completely booked up so register right away! There is absolutely no cost to attend.http://www.streetsmartsmarketing.c om/fastrackteleseminar.htm-Discover what you need to know to develop websites that are Customer Magnets and Money Making Machines.-Keep your name fresh in your prospect and customers' mind with the right systems.-Gain massive name recognition within a specific target market.-Discover what works and what doesn't when it comes to marketing on the Internet - avoid costly mistakes.And much more!Here?s what others are saying about my courses??If you're looking for heartfelt as...
More About: Free , The Internet
Street Smarts Marketing and Promotions Ezine is now ready
2008-02-01 23:30:00
The February issue of The Street Smarts Marketing and Promotions Ezine is now ready.My feature article will give you insights into how to effectively use articles to gain visibility, market reach and credibility. This month?s marketing tip tells you how to optimize your articles by utilizing an article in a number of different ways for added market reach.If you are someone who enjoys learning valuable information about marketing on the Internet, I would like to invite you to my FREE Teleseminar ? The Truth About Making Money on the Internet.Monday, February 18, 20083 ? 4 p.m. PacificLimited Seating so register right away!Details in the February newsletter.http://www.turningpointpresent s.com/newsletters/enewsfebruary2008.htmDi scover what you need to know to develop websites that are Customer Magnets and Money Making Machines.Keep your name fresh in your prospect and customers? mind with the right systems. Gain massive name recognition within a specific target market.Discover what wor...
Make money from ebooks in seldom used way
2008-01-18 07:23:00
Anyone who has been on the Internet for any length of time has likely heard of affiliate programs. The understanding of most people is you proactively market a product and/or service and when the recommended item sells the affiliate gets a commission.Percentage range anywhere from 2- 3% to as much as 50 ? 75%. It all depends on the product and/or service.Rarely do people know how to use one of the most effective strategies as an affilites.One person who does is Connie Ragen Green. Connie has a posting on her blog that explains how this works and why you should be adding affiliate links to your ebooks.Read more http://ebookwritingandmarketingsecrets.co m/ebook-profits-make-more-money-with-your -ebook-through-affiliate-links/
More About: Money , Ebooks , Make Money , Make
Do you know who you are even doing business with?
2008-01-11 13:42:00
If you have been in business for any length of time it?s likely you have heard you should know who you do business with. You should know who your ideal client is and something about them.One way to discover more about your customers is to survey them. Polling or surveying your network is an important element of of having a successful online business and should be done at least once a year.Recently, my colleagues, Patsi Krakoff and Denise Wakeman aka The Blog Squad? and I conducted a survey of the participants who registered for our Law of Action mentor program.We wanted to know their biggest challenges and who was attracted enough to our program to sign up.The results were pretty amazing. With the information provided we are now able to address specific needs our clients have.To read the results of the survey go to http://www.biztipsblog.com/2008/01/do-you -know-you.html
More About: Business , Doing business
Tellman Knudson, Dr. Joe Rubino, Paul Hartunian, Kathleen Gage all a part o
2008-01-10 19:31:00
My friend, Chuck Abbott, has put together one of the most impressive lineups of network/internet marketing trainers ever assembled for his latest FREE teleseminar series called Follow My Success.http://www.followmysuccess.com/ga geI am very excited that he chose to include me in this one of a kind collection of experts. Everyone who is a part of this series is a master at what he/she will teach and the combination of all the skills you will learn will make it impossible for this to not be your bestyear ever.Whether you are new to network/internet marketing or are highly successful, there will be something here for everyone. If this is the year that you have vowed to make your business the best it can be, do not miss these calls. Go to http://www.followmysuccess.com/gage and get yourself registered for these calls today! The calls are free, butwhat you learn will be priceless.To a great 2008 (and beyond),Kathleen Gage The Street Smarts Marketer
More About: Paul , Part
Blogging is so simple even I can do it!
2008-01-09 14:43:00
That is what someone new the Blogosphere said to me recently. For quite some time they had been avoiding blogging simply because they didn't understand it. The fact is, blogging can be one of the most powerful tools for your online presence. There are so many incredible benefits. Recently, myself and my colleagues, Patsi Krakoff and Denise Wakeman aka The Blog Squad, launched our four-week mentoring program called, The Law of Action. With Patsi and Denise being two of the leading experts on blogs and blogging, participants gained a lot of information how to effectively incorporate blogs into your overall marketing strategy. The point they made with people who are new to the world of blogging is that it is one of the easiest points of entry to Internet Marketing. If you can write a shopping list, if you can journal, if you can write a letter to a business associate, you can blog. The key though is to simply get started. And once you begin get in the habit of blogging at least three ...
More About: Blogging , Simple
A conversation with Dr. Kimberly Marooney
2008-01-08 16:11:00
Please join me today as I share an intimate conversation with Dr. Kimberly Marooney about how life challenges can become Inspired Work. We will share insights from an experience that not only changed the lives of many, but was the catalyst for my book, The Law of Achievement.Tuesday, January 8, 20085 p.m. Pacifichttp://www.instantteleseminar.com/ ?eventid=1419546Phone-Number to Dial: 218-486-3695 Use Conference ID: 478394# Rev. Dr. Kimberly Marooney is a gifted author, mystic, workshop leader, spiritual counselor, and radio host. Since 1992, she has helped hundreds of thousands of people world wide open to God's love, heal and move forward on their life paths. Dr. Marooney is the best-selling author of three powerful books for self transformation: Angel Blessings, Your Guardian Angel, and Angel Love.To learn more about Kimberly Marooney please visit http://www.kimberlymarooney.com/
More About: Conversation
When's the last time you went to a carnival?
2008-01-08 15:35:00
When I was a child one of my favorite things to do was to go to a neighborhood carnival. Seems not much has changed expect the type of carnival I like to "go to" now. It is not a physical carnival, but rather one that is a part of the ever growing blogosphere. If you have a blog, you like to write articles, and you have a little spare time (or you block out time each week - say an hour) you may be amazed at how quickly you will see results from your efforts. A blog carnival is yet another way to gain visibility for a blog and the blog owner. Over the last year I have been getting more and more involved in blogging. I came across Carnival s a few months ago. At first, didn't pay much attention, but once I realized how beneficial they can be, I have used them for one of my main clients with great results. Here is the actual answer in the FAQ section from http://blogcarnival.com/bc/ of what a Blog Carnival is. A Blog Carnival is a particular kind of blog community. There are many kinds...
More About: Time
Maybe making money on and with the Internet is an out and out lie!
2008-01-06 22:15:00
Earlier today I received an email from someone who is on my email distribution list. She got on my list by way of a free offer. When someone gets on my list with this particular offer they receive tips on how to market effectively on the Internet . My purpose is to inform my readers on how to build visibility and credibility within their market. I also teach people strategies to generate revenues from the Internet.One recommendation is to write and distribute articles as a way of building an opt-in list. The writer of the message said she has never made any money from article writing and distribution. She said no one she knows has either. I?m sure it feels like they are throwing money into a bottomless pit.She wrote, "I personally don't know anyone who has gotten increased business from this tactic and none of my clients have either. Who is getting more business from this and what are they doing differently?"Here is my response. (I added a bit more than what I sent to the woman in r...
More About: Money , The Internet
Author, Kristen Collier, shares insights into her writing
2007-12-28 14:14:00
I am pleased to introduce novelist and children's book author, Kristen Collier, to my readers. Ms. Collier is from Grand Haven, Michigan where she lives with her husband, Kevin.Kristen is the writer in the family and Kevin illustrates the book. A great combination that works very well for this dynamic duo.Tell us about yourself.I?m married to author/illustrator Kevin Collier, which is great. It?s fun working on books together and watching him draw. He?s so wonderful and is my biggest fan. We spend just about all of our spare time on book stuff, hoping that one day it?ll become a full time gig. I started writing about five years ago, and it took that long just to find a publisher for my children?s picture book. So to all aspiring writers out there?never give up!We live in Grand Haven, MI, with our son, Jarod. Grand Haven is a sleepy little bedroom town on the shores of Lake Michigan. Western Michigan is very Christian, a great place to raise a family, so we?re really sheltered here....
More About: Writing , Author , Shares , Insights
How long can we expect virtual assistants to stick?
2007-12-21 02:26:00
Many speakers, trainers, authors and consultants need to expand their business, but are not in a position to hire a full time employee. A viable solution is to contract a VA - Virtual Assistant. Many a business has flourished with the right VA. On the other hand, how do you know how long one will stay with your company. This question was addressed by Gayle Buske, president and CEO of Team Double-Click. How long can we expect virtual assistants to stick? by Gayle BuskeMy answer is always the same: ?it depends.? It depends on many things. But first we need to realign our thinking a little bit and better understand today?s workforce.As a small or home-based business owner, are you basing your perception of how long a worker stays in a position on your own work history? Personally, when I take on a position I intend to stay with it - I don?t give up. I?ve enjoyed lengthy tenures at my places of employment throughout my career.What we need to remember though is that everyone is not like ...
More About: Expect , Long , Assistants , Stick
The world of author tours is changing rapidly
2007-12-20 23:24:00
I just received a notice from Allison Nazarian about how traditional author tours are changing - and fast. Here's what Allison sent me that she found during one of her web searches. AUTHOR BOOK TOURS SWITCHING TO ELECTRONIC CONTACT. The traditional author tour has been in decline: Fewer writers are being sent out, and those who do tour make fewer stops. Among the many reasons for this shiftare marketing tools that have made it possible to orchestrate a virtual encounter, without the hassle or expense of travel. Publishers and authors are now touting books through podcasts, film tours, blog tours, bookvideos, and book trailers. See http://www.csmonitor.com/2007/1130/p12s02 -bogn.html Thanks Allison for this great information. Allison is a professional copywriter and always on the lookout for the latest trends. Allison sets herself apart by constantly providing great information to her readers. You can read more about Allison at http://www.getitinwriting.biz/ or www.GetItInWriting.biz...
More About: Tours , World , Author , Changing , The World
Did you hear the recording of The Blog Squad and The Street Smarts Marketer
2007-12-19 02:51:00
Last evening The Blog Squad and the Street Smarts Marketer had over 700 people registered for our teleseminar on The 5 Traps of Internet Marketing that Can Derail Your Business. Afterwards, many registered for our 4-week mentoring teleseries starting January 7, 2008:To gain access to the free recording and check out our mentoring course go to: http://www.biztipsblog.com/2007/12/3-tool s-for-onl.htmlIn success Kathleen GageThe Street Smarts Marketerwww.streetsmartsmarketing.com
More About: Recording , Hear
What to do if someone questions your integrity
2007-12-16 18:25:00
Over the last few weeks, Patsi Krakoff and Denise Wakeman aka The Blog Squad and I have been working on a very important project. We are hosting a free telesminar on Monday, December 17, 2007 about Internet Marketing Traps That Can Derail Your Business. The Blog Squad set up the process so that we could collect comments and questions from people who register. One question we got was the following..."Why should we believe that you are any better that the other Internet marketers. They will claim how much they make. So what other criteria can we use to evaluate the validity of your claims?"Valid question. Go to http://www.biztipsblog.com/2007/12/intern et-expert.html to read my response. If you haven't registered for the free teleseminar yet, you still have time to do so by visiting http://www.blogsquadteleseminars.com/5tra ps/In success,Kathleen GageThe Street Smarts Marketer
More About: Questions , Integrity , Some
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