TrishaLyn.comTrishaLyn.comA whimsical look at marketing, my career, and social media in the era of Web 2.0 
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Affiliate Marketing Fanatics 15: Be My Yoko Ono
2009-09-19 05:00:00 Affiliate Marketing Fanatics - A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing . From blogging to branding, social media to search, video and more! We kept it short & sweet this week, but hey! We did two weeks in a row! YES… I’m patting us on the back for that. We talked briefly about some things that have been going on in the industry this week, and had a short & sweet conversation with limited tangents. And almost no discussion of Twitter, other than a third party service mention. Since it was so short I messed with outro music too, which brought us to a pleasantly succinct 19:30. In in this episode we discuss: The fantastic fill in job Eric Nagel did last week. Affiliate Day came & went on September 14th. Sponsored Tweets picked up their traffic CJU, despite neither of us going. How cool it is when industry celebs remember you! Halloween & Fall promotions are upon us! Fantasy Foot... More About: Affiliate , Yoko Ono
Send Trisha Lyn to Blog World Expo 09!
2009-08-31 17:00:00 Have you been to Blog World Expo before? I went last year and I can’t tell you how invaluable it was to me as a blogger to go. There were a ton of great sessions geared for those of us who call a blog home. It was a terrific learning experience! That said, I want to go again! Unfortunately last year I went on the good grace of using prize money from a contest to pay for the $395 for the Weekend Pass level of registration. Comparatively yes, I’m doing better than some considering the state of the economy, however I still don’t quite have the dough to make the $400 registration + $120 for a hotel + $150 for a flight = $670 is outside my price range! So, that’s where I ask for your help. I’m looking for a sponsor to swing the registration fee and any part of my travel they have it in their wallet to cover. Or, if you’re going to BWE, willing to share a hotel room for Thursday & Friday night, and I deem you a good person, I’ll totally... More About: Blogging , Conferences
ASE09: Monday Chris Brogan Keynote (Trisha?s Take)
2009-08-25 00:00:00 Despite more and more sessions being on Sunday of the conference, I think most people still consider the official start of the show to be the Monday keynote. This year the event added a second keynote on Tuesday, which Dominic and I have already posted our thoughts on. It’s just taken me awhile to formulate my thoughts for the Monday keynote! The keynote address was given by: Chris Brogan, President, New Marketing Labs (Twitter @chrisbrogan) Julien Smith, co-author of Trust Agents (Twitter @julien) Chris actually teamed up with his co-author of Trust Agents, Julien Smith. I’ve heard a lot about Julien through Chris’ blog and twitter, and it was nice to put a face to a name and hear him talk as well. Overall I really liked the message that Chris and Julie gave out: remember social currency can get you farther than monetary currency sometimes. Chris asked that the audience resist the urge to tweet the keynote as they talked as a social experiment. I don’... More About: Keynote , Trisha
Affiliate Marketing Fanatics 13: The Last Temptation of Affiliate Summit
2009-08-24 19:00:00 Affiliate Marketing Fanatics - A Publisher (Mike Buechele) and an Affiliate Manager (Trisha Lyn Fawver) talk about all things Affiliate Marketing . From blogging to branding, social media to search, video and more! Seriously, I should steal Mike’s login on GeekCast.fm & change it to my name since I’m always doing the post production on AMF! Which is my fault that it’s late - we recorded this on Friday and between actual work and finalizing some big weekend plans involving my high school reunion, I didn’t get this edited until early this morning. We’re probably the last people on Earth to post our recaps of Affiliate Summit East 2009 in New York City, but here it is. We’re kind of all over the place this episode, so here’s some of the things I remember talking about. This ramblin’ man of a podcast clocks in at about 54 minutes. The parties of Affiliate Summit and Mike’s inability to be in two places at one time. The conf... More About: Podcasts , Affiliate
ASE09 Session: Keeping Your Affiliate Program Clean
2009-08-24 17:00:00 Guest Post by Dominic Fawver. Session Description: Learn advanced approaches to running a clean affiliate program. A review of the systems, processes, tools and techniques used by leading affiliate programs to keep their programs clean. The panel consisted of: David Naffziger, CEO, BrandVerity (Moderator) Jamie Birch, Owner, JEBCommerce (Twitter @JamieEBirch) Graham MacRobie, President & CEO, Alias Encore (Twitter @grahammacrobie) Joshua Sloan, CEO, Sloan Tech (Twitter @sloanzone) This session contained a lot of useful information targeted mostly to companies with an affiliate program and also outsource program managers. Some of the information was useful for affiliates, especially the need for a good relationship between affiliates and affiliate managers. The session consisted of short presentations by David Naffziger and by Graham MacRobie and then the floor was opened up for questions. The presentations gave a brief overview of some of the common forms of abuse affiliat... More About: Affiliate Marketing , Branding , New York , Email Marketing , Internet Marketing
Saturday Shopper 8/22 - Affiliate Summit East Edition
2009-08-22 20:00:00 It was a pretty cool experience bringing my husband Dominic to this year’s Affiliate Summit East . Knowing my husband the way I do, I’m not surprised that he actually brought a lot of applicable knowledge back from his experiences in sessions at the show. Dominic went to Affiliate Summit with a newbie’s eyes - as a student about to finish his degree in project management, he could chose from a number of different industries to work within. He wanted to learn more about the details of what it is that I do and assist his decision of whether or not he was interested in possibly applying his project management skills into some kind of marketing application. He kept saying when we got back that he should put together a list of books to get and read to learn more about internet marketing. Well Dominic, this is for you! Powered by Max Banner Ads More About: Saturday , Edition
ASE09 Meet Market Observations
2009-08-21 20:00:00 Guest Post by Dominic Fawver. During Affiliate Summit I visited both the Meet Market and the exposition hall to see the booths. I was impressed at how good some of the booths and tables were, and also at how bad some were. If I could recognize they were bad as a first time attendee, they must have stood out to veterans. Here are some general comments based upon my experiences. Have a banner behind the table, giving your name and hopefully an idea of what you are (network, merchant, etc.) Have a give away: this is something that will make people remember you later. It is even better if it ties in with your company name, slogan, or something of that nature. It never hurts to be unique. Have people at the booth (I would have assumed that was obvious). Be friendly (again, obvious). Don’t have several people working the crowd and handing out stuff (I got asked if I wanted Perfect English at least 10 times) and no one at the table. If you have a giveaway or are doing a contest... More About: Affiliate Marketing , Branding , New York , Canadian
ASE09: Tuesday Peter Shankman Keynote (Dominic?s Take)
2009-08-20 22:00:00 Guest Post by Dominic Fawver. I see that Trisha has already given a really good outline of the topics covered by Peter, so I will just briefly mention a few things that I got out of it. This was one of the most entertaining, insightful, and inspirational speeches given at the Summit. I really enjoyed how Peter was able to engage the entire audience by using current examples mixed in with examples from his own experience. One of his key points was that you can not make something go viral; you can make something good, and if people like it, it will go viral. This keynote (along with all that I learned at Affiliate Summit) has given me the inspiration to continue on with a couple of projects I had been thinking of for a while. That’s the mark of a good keynote. Powered by Max Banner Ads More About: Keynote , Affiliate Marketing , New York , Internet Marketing , Conferences
ASE09: Monday Chris Brogan Keynote
2009-08-20 18:00:00 Guest Post by Dominic Fawver. The keynote address was pretty good. In effect it gave an overview of Chris Brogan and Julien Smith’s new book, Trust Agents. It was based on research that shows that there are more than one type of currency. One of the most important one of these is social capitol, which is based on trust. Once you gain the trust of people they will look for your opinions, and trust them, thereby making it much easier to sell things to them. People will trust your recommendations of products and services. Knowing the “insider vocabulary” can be a major advantage, and most important: “be known as a person” Julien Smith. The keynote was mostly a conversation between Julien and Chris. I am looking forward to completing the rest of the book and will be posting a review when I do so. Powered by Max Banner Ads More About: Keynote , Monday
ScratchBack Advertising Available
2009-03-03 21:15:00 I tried an experiment awhile back by switching my Scratch back widget from $5 per link to $25 for 1 month. The experiment portion was that I only mentioned it via Twitter. Well, Fail. No one took me up on the offer. But, I think that might have been because my twitter followers and my blog readers ... More About: Advertising , Back
Affiliate Marketing Fanatics Episode 1: Almost a Fail
2009-03-02 21:05:00 So I’ve returned rejuvenated from my vacation and I’m here to announce that I’ve started a new podcast with Michael Buechele of 11|15 Media called Affiliate Marketing Fanatics. In the podcast, hosted generously by GeekCast.fm, we discuss different tools and aspects of affiliate marketing from both the publisher perspective (Mike) and the affiliate manager perspective ... More About: Affiliate Marketing , Skype , Episode
Charity Bowl-a-Thon March 31st
2009-02-17 22:06:00 Affiliate Market ers DO give back! MarketLeverage is sponsoring a Charity Bowl-a-Thon on March 31st at 7pm in Sanford, FL. The proceeds of the event are going to be donated to the Niemann-Pick Children’s Fund in honor of Parker and Brisan Stults, the children of a MarketLeverage publisher. It’s being held at Airport Lanes in Sanford and ... More About: Editorial
They Say It?s MY Birthday!
2009-02-06 20:32:00 Yes, I’m stepping closer and closer to the abyss. Right now - at this VERY MOMENT OF 12:32pm PST - I just turned 28. What? You didn’t hear anything? Well, just imagine muffled screams mixed with maniacal laughter and you’ll be close. I go back and forth between looking at some aspects of my life and wondering ... More About: Editorial , Career , Birthday
Bay Area Affiliate Managers - Save the Date February 19th
2009-01-30 22:00:00 If you’re in the San Francisco Bay Area , and you’re looking for some networking and a discussion of what’s going on in the industry, come join the Bay Area Affiliate Managers Coalition. The BAAMC is basically just a group of affiliate managers in the area that get together to discuss current industry events with the ... More About: Affiliate Marketing , Save
Cribbed Content for January 30th
2009-01-30 18:30:00 There wasn’t a large amount of stuff going on this week, but what did go on was big news and somewhat exciting. There’s some important issues going on and some dates to remember. Not one, but two keynote speakers have been announced for Affiliate Summit East 2009, August 9-11 in New York City. Social media rockstar ... More About: January , Content
Affiliate Summit East 2009 Resolutions
2009-01-27 23:30:00 They say that the definition of insanity is doing the same thing over and over again and expecting different results. So if I didn’t learn from my experience at this last affiliate summit, I’d be crazy. I’ve had some time to think long and hard about my experience in Las Vegas and I’m resolved to ... More About: Affiliate , East , Summit , Resolutions , Affiliate Summit
Links for 2009-01-26 [del.icio.us]
2009-01-27 07:00:00 Animal Crossing: City Folk FAQs, Walkthroughs, and Guides for Wii ... GameCheats.com Animal Crossing More About: Links
High Roller Winnings in Las Vegas!
2009-01-26 23:30:00 I won big while in Las Vegas for Affiliate Summit, but not at the tables or slots. For someone who rarely wins anything, I’ve had great luck lately winning some goodies in the last three weeks, from three different affiliate networks! I managed to win some cool prizes that will most definitely help me out ... More About: Media , Market , Network , Starbucks
Affsum Session: Advanced Optimization for Landing Pages
2009-01-26 18:30:00 Date: Tuesday, January 13th, 2009. Session 8b, 2:00pm. Session Description: Learn how to optimize your landing pages and increase conversion rates by 50-500% using simple techniques and technologies. Get that competitive edge by increasing margins and return on marketing spend. The panel consisted of: Olivier Chaine, CEO & Founder, magnify360 (Moderator) Trevor Claiborne, Product Marketing Manager, Google Lisa ... More About: Optimization , Landing Pages , Pages , Landing
Affsum Session: Affiliate Videos: Where Do They Work Best?
2009-01-25 18:30:00 Date: Monday, January 12th, 2009. Session 5d, 2:00pm. Session Description: How are videos being used by affiliates and merchants? A detailed look into how and where they are performing best with suggested hints and tips to drive better click through and conversions. The panel consisted of: Marty M. Fahncke, President, FawnKey & Associates (Moderator) Michael Jenkins, CEO/Founder, ... More About: Videos , Affiliate , Work
Affsum Session: Reaching Aggressive Goals without Monetary Incentives
2009-01-23 18:00:00 Date: Monday, January 12th, 2009. Session 4c, 11:30am. Session Description: This session outlines how to best manage affiliate relationships to reach major revenue goals without additional budget. Tactics focus on non-monetary incentives to increase affiliate performance. The panel consisted of: Chris Kramer, Co-Founder & Media Director, NETexponent (Moderator) Darren Eilers, Founder & CEO, DME Media, LLC David Lewis, ... More About: Goals , Incentives
Tips & Tricks for Affiliate Summit
2009-01-10 00:00:00 I believe I mentioned before, I’m participating once again in the Affiliate Summit Mentor program. I sent these same tips and tricks to the person I’m mentoring, and since people are starting to filter into town today for the show, I’ve decided to share these last minute tips with everyone! Now, some are just general conference/trade ... More About: Tips , Tricks , Affiliate Summit
Cribbed Content for January 9th
2009-01-09 20:10:00 I’m so excited I can hardly sit still! In just a few hours I’ll be on a flight headed to Las Vegas. I really do love going to Affiliate Summit - it gives me a chance to catch up with colleagues, have some fun, and learn a bunch of new stuff. As always, I’ll be ... More About: News , January , Conferences , Content
Links for 2009-01-08 [del.icio.us]
2009-01-09 07:00:00 Twitter Buttons - Get Free Twitter Buttons for your Blog, Websites, Profiles in few clicks! Get Twitter Button you like More About: Links
Affiliate Summit Sneak Peak!
2009-01-08 21:45:00 Thanks to the wonders of advanced planning, all the presentations for Affiliate Summit West 2009 - which starts on Sunday - are available to view now at http://www.slideshare.net/affsum. I’m going to try to bring my head above water enough to read through some before heading to Las Vegas tomorrow. Are you going to Affiliate Summit? I ... More About: Conferences , Slide
Avoiding Sick Leave Guilt
2009-01-06 11:14:00 So I’m up at 2:00 am with the compulsion to note that I’ve already broken one of my blogging goals this year: to blog daily. Unfortunately, I was struck down today with a fierce migraine which, until now, kept me in bed hiding from noise and light. My dedication has not wavered, but ... More About: Leave , Guilt , Sick
Saturday Shopper 1/03 - New Year, New Attitude Edition
2009-01-03 17:00:00 So it’s a new year, and time for people to start fresh. I’ve read many things in the last three days about professional goals for 2009. I know that I have but one personal goal, and that most the goals I set for myself this year are at lease semi-professional. I typically refer to my ... More About: New Year , Saturday , Attitude , Edition , Year
Cribbed Content for January 2nd
2009-01-02 23:05:00 Happy New Year! As I mentioned last Friday, I’ve spent this week with family in Oregon, so I have been semi-off the grid. So this week’s edition of Cribbed Content is as much for me to catch up on things as it is for some of you! On a personal note, 2008 treated me okay…but I’m ... More About: Marketing , Affiliate Marketing , Sale , Digg , January
Goals for 2009
2009-01-02 02:37:00 There seems to be a rule in blogging that on January 1st, any self-respecting blogger will take a few minutes to wax poetic on one of two topics - a recap of their year previous, or an outlook on their goals of the new year ahead. All the cool kids are doing it, so I’ve ... More About: Blogging , Word , Press , Editorial , Goals
Links for 2008-12-31 [del.icio.us]
More articles from this author:2009-01-01 07:00:00 WordPress Exploit Scanner More About: Links , 2008 1, 2, 3, 4, 5, 6, 7 |
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