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11 Market Correlations You’ll Want to Use
2008-02-05 09:00:00
Experienced futures traders know there are many correlations among futures markets - some of which are valuable guides in helping to determine specific market trends, and some of which are fickle. This educational feature will examine some basic correlations among futures markets, and will likely be most beneficial to the less-experienced traders. However, it just might be a good refresher for the experienced traders who may have forgotten a few of the market correlations. It is important to emphasize that market correlations are never 100% predictable, and that some market correlations can and do make 180-degree turns over a period of time. U.S. Dollar-Gold: The gold market and the dollar usually trade in an inverse relationship. This has been the case for many years. During times of U.S. economic prosperity and lower inflation, the dollar will usually benefit as money flows into U.S. paper assets (stocks and bonds), while physical assets (gold) are usually less attractive. Convers...
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Congress must act fast to fix economy - Experts
2008-01-17 15:17:00
Capitol Hill panel is warned that policymakers must not get bogged down in debate over stimulus measures.Washington policymakers mulling steps to jolt the economy need to strike fast if they hope to succeed, leading economists said Wednesday. "If legislation is signed in the next two months, you're doing great," former Treasury Secretary Larry Summers told lawmakers at a hearing of the Joint Economic Committee. Measures must be implemented by spring to have the most effect, he added. The session was the first of several planned hearings designed to assess options for easing the financial strain many leading economists forecast is ahead.The hearing highlighted a key problem for lawmakers trying to figure out how to fix the economy: While debate over controversial tax cuts is inevitable and important, such referendum items could prevent legislators from acting quickly.Leading economists of all political persuasions believe that the risk of recession has risen in the wake of a cascade...
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The most used abbreviations in international trading
2007-12-23 09:21:00
Abbreviation Explanations A I first class (engl.) a.a. always afloat (engl.) a. a. r. against all risks (engl.) A B Aktieboladet (swd.) abbr abbreviated (engl.) ABC Argentina - Brazil - Chile abr abridged (engl.) abt about (engl.) ad. lib ad libitum (lat.) addi additional (engl.) adt. advt advertisement (engl.) Afr Africa(n) (engl.) AG Aktiengesellschaft (deu.) Agcy Agency (engl.) A.G.M annual general meeting (engl.) A. F. advance freight (engl.) a. f. anni futuri (lat.) agt. Agent (engl.) AH AuBenhandel (deu.) AHB AuBenhandelbank (deu.) AM air mail (engl.) amt amount (engl.) a.m. ante meridiem (lat.) a/m above-mentioned (engl.) a/n above-named (engl.) a.n.g. anderweitig nicht genannt (deu.) ans answer (engl.) a.n.wt. actual net weight (engl.) a/or an...
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The most used abbreviations of payment clauses and termins
2007-12-23 09:16:00
Abbreviation Explanations a. at (engl.) a.c. anni currentis (lat.) А.C. a соntо (ital.) A/C account-current (engl.) A/C; a/C; acct account (engl.) ack, ackn acknowledge (d) (engl.) Аcc accept (engl.) a.d.s. autograph document signed (engl.) ALS autograph letter signed (engl.) ad.vaI./a.V./ ad valorem (lat.) amt. amount (engl.) ann. annual (engl.) ann. annul (engl.) a.о.,a/о account of (engl.) AR acknowledgement receipt (engl.) AR annual report (engl.) A/S account sales (engl.) a/s after sight (engl.) av average (engl.) a.v. a vista (ital.) a.v. ad valorem (lat.) b/b billets de banque (fr.) Вco Banco (ital.) BD bills discounted (engl.) Bd bond (engl.) B.D. bank draft (engl.) BE, B/E, b/e bill of exchange (engl.) b/f(B/F) brought forward (engl.) bgt...
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INTRODUCTION TO EU FUNDING
2007-11-25 12:21:00
What is the aim of Community grants? The Commission awards money in the form of grants in order to implement projects or activities in relation to European Union policies. These grants may be awarded within fields as diverse as research, education, health, consumer protection, protection of the environment, humanitarian aid, etc. Who can request a grant? The grant beneficiaries are mainly private or public organisations, and exceptionally individuals, chosen by the European Commission for their capacity to implement the projects concerned. How does one request a grant? Since grants cover a very diverse range of fields, the specific conditions that need to be fulfilled vary from one field to another. It is therefore important to consult carefully the rules of each grant programm. However, some basic principles apply in every case. Grants: are a form of complementary financing. The EU does not finance projects up to 100%; only projects taking place outside t...
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15 Good Ideas For Promoting Your Company
2007-11-15 14:49:00
Every successful company uses some sort of promotion to influence certain audiences - usually customers or prospects - by informing or persuading them. Reasons for promoting a business include: increasing visibility, adding credibility to you or your company, enhancing or improving your image, and bringing in new business. The following cost-effective, easy-to-execute ideas have the power to increase sales in a way conventional advertising cannot. The key is to find the methods that are appropriate for your business, marketplace, and professional style. 1. Contests. As one example, a cookware store decided to sponsor cooking contests. After sending out a press release announcing a competition for the best cookie or chocolate cake, a mailing went out to the store's customers soliciting entries. Food editors, professional chefs, and cooking teachers were invited to be judges. Both the winners and the winning recipes were publicized. Essay and design contests are also possibilit...
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Get a more marketing ideas - market and price
2007-11-15 14:39:00
Over 100 Market ing Ideas Marketing is all about satisfying customer needs. The following represents a comprehensive list of marketing ideas; use it to help better understand customer needs and ways to satisfy those needs.General Ideas Never let a day pass without engaging in at least one marketing activity.Determine a percentage of gross income to spend annually on marketing.Set specific marketing goals every year; review and adjust quarterly.Maintain a tickler file of ideas for later use.Carry business cards with you (all day, every day).Create a personal nametag or pin with your company name and logo on it and wear it at high visibility meetings. Target Market Stay alert to trends that might impact your target market, product, or promotion strategy.Read market research studies about your profession, industry, product, target market groups, etc.Collect competitors' ads and literature; study them for information about strategy, product features, benefits, etc.Ask clients why the...
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Manage your business
2007-11-11 10:08:00
Successfully managing a business requires specific management skills in addition to knowledge of key business practices. Within this section you’ll learn about leadership traits, decision-making skills, and how to manage your employees. Additionally, we’ll walk you through a host of important topics to manage your business including: marketing basics, setting prices, filing your business taxes, legal considerations, forecasting for future growth, and financing options. LeadNo man or woman is an island, especially in the business world. You need other people to help carry out your business vision; this requires the ability to lead and influence others.Delegate Delegating does not mean to simply hand out assignments; it means finding the best resources to most effectively achieve a task. Thus, delegating is one of the most important skills an entrepreneur can have.Make decisionsOne of the best decisions you can make is to learn how to be a good decision-maker. This requires commit...
More About: Business , Manage , Sine

Finance Start-Up
2007-11-10 16:00:00
Finding Capital - Raising capital is the most basic of all business activities, but it may not be easy; in fact, it is often a complex and frustrating process. However, if you have studied and planned effectively, raising money for your business will go as smoothly as possible.Finding The Money You Need It is important to explore all of your financing options before making a decision; several sources to consider are: Personal Savings: The primary source of capital for most new businesses comes from savings and other personal resources. While credit cards are often used to finance business needs, there are usually better options available, even for very small loans.Friends And Relatives: Many entrepreneurs look to private sources such as friends and family when starting out in a business venture. Often, money is loaned interest-free or at a low interest rate, which can be beneficial when getting started.Banks And Credit Unions: The most common sources of funding, banks and credit un...
More About: Finance , Start-Up , Start

Name your business
2007-11-10 15:50:00
There is more to naming your business than just coming up with something that sounds good and you happen to like. Thought must be given to state and local requirements and making sure you don’t infringe upon the rights of someone else’s business name. Legal Requirements And Implications Picking a name for your business requires much more than just creativity and a working knowledge of your target market. First you'll need to decide which business structure you will use, since each structure has its own peculiarities. For example, many states require a sole proprietor to use their own name for the business name unless they formally file another name as a trade name, or fictitious name. Similarly, you will need to determine whether your trade name will be the same as the full legal name of your business. Of equal importance is finding out whether your name or a very similar name is being used by another business, and if so, what rights they may or may not have to use the ...
More About: Business , Sine

Write business plan for successful business
2007-11-10 15:21:00
Planning is critical to successfully starting and building a business. That’s why we’ve dedicated a section for it. Here you’ll find guidance on the tools and resources necessary to write a winning business plan. From sample plans to a business plan primer, we’ll get you started on this very important activity. Once your business is up and running, you’ll need to regularly review and update your plan to manage growth. Writing The Plan What goes in a business plan? The body can be divided into four distinct sections:1) Description of the business2) Marketing3) Finances4) ManagementAgenda should include an executive summary, supporting documents, and financial projections. Although there is no single formula for developing a business plan, some elements are common to all business plans. They are summarized in the following outline:Elements of a Business Plan 1. Cover sheet2. Statement of purpose3. Table of contents I. The Business A. Descri...
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How to Increase Your Customer Base
2007-10-31 17:20:00
Learning to maximize sales referrals is critical to boosting your business, but it shouldn't replace marketing to new prospectsRecently, a saleswoman handed me her business card with a symbol on it that said her business was 100% based on referrals. I thought this was a great idea until I realized there's a dark side to a pure referral-based business.Now, let's not overlook how great referrals are. First of all, prospective customers who are referred from your fans are probably going to be nice people. Since birds of a feather flock together, assuming you sell to customers who are pleasant, they're likely to refer others of their ilk. Who wouldn't like to spend all day selling and writing orders with delightful customers?GETTING PERSONAL. Referrals are also often presold. When Customer Bob refers you to his friend, Jane, he has probably already told Jane some wonderful things about you and your wares. A sincere testimonial like that gets Jane half-sold before she has even spok...
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E-commerce
2007-10-26 16:05:00
Electronic commerce, commonly known as e-commerce or e-Commerce , consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown dramatically since the wide introduction of the Internet. A wide variety of commerce is conducted in this way, including things such as electronic funds transfer, supply chain management, internet marketing , online transaction processing, electronic data interchange (EDI), automated inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World wide web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well. E commerce is a new technology. A small percentage of electronic commerce is conducted entirely electronically for "virtual" items such as access to premium content on a website, but most elect...
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Internet marketing
2007-10-21 11:52:00
Internet marketing, also referred to as online marketing or E-marketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, and viral marketing. Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals. Internet marke...
More About: Marketing , Internet , Internet Marketing

Financial risk management
2007-10-20 15:48:00
Financial risk management is the practice of creating economic value in a firm by using financial instruments to manage exposure to risk, particularly credit risk and market risk. Other types include Foreign exchange, Market, Shape, Volatility, Sector, Liquidity, Inflation risks, etc. Similar to general risk management, financial risk management requires identifying its sources, measuring it, and plans to address them. As a specialization of risk management, financial risk management focuses on when and how to hedge using financial instruments to manage costly exposures to risk. In the banking sector worldwide, Basel Accord are generally adopted by internationally active banks to tracking, reporting and exposing operational, credit and market risks. When to use financial risk management Finance theory prescribes that a firm should take on a project when it increases shareholder value. Finance theory also shows that firm managers cannot create value for shareholders, also called i...
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How to Sell a Price Increase to Your Customers
2007-10-19 17:29:00
Part 1: Steps to Soften the Price Increase BlowEven the most sales savvy among us have had to fight back the nerves that materialize whenever we are faced with telling a customer about a price increase. Talking about it never makes for an easy conversation. When discussing a price increase in a business-to-business environment, it is important to remember that our customers have probably had to have the same discussion with their own customers. A company exists only as long as it earns a profit and it can only do that if it delivers a quality product or service at the right price. This means that the key to any conversation about raising the price is to emphasize that such an increase will ensure product quality. As you begin to prepare your strategy for communicating a price increase, ask yourself the following questions: 1. Does the customer take your product/service and add a standard percentage increase in price when selling to their customers? If this is the case, you can po...
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Marketing Research
2007-10-19 17:23:00
Managers need information in order to introduce products and services that create value in the mind of the customer. But the perception of value is a subjective one, and what customers value this year may be quite different from what they value next year. As such, the attributes that create value cannot simply be deduced from common knowledge. Rather, data must be collected and analyzed. The goal of marketing research is to provide the facts and direction that managers need to make their more important marketing decisions. To maximize the benefit of marketing research, those who use it need to understand the research process and its limitations. Marketing Research vs. Market Research These terms often are used interchangeably, but technically there is a difference. Market research deals specifically with the gathering of information about a market's size and trends. Marketing research covers a wider range of activities. While it may involve market research, marketing research is a ...

Internet Marketing and Promotion: Website Optimization.
2007-10-18 14:59:00
Build your traffic. Content is king. Write good quality content that visitors value and that keeps them coming back. This is a golden rule. Try to make sure that you have substantial content before putting your site online. No site is better than one that is poorly prepared. Make the content easy to read and digest. Keep it focused upon keywords, and keep content up-to-date. Remember, your site is not an online brochure or gimmicky sales promotion. Your domain name should be innovative and does not necessarily have to say what your site does. For example British Airways has an online ticket websites called Opodo.com. When building the site, keep the design simple. Flash, Java and Javascript look great but have been known to confuse spiders. Keep It Short and Simple (KISS). Remember that not all visitors will have fast Internet connections - much of The World still uses 56k modems. Search Engine Optimisation (SEO) is important. This will help search engines to read your pages....
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PEST Analysis.
2007-10-18 14:57:00
It is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organization's marketing environment is made up of: 1. The internal environment e.g. staff (or internal customers), office technology, wages and finance, etc. 2. The micro-environment e.g. our external customers, agents and distributors, suppliers, our competitors, etc. 3. The macro-environment e.g. Political (and legal) forces, Economic forces, Sociocultural forces, and Technological forces. These are known as PEST factors. Political Factors. The political arena has a huge influence upon the regulation of businesses, and the spending power of consumers and other businesses. You must consider issues such as: 1.How stable is the political environment? 2.Will government policy influence laws that regulate or tax your business? 3.What is the government's position on marketing eth...
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SWOT analysis
2007-10-16 17:20:00
SWOT Anal ysis , is a strategic planing tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey , who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies. Strategic and Creative Use of S.W.O.T Analysis Strategic Use: Orienting SWOT's to An Objective Illustrative diagram of SWOT analysis If SWOT analysis does not start with defining a desired end state or objective, it runs the risk of being useless. A SWOT analysis may be incorporated into the strategic planing model. An example of a strategic planning technique that incorporates an objective-driven SWOT analysis is SCAN analysis. Strategic Planning, including SWOT and S...

The consumer buying binge is over
2007-10-16 17:13:00
It's been said many times, but now consumers are truly tapped out, says Fortune's Geoff Colvin.(Fortune Magazine) -- Here I go. I am about to walk into one of the biggest sucker's games in the whole world of economics: declaring that the U.S. consumer is tapped out, so desperately in hock and troubled about the future that he finally just can't spend like it's 1999 anymore. And to be clear, that is what I'm declaring. Unless I can talk myself out of it by the end of the column. I must be nuts. One of the most reliable ways to look like a business dope over the past several years has been to announce that the consumer spending party is finally over. Every year, usually in the fourth quarter, assorted boffins prove beyond doubt that U.S. consumers cannot possibly keep spending as they have been. Consumer s then ignore those reports and keep right on spending anyway.The question of consumer behavior is enormously important because more than 70% of U.S. economic activity is consume...
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Three from U.S. awarded a Nobel in economic sciences
2007-10-15 17:13:00
STOKHOLM: Leonid Hurwicz, Eric Maskin and Roger Myerson, all from the United States, were awarded the Nobel Prize in economic sciences on Monday for laying the foundations for mechanism design theory. "The theory allows us to distinguish situations in which markets work well from those in which they do not," the Royal Swedish Academy of Sciences said in Stockholm. "It has helped economists identify efficient trading mechanisms, regulation schemes and voting procedures." Hurwicz, 90, a U.S. citizen born in Moscow, is an emeritus professor at the University of Minnesota in Minneapolis. Maskin, 56, is a professor at the Institute for Advanced Study in Princeton, New Jersey. Myerson, 56, is a professor at the University of Chicago. The three will share a prize of 10 million kronor, or $1.56 million, officially known as The Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel. The award has been given out since 1969 by Sweden's central bank. Past winners include Mi...

Business marketing
2007-10-13 11:45:00
Business marketing is the practice of organizations , including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations. Also known as industrial marketing, business marketing is also called business-to-business marketing, or b-to-b marketing, for short. Origins of business marketing In the broadest sense, the practice of one purveyor of goods doing trade with another is as old as commerce itself. As a niche in the field of marketing as we know it today, however, its history is more recent. In his introduction to Fundamentals of Business Marketing Research, J. David Lichtenthal, professor of marketing at the City University of New York’s Zicklin School of Business, notes that industrial marketing has been around since the mid-19th century, although the bulk of research on th...
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Notes on Setting and Raising Prices
2007-10-13 11:43:00
Lifestyle and Marketing If you think you need to live large to attract business, think again. What attracts business is a valuable offer delivered to the right prospect with confidence, integrity, and consistency. On the other hand, it is almost impossible to attract business when you are desperate for work. Your lifestyle choices can underscore your commitment to an authentic and connected life, one lived in awareness and respect of the well-being of others and of the planet. Living these choices and letting them inform how you show up in the world can be a compelling aspect of your personal marketing formula. They can distinguish the offer you are in your chosen niche. Insurance, Taxes, Retirement, and More Other considerations for the self-employed are medical, dental, life, and disability insurance. In addition, you may need professional liability insurance, insurance on your equipment and records, and insurance to protect you in the event of accidents on your premises. Self-em...
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DISTRIBUTION - Firm, Brand, and Product Line Objectives
2007-10-13 11:37:00
Firm level objectives: It is not enough to simply state a firm’s goal as maximizing the present value of total profit since this does not differentiate it from other firms and says nothing about how this objective is to be achieved. Instead, a business and marketing plan should suggest how the firm can best put its unique resources to use to maximize stockholder value. A number of resources come into play—e.g., Distinctive competencies—knowledge of how to manufacture, design, or market certain products or services effectively; Financial—possession of cash or the ability to raise it; Ability and willingness to take risk; The image of the firm’s brand; People who can develop new products, services, or other offerings and run the needed supports; Running facilities (no amount of money is going to get a new microchip manufacturing plant started tomorrow); and Contacts with suppliers and distributors and others who influence the success of the firm. Market balan...
More About: Product , Distribution , Brand , Line

Marketing strategy
2007-10-13 11:27:00
A marketing strategy is a process that can allow an organization to concentrate its (always limited) resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Types of strategies Every marketing strategy is unique, but if we abstract from the individualizing details, each can be reduced into a generic marketing strategy. There are a number of ways of categorizing these generic strategies. A brief description of the most common categorizing schemes is presented below: Strategies based on market dominance - In this scheme, firms are classified based on their market share or dominance of an industry. Typically there are three types of market dominance strategies: LeaderChallengerFollower psycological Porter generic strategies strategy on the dimensions of strategic scope and strategic strength. Strategic scope refers to the market penetration while strategic strength refers to the firm’s sustainable competitive advantage. Cost leader...
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Pricing Strategies for Small Business
2007-10-13 11:25:00
The pricing strategy of your small business can ultimately determine your fate. Small business owners can ensure profitability and longevity by paying close attention to their pricing strategy. Commonly, in business plans I’ve reviewed, the pricing strategy has been to be the lowest price provider in the market. This approach comes from taking a quick view of competitors and assuming you can win business by having the lowest price. Lowest Pricing Does Not Win Having the lowest price is not a strong position for small business. Larger competitors with deep pockets and the ability to have lower operating costs will destroy any small business trying to compete on price alone. Avoiding the low price strategy starts with looking at the demand in the market by examining three factors: 1. Competitive Analysis: Don’t just look at your competitor’s pricing. Look at the whole package they offer. Are they serving price-conscious consumers or the affluent group? What are the value-added ...
More About: Business , Small Business , Strategies , Sine

New Product Marketing: Need Help In Marketing A New Product? Publicity Can
2007-10-13 11:23:00
Publicity is the most cost effective way to launch your company’s latest new product regardless of whether you plan to market your new product on a local, national or international scale. With publicity, you can introduce a new product to thousands, even millions of people literally overnight and gain valuable new product marketing research in the process. IMA defines publicity as mass communication with potential customers through the media. Publicity is the process by which your company’s new product marketing “sales pitch” is transformed into an editorial format or news. Editorial coverage of new product marketing launches can take many forms, but the most profitable type usually occurs in print media such as newspapers and magazines. Print publicity has a “shelf life,” - the printed word can reach and convert readers into buyers for weeks, months, and even years after publication. Conversely, two minutes of radio or television editorial coverage - once it has aired -...
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Promotion- push and pull strategies
2007-10-13 11:22:00
“Push or Pull ”? Marketing theory distinguishes between two main kinds of promotional strategy - “push” and “pull”. Push A “push” promotional strategy makes use of a company’s sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of “push” selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia - for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A “push” strategy tries to sell directly to the consumer, bypassing other distribution channels (e.g. selling insurance or holidays directly). With this type of strategy, consumer promot...
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Setting and Negotiating Prices and Fees
2007-10-13 11:19:00
Setting and negotiating prices and fees is an integral part of authentic promotion. This is true in part because of the stewardship relationship you have with your business. In addition, naming your price with confidence is part and parcel of embodying your offer. Doing the right work for the right client at the right price requires a bit of homework. Let’s start with setting fees and prices. (Artists: this section is tailored to the needs of consulting and service professionals. While the principles pertain to you, the nuts and bolts of pricing creative work are not covered in detail. For an excellent discussion of pricing artwork, see Caroll Michels’ book How to survive and prosper as an artist.) Setting prices and fees is a function of several variables: Your desired income and the costs of earning itThe amount of time available for you to earn that incomeThe value (perceived and actual) that a client places on your servicesWhat the market will bearWhat your competit...
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