TrishaLyn.comTrishaLyn.comA whimsical look at marketing, my career, and social media in the era of Web 2.0 
Articles
Top 5 Ways to Incorporate a Logo into your Client?s Business Card Design
2008-04-05 01:00:00 Ever seem restricted when positioning logos on your clients? business card designs? Often designers make a choice between placing the logo in one of the card?s corners and forget about it. Your options aren?t limited to those four obscure regions, and trying new things can jazz up a business card tremendously. Here ... More About: Business , Design , Card , Incorporate , Business Card
Cribbed Content for April 4th
2008-04-04 22:45:00 As usual, here’s my weekly compilation of cool stories I found around the net this week. Shawn Collins announced that Gary Vaynerchuk of WineLibrary.tv will be the keynote for Affiliate Summit West 2009. He’s sure to bring the thunder! Epic Advertising was not an April Fool’s Joke; AzoogleAds has indeed re-branded themselves along with Bazaar Advertising ... More About: Wordpress , Affiliate Marketing , Branding , Blogger
Link Glossary: Anchor Text
2008-04-04 18:00:00 Anchor Text : Anchor text is the text on a page that is linked to another web page or a different place on the current page. When you click on anchor text, you will be taken to the page or place on the page to which it is linked. This is basically the HTML nuts & bolts ... More About: Link , Glossary
Your opinions, please
2008-04-04 04:49:00 Should I integrate my personal ramblings with business related content? Mix business with pleasure? I’m thinking on it… more at 11… Social Bookmarking More About: Opinions
Good People Day
2008-04-03 22:25:00 So Gary Vaynerchuk at WineLibrary is at it again, enthusiastically making up holidays as he fancies. He’s come up with April 3rd as Good People Day, a day to thank those that help you, inspire you, etc. He explains it better than I, so here: So I’m left to wondering who I should thank. ...
A Thorn in My Side
2008-04-03 19:33:00 By all accounts, I was certain that moving my blog over to Word Press and onto my own domain was the right thing to do. Many (if not all) online marketers lately are preaching the personal branding… so what better than to move it over, right? I’ve noticed since the move that my RSS subscriber numbers ... More About: Branding , Blogging , Editorial
Make Your Business Bloom with PsPrint
2008-04-03 19:00:00 Lots of good sales going on this month at PsPrint. The sales are in full swing for spring and it’s time to get the word out about your business. Over the last few months I’ve been reposting some great articles from the PsPrint website about using print marketing to your advantage, so these ... More About: Business , Communication , Make , Bloom
Effective Email Case Study - Expedia
2008-04-02 20:30:00 Checking my email last night I noticed some ingenious, personalized email marketing campaigns that I think more businesses should consider (including my own). I felt the need to share these as case studies. There’s a lot to cover, so I’ll split them up. Hopefully I can continue to do these case studies ... More About: Email , Study , Tube , Case , Effective
Link Glossary: Citation
2008-04-02 18:00:00 Citation: A citation is a reference to an entity. Citation: quote, mention, reference. Citation in the context of the web usually means a HREF link to a location. A Citation count is the count of references to a page on the internet. I use a lot of citations on my websites, and the reason ... More About: Link , Glossary , Citation
Off-Holiday Marketing
2008-04-02 01:45:00 When you think of holiday marketing, what comes to mind? Probably sleigh bells, Santa Claus and snowballs; with a reindeer or some eggnog thrown in for good measure. Everyone knows that Christmas is the hottest sales season of the year, and most businesses adjust their marketing budgets to hit the ... More About: Marketing , Holiday
The Power of Stickers
2008-04-01 23:00:00 Stickers are ridiculous in terms of how much power they have for advertising. As one of the most creative mediums, stickers can go anywhere to promote anything. A great example of this is what a lot of trade show speakers do with their laptops. It’s a widespread trend in the geek world to slap ... More About: Power , Mac , Branding , Viral Marketing , Stickers
Free Toolsday for April 1st
2008-04-01 20:00:00 Described as “A fancy tip jar for your blog!”, ScratchBack is a great monetizing widget for any blog or website. Best to the user, it’s free to throw onto your blog and free to customize if you have the right skills and a copy of Photoshop. A Jim Kukral joint, ScratchBack is essentially a paid ... More About: April , Free
Creating a Custom Font for Business Cards
2008-03-31 22:30:00 If you have the know-how, creating a custom font for business cards can contribute to the overall uniqueness of a company?s first impression, and thus help convert more sales. Creating a custom font isn?t that difficult if you have the right resources, but first it?s important to make sure you really want ... More About: Business , Font , Cards , Custom
Link Glossary: One Way Links
2008-03-31 19:00:00 One Way Link s : Links that are not reciprocated by your website. Incoming links to your site that are not returned. These are the best links to have from a search engine optimization point of view. As they say, there are many ways to skin a cat. You can go out there and comment on ... More About: Glossary
Dealing with Email Solicitations
2008-03-29 01:15:00 More and more lately I’ve been receiving unsolicited business emails. Not spam, just emails from representatives of various companies offering their services to our company. I’m getting a bit more adept to answering these emails when we’re not interested. But it’s still an awkward situation. So how do you address these things? ... More About: Email
Cribbed Content for March 28th
2008-03-28 23:00:00 Here we are in the home stretch of March , getting ready for spring! I personally can’t wait, but in the meantime here are the links for the week. Shawn Collins over at Affiliate Summit already announced that Affiliate Summit West 2009 will once again be in Las Vegas at the Rio All-Suites Hotel & Casino. ... More About: Content
Link Glossary: Off Page Criteria
2008-03-28 20:00:00 Off Page Criteria : When a search engine ranks pages by using data that is not present on the web page itself. This could be the presences of a directory listing, or the number and quality of inbound links to a page. This just goes to show that you need to build your link profile with more ... More About: Link , Glossary
Using Powerful Fonts That Get Your Clients? Business Cards Noticed
2008-03-28 01:55:00 If you?re a professional designer, then you?re accustomed to using sans-serif headlines and serif body copy fonts. The same method is often applied to business card design, with larger text like the company?s or individual?s name in a sans-serif font and contact information in a serif font, even though sans-serif fonts can ... More About: Business , Clients , Fonts , Cards
Comfortable Branding by Name
2008-03-28 01:42:00 The name of the marketing game is branding, and using your name as your personal brand is a time honored tradition. Watch the video and I’ll tell you more! Social Bookmarking More About: Videos , Branding
Spamaliciousness
2008-03-27 19:32:00 I have no clue why this excites me, but overnight I received my first spam comment. I’m going to leave it up just because it’s the first! I guess it could mean that the content is getting indexed faster, which is always good. What’s not good is Feed Burner. I know I’ve been critical of them ... More About: Blogging
Where Online Meets Offline
2008-03-27 02:00:00 I should talk about this topic more, but online is just SO fascinating and I’ve been immersed in off line for the last 4 years so it’s routine to me. Since we discontinued our old poorly performing affiliate program at the beginning of February, I’ve been focused on growing our new Reseller Program and ... More About: Affiliate Marketing , Offline , Online
Free Toolsday for March 25th
2008-03-26 20:49:00 But, today isn’t the 25th… and it’s not Tuesday. I know, but I forgot to do this yesterday, so give me a break! The tool du jour is more of a resource than a tool. I figure I hit you with so much last week you’re probably still fussing with settings. I happened ... More About: Affiliate Marketing , Free , March
Link Glossary: FFA Link Farm
2008-03-26 19:00:00 FFA Link Farm : A link farm ffa or (Free For All) are farms where anyone can add a link. Many of these ffa/link farms have been banned. From what I’ve been noticing they seem to have been replaced by directory listings. These are nearly free for all’s, but they do involve some moderation from the ... More About: Glossary
March BAAMC Meeting
More articles from this author:2008-03-26 16:00:00 Last week I was happy to attend the March lunch meeting of the Bay Area Affiliate Manager Coalition. It was a great meeting and I was super jazzed afterwards. I found, when trying to sit down and write this blog post, that I was way too excited about it. I’ve been looking ... More About: Meeting 1, 2, 3, 4, 5, 6, 7 |
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