Marketing with Hari - product, rice, place, promot

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“Deep Marketing” Engages Customers
2007-10-13 11:18:00
By Denis Pombriant, Beagle Research Group, LLCCustomer centricity, the voice of the customer and the customer experience are all ideas swirling around CRM today, and they have in common a need to find ways to more actively incorporate the customer into many customer-facing business processes. Social networking—or techniques associated with it, at least—has often been suggested as a means of achieving the goal of greater customer involvement. Several challenges arise whenever this topic comes up, though. One of the most obvious questions on many lips is why? After all, if you ask 50 people the same question about a company and its products you are likely to get 50 different answers. Then what? Also, social networking, rightly or wrongly, has been tagged as a less than serious technology in some circles because its uses span everything from dating clubs to simple networks of business contacts. In other words, social networking is largely used to contact almost total strangers by p...
More About: Customers , Engage , Ages

MARKETING MIX
2007-10-13 11:16:00
What is the marketing mix? The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. Also known as the Four P’s, the marketing mix elements are price, place, product and promotion Read on for more details on the marketing mix . The offer you make to you customer can be altered by varying the mix elements. So for a high profile brand, increase the focus on promotion and desensitize the weight given to price. Another way to think about the marketing mix is to use the image of an artist’s palette. The marketer mixes the prime colours (mix elements) in different quantities to deliver a particular final colour. Every hand painted picture is original in some way, as is every marketing mix. Price There are many ways to price a product. Let’s have a look at some of them and try to understand the best policy/strategy in various situations Place Another element of Neil H.Borden’s Marketing Mix is Place. Place ...