Get It In WritingGet It In WritingProfessional ghostwritng article services and SEO Copy Writing. Content Creation by copywriters that offer powerful sales content and writing services for promotion of your business. Outsource web content creation because words mean business - Act 
Articles
What one thing can you do to jumpstart your marketing today?
2007-11-22 07:59:00 Do you often feel overwhelmed about marketing because there is so much you know you could and should be doing that you just don't know where to start?Would you feel any better if you knew that I often feel this way? For me, overwhelm is often the biggest factor in any delays or missteps I have or make in marketing. What I try to do to combat this and what actually works in my favor is the "baby step" method. Rome wasn't built in a day and neither does your marketing campaign(s) have to be!Make a list of 10 or 12 marketing tasks or efforts you wish you had the time and/or brain power to do right now. Just list them. These should be doable tasks like "write a blog entry" or "add an article to our website." Then pick your top 5 and tackle one every 2 or 3 days for the next few weeks.Don't let yourself go longer than one week between tasks. Don't even try to strategize, just get in a marketing can-do "action" mode. You'd be surprised at how much progress you make. (And let me know ... More About: Marketing , Today , Thing
What one thing can you do to jumpstart your marketing today?
2007-11-22 07:59:00 Do you often feel overwhelmed about marketing because there is so much you know you could and should be doing that you just don't know where to start?Would you feel any better if you knew that I often feel this way? For me, overwhelm is often the biggest factor in any delays or missteps I have or make in marketing. What I try to do to combat this and what actually works in my favor is the "baby step" method. Rome wasn't built in a day and neither does your marketing campaign(s) have to be!Make a list of 10 or 12 marketing tasks or efforts you wish you had the time and/or brain power to do right now. Just list them. These should be doable tasks like "write a blog entry" or "add an article to our website." Then pick your top 5 and tackle one every 2 or 3 days for the next few weeks.Don't let yourself go longer than one week between tasks. Don't even try to strategize, just get in a marketing can-do "action" mode. You'd be surprised at how much progress you make. (And let me know ... More About: Marketing , Today , Thing
Blogs, blogs, blogs
2007-11-18 09:36:00 Recently, I spoke at the Coral Springs' (Florida) chapter of the ABWA (American Business Women's Association) on blogging. Did you know that estimates put the number of blogs in existence at 106 million (and counting)?!There is so much to say about blogs and blogging, and I am currently developing an e-book entitled "The Anatomy of a Good Blog Entry" so that I can share my findings with all of the bloggers (and wanna-start-blogging-bloggers) out there. More About: Blogs
Blogs, blogs, blogs
2007-11-18 09:36:00 Recently, I spoke at the Coral Springs' (Florida) chapter of the ABWA (American Business Women's Association) on blogging. Did you know that estimates put the number of blogs in existence at 106 million (and counting)?!There is so much to say about blogs and blogging, and I am currently developing an e-book entitled "The Anatomy of a Good Blog Entry" so that I can share my findings with all of the bloggers (and wanna-start-blogging-bloggers) out there. More About: Blogs
Yes, but....No, but....But...But...But
2007-11-16 16:39:00 The word "but." It makes my skin crawl.It' s like when my kids or their friends start a sentence with "No offense, but...." Basically the "but" is saying that everything you or your conversation partner said or thought BUT whatever comes after the BUT is really what's important or true to key to the exchange.It's really saying that what I (or you) said or what I (or you) said is all well and good but not really important. What I say or write after the BUT is where you should be focusing your attention.I used to find myself justifying a price on a project by saying, "It is $xx BUT keep in mind that you also get X, Y and Z with that package." It indicates some fear, some timidness, some element of not being totally sure of yourself. Not a good sign in business or in life!So eliminate the BUT from your life today.
Yes, but....No, but....But...But...But
2007-11-16 16:39:00 The word "but." It makes my skin crawl.It' s like when my kids or their friends start a sentence with "No offense, but...." Basically the "but" is saying that everything you or your conversation partner said or thought BUT whatever comes after the BUT is really what's important or true to key to the exchange.It's really saying that what I (or you) said or what I (or you) said is all well and good but not really important. What I say or write after the BUT is where you should be focusing your attention.I used to find myself justifying a price on a project by saying, "It is $xx BUT keep in mind that you also get X, Y and Z with that package." It indicates some fear, some timidness, some element of not being totally sure of yourself. Not a good sign in business or in life!So eliminate the BUT from your life today.
What gift is underneath your wrapping paper?
2007-11-12 00:35:00 I have a client who came to me to rewrite his existing website. This is always a tough one because often it is more difficult and less effective to re-write something that wasn't so great in the first place (although people often, mistakenly, think this is an easier job just because something is already written) than it is to start from scratch...but that's another story.This client, whose new site is still in the works (it is also being re-designed in addition to the reworked and rewritten copy) recently recounted something his colleague told him:"Ed," my client's friend said, "You are a great gift that no one can see because of your improper packaging. No one sees you beyond the packaging."My client is a world-renowned speaker, trainer and all-around inspiring and impressive guy. But what this third person was saying was very true and very telling. It's not enough to be great at what you do. You need to look, sound and read (your words) the part as well. The existing website d... More About: Gift , Paper , Wrap , Derne
What gift is underneath your wrapping paper?
2007-11-12 00:35:00 I have a client who came to me to rewrite his existing website. This is always a tough one because often it is more difficult and less effective to re-write something that wasn't so great in the first place (although people often, mistakenly, think this is an easier job just because something is already written) than it is to start from scratch...but that's another story.This client, whose new site is still in the works (it is also being re-designed in addition to the reworked and rewritten copy) recently recounted something his colleague told him:"Ed," my client's friend said, "You are a great gift that no one can see because of your improper packaging. No one sees you beyond the packaging."My client is a world-renowned speaker, trainer and all-around inspiring and impressive guy. But what this third person was saying was very true and very telling. It's not enough to be great at what you do. You need to look, sound and read (your words) the part as well. The existing website d... More About: Gift , Paper , Wrap , Derne
What scares you about marketing?
2007-11-05 00:47:00 I'm sure you've heard or read that the majority of us, both personally, professionally and any other way, are afraid of success. We actually fear success more than we fear failure.How can that be, you ask? Why would anyone deliberately sabotage themselves or their success?Take your marketing, for instance. There are tried-and-true methods and approaches that we know work. We know that it's imperative to know who you are selling to inside and out. We know they're looking for solutions, for you to speak to their pain, to speak their language. We know how they read (they scan), how much they absorb (not too much, just the most important points, and not even all of those) and how many times you need to tell them the same thing (more than you think).Regardless of what we do know, however, many of us still do things, have ideas and write words that, well....don't work. But we still go with them, choose them, implement them much to the chagrin of our business partners, sales results a... More About: Marketing , Ares
What scares you about marketing?
2007-11-05 00:47:00 I'm sure you've heard or read that the majority of us, both personally, professionally and any other way, are afraid of success. We actually fear success more than we fear failure.How can that be, you ask? Why would anyone deliberately sabotage themselves or their success?Take your marketing, for instance. There are tried-and-true methods and approaches that we know work. We know that it's imperative to know who you are selling to inside and out. We know they're looking for solutions, for you to speak to their pain, to speak their language. We know how they read (they scan), how much they absorb (not too much, just the most important points, and not even all of those) and how many times you need to tell them the same thing (more than you think).Regardless of what we do know, however, many of us still do things, have ideas and write words that, well....don't work. But we still go with them, choose them, implement them much to the chagrin of our business partners, sales results a... More About: Marketing , Ares
Wacky Web Writing (it's not really wacky, but we're trying to keep with the
2007-11-02 09:35:00 Consider this: It takes most people less than 15 seconds to decide whether or not they will stay on a website.So what is it that makes them want to stay, look around and buy? In short, it's ease-of-use, clear messaging and clearly-stated product benefits. They have a need. You have a solution. Tell them clearly what that solution is.Here are my three favorite "do's and don'ts" of writing copy for the Web to get you started.Less is more: Feel like waxing poetic about your product or service? Don't! It's a hard thing to hear, but the readers don't care. They want solutions.Cut the...jargon: Readers like upbeat copy. They want a personal experience. Keep it real.Think like a buyer: Shopping online is different than shopping in a store. Customers do not have the luxury of physically interacting with your product or asking live questions. Give them all of the details (even if you think they're obvious). More About: Writing
Wacky Web Writing (it's not really wacky, but we're trying to keep with the
2007-11-02 09:35:00 Consider this: It takes most people less than 15 seconds to decide whether or not they will stay on a website.So what is it that makes them want to stay, look around and buy? In short, it's ease-of-use, clear messaging and clearly-stated product benefits. They have a need. You have a solution. Tell them clearly what that solution is.Here are my three favorite "do's and don'ts" of writing copy for the Web to get you started.Less is more: Feel like waxing poetic about your product or service? Don't! It's a hard thing to hear, but the readers don't care. They want solutions.Cut the...jargon: Readers like upbeat copy. They want a personal experience. Keep it real.Think like a buyer: Shopping online is different than shopping in a store. Customers do not have the luxury of physically interacting with your product or asking live questions. Give them all of the details (even if you think they're obvious). More About: Writing
Do you know how and where to set up a blog?
2007-10-26 10:30:00 Do you know how to use a blog to increase your web traffic,customer interest and bottom-line sales?Do you even know what a blog is? Then don't miss our next chapter meeting!Thursday, November 1, 2007Featuring"Five Tips to Get Blog ging (Or Jump-Start Your Existing Blog) Today"Presented by:Allison NazarianPresident, Get It In Writing, Inc.Copywriting & Marketing Expert/ConsultantNetworking begins at 6:15 pmDinner and Program at 7:00 pmCost: $30 Members with reservations$35 Guests and Walk-insR.S.V.P. By October 26, 2007Call 954-255-3456, option 1Location: Carolina Club3011 Rock IslandMargatewww.abwacoralsprings.org
Do you know how and where to set up a blog?
2007-10-26 10:30:00 Do you know how to use a blog to increase your web traffic,customer interest and bottom-line sales?Do you even know what a blog is? Then don't miss our next chapter meeting!Thursday, November 1, 2007Featuring"Five Tips to Get Blog ging (Or Jump-Start Your Existing Blog) Today"Presented by:Allison NazarianPresident, Get It In Writing, Inc.Copywriting & Marketing Expert/ConsultantNetworking begins at 6:15 pmDinner and Program at 7:00 pmCost: $30 Members with reservations$35 Guests and Walk-insR.S.V.P. By October 26, 2007Call 954-255-3456, option 1Location: Carolina Club3011 Rock IslandMargatewww.abwacoralsprings.org
Contextual Advertising Mistakes
2007-10-24 15:02:00 Unfortunate Outdoor Ad PlacementsAs copywriters, one of our most important responsibilities is to fully research our clients' industries.When writing for another company, it is essential to write knowing that the voice and approach are fully in line with the interests and goals of the client company. Similarly, the advertising industry also has to contend with this issue, although there are instances when misrepresentations are outside their realm of control. In the following outdoor advertising ad placement examples, the inability to choose your next closest neighbor has made for some unfortunate, but funny, "branding issues." *Reads: If you don't have Third Party Property Insurances, we suggest you don't hit this bus.Unfortunate Online Contextual Advertising For online advertisers, the technology of contextual advertising has done wonders for helping match advertisers with interested audiences. However, this technology is far from perfected. The following are examples of the co... More About: Vert , Stakes , Mista
Contextual Advertising Mistakes
2007-10-24 15:02:00 Unfortunate Outdoor Ad PlacementsAs copywriters, one of our most important responsibilities is to fully research our clients' industries.When writing for another company, it is essential to write knowing that the voice and approach are fully in line with the interests and goals of the client company. Similarly, the advertising industry also has to contend with this issue, although there are instances when misrepresentations are outside their realm of control. In the following outdoor advertising ad placement examples, the inability to choose your next closest neighbor has made for some unfortunate, but funny, "branding issues." *Reads: If you don't have Third Party Property Insurances, we suggest you don't hit this bus.Unfortunate Online Contextual Advertising For online advertisers, the technology of contextual advertising has done wonders for helping match advertisers with interested audiences. However, this technology is far from perfected. The following are examples of the co... More About: Vert , Stakes , Mista
What do water slides and marketing have in common?
2007-10-24 02:15:00 I just came back from a vacation in the Bahamas with my family and some friends. We had a great time at Atlantis (the kids went crazy with all the water slides!). What I realized though, for the umpteenth time, is that there is no such thing, at least not for me, of truly getting away from it all.While I was able to relax and "chill" more than usual, I was not able, nor do I think I have ever been able, to turn my brain off. I thought about current client projects, solved problems, came up with new ideas and even gave free marketing advice (all in my head, mind you) to the resort I stayed in, shop owners, restaurants and even local taxi drivers. While I am grateful for the expertise I have gained over the years, I used to worry that I had some sort of brain-can't-turn-off-disorder. (And chances are that I do!) But you know what? I wouldn't trade the passion and excitement I feel for my clients and for marketing for anything. I love working with small businesses and entrepreneurs. ... More About: Marketing , Water , Common , Slides
What do water slides and marketing have in common?
2007-10-24 02:15:00 I just came back from a vacation in the Bahamas with my family and some friends. We had a great time at Atlantis (the kids went crazy with all the water slides!). What I realized though, for the umpteenth time, is that there is no such thing, at least not for me, of truly getting away from it all.While I was able to relax and "chill" more than usual, I was not able, nor do I think I have ever been able, to turn my brain off. I thought about current client projects, solved problems, came up with new ideas and even gave free marketing advice (all in my head, mind you) to the resort I stayed in, shop owners, restaurants and even local taxi drivers. While I am grateful for the expertise I have gained over the years, I used to worry that I had some sort of brain-can't-turn-off-disorder. (And chances are that I do!) But you know what? I wouldn't trade the passion and excitement I feel for my clients and for marketing for anything. I love working with small businesses and entrepreneurs. ... More About: Marketing , Water , Common , Slides
Do you know how and where to set up a blog?
2007-10-21 10:38:00 Do you know how to use a blog to increase your web traffic,customer interest and bottom-line sales?Do you even know what a blog is? Then don't miss our next chapter meeting!Thursday, November 1, 2007Featuring"Five Tips to Get Blog ging (Or Jump-Start Your Existing Blog) Today"Presented by:Allison NazarianPresident, Get It In Writing, Inc.Copywriting & Marketing Expert/ConsultantNetworking begins at 6:15 pmDinner and Program at 7:00 pmCost: $30 Members with reservations$35 Guests and Walk-insR.S.V.P. By October 26, 2007Call 954-255-3456, option 1Location: Carolina Club3011 Rock IslandMargatewww.abwacoralsprings.org
Do you know how and where to set up a blog?
2007-10-21 10:38:00 Do you know how to use a blog to increase your web traffic,customer interest and bottom-line sales?Do you even know what a blog is? Then don't miss our next chapter meeting!Thursday, November 1, 2007Featuring"Five Tips to Get Blog ging (Or Jump-Start Your Existing Blog) Today"Presented by:Allison NazarianPresident, Get It In Writing, Inc.Copywriting & Marketing Expert/ConsultantNetworking begins at 6:15 pmDinner and Program at 7:00 pmCost: $30 Members with reservations$35 Guests and Walk-insR.S.V.P. By October 26, 2007Call 954-255-3456, option 1Location: Carolina Club3011 Rock IslandMargatewww.abwacoralsprings.org
Unfortunate Ad Placement - Advertising Blunders
2007-10-19 16:06:00 Unfortunate Outdoor Ad PlacementsAs copywriters, one of our most important responsibilities is to fully research our clients' industries.When writing for another company, it is essential to write knowing that the voice and approach are fully in line with the interests and goals of the client company. Similarly, the advertising industry also has to contend with this issue, although there are instances when misrepresentations are outside their realm of control. In the following outdoor advertising ad placement examples, the inability to choose your next closest neighbor has made for some unfortunate, but funny, "branding issues." Unfortunate Online Contextual Advertising For online advertisers, the technology of contextual advertising has done wonders for helping match advertisers with interested audiences. However, this technology is far from perfected. The following are examples of the content matching technology not working out in quite the way it was intended. And finally, even t... More About: Blunder , Vert , Lund
E-mail Marketing: Dos, Don'ts and Musts
2007-10-19 06:45:00 Ever wonder if your e-mails are ending up top of mind or in cyber-trash land? Here are a few copy solutions to help get your e-mails where you want them to go.Consider your subject line. The first 7-10 words (about 50 characters) are the most important part of your subject line as that's usually what fits in the viewer pane of most inboxes. Use strong verbs or emotional words. Create urgency. Draft several versions.Use a headline that ties into your subject line. Be clear up front about the nature of your e-mail.Make it personal. When crafting the body of your email, imagine you are writing to one person, not 10,000.Don't tell people what they need to do. Instead, use persuasion and offer solutions to real problems. More About: Marketing , Mail , E-Mail
E-mail Marketing: Dos, Don'ts and Musts
2007-10-19 06:45:00 Ever wonder if your e-mails are ending up top of mind or in cyber-trash land? Here are a few copy solutions to help get your e-mails where you want them to go.Consider your subject line. The first 7-10 words (about 50 characters) are the most important part of your subject line as that's usually what fits in the viewer pane of most inboxes. Use strong verbs or emotional words. Create urgency. Draft several versions.Use a headline that ties into your subject line. Be clear up front about the nature of your e-mail.Make it personal. When crafting the body of your email, imagine you are writing to one person, not 10,000.Don't tell people what they need to do. Instead, use persuasion and offer solutions to real problems. More About: Marketing , Mail , E-Mail
Is your business newsworthy?
2007-10-11 01:55:00 I get asked all the time about press releases and publicity. While I am not a publicist and would refer a client who needed media pitching and related P.R. services, as a copywriter I know a lot about how to write, develop, compile and distribute the press materials you need, whether you are a small business, entrepreneur or consultant.Since this issue is all about press and press releases, I wanted to share my insights with you.Writing these materials is much like writing your sales copy. You need to ask yourself what your prospects need and want and how you can communicate to them that your product or service is the solution.Even though you are looking for coverage and attention, it is still about them, not about your business. That means that while an internal promotion, upcoming event or new product are all legitimate press release fodder, you need to tie the content into a solution- or benefit-oriented approach that is consistent with your marketing efforts. Otherwise, the pres... More About: Business , Sine , Wort
Is your business newsworthy?
2007-10-11 01:55:00 I get asked all the time about press releases and publicity. While I am not a publicist and would refer a client who needed media pitching and related P.R. services, as a copywriter I know a lot about how to write, develop, compile and distribute the press materials you need, whether you are a small business, entrepreneur or consultant.Since this issue is all about press and press releases, I wanted to share my insights with you.Writing these materials is much like writing your sales copy. You need to ask yourself what your prospects need and want and how you can communicate to them that your product or service is the solution.Even though you are looking for coverage and attention, it is still about them, not about your business. That means that while an internal promotion, upcoming event or new product are all legitimate press release fodder, you need to tie the content into a solution- or benefit-oriented approach that is consistent with your marketing efforts. Otherwise, the pres... More About: Business , Sine , Wort
Grammar tips courtesy of The Red Pen Editor
2007-10-07 14:51:00 Karen Reddick is a great editor based on Colorado. She sends out a weekly e-mail with Gram mar Tips that I highly recommend subscribing to (you can do so here).Some recent installments had titles like: Particularities of the Possessive; Italics, Capitals, and Quotation Marks for Emphasis; and Capitalizing Popular Names.Here is a recent example entitled: Making a Bold OverstatementA hyperbole [pronounced "hy-PER-buh-lee"] is a figure of speech that adds exaggeration to your writing. Hyperboles are often confused with similes and metaphors because they sometimes compare two objects. Hyperbole statements are not literally true, but people use them to sound impressive and to emphasize something, such as feelings, efforts, or reactions.The tall tales your grandfather told you about that 20-pound trout that got away is an example of hyperbole.Here are some other examples:Her feet were as big as skis.I nearly died laughing.I'm so hungry I could eat a horse.He's as big as a house.I've hea... More About: Editor
Grammar tips courtesy of The Red Pen Editor
2007-10-07 14:51:00 Karen Reddick is a great editor based on Colorado. She sends out a weekly e-mail with Grammar Tips that I highly recommend subscribing to (you can do so here).Some recent installments had titles like: Particularities of the Possessive; Italics, Capitals, and Quotation Marks for Emphasis; and Capitalizing Popular Names.Here is a recent example entitled: Making a Bold OverstatementA hyperbole [pronounced "hy-PER-buh-lee"] is a figure of speech that adds exaggeration to your writing. Hyperboles are often confused with similes and metaphors because they sometimes compare two objects. Hyperbole statements are not literally true, but people use them to sound impressive and to emphasize something, such as feelings, efforts, or reactions.The tall tales your grandfather told you about that 20-pound trout that got away is an example of hyperbole.Here are some other examples:Her feet were as big as skis.I nearly died laughing.I'm so hungry I could eat a horse.He's as big as a house.I've hea... More About: Editor
Optimized Press Releases: The Publicity & Search Engine Gift That Keeps
2007-10-05 07:57:00 Get It In Writing's Allison Nazarian (i.e., me) was recently quoted in a column on WomenEntrepreneur.com entitled Optimizing Your Online Press Release. Online press releases can help your business attract attention and publicity. And a keyword-optimized press release is the gift that keeps on giving when it comes to search engines.Boiled down, what do you need to include and remember to be successful with optimized press releases?: Relevant keywords. Regular distribution of timely, newsworthy, well-written releases.Wide but targeted distribution.Be ready for the web traffic, phone calls, e-mails and coverage. More About: Press Releases , Search , Search Engine , Publicity
Optimized Press Releases: The Publicity & Search Engine Gift That Keeps
2007-10-05 07:57:00 Get It In Writing's Allison Nazarian (i.e., me) was recently quoted in a column on WomenEntrepreneur.com entitled Optimizing Your Online Press Release. Online press releases can help your business attract attention and publicity. And a keyword-optimized press release is the gift that keeps on giving when it comes to search engines.Boiled down, what do you need to include and remember to be successful with optimized press releases?: Relevant keywords. Regular distribution of timely, newsworthy, well-written releases.Wide but targeted distribution.Be ready for the web traffic, phone calls, e-mails and coverage. More About: Press Releases , Search , Search Engine , Publicity
Copywriting Company - Ambient Billboards
More articles from this author:2007-09-28 19:30:00 As a copywriting company, we are always interested in new and innovative marketing ideas. Setting yourself apart from the competition in such an advertising-saturated world is no easy task. The following are some creative examples of billboard advertising that do something very unique. These so-called "Ambient Billboards " interact with the environment, making them more than just a standalone outdoor ad. They really reach out to those who see them, making a lasting impression and successfully conveying their marketing message. This is precisely the sort of thing we strive for with in copywriting. Not necessarily being shocking to completely out of the ordinary, but connecting with potential customers on a level that goes beyond simply telling them about a product or service. It is our goal to help clients reach out beyond the superficial, to make their message meaningful, memorable and actionable. This is a genius example of a billboard interacting with its environment. Not only does... More About: Copywriting , Company 1, 2, 3, 4, 5 |
|
 |
|
 |
