Innovative Marketing TechniquesInnovative Marketing TechniquesAll things Innovative in the World of Marketing, Advertising and Brands. Random Insights on Marketing that hope to make you think differently
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Coolhotmail.com - Why it could kill Gmail (And why it won't)
2007-11-02 16:49:00 What is CoolHotmail?CoolHotmail.com is a site where you can get a unique email id which truly reflects your personality. The email ids could be anything ranging from ishwar@underpaid.co.in to ishwar@ufoff.com. (Visit the site for a complete list - some of them are pretty good). It is currently launched in India and many ids are very India specific.On the face of it, this seems like a good More About: Gmail , Kill
How to drive footfalls to a bar / pub / restaurant
2007-10-24 20:16:00 So everyone has seen signboards & direction boards for restaurants, shopping centers and cafes? Of course you have, and you probably think that its been so done to death, that nothing can be done differently... Traditional advertising is trying to break clutter more than ever before. An ad on a new medium is always likely to attract attention for a while, but gradually consumers develop a blind More About: Restaurant , Drive
How to drive footfalls to a bar / pub / restaurant
2007-10-24 20:16:00 So everyone has seen signboards & direction boards for restaurants, shopping centers and cafes? Of course you have, and you probably think that its been so done to death, that nothing can be done differently...Traditional advertising is trying to break clutter more than ever before. An ad on a new medium is always likely to attract attention for a while, but gradually consumers develop a blind More About: Restaurant , Drive
Cadbury's fantastic Mobile marketing campaign
2007-10-24 07:08:00 I think every marketer has toyed with mobiles and how to use them in Integrated Marketing Communication. Being consistent and complete in this communication medium is a difficult task, so when I came across this mobile marketing initiative by Cadbury India, I just had to give it the finger (Naaah! not that one - the thumbs up).The interactive campaign for "Pappu Pass Ho Gaya" which means "Pappu* More About: Mobile , Mobile Marketing , Campaign
Cadbury's fantastic Mobile marketing campaign
2007-10-24 07:08:00 I think every marketer has toyed with mobiles and how to use them in Integrated Marketing Communication. Being consistent and complete in this communication medium is a difficult task, so when I came across this mobile marketing initiative by Cadbury India, I just had to give it the finger (Naaah! not that one - the thumbs up). The interactive campaign for "Pappu Pass Ho Gaya" which means "Pappu More About: Mobile , Mobile Marketing , Campaign
And the mobile phone will be extinct (not kidding)
2007-10-18 21:22:00 Here we are, inseparable from our dear little handheld mobiles and yet the takeaway will be "Hmmm... it could get extinct". To understand why, we have to understand or rather define convergence.Defining Convergence"Convergence" refers to the blurring of dividing lines among traditionally distinct products and services, technologies, markets, industries, and regulatory structures.For example, the More About: Mobile , Phone , Mobile Phone , Kidding , Extinct
And the mobile phone will be extinct (not kidding)
2007-10-18 21:22:00 Here we are, inseparable from our dear little handheld mobiles and yet the takeaway will be "Hmmm... it could get extinct". To understand why, we have to understand or rather define convergence. Defining Convergence "Convergence" refers to the blurring of dividing lines among traditionally distinct products and services, technologies, markets, industries, and regulatory structures. For example More About: Mobile , Phone , Mobile Phone , Kidding , Extinct
Top 9 Axe Ad campaigns
2007-10-16 03:58:00 Following the Axe campaign post a few days back, here is a compilation of my top 10 favorite Axe ads. Unfortunately most of the ads got eliminated for either being way too explicit or for turning women off and I ended up with 9. (A quick check on a lot of Axe ads reveals that women can find them degrading).#9 - Same old concept - but executed well#8 - You wonder how its an Axe ad, till you read More About: Campaigns
Top 9 Axe Ad campaigns
2007-10-16 03:58:00 Following the Axe campaign post a few days back, here is a compilation of my top 10 favorite Axe ads. Unfortunately most of the ads got eliminated for either being way too explicit or for turning women off and I ended up with 9. (A quick check on a lot of Axe ads reveals that women can find them degrading). #9 - Same old concept - but executed well #8 - You wonder how its an Axe ad, till you More About: Campaigns
The last quarter of this Football Final was so..... yummmy ???!!!
2007-10-12 09:30:00 There are many amongst us who think a newspaper print ad will remain just that - the same old print ad. Its not that we dont see great messages being communicated using this medium, but thats more to do with the creative. So to bring real innovation in the picture, take a close look at the Vegemite ad. Images of four quarters of toasted bread were placed at the 4 corners of a sports column. A More About: Football , Final , Quarter
Girls get Naughty!! (The ___ Effect)
2007-10-05 17:22:00 Pretty young girls mysteriously left their lingerie in Men's restrooms at discotheques in Montvideo. I know your mind is working overtime right now but breathe easy my friends. Sorry to disappoint you, but the lingerie is a result of printed stickers. Quality of print and the shadow for the lingerie give them a very realistic touch. This Out Of Home marketing initiative is very impressive. The More About: Girls , Effect
Dad vs Kid - Wilkinson wins !!
2007-10-04 04:02:00 Every married man sees a dramatic shift in affection from his loving wife post child birth. Wilkinson used this “shift of affection” as the insight and created an awesome viral - Fight for Kisses. Its not easy to create engaging advertising in this category, especially advertising that brings the brand into the consideration set. This great viral is also accompanied with a game download More About: Wins
Woah! Tiny Parachutes in the courtyard... Where are the aliens?
2007-09-29 18:20:00 Don't worry, I haven't sighted a UFO yet. Just noticed this interesting direct marketing technique at Adverbox. Samples of coffee arrived at different neighborhoods apparently via parachute. The key communication being that everyone can get great coffee from Hawaii delivered to their homes, in the quantity and frequency they desire. The direct marketing initiative communicates the USP of More About: Aliens , Tiny , Courtyard
Best Direct Marketing Ever!! (60% conversion rate)
2007-09-11 17:02:00 Harley Davidson and marketing genius - there seems to be a connect. For the cult brand it is, its not easy to market to the evolved consumer. Every marketing effort has to surpass any previous effort and uphold expectations of the consumer. Just check out the direct marketing effort below. A 'Freedom Box' was sent across to potential customers. When the box was opened, a ventilator released More About: Marketing , Direct Marketing , Direct , Conversion , Rate
Hoardings on the Move
2007-08-29 03:32:00 This post isn't about anything innovative - its on common sense. Lately I have been catching a number of mobile hoardings and unfortunately never really 'caught' them. Its ultimately difficult to look sideways while driving. Let me explain... The advertising is only on the 2 side panels. There is no communication on the front and back panels. Aren't we losing out on potential ad viewers by More About: Move
Google Monetizes YouTube - Not User Generated Content
2007-08-28 15:56:00 Google paid YouTube over a billion dollars and has revealed how it plans on monetizing the site. An Adage article states that instead of running across the site's consumer-generated content, Google's in-video ads will run on 3,000 professional content partners and 70 independent partner channels. Google's new YouTube ad formats will be graphic overlays that cover the bottom 20% of the screen and More About: Google , Youtube , Content , User
Make Money on Overnight Deliveries!!
2007-08-25 13:49:00 Just checked out this ad by Endless at Steve's blog. Its not easy to make people migrate from Amazon to a relatively new portal Endless, which is exactly what the ad achieved in Steve's case at least. They could so easily have gone the usual line of we are better / faster / cheaper / simpler etc. The route they eventually used for the ad was a very genuine need in the online ecommerce space More About: Money , Make Money , Make
Can brands take you for a "Ride"
2007-08-21 17:16:00 In India and probably the world over, branding opportunities have been exploited on trains & buses. Opportunities with taxis have been largely sidelined. I am not talking about printing "Wong's Restaurant - Great Chinese Food" on the door, but looking at branding opportunities inside the taxi. Taxis lend themselves to Point of Sales merchandise, sales material and sales itself. I have been More About: Ride , Brands
Low Cost Airlines can get Cheaper!!
2007-08-18 06:35:00 Oh god!! I was planning on publishing this post on this "great idea" that I had - unfortunately I got a proposal this morning about the exact same idea. Well, I still claim that the original idea was uninspired. Anyway getting on to the idea itself - I always wondered why low cost airlines in India don't leverage branding opportunities available to the max. There is a captive audience sitting More About: Airlines , Cost , Low cost
Brand Name Promotion - Cool "Stunts"
More articles from this author:2007-08-16 16:29:00 Just checked out some cool promotion gimmicks at entrepreneur. "Sign Spinners" as they are called, involve using acrobats and balancing artists to twirl sign boards around their fingers. These stunt men are typically located on high traffic junctions and twirl signboards around their fingers. It is a display of great skill. Reports have it that it has had some serious car stopping effects, and More About: Promotion , Cool , Brand , Stunts 1, 2 |
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