Zero-G Creative Zero-G Creative The Zero-G Creative blog is a resource for entrepreneurs and small business owners. We provide tips on how to get the most from your marketing budget, how to manage outside design firms and the creative process, how to build winning web sites and how
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What comes first on the web?
2008-01-22 00:51:00 This is a question that I answer quite a bit and so I thought it might be helpful to answer it here. It’s sort of the “chicken and egg” question when it comes to the web: what do I invest in first, technology or design? The question itself implies that your budget is such that you ... More About: Interactive
Quick Tip: Google yourself
2008-01-08 03:40:00 Search for your name and the name of your business. And while you’re at it, try the same thing on Yahoo!, MSN and Ask.com. You may be surprised at what turns up… If you have a common name like mine, it may be difficult to find yourself. Prominent “Erik Wolf”s include a professional golfer and the ... More About: Google , Interactive , Quick
Let?s get presidential
2008-01-07 14:39:00 It’s clear that with the presidential campaign in full swing that the next 12 months in America are going to be all about change. If you watch the news, it’s been pointed out a number of times that there will be a significant change in this country no matter which candidate from either party is ... More About: Branding , Presidential
My New Year?s Small Business Marketing Count-Up
2008-01-03 18:46:00 Everyone’s been counting down for the last couple of weeks… Top 10 of this, top 100 of that. I thought it might be nice to do something different and count up my top five tips for small business marketing success in 2008. 1. Start an email newsletter. Every small business owner has a rolodex, portfolio ... More About: Marketing , Business , New Year , Small Business , Strategy
Frequency redux
2007-12-24 20:06:00 A few weeks ago, I wrote about the importance of frequency in your marketing communications efforts. Seth Godin just did a great post on the subject… Read it here. This is extremely important info for marketers and business owners and, may arguably be the single most important lesson there is to learn in advertising and marketing. ... More About: Advertising , Strategy , Frequency
Designers Who Blog
2007-12-22 17:48:00 So it turns out I’m not the only one There are a lot of great design and marketing blogs out there and I’ve recently come across an outstanding directory for those of you looking for more good reading spots. It’s called Design ers Who Blog and there are links to a lot of great resources ... More About: Designers
Does ?discount? design hurt the industry?
2007-12-21 23:28:00 I don’t usually write about the goings-on of the design industry but for the past few days I’ve been engaged in a conversation with a fellow designer over the “discounting” trend in graphic design and I feel compelled to share. Design ers everywhere are outraged by the prominence of online auction/bid sites as well as the ... More About: Industry , Hurt , The Industry , Discount
Battle royale: the in-house design team vs. the hired help
2007-12-10 14:10:00 A few years ago, back in my days as a corporate marketing manager, I was put in charge of an incredible project. We were going to completely rebuild the look and feel of our company’s flagship brand from the ground up and I would be in the driver’s seat. This was the kind of project ... More About: House , Design , Team , Battle , Battle Royale
Tangled Up
2007-12-07 00:17:00 As a follow-up to our success story last month about the Reel Helper, we wanted to post this quick YouTube video that we just created for them this week. A caution to our readers though, viewing may conjure up some memories of frustrating Christmases past… More About: Viral Marketing , Tangled
A theory on color theory
2007-11-29 03:16:00 What color is right for your business? Many of us in the design community will often talk about color theory; the idea that certain colors have certain meanings. Green means natural, blue means relaxing, red means danger, etc. But on the other hand, green is also a color associated with progress and technology, blue is ... More About: Design , Color , Theory , Theo
Gobbles!
2007-11-21 22:10:00 It’s almost Thanksgiving and I can’t think of a better way to celebrate than to share some effective low budget marketing with a Turkey dinner theme. These guys have done dozens of these videos and I’m sure they’ve sold a lot of blenders in the process: To see more common household items liquefied, visit willitblend.com. ... More About: Viral Marketing
Want to produce a great online video without paying a lot? Here?s how?
2007-11-19 14:28:00 I’ve gotten some really nice comments about our new Zero-G video and several people have asked how they could get something similar made for their businesses. Everyone loves the idea of being on YouTube with all the cool viral stuff, but not everyone knows how to make it happen or how much they should pay. As ... More About: Video , Great , Viral Marketing , Online Video , Online
Success Story: The Reel Helper?
2007-11-13 23:34:00 Back in 2003, Carey Johnston had a really lousy Christmas. Well, not so much the Christmas part as the decorating part. The year before he’d gotten a whole lot of those extra-dangly icicle lights and the family was excited about putting them up again. But when Carey unpacked his decorations, he found his icicle lights ... More About: Story , Success , Success Story , Reel
What we can learn from Toys R Us
2007-11-10 13:41:00 I got this year’s big Toys R Us catalog in my newspaper last week and I immediately noticed something different… Their logo. Many in the design community have taken notice and weighed in on the new look. But you don’t need me to tell you that it looks great and that it’s a really nice ... More About: Learn , Logos , Toys R Us
Quick Tip: make your plans now?
More articles from this author:2007-11-06 12:10:00 It’s now November and believe it or not, we’re only a little more than 2 weeks shy of Thanksgiving and less than 2 months away from the holidays and the New Year. Where has the time gone? So if you haven’t started making your business and marketing plans for 2008, November is a great time to ... More About: Strategy , Quick , Plans , Make 1, 2 |
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