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Articles
SEO Made Easy: Let the Search Engines Know Your Page is Relevant
2008-05-24 00:50:00 This article is part of a series by Jonathan Leger, the famous Internet Marketeer. In this part 3 of 5, Leger focuses on search engine ‘communication’. He says: “In parts one and two of this five part tutorial, I discussed how to select and analyze the keywords that you should try and rank your page for. ... More About: Search Engines , Search , Page , Made , Relevant
Niche Marketing Explained
2008-05-04 08:04:00 An article geared towards non-marketing people: One of the latest buzz phrases in the online business world is ?niche marketing.? You have probably read that niche marketing is highly important on the Internet. If you are wondering what all this talk is about, I am going to try to explain what niche marketing means. I have read ... More About: Marketing , Niche
Marketing During a Recession - part 2
2008-04-03 06:05:00 Contuation of part 1 of the article: There are also opportunities to re-invigorate your brand. Use this occasion to re-educate your employees on the value of brand loyalty and how it helps to sustain sales during slower economic times. Tylenol did just this, and then translated its internal commitment into its external marketing. The company developed ... More About: Marketing , Part , Recession
Marketing During a Recession
2008-04-03 06:00:00 Turn off the television. Avoid your radio. Line the bird cage with the morning paper. Why, you ask? The thunderous gloom and doom predictions of the Federal Reserve would lead one to believe we’ve got to stop spending and stuff our hard-earned cash under our mattresses. Whether we actually enter a recession or not is still ... More About: Marketing , Marketing Strategy , Market trends , Recession , Transformation
What Rising Stars Should Know
2008-03-16 18:20:00 This article offers career-determining advice for marketing rookies and some reminders for veteran marketing VP’s. In his article ‘ 4 Things You Should Never Say to the CEO’ posted at hotjobs by the speech writer of GE’s famous prior-CEO John Welsh, he points out some valuable advice for any corporate rising star or VP. When ... More About: Stars
Tis the Season for Marketing Planning
2008-01-23 06:24:00 by Dana Blozis For many businesses, the holiday season is one of the busiest times of the year. For others, the holidays are a bit slower. Regardless of which category your business fits into, you should be looking ahead to 2008. Why now? Year end is ideal for reflecting on what you’ve accomplished during the year. What ... More About: Marketing , Planning , Press Releases , Season
How To - Make A Living As An Affiliate
2008-01-10 04:46:00 By Terry Telford 95% of all affiliates make $0 - $100 a year. I don’t know about you, but in my books, this is not a living. In this quick “How To” guide, we’ll take a look at how you can become part of the 5% who ARE making their living online. This guide does not guarantee that you’ll make ... More About: Living , Affiliate Marketing , Online Marketing , Affiliate , Make
Support Ticket System - How It Helps Your Company
2008-01-02 05:14:00 Having a robust Internet marketing strategy certainly helps, but it does not necessarily guarantee the success of your online initiatives because what plays an equally important role is the effectiveness of your customer support services. Since the thing that will ultimately decide the fate of your online business is the level of faith entrusted upon you by your customers, you need to do everything in your capacity to ensure that customer needs and requirements are met in the most rightful manner. One way of doing this is to start and operate a full-fledged customer support center. But, since small online business owners such as you, often do not have the requisite funds to do so, it makes sense to try out other affordable options that might be available. If you really want to make it big in the world of online business, then the best you can do is opt for a support ticket system software that will automate all your customer support services. Once you install the software, you can a... More About: System , Company , Support , Ticket , Tick
An eCommerce Primer
2007-12-31 04:38:00 Many small business owners will find the need to accept credit card payments for products and services offered on their website. When I set up my first ecommerce website I found the information surrounding online credit card purchases to be more confusing than any other aspect of marketing on the Internet. The reason as it turns out ... More About: Ecommerce , Electronic Commerce
Online Shopping Carts - Preventing Customer Frustration Online
2007-12-29 08:56:00 By West Andy There are millions of retail websites on the Internet that use online shopping carts to enable customers to order products or services online. If you?ve ever shopped online, however, you know that all online shopping carts are not created equal. Some are confusing to use, don?t allow you to make changes as you ... More About: Shopping , Customer , Online , Frustration , Online shopping
HAPPY HOLIDAYS & BEST WISHES FOR THE NEW YEAR
2007-12-25 22:36:00 By Vera Lang HAPPY HOLIDAYS & BEST WISHES FOR THE NEW YEAR Taking this moment to wishing you a holy, healthy, happy Holidays and a marvelous 2008. May all your good-inspired projects (using any kind of software) come to fruition, bringing you lots of insights, work satisfaction and a delightful bottom line, day after day ! ... More About: New Year , Happy Holidays , Marketing Strategy , Happy
Demographic targeting ? the next big thing in PPC!
2007-12-21 03:40:00 I want to take a few minutes to talk about a recent development in paid search — and its implications as a new Internet marketing tool. I’m talking about “demographic targeting,” something that both MSN AdCenter (in beta) and Google AdWords have just started offering. So let’s take a look at what it is and why ... More About: Direct Marketing , Marketing Strategy , Thing , Targeting , Demographic
Marketing Strategy: 7 Steps to Market Segmentation - part 2
2007-12-20 07:13:00 part 2 of the article: STEP 4: Identify the determining dimensions Carefully review the list resulted form the previous step. You should have by now a list of need dimensions for each market segment: try to identify those that carry a determining power. Reviewing the needs and attitudes of those you included within each market segment can ... More About: Marketing , Market , Marketing Strategy , Strategy , Part
Marketing Strategy: 7 Steps to Market Segmentation - part 1
2007-12-19 07:12:00 By Otilia Otlacan Market segmentation is widely defined as being a complex process consisting in two main phases: - identification of broad, large markets - segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly. Everyone within the Marketing world knows and speaks of segmentation yet not many truly understand ... More About: Marketing Strategy , Strategy , Part
How I Got 70,000 Useless Visitors To My Site In One Day! ( Analysis of Soc
2007-12-18 07:42:00 Copyright © 2007 Titus Hoskins Recently, a page on one of my websites was bookmarked or listed on Digg, a popular social bookmark site. It gave me the perfect opportunity to study and analyze the traffic coming from these social media sites. Read to discover the advantages and disadvantages of social bookmark traffic and how it ... More About: Analysis , Site , Visitors , Useless , Anal
How to Stay in Touch With Your Customers During the Holidays
2007-12-16 10:27:00 By Marte Cliff How many times have you gotten a holiday greeting card in the mail from a business and said (or thought) “Yeah, yeah, yeah.” Christmas cards, even when signed by the whole office staff, look more like an obligation than a true wish for happiness. So what can you do instead? How about a newsletter ... More About: Holidays , Customer Service , Customers , Touch , Stay
Green Consumers - An Attractive Emerging Market
2007-12-15 07:18:00 By A. Lee Last week, Forrester Research fielded an exciting report ‘The Emerging Green Technology Consumer’ which concluded that “Consumer Electronics Companies Should Design And Market Environmentally Responsible Products And Services”. The Forrester survey (of 5,000 adults) identified 3 distinct segments of US technology consumers: The Bright Greens, 12 % of US adults. “These consumers are concerned about the environment and strongly agree that they would pay more for consumer electronics products that save energy or come from a company that is environmentally responsible.” These Bright Greens are “the vanguard of an emerging consumer market segment that will be an attractive target for technology companies.” concludes Forrester. Green Consumers , 41 % of US adults. “These 90 million consumers share concerns about environmental issues, but do not strongly agree that they would pay more for environmentally friendly products... More About: Attractive
Website Search Engine Positioning
2007-12-13 20:03:00 The greatest thing about getting high ranking positions in the major search engines is that it’s 100% free. This is also the reason why it’s difficult to attain the top positions in markets outside of very tight niches. Search engine optimization can seem a very complicated process and if you want to make it that way, ... More About: Website , Search Engine Optimization , Search Engine , Engine
Branding Your Complete Customer Service Experience
2007-12-12 22:15:00 By Vera Lang To build a strong brand with a loyal customer base, your business must create a complete chain of customer experiences with outcomes that your customers value and adore. Repeat business is the most profitable business, and so all business should aspire to build customer loyalty. Customer loyalty is based on customer service experiences. ... More About: Branding , Marketing Strategy , Customer Service , Service
Outsourcing Your Internet Marketing Projects
2007-12-11 02:14:00 Outsourcing is probably the most powerful internet marketing method. Marketers can outsource almost anything that is required to maintain or develop any web project. Outsourcing has become very popular in the past few years because of many ebooks and courses written on that topic. There are three major benefits of using outsourcing method in internet ... More About: Marketing , Internet , Projects , Outsourcing , Internet Marketing
Sharpen Your SEO efforts: A Tip After Search Engine Submission
2007-12-10 01:55:00 Copyright © 2007 Allen Thomason Internet marketing is long, continuous process about making your products and services visible and desirable. Once your site is launched and submitted to the search engines for indexing and ranking the task on monitoring the progress and reviewing the process begins. It is important that you constantly work towards augmenting your ... More About: Search , Search Engine , Engine , Submission , Missi
How to improve your website conversions
2007-12-09 02:07:00 What is it and why is it important? Website conversion is quite simply the conversion of the incoming traffic to sales. It is the crucial indicator of the success of your business. Your website might be receiving tons of traffic but if you’re not able to convert them into sales, it’s all effort gone to waste. ... More About: Sales , Improve , Prove
Marketing Strategies For Your Business / Creating a Client Referral Process
2007-12-08 01:47:00 As you may recall, I mentioned in last month’s article that there are several marketing strategies to fundamentally build a business. The strategies are simple but not always easy, however if they are coupled with vision, vigor and a little tenacity, both business and life can be enjoyed with ease and results produced with velocity. Remember ... More About: Marketing , Business , Marketing Strategies , Sales , Viral Marketing
Support Ticket Software - Is A Good Idea?s To Install The Software?
2007-12-05 05:13:00 The importance of customer service and support can be gauged from the number of customer contact centers mushrooming all over the world. Large businesses readily invest in building in-house or outsourced contact centers and steadily increase their customer base as a result.On the other hand, small businesses such as Internet marketers and e-commerce businesses try ... More About: Software , Support , Idea , Good , Ticket
The Power of Web Directories
2007-12-05 02:00:00 Web directories are an important component to search engine positioning. Dire ctories come in all shapes and sizes, some are generic, while others are highly specialized. Directories, are defined as categorized topics or collections of information organized into a tree like structure where categories are used to define each groups association. Large directories like Yahoo tend to ... More About: Power , Web directories , Rect
eCommerce Shopping Cart Software Usability, Are Your Customers Frustrated?
2007-12-03 05:05:00 Usability is a measure of the quality of a user?s experience when interacting with a website, people have been focusing on website usability since the explosion of the world wide web in the 1990?s, but it is unfortunately an aspect that is frequently overlooked when it comes to eCommerce site design. The increasing availability of shopping ... More About: Software , Shopping , Ecommerce , Customers , Usability
How Market Trends Can Impact Your Small Business
2007-12-01 05:35:00 As a small business it is important to be aware of the trends occurring within your market in order to assist you with your future business and marketing plans. Identifying the market trends that will impact on your business enables you to gain a competitive advantage. More About: Business , Small Business , Market , Trends , Market trends
Build or Buy? The Ultimate Question
2007-11-23 05:53:00 The old phrase comes to mind, “If you want something done right, do it yourself.” There are a million other phrases that come to mind but I won’t bother you with them. In a nutshell many companies feel that they can build something internally versus going outside the company. There could be many reasons for this, “we control the code” or “we’ll save money”, etc… But the real question that should be asked is TCO or “Total Cost of Ownership.” What’s it going to cost you to build versus buy? The reality of this situation shows itself only too late for most companies who make the unwise choice. There are a miriad of consulting firms out on the web who are chomping at the bit for an opportunity to get your business. Why should you try to take on a large project in an attempt to save a few bucks, or feel that you control the code when at the end of the day, outsourcing will yield all of these things and more for most... More About: Question , Ultimate , Build
Guarantee Network Marketing Success With These Ingredients
2007-11-21 01:44:00 Financial success in the network marketing industry is not a secret. It is a systematic science. There are specific ingredients required of you to be able to have the phenomenal financial success you have always dreamed. There are two crucial ingredients in order to have phenomenal success in the direct sales marketing industry. Most people who try their hand at network marketing fail because they lack the knowledge of two crucial and necessary ingredients to guarantee unbelievable success. Two Crucial Ingredients That Guarantee Network Marketing Success : 1. Communication 2. Leads Effective communication and leads will guarantee your success. If you do not know how to generate an endless supply of people interested in what you are selling you will fail every single time. And if you do not know how to effectively communicate what problem your product solves you will fail every single time. First let me talk about how to effectively communicate. Good communication really is not as dif... More About: Network Marketing
The Need For Bundled Outsourcing In Business Today
More articles from this author:2007-11-20 05:34:00 Bundled outsourcing is popular among business people today. Most financial organizations have started including Information Technology Outsourcing or ITO and Business Process Outsourcing or BPO in their core business strategies. Processing and administration of loans are two reasons why many companies choose to outsource. Saving Both Time And Money Other examples of bundled outsourcing are super markets ... More About: Today , Sine 1, 2 |
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