TrishaLyn.comTrishaLyn.comA whimsical look at marketing, my career, and social media in the era of Web 2.0 Articles
Planning Your Next Direct Mail Postcard Marketing Campaign
2008-04-25 00:00:00 Planning any postcard direct mail campaign might seem like a daunting task, but with the proper strategy it can be easily accomplished. The primary goal of any marketing campaign is to locate and target a solid customer base that will ultimately generate revenue for your company. Direct mail campaigns ... More About: Marketing , Mail , Planning , Campaign
Link Glossary: Authority Pages
2008-04-24 00:00:00 Authority Pages : Web page with many unique domains linking in to it. Home pages tend to have more authority as most people are prone to link their visitors to the general website they want to share with them instead of a deep linked page. Authority is an excellent tool in your ... More About: Link , Authority , Glossary
Link Glossary: Outbound Links
2008-04-24 00:00:00 Outbound Link s : A link that points away from your website. Outbound links are a great way to receive some link love from the recipients, but be careful. The more outbound links are on a webpage, the less value the links have. You don't want to make the outbound links more ... More About: Glossary
Joel Comm - Scummy or Chummy?
2008-04-24 00:00:00 A bit of a scandal broke out last week regarding AdSense guru Joel Comm 's latest eBook offering - AdSense Secrets 4. The landing page as you can see is one of your typical sales pages that usually screams of scam - at least that's my usual impression of pages ...
Duped by Geeks
2008-04-24 00:00:00 Twitter vs twatter - it was a ruse! Jim Kukral returns to GeekCast & they all explain that it was just to spoof Loren Feldman's puppet show against Shel Israel. They explain it in GeekCast today. Mike from 1115 Media Called it first! Did anyone have a pool going? Next we'll hear ... More About: Geeks
Free Toolsday for April 22nd
2008-04-24 00:00:00 Hi, you've reached my blog. I'm not here right now; I'm at the dentist getting my teeth checked diligently. I haven't left you with nothing... you get today's free tool! A great tool that I've been using for years is Trillian. My first computer was a Compaq laptop ... More About: April , Free
Secrets to Creating a Winning Business Card Design - Fact and Fiction
2008-04-24 00:00:00 Business card design is one of the most overlooked marketing techniques in modern advertising. Oftentimes, designers simply slap a little contact information and a logo on a card or, even worse, fill it with so many images and colors that the design becomes gaudy and actually ... More About: Business , Design , Card , Fiction , Creating
Cribbed Content for April 18th
2008-04-20 00:00:00 Some good stuff going on this week... and I'm going to throw in something fun that has some social media implications... Scott Jangro jumped into the podcasting world with a good set of rambles. He gets fairly personal, talking about the inspiration his daughter has given him & some general ... More About: April , Content
Get a Mentor!
2008-04-20 00:00:00 I don't have one... maybe if I did I wouldn't be cursing to the FeedBurner gods asking why my feeds are mysteriously cut short all of a sudden despite having my settings in wordpress and FeedBurner set correctly. I digress... watch Jim Kukral talk about the importance of a mentor while ... More About: Mentor
40/40/20 Rule of Direct Mail Marketing
2008-04-20 00:00:00 Many print marketing pieces focus heavily on design to persuade their audience to take the next step in the purchasing process. But great layout and design alone won?t propel your direct mail marketing efforts to success status. In fact, traditional marketing dogma dictates that design is one of ... More About: Marketing , Mail , Direct , Rule
Link Glossary: IP Address
2008-04-20 00:00:00 IP Address : Every computer connected to the Internet must have a unique address known as an IP (Internet Protocol) address. The IP address is a numeric address written as a set of four groups of number separated by dots, for example 130.102.42.17. The address provides a unique identification of ... More About: Link , Glossary
Link Glossary: Site Wide Links
2008-04-17 00:00:00 Site Wide Link s : Your link on the homepage and all sub pages of a website. Also known as ROS (Run of Site) It's very important to target these links appropriately. A site wide link can put your link on thousands of pages within just one domain, so it's important that ... More About: Site , Glossary
Creative Business Card Design Ideas
2008-04-16 00:00:00 Whether stuck in a home owner?s kitchen drawer or neatly filed in a business executive?s Rolodex, just about everyone has a collection of business cards. As one of the simplest and most endearing forms of advertising, the business card must pack a powerful punch in a small ... More About: Ideas , Business , Creative , Design , Card
Free Toolsday for April 15th
2008-04-15 00:00:00 Happy tax day! Here's a great free tool to save yourself some green. Honestly, I'm not sure why it's taken me SO long to tell you about this tool. Anyone who's ever had to hire a graphic designer for a really simple postcard or business card knows ... More About: April , Free
Link Glossary: Deep Link
2008-04-14 00:00:00 Deep Link : Linking to a webpage buried within a website. These pages are referred to as "deep" because they are often two or more directories deep within a website. Deep linking is important to affiliate marketers. An affiliate link that goes right to the product being advertised is more likely ... More About: Glossary , Deep
FeedBurner FAIL
2008-04-14 00:00:00 Something wonky happened a few days ago and I didn't notice... sorry feed readers! Here's the posts you may have missed... Effective Email Case Study - TubeMogul Link Glossary - Alt Text Comfortable Branding by Name (Video) Hard Sell Tactics DON'T WORK Developing Professional Business Cards with Sharp Company Logos Link Glossary - Backlinks Cribbed Content for April ... More About: Feedburner
Twittermethis v. Twattermethat
2008-04-14 00:00:00 That's right, I'm throwing myself into the fray... I'm getting into the tussle! Check it out. In this corner, sporting fabulous guylights, Jim Kukral & Twittermethis! And in this corner, clutching a beer in one hand & an Asus EEE in the other, Sam Harrelson & Twattermethat! Listen now! For the record, I ...
Cribbed Content for April 11th
2008-04-14 00:00:00 Not too much going on this week so this will be short. I forgot to post the Free Toolsday post this week. No one seemed to notice :/ There's a great lighting video at Fathom SEO serving as a tutorial on how to light a whiteboard to do a video. ... More About: April , Content
Link Glossary: Backlinks
2008-04-14 00:00:00 Backlinks: The number of links pointing back to your website. This can be found by conducting a search on the major search engines: Link : http://www.YourWebsite.com This is good information to have periodically to see how far of a reach your website has. This is an especially important metric when launching ... More About: Backlinks , Glossary
Developing Professional Business Cards with Sharp Company Logos
2008-04-14 00:00:00 When a client comes to you for business card design, you always ask for their logo. But what if your client doesn?t already have a logo? Of course, that?s good because you can get paid to design the business card as well as a logo for it. It ... More About: Business , Company , Sharp , Cards , Logos
Effective Email Case Study - TubeMogul
2008-04-14 00:00:00 I hope that last week's case study was helpful in looking at the email campaign efforts of a well known, well established company. The next email I want to highlight came from an online service that isn't nearly as well known as Expedia. The Company: TubeMogul.com: This free online service ... More About: Email , Study , Case , Effective
Link Glossary: Alt text
2008-04-14 00:00:00 Alt text: "alternative text" that is placed in the code for an image in an H Alt text is important because of firewalls and website loading speeds. People viewing your website through a firewall may not be able to see all photos due to the security settings. Alt text will ... More About: Link , Glossary , Text
Comfortable Branding by Name
2008-04-14 00:00:00 The name of the marketing game is branding, and using your name as your personal brand is a time honored tradition. Watch the video and I'll tell you more! More About: Branding
Hard Sell Tactics DON?T WORK
2008-04-14 00:00:00 I think most people can agree that hard sales tactics are intimidating and uncomfortable, so I never encourage anyone to go for that sell from the onset. Any good sales person probably already knows this. Equally, once you've entered into a project or partnership with someone, I think it's ... More About: Tactics , Work , Hard , Sell
@Garyvee, this is for you!
2008-04-08 16:22:00 Like how I made the title Twitter-optimized? Big thanks to Gary Vaynerchuk at Wine Library TV for sharing the love and sending out some Bringing the THunder wristbands. In all my craptastic webcam glory… Awesome job on the branding efforts Gary! Social Bookmarking More About: Branding , Editorial
Living in ?The Cloud?
2008-04-07 19:34:00 Recently I’ve been giving a lot of thought to the pros and cons of living in the cloud, so to speak. If you’re not familiar with this term, living in the cloud basically means that you keep most of your important documents, email, etc. with online access so you can access it from any ... More About: Living , Editorial , Cloud , The Cloud
Link Glossary: Reciprocal Link Exchanges
2008-04-07 18:00:00 Reciprocal Link Exchanges: When two websites swap links to point at each other. Trading links with another website. There’s a limited amount of success that can be had with reciprocal link exchanges. As one blogger wrote they are “so 1997″. Search engines do not give that much value to reciprocal link exchanges because you ... More About: Glossary , Reciprocal
Amusing Phrases
2008-04-06 02:00:00 I’m a total media consumer, so in listening to things and reading this I’ve picked up a couple of highly amusing phrases that I’d like to share with you. It’s Saturday afternoon, not much else is going on! So let’s get a little silly while I share some things that have been absolutely cracking ... More About: Affiliate Marketing , Amusing , Phrases
Top 5 Ways to Incorporate a Logo into your Client?s Business Card Design
2008-04-05 01:00:00 Ever seem restricted when positioning logos on your clients? business card designs? Often designers make a choice between placing the logo in one of the card?s corners and forget about it. Your options aren?t limited to those four obscure regions, and trying new things can jazz up a business card tremendously. Here ... More About: Business , Design , Card , Incorporate , Business Card
Cribbed Content for April 4th
More articles from this author:2008-04-04 22:45:00 As usual, here’s my weekly compilation of cool stories I found around the net this week. Shawn Collins announced that Gary Vaynerchuk of WineLibrary.tv will be the keynote for Affiliate Summit West 2009. He’s sure to bring the thunder! Epic Advertising was not an April Fool’s Joke; AzoogleAds has indeed re-branded themselves along with Bazaar Advertising ... More About: Wordpress , Affiliate Marketing , Branding , Blogger 1, 2, 3, 4 |
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