Innovative Marketing TechniquesInnovative Marketing TechniquesAll things Innovative in the World of Marketing, Advertising and Brands. Random Insights on Marketing that hope to make you think differently Articles
How long will you take to find the needle
2008-01-17 16:39:00 Apparently no time at all if luxor has its way. Check out the ad above. Simple thought, great execution and absolutely no explanation required More About: Find , Long
What good is a hairstyle without a head
2008-01-17 16:26:00 Awesome example of ambient advertising. This is a great way to deliver the message "Wear a helmet while you ride". The ad is relevant, connects with the youth and is delivered innovatively, such that it ensures attention. I love it!! More About: Head , Good , Hairstyle
India vs Australia Cricket Controversy. What if it were a gimmick?
2008-01-10 10:19:00 No one is insinuating that the India - Australia controversy is a farce. A test match has been lost, an umpire has retired and claims of racial discrimination have been made. Be rest assured that these are not the results of a marketing gimmick. The PR generated from this controversy though, has the sponsors in a great situation. The test match has received heightened publicity levels and more More About: Cricket , Controversy
Can New Year Resolutions be used as a Marketing tool?
2008-01-04 04:02:00 Well Happy New Year to all of you. I have been a little busy holidaying the past couple of weeks. On New Years, I was contemplating the conventional "Happy New Year to all my readers" but stayed away because I wanted to start this year by doing something different (Not wishing my readers seemed logical :)). I couldn't ultimately think of anything different because I had a hard time waking up More About: Marketing , Tool , Resolutions
The Perfect Christmas Gift !!
2007-12-19 16:22:00 If you have come here in search of the top 10 gifts for your girlfriend this Christmas , then I should redirect you here . Alternately, if you want to get dumped this Christmas, then here is a list of worst ever gifts. If none of the above is applicable, then let me tell you about this fabulous British Hotel Chain called Travel Lodge (No, I have never stayed with them). The opinion is born out of More About: Gift , Perfect
Ski Resort resorts to some innovative advertising
2007-12-15 16:21:00 I apologize for being a little slow with updates on this blog. I hope to do better in future. In fact, starting right now, I have a nice ad that I happened to see here . The innovative advertising below has been used by a ski resort. Using just blue paper (blue in the front and white behind) and a sticker, they created the illusion of a ski resort on paper. Superb!! It is not perfect – I More About: Advertising , Resorts , Resort , Innovative
Is there hope for the imperfect domain name
2007-12-06 03:56:00 Continuing from this post, The web visitor is undergoing change in the way (s)he visits and revisits websites. The consumers on the web have taken to the various forms of bookmarking, rss feeds etc in such a huge way that the trend suggests that the domain name is being typed less often than before, and moving forward could reduce even more. Take Netvibes for example, it adds to the options by More About: Domain , Domain Name , Hope
Social Messages use more than shock value to reach out
2007-11-29 03:32:00 Every now and then, you see a social message being communicated by an NGO or by the police about the ill health of smoking, drinking etc. Most of these messages try to deliver a shock value suggesting impending doom as the only outcome of the activity you are undertaking. . Intelligence, wit and subtlety seem to be lost causes in most of these ad situations. What we have below are two examples More About: Social , Shock , Messages , Reach , Mess
Does marketing feed into strategy? Or is it the other way around?
2007-11-20 10:05:00 I was on Seth Godin's blog and noticed his post on Thinking about Domains and just one line in the post struck a discordant note. "One last bit of backward thinking: if you're looking to start an online business, consider finding a great domain and build the business around it, not the other way around." The key thought behind the post was to emphasize the importance of domain names. Though I More About: Marketing , Strategy , Feed
Coolhotmail.com - Why it could kill Gmail (And why it won't)
2007-11-02 16:49:00 What is CoolHotmail? CoolHotmail.com is a site where you can get a unique email id which truly reflects your personality. The email ids could be anything ranging from ishwar@underpaid.co.in to ishwar@ufoff.com. (Visit the site for a complete list - some of them are pretty good). It is currently launched in India and many ids are very India specific. On the face of it, this seems like a good More About: Gmail , Kill
How to drive footfalls to a bar / pub / restaurant
2007-10-24 20:16:00 So everyone has seen signboards & direction boards for restaurants, shopping centers and cafes? Of course you have, and you probably think that its been so done to death, that nothing can be done differently... Traditional advertising is trying to break clutter more than ever before. An ad on a new medium is always likely to attract attention for a while, but gradually consumers develop a blind More About: Restaurant , Drive
Cadbury's fantastic Mobile marketing campaign
2007-10-24 07:08:00 I think every marketer has toyed with mobiles and how to use them in Integrated Marketing Communication. Being consistent and complete in this communication medium is a difficult task, so when I came across this mobile marketing initiative by Cadbury India, I just had to give it the finger (Naaah! not that one - the thumbs up). The interactive campaign for "Pappu Pass Ho Gaya" which means "Pappu More About: Mobile , Mobile Marketing , Campaign
And the mobile phone will be extinct (not kidding)
2007-10-18 21:22:00 Here we are, inseparable from our dear little handheld mobiles and yet the takeaway will be "Hmmm... it could get extinct". To understand why, we have to understand or rather define convergence. Defining Convergence "Convergence" refers to the blurring of dividing lines among traditionally distinct products and services, technologies, markets, industries, and regulatory structures. For example More About: Mobile , Phone , Mobile Phone , Kidding , Extinct
Top 9 Axe Ad campaigns
2007-10-16 03:58:00 Following the Axe campaign post a few days back, here is a compilation of my top 10 favorite Axe ads. Unfortunately most of the ads got eliminated for either being way too explicit or for turning women off and I ended up with 9. (A quick check on a lot of Axe ads reveals that women can find them degrading). #9 - Same old concept - but executed well #8 - You wonder how its an Axe ad, till you More About: Campaigns
The last quarter of this Football Final was so..... yummmy ???!!!
2007-10-12 09:30:00 There are many amongst us who think a newspaper print ad will remain just that - the same old print ad. Its not that we dont see great messages being communicated using this medium, but thats more to do with the creative. So to bring real innovation in the picture, take a close look at the Vegemite ad. Images of four quarters of toasted bread were placed at the 4 corners of a sports column. A More About: Football , Final , Quarter
Girls get Naughty!! (The ___ Effect)
2007-10-05 17:22:00 Pretty young girls mysteriously left their lingerie in Men's restrooms at discotheques in Montvideo. I know your mind is working overtime right now but breathe easy my friends. Sorry to disappoint you, but the lingerie is a result of printed stickers. Quality of print and the shadow for the lingerie give them a very realistic touch. This Out Of Home marketing initiative is very impressive. The More About: Girls , Effect
Dad vs Kid - Wilkinson wins !!
2007-10-04 04:02:00 Every married man sees a dramatic shift in affection from his loving wife post child birth. Wilkinson used this “shift of affection” as the insight and created an awesome viral - Fight for Kisses. Its not easy to create engaging advertising in this category, especially advertising that brings the brand into the consideration set. This great viral is also accompanied with a game download More About: Wins
Woah! Tiny Parachutes in the courtyard... Where are the aliens?
2007-09-29 18:20:00 Don't worry, I haven't sighted a UFO yet. Just noticed this interesting direct marketing technique at Adverbox. Samples of coffee arrived at different neighborhoods apparently via parachute. The key communication being that everyone can get great coffee from Hawaii delivered to their homes, in the quantity and frequency they desire. The direct marketing initiative communicates the USP of More About: Aliens , Tiny , Courtyard
Best Direct Marketing Ever!! (60% conversion rate)
2007-09-11 17:02:00 Harley Davidson and marketing genius - there seems to be a connect. For the cult brand it is, its not easy to market to the evolved consumer. Every marketing effort has to surpass any previous effort and uphold expectations of the consumer. Just check out the direct marketing effort below. A 'Freedom Box' was sent across to potential customers. When the box was opened, a ventilator released More About: Marketing , Direct Marketing , Direct , Conversion , Rate
Hoardings on the Move
2007-08-29 03:32:00 This post isn't about anything innovative - its on common sense. Lately I have been catching a number of mobile hoardings and unfortunately never really 'caught' them. Its ultimately difficult to look sideways while driving. Let me explain... The advertising is only on the 2 side panels. There is no communication on the front and back panels. Aren't we losing out on potential ad viewers by More About: Move
Google Monetizes YouTube - Not User Generated Content
2007-08-28 15:56:00 Google paid YouTube over a billion dollars and has revealed how it plans on monetizing the site. An Adage article states that instead of running across the site's consumer-generated content, Google's in-video ads will run on 3,000 professional content partners and 70 independent partner channels. Google's new YouTube ad formats will be graphic overlays that cover the bottom 20% of the screen and More About: Google , Youtube , Content , User
Make Money on Overnight Deliveries!!
2007-08-25 13:49:00 Just checked out this ad by Endless at Steve's blog. Its not easy to make people migrate from Amazon to a relatively new portal Endless, which is exactly what the ad achieved in Steve's case at least. They could so easily have gone the usual line of we are better / faster / cheaper / simpler etc. The route they eventually used for the ad was a very genuine need in the online ecommerce space More About: Money , Make Money , Make
Can brands take you for a "Ride"
2007-08-21 17:16:00 In India and probably the world over, branding opportunities have been exploited on trains & buses. Opportunities with taxis have been largely sidelined. I am not talking about printing "Wong's Restaurant - Great Chinese Food" on the door, but looking at branding opportunities inside the taxi. Taxis lend themselves to Point of Sales merchandise, sales material and sales itself. I have been More About: Ride , Brands
Low Cost Airlines can get Cheaper!!
2007-08-18 06:35:00 Oh god!! I was planning on publishing this post on this "great idea" that I had - unfortunately I got a proposal this morning about the exact same idea. Well, I still claim that the original idea was uninspired. Anyway getting on to the idea itself - I always wondered why low cost airlines in India don't leverage branding opportunities available to the max. There is a captive audience sitting More About: Airlines , Cost , Low cost
Brand Name Promotion - Cool "Stunts"
2007-08-16 16:29:00 Just checked out some cool promotion gimmicks at entrepreneur. "Sign Spinners" as they are called, involve using acrobats and balancing artists to twirl sign boards around their fingers. These stunt men are typically located on high traffic junctions and twirl signboards around their fingers. It is a display of great skill. Reports have it that it has had some serious car stopping effects, and More About: Promotion , Cool , Brand , Stunts |
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