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Get It In Writing
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Copywriting Company - Ambient Billboards
2007-09-28 19:30:00
As a copywriting company, we are always interested in new and innovative marketing ideas. Setting yourself apart from the competition in such an advertising-saturated world is no easy task. The following are some creative examples of billboard advertising that do something very unique. These so-called "Ambient Billboard s " interact with the environment, making them more than just a standalone outdoor ad. They really reach out to those who see them, making a lasting impression and successfully conveying their marketing message. This is precisely the sort of thing we strive for with in copywriting. Not necessarily being shocking to completely out of the ordinary, but connecting with potential customers on a level that goes beyond simply telling them about a product or service. It is our goal to help clients reach out beyond the superficial, to make their message meaningful, memorable and actionable. This is a genius example of a billboard interacting with its environment. Not only does...
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Copywriting is not creative writing
2007-09-27 15:58:00
Copywriting is all about writing for businesses, writing to sell.There can and often is an element of creativity to it, but it's not creative writing, and I find myself often explaining this to people who call or e-mail asking about our "creative writing services." Copywriting is NOT the same as writing fiction, a novel, poetry or a play.To give all of us more insight into this distinction, I asked Dawn Goldberg, Chief Writing Officer of Write Well U, to give us some insight into how to write with voice, which is a key part of many kinds of writing, especially the more creative pursuits.1. Good writing comes from the heart. Writing from the heart and letting the real you shine through is crucial to a strong voice. The reader gets a great sense of you, the author, and what kind of person you are. Maybe you have an irreverent voice and you're always railing against the status quo. Maybe your voice is comedic, and your readers laugh right along with you as you tell tales of office po...
More About: Creative , Copywriting , Creative Writing

Get It In Writing 's Allison Nazarian featured in WomenEntrepreneur.com col
2007-09-26 16:08:00
Read Margie Zable Fisher's column with Allison 's tips on optimizing press releases here.
More About: Writing , Featured , Nazar , Feat

Mistakes...we all make 'em but who among us actually deals with them?
2007-09-25 16:03:00
Really insightful and honest article on FastCompany.com by Keith Ferrazzi. I believe in this "get over it" mentality as well. Get support, reach out to your friends and trusted ones, be the person they reach out to when they have a crisis, too. Don't harp on what happened -- do something about it.Here it is in its entirety with a link back at the end:Mista kes Were Made. Now Recover. by Keith FerrazziRebounding from a career crisis.When I was an undergrad at Yale, I ran for alderman of New Haven. I lost, but after the election, William F. Buckley Jr. invited me to his home. When I visited Buckley, we talked about starting a foundation to support some of Yale's student groups. At least, I sure thought we did. Brimming with pride, I went back to school and persuaded Yale alumni to donate to the foundation. Naturally, I told them that Buckley was our chief supporter.When one donor mentioned the foundation to Buckley, he said, "What foundation?" He didn't remember our conversation the...
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Taking Advantage of Online Networking
2007-09-24 09:01:00
I have been meaning to ask you for some time if and how you are using and taking advantage of online networking (aka "social media" or "social marketing") sites?This includes sites like MySpace, LinkedIn and Ryze as well as countless others depending on your business, social goals and age, such as Facebook, Second Life, You Tube and countless (and I mean countless!) others.(By the way, I'm asking solely from a business standpoint, not from a social, dating or personal relationship standpoint! So no stories about match.com, eHarmony or JDate...please!)What have you been doing? What's working? How, if at all, have you been able to monetize (love that word!) these online tools and gathering places? Let me know here and I will start including your comments (with links to your website, MySpace page, whatever you want) in upcoming blog entries.This is an exciting time, with new and still-not-totally-mapped territory. So as you make your mark, let me know about it!
More About: Networking , Online , Taking , Advanta , Workin

52 Tips
2007-09-20 02:18:00
As some of you know, I've recently made my 52 Tips e-book available. I've gotten some great feedback from people in business, including entrepreneurs, sales people and consultants, looking for effective but super-quick ways to improve their copywriting and marketing skills.This book is a one-a-week kit of tips and tools for copywriters and do-it-yourself marketers. Here is a taste of the kinds of information you'll get in this book:Respect the strength.Some words, terms and word combinations can be quite strong and effective. Let them stay that way and avoid bogging them down with nonsense and meaningless fluff.Know thy audience.To connect with your target, visit online gathering places - ones that your customers are likely to go - and pay attention to what they have to say, what interests them, what business issues concern them. Read their trade magazines as well. Then familiarize yourself with features and benefits that your customers appreciate. Finally, address these issues a...

Happy ADD Awareness Day!
2007-09-19 20:02:00
A really cool article from my colleague Ali Kaufman of Space of Mind:Today is ADD Awareness Day!I am not sure what the salutation is for such a holiday, but I wish for all of you much awareness of those things you can't ever remember to pay attention to.Of course, in my world, every day is ADD Awareness Day, so I think it is funny that this day even exists. But please, send presents.Or better yet, give yourself - and your favorite ADD-er - a present today. See if you can't takea few minutes to just BE. Don't be busy DOING, but instead take a pause (a what?!) and just get busy BEING.Pauses are great, and I admit that I don't always remember to take enough of them. Today I am taking a lot to make up for some I have missed - it's part of my pre-Yom Kippur atonement, I suppose.In any case, it's important to pause regularly, and here's why:1. Pauses prevent foot-in-mouth disease (the leading cause of ADD embarrassment).2. Pauses remind your body to breathe (and ADD-ers are known f...
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The Public Relations Mistake Nobody Talks About
2007-09-12 14:33:00
by guest blogger Margie Fisher, President, Zable Fisher Public Relations Chances are, it's happened to all of us at one time or another. But it's a mistake that can have long-term P.R. repercussions.What triggered this was a recent conversation with a small business owner who happened to mention that she didn’t rush to do work for a certain person because that person doesn't pay her on time.That was a wake-up call -- an important reminder about the power of public relations relative to paying vendors on time.Many small business owners are often tempted to postpone paying other small business owners -- in the mistaken belief that the repercussions will be less than if they don't pay bills from bigger vendors (such as American Express).But we forget some very important factors: Small businesses need the money in a more timely manner than bigger vendors, because they do not have the "float" available to larger companies. It's only human nature that small business owners will not ...
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What does the end of summer mean to you?
2007-09-12 08:53:00
This is usually the time of year where everyone laments the end of summer and the return to "reality."You won't find that from me, though. I'm a big believer in treating all 12 months equally. I don't believe in declaring some times slower than others because you know what happens? Inevitably, those times, like summer or mid- to end-of-December, slow down. Whether it's the principles from "The Secret," a self-fulfilling prophecy or something else, what you expect will happen does happen. (Also, it doesn't hurt that I live in Florida where it's hot all year round, and where we look forward to the Fall and Winter because the weather is simply glorious during that half of the year.)So I like to expect great things and all sorts of new and exciting projects exactly when everyone else is expecting slowdowns and guess what? That's exactly what I get! (Of course, we all need down time, so I'm not suggesting you need to be super-busy all the time...unless that's what you want.).And...
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Tips for Picking a Web Host That Rocks
2007-09-09 21:33:00
By guest blogger Mitch KeelerFor any web-based project you have, the first thing you need before project planning, before even copywriting, is a place to host it. Now there are millions of choices out there of hundreds of types of hosting. How can you keep away from the snake oil salesman and find the right web host for you?The first thing I want you to do is write down what you need from your hosting account on a piece of paper. If you don't expect too much popularity from the start, a cheaper non-dedicated hosting plan might be the best way to go. This way you can also save yourself some cash too. Disk space is also a must to investigate because that is how much actual space you will have to store your project. Bandwidth is key, too, because without a high enough bandwidth limit, people will not be able to get to your website when it does start getting significant traffic.Everything else after these issues will be secondary. If you have a content management system (like Word...
More About: Tips , Host , Rocks , Picking

Business Writing 101, Part 2
2007-09-08 20:46:00
People ask me all the time for a couple of quick writing tips that everyone in business needs.Here are three more: Write at a basic level. Your readers don't care if you have a PhD. Don't aim to confuse or impress, but to communicate and sell. Sure, grammar matters, but probably not as much as the fanatics would tell you. Absolutely correct usage can be very formal and escapes most people. Your verbiage doesn't have to be terribly complicated...it's more important to make the language clear. The catch is that you need to know it "cold;" the more grammar you know, the better you can write. Short is sweet. Size doesn't necessarily matter. If you can say what's needed in a paragraph or two, great…why write page after page? Just be sure to make each word count and every sentence meaningful.
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Technologies Changing Copywriting, Advertising and Marketing
2007-09-06 18:14:00
There is no doubt that we are in the midst of many changes in the world of marketing and advertising as new technologies are changing the way we view and interact with businesses and products. As copywriting professionals, we feel these changes too. Attention spans are shrinking, new mediums are developing and competition is increasing. Staying on top of it all has become essential in staying competitive. As copywriters, our job is to convey information in a way that best informs the reader (usually aka a potential buyer) with the least amount of friction, while keeping their interest and convincing them of an idea. To do this, we need to intimately understand the medium and technology that we are writing for. Today, I will be looking at some of these new technologies that will be helping to shape the next revolution in marketing and advertising. 1. Hypersonic Speakers"The HyperSonic Sound technology gives you the ability to direct sound where you want it and nowhere else. With the ...
More About: Marketing , Copywriting , Advertising , Technologies , Changing

It's here! Copywriting 101 on sale now...
2007-09-04 16:44:00
Allison Nazarian's Copywriting 101 for Small Businesses, Entreprenuers, Coaches & Consultants is on sale now!Download your copy and take advantage of our special introductory price.
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Get It In Writing & Allison Nazarian featured in INC Magazine as "The P
2007-08-28 21:00:00
Read the article in the September 2007 issue of INC Magazine (the INC 5,000 issue) in which Get It In Writing 's Allison Nazar ian discusses packaging services as a way to better benefit clients and take the focus off money and back on results.
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We Are All Experts At Something
2007-08-25 07:06:00
I'm not going to lie...this has been a heady week for me! It started on Monday morning when I learned that Get It In Writing was featured in a Wall Street Journal article. (I knew the article was running, but I had been told it would be 10 days later.)The whole experience of being covered by a "big-time" media outlet, even for me as a former journalist, was exciting and surreal. (My husband wants to know when he can quit his job. I told him not quite yet). Even better, I thought the article was interesting and really informative, especially for small business people looking to know more about blogs and blogging. (It was in the Small Business section. Click here to read a pdf of the article).What did this experience teach me?First, we are all experts at something or at a couple somethings. Don't ever underestimate that expertise. There are always others out there who are seeking out and will benefit from what you have to say.Second, savor the moment for about a second and then try...
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Top 3 Sins of Blogging
2007-08-22 02:27:00
Since blogging seems to be the Get It In Writing theme of the week (see the Wall Street Journal article all about us!), here are my Top 3 Sins of Blogging :Getting too personal. Yes, blogging is a shorter, more casual way of communicating to your subscribers, customers and prospects. Yes, your blog can be a place where you discuss life, your kids and your weekend BUT don't go crazy. I don't read marketing blogs to learn about Joe Marketing's drinking escapades or child's toilet-training experiences. You can always maintain a personal blog for these areas - your business blog just isn't for them. Going on...and on...and on. Blogs are great because they are quick and easy, in and out. Blogs are not the place for scrolling and scrolling. I use a 150-200 word count as a rule of thumb, though you can go a bit longer. If you have a topic or an area that warrants some in-depth writing, that's fine. Just break it up into parts and your readers will love you for it. (Example: Small Busi...

The next frontier in Web 2.0?
2007-08-20 21:59:00
I recently read an article about something being called "e-venge." Basically, we all have the power to say, well, anything about any one person or any entity and then blast it, via the WWW/Internet/online world, to just about every human in the world.Scary? I think so!Just as we can use this power for good, it can also be used for not-so-good. Burned by an ex? Mad at your boss? Looking to bury your competition? No problem...just tell the world that they're jerks, unfair, cheaters, nasty, whatever floats your boat.While most of us do live life under the rules of the "honor system," there are those who don't, won't and/or can't. And if you cross or threaten or anger one of them, watch out!When I was an undergrad at the University of Pennsylvania, I wrote a newspaper column about what was being called the "Wall of Shame." Basically, in a ladies' room stall in the library, I once saw a graffiti message that named so-called campus date rapists and asked women to list male students'...
More About: Web 2.0 , Tier , Frontier

What's an author?
2007-08-11 06:48:00
It wasn't easy and it's not the Great American Novel, but it's mine.When I was growing up, I wanted to be a couple of things. Not one, but not too many, either. I wanted to be a sports reporter (I was and am a huge NFL fan, go Redskins!), an attorney and an author of nonfiction books.Once in college, I decided the best route to writing and business was through reporting and journalism. I was still certain that writing nonfiction books was in my future.While in journalism school, I decided that the world of sports of reporting was a bit unpredictable for me schedule-wise (I wanted to be a Mom, too!) and that business journalism was the way to go. I also felt this would be a great way to get to my ultimate goal of writing books. Lots of 'em.Now, through some great twists and turns, I am an entrepreneur in the business of copywriting and marketing. And while I have written and edited tens of thousands of pages of websites, brochures, articles, blogs and books (electronic and hard c...
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Business Writing 101, Part 1
2007-08-09 07:59:00
People ask me all the time for a couple of quick writing tips that everyone in business needs. Here are a couple:Write how you speak. Do your emails and letters sound like you? Effective business writing doesn’t need to be formal to read well. In fact, most readers understand what you’re saying much better when you speak as you would in a normal conversation.Out with it! Make your point early, because if you make people wade through continuous paragraphs of copy before getting to what you’re trying to say, you’re a goner.Don't use words you don't know. Using impressive words occasionally is fine, but if you use one of those big important sounding words the wrong way, readers will see right through it and you. This applies to slang words as well.Look for 3 more Quick Business Writing Tips soon.
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Blog Ghostwriting: My first Wikipedia entry!
2007-08-05 20:08:00
As a copywriter, I get asked about all sorts of marketing-, sales- and advertising-related writing assignments and projects. Lately, I have been approached a couple of times about writing for Wikipedia , the online free encyclopedia that is open to all for writing and editing.This kind of writing is not salesy or full of hype (in fact, that kind of writing will get you banished to a Wikipedia Timeout!). This kind of writing is longer form, informative, newsworthy and factual, just like the encyclopedias that used to be found only in libraries or in the 26-volume set on your parents' (or your) bookshelves.I did some searching and found that there was no entry for "Blog Ghostwriting," which happens to be a service we at Get It In Writing offer. I took some time to write a short (three paragraph) informative entry (with no sales pitch copy whatsoever)on the topic and now am just trying to figure out if I categorized it correctly and if so, when it will actually post to the Wikipedia pa...
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Copywriting Blog - Who needs words?
2007-07-26 18:46:00
We all know that hiring is never an easy process. Significant time is spent on writing great copy for ads that usually end up attracting many unqualified candidates. These smart companies featured below have found neat ways to pre-qualify their candidates through the use of puzzles and problems. The answers to the first two are posted, but the last three are unsolved. Hopefully some of our readers will solve the rest! If no one solves them in a few days, we will post the correct solutions. Also, let us know what you think about this as a technique for recruiting.1.* Answer2.*Answer: "Now Hiring" in ASCIINow it's your turn.Solve the last three and post as comments. 3. 4.Ad for a job found in Manhattan Craigslist (click for large image)4.
More About: Copywriting , Words , Blog , S word , Needs

Copywriting Blog - Anti-Bush Advertising
2007-07-24 17:29:00
With President Bush 's popularity at an all-time low, we thought it would be interesting to come up with some examples of just how mainstream Bush-Hating has become. We are not trying in any way to be political, but to observe a growing trend and tie it into advertising. The following are examples of anti-Bush advertising that falls into three groups: First, from actual companies who in some way send an anti-Bush message while also selling their product. Second, from activists who have bought or created their own anti-Bush advertising. Third, from those who deface signs to make them anti-Bush. Let us know what you think of these efforts: Free speech? On-target? Gone too far? Anti -Bush Company Advertising This is a billboard for a New Zealand pizza chain called Hell Pizza.Simplyaudiobooks.ca came up with this effective ad/insult. Billboard from Naked Bars. I imagine that their target demographic skews very much towards the anti-Bush side. Austrailian real estate site Domain.com.au j...
More About: Copywriting , Blog

Small budget, big plans
2007-07-23 21:12:00
Many small businesses, especially those with entrepreneurial dreams and leaders, are looking to do the most with the least. We do not always have big budgets and big payrolls, but we do have big dreams.I just read a great post (thank you, Chris Tynski) on Marketing Sherpa.com with the title: How to Get Tons of Publicity on a Tiny Budget .The article is set up like a case study and basically includes these specific steps that the small business in question took:1. Revamped its homepage2. Started an email newsletter3. Asked for book reviews from other bloggers (gave the book away in return for a review)4. Used Google's free alert service to monitor mentions and reviewsRead the full article here. (Hurry, because I do not know how long Marketing Sherpa keeps this stuff up.)
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Interesting..and scary
2007-07-23 00:12:00
The world of Web 2.0 is exciting, open and ever-changing. It can also be dangerous. Consider this: a new term, coined by SEOMoz.org writer/user randfish. In it, he coins the phrase Social Media Poisoning.In this new world, anyone can say anything about anyone else and often with little verification or fact-checking.So...if you do not like someone personally or they looked at you the wrong way or if they are your biggest competitor, you have the entire World Wide Web as your forum for venting. Free speech is great but as we learned from Spiderman, with great power comes great responsibility. It is pretty darn easy to be negative, to exaggerate or even to lie with the veil of anonymity and the strength of the written word supporting you.We need to take so much of what we read with that proverbial grain of salt, huh?Read the full post here. As randfish writes, this is possibly the most insidious negative tactic out there.
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Copywriting Blog - Presidential Candidates - A Web 2.0 Analysis
2007-07-17 19:34:00
While it is still early in the race, each of the presidential candidates has made a concerted effort to gain visibility online, some more succcessfully than others. The goal of this blog entry was really to get all of the information together in one place where we could compare each candidate and how well each has utilized Web 2.0 technologies.Take a look at this spreadsheet for a full report on what is really goin on in the Web 2.0 presidential race.External Link to the Spreadsheet.*Thanks to Marketing Pilgrim for the reputation data in the spreadsheet.Interesting findings included:*All of the Democratic candidates have podcasts found through ITunes. Only two Republican candidates have podcasts.*Very few candidates are taking advantage of social media buttons on their sites or blogs*Several candidates lack a personal blog, and more than a few do not have RSS feeds.* Flickr is almost universally used by Democrats, while only half of the Republican candidates use it.* Traffic to the ...
More About: Copywriting , Presidential , Analysis , Blog , Candidates

Wanted: Relevant content updated regularly!
2007-07-15 17:02:00
I recently read an interesting research brief put out by the Center for Media Research that is basically saying that while the need for and consumption levels of new, relevant and real content is expected to increase exponentially over the next few years, the sources for and production of this content is not expected to increase at a similar pace. In other words: the need for content is increasing like crazy but the production of this content is not increasing like crazy. So...the demand for copywriters, marketers and others who produce content (written, audio, video, etc.) will continue to increase signficantly into the forseeable future. Some data from the brief**:in the United States, the number of users of user-generated content will hit 101 million by 2011, up from the 2006 estimate of 69 million, while the "generators" lag at 91 million. Globally, the estimated number of user-generated content users will hit 254 million by 2011, up from 128 million in 2006.The content they are...
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