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Remedial Business Writing
2007-07-09 20:16:00 Here are some reminders about how to make business writing clearer and, as a result, more effective: Write how you speak. Do your emails and letters sound like you? Effective business writing does not need to be formal to read well. In fact, most readers understand what you are saying much better when you speak as you would in a normal conversation. And, while you are at it, speak what you write. Read your communication to yourself. If what you have written is not clear to you, it sure will not be understandable to others.Out with it! Make your point early, because if you make people wade through continuous paragraphs of copy (even interesting, but unrelated messages) before getting to what you are trying to say, you are a goner.Stay away from words you do not know. Using impressive words occasionally is fine, but if you use one of those big important sounding words the wrong way, readers who know the meaning of the word will probably think you are not the brightest bulb in the box... More About: Business , Writing , Al B , Sine , Dial
Copywriting Blog - Internet Marketing Ideas
2007-07-05 19:30:00 Here is proof that sometimes, all it takes is one great idea to set you up for life....or at least make you a ton of money very quickly. The following will probably frustrate the hell out of you like they do me, but they also serve as great motivation to always think creatively and explore unique ideas. 1. Saving a Bunny The site's proprietor ("James Mceahly") claims that he found Toby wounded outside his home and has since nursed the rabbit back to health. According to the website, he claimed that, if US$50,000 is not donated to him (the owner) through his website, he would have Toby killed and prepared as a meal. The website raised money through donations and "Save Toby" merchandise. The original deadline was June 30th 2005, but when that deadline passed, the deadline was extended to November 6th, 2006. At that time, the proprietor changed the demand to 100,000 copies of his forthcoming "Save Toby" book.The owner of bored.com has bought the website and Toby has been saved.The web... More About: Marketing , Ideas , Internet , Copywriting , Internet Marketing
Want your web copy to crash and burn?
2007-06-28 22:46:00 If you answered yes, be sure to follow these five tips:1. Senseless navigation. Your website navigation should immediately let you know:Where you are,Where you have been,Where you can go next andWhere the home page is.Navigation, in fact, must be so easy that visitors to your site should not even have to think about it. Some mistakes include dissimilar types of navigation on the same site, poorly worded links so your visitor has no clue about where he or she will end up and confusing links or no links back to the home page.2. Confusing your website with your marketing strategy. Your website is part of your marketing strategy; it is not your entire marketing strategy. The right balance is in defining exactly how your website fits into your overall marketing program, then sticking with the whole program, making your site an integral and complementary part of it.3. Believing people care about your website. In the final analysis, nobody truly cares about your site (sorry). What visitors... More About: Crash and Burn , Crash , Copy , Burn
Big-Time Marketing On A Small-Time Budget
2007-06-26 22:14:00 We're often asked how to market big on a small budget.If for whatever reason, from an iffy economy or less-than-stellar results in the past , your every dollar needs to work harder, not to worry. There are creative ways to stretch your marketing budget to reach a wider audience at lower cost, and they are right at your fingertips.Be realistic: Make the most of your limited budget by thinking creatively. TV and radio ads, glossy brochures and flash-enabled websites can work magic – making your marketing budget disappear in the wink of an eye. Instead, consider using low-budget, high creative marketing to get your message out. Lots of marketing tools like your website, enewsletters and blogs can do a lot more than you may think.Do you really need a (fill in the blank)? Brochures and other marketing pieces are great ways to promote your business, but before you invest time and money, ask yourself and others some pointed questions. Lots of companies will tell you they have boxes of ... More About: Marketing , Time , Small , Budget , Mark
Get It In Writing 's Allison Nazarian quoted in Writer's Digest
2007-06-25 18:27:00 Click here to download the pdf of Get It In Writing President Allison Nazarian's comments in the August 2007 issue of Writer's Digest on the topic of bidding sites and practices in the business of writing. (Basically, they're not a good thing for the "biddees.") More About: Azar , Quote
Please think twice before calling yourself a freelance writer
2007-06-22 20:56:00 There is at least one term you will not find in our vocabulary: freelance writer. The term, in my (Allison's) opinion is disparaging, inaccurate and even unprofessional when it comes to business. In fact, I think it really takes away the business aspect of what we do. Would you call a doctor or attorney who works as a sole practitioner a freelance doctor or freelance attorney? What do I prefer? It depends on the core of the business. For Get It In Writing, I like to say copywriter or marketing consultant or entrepreneur. Please do not take this offensively, but to me a freelance writer is someone all alone at home in sweatpants writing the Great American novel, some lines of poetry and the occasional paid article. That is fine if that person writes for the sake of writing. It is not, however, business to business or business to anything, is it? More About: Freelance , Calling , Writer , Lease , Lance
Words that make me cringe - annoying idioms, cliches, and other English lan
2007-06-21 19:27:00 "have a good one"One what?"I seen it"I never saw the appeal of purposely using a non-existent or obviously wrong verb tense. "Quote Unquote"With accompanying hand gestures, of course"at the end of the day..."Overused filler that has little meaning. "aks" instead of "ask"Is saying ask really hard?"everythink"Why do some people add a 'k' sound to words ending in 'ing' ...this one really sends me over the edge!"Fo Shizzle" and any related "izzle"Thanks a lot, Snoop Dog. "So I was like...""no can do" "Please and thank you"Taking shortcuts with manners is annoying"FYI"Like you know something I don't"Now more than ever"This one just confuses me."notsomuch"In that Valley Girl annoying way "Let's DO lunch. Let's DO a burger....etc" "Touch base with me...""ciao," "peace out," "lata," or other annoying "hip" ways to say goodbye"Guesstimate""conversate"Fake words are irritating"you go, girl""don't go there"Where?"with all due respect"something disrespectful comes next!"fantabulous"OK, ... More About: Words , English , Make , Idioms , Idiom
Does clever actually sell?
2007-06-14 19:47:00 We’ve seen many business people become far too clever for their -- or anyone else’s -- own good.Creativity is great and will go a long way in getting your words read and your message understood. But don’t go for the clever line at the expense of your real strengths – your message, the solution you are offering and your USP (Unique Sell ing Proposition). When writing to sell, focus on why you are offering and promising what you are offering and promising and less on being the cleverest wordsmith around. More About: Clever , Ally
What does the world of Web 2.0 mean for your business?
2007-06-14 19:42:00 You may have heard the phrase ‘Web 2.0 ,’ the so-called second-generation phase of the Internet.This is the phase where most of us now know the Internet exists, most of us have access to it and most of us have mastered the basics (e.g., browsing, searching, seeking information). When it comes to business and marketing in terms of Web 2.0, now it’s time for a more sophisticated, targeted approach to what we do and why. In the world of the online, everyone is asking about setting up, maintaining and looking for everyone else’s blogs, e-newsletters, web copy and “e” everything else from My Space pages to articles to press kits.Through Get It In Writing, I am often asked my take on what’s important in these areas as far as copywriting and the larger world of marketing. My recommendation is simple but true: make sure your foundation is in place before you start to build. You may have a great blog or a really fun, memorable My Space presence, but without a website as a “hom... More About: Business , World , The World , Sine
Business Writing Mistakes
2007-05-29 14:57:00 The Top 5 Writing Mistakes Small Business es Make...& How To Avoid Themby Allison NazarianAs small business owners or representatives, we often choose to or need to write our own marketing copy. Here are the five biggest mistakes small business people make when they put on their "DIY Copywriting" hats:1. They become far too clever for their -- or anyone else's -- your own good.Creativity is great and will go a long way in getting your words read and your message understood. But don't go for the clever line at the expense of your real strengths - our message, the solution you are offering and your USP (Unique Selling Proposition). Focus on why you are offering and promising what you are offering and promising and less on being the cleverest wordsmith around.2. They don't clearly encourage prospects or audiences to take action.Let's say that you've already clearly communicated all the wonderful benefits of your product or service. What if you then neglect to invite your ... More About: Ness , Sine , Stakes
SEO Copywriting Blog - Marketing Disasters
2007-05-22 21:25:00 Unlucky/Untimely Disasters 1. Sars Drink (Unfortunate Turned Fortunate)Believe it or not, sales of the soft drink Sars have increased since the publicity over the Severe Acute Respiratory Syndrome (SARS) virus hit the headlines, The East & Bays Courier news paper reported Wednesday. The caramel-flavored drink, produced by Australian company Golden Circle, has the same name as the acronym for Severe Acute Respiratory Syndrome. New Zealand manager of Golden Circle, Brian Winter, said sales of the drink labeled Sars had increased over the last month. The report said that dairy owners have also noticed an increase in sales of the drink. Panmure Mini Mart owner Bashar Ahmed sold out of the drink a couple of days ago and said there has been an increase in sales over the last few months. The Westminster Dairy in St Heliers has also noticed the drink's popularity. "People laugh at it. Many people point it out. Jokingly they ask: 'Is this a medicine for SARS or protection against SARS?'," ... More About: Marketing , Copywriting , Blog , Blog Marketing
Guerilla Advertising - Copywriting Blog
2007-05-17 17:05:00 How can you hate advertising when it is doing a public service? These anti-drunk driving ads are a great way to promote a product while still being socially-conscious.I'm really not sure who thought this would be a safe idea for advertising. A 200lb washer cruising uncontrolled down a mountain... Interesting double meaning with this ad. Does this make you thirsty or what? Great ambient advertising from Schweppes. Effective for their shock value. Seems that some advertisers are really catching on to the opportunity for advertising to a captive audience at baggage claims. Pfizer just couldnt resist such a perfect opportunity. I'm really not a fan of beach advertising, and this ad probably does more to annoy people than to prevent them from not smoking and tossing their used cigarettes. This is even worse.... please don't litter? How about not polluting the beautiful sand with advertising!?Kleenex gets pretty original with this one. Interaction with moving objects makes for especi... More About: Copywriting , Advertising , Blog , Sing , Advert
Copywriting - Business Jargon
2007-05-10 17:02:00 Clicks and Mortars (updated from "Bricks and Clicks") How to use it in a stupid sentence: We are living in a web-based, clicks and mortars retail environment.The idea that every company that has a retail operation and wants to sell on the Web now does. Let's Take That Offline How to use it in a stupid sentence: Larry, lets take that situation offline.Meaning: Annoying way of saying "let's" talk about it later." Win-Win How to use it in a stupid sentence: This makes for a win-win partnership.Let's face it: This is just a myth. Typically, no situation yields a solution in which both sides win equally. This is just a way for the winner to make the loser feel better. Usually, one side wins and one side loses. Full Pipeline How to use it in a stupid sentence: We are working with a full pipeline, it may be time to scale up production.This term was used when companies were flooded with lots of sales prospects. Remember when you could just sit by your phone and prospects woul... More About: Business , Copywriting , Ness , Argon , Copy
Non-Profit Guerrilla Advertisements
2007-05-03 16:45:00 Non-Profit Guerilla Advert ising that will Blow Your Mind [Pics] 1. Chicago Anti-Pollution Campaign This was created using a stencil and a power washer. It is a great example of non-destructive guerrilla marketing. This great technique probably took its cues from "clean graffiti " where instead of defacing buildings and walls with spray paint, artists clean sections to make their designs. Here is a great NPR Article about it. *apparently there is speculation that this image is photoshopped and not an actual guerrilla ad. If this is the case, then it represents an effective online viral marketing campaign instead. Either way, it got people talking. 2. Anti- Smoking AdsThe anti-smoking movement has had some terrific advertising in both print and television. They also have some incredibly creative and effective guerilla campaigns. Here are a few examples: * sniff strip reads: This is how you smell when you smoke. 4,000 toxic chemicals leave a stench no perfume can mask...... More About: Guerrilla , Advertisements , Non-Profit
Top 10 Worst Tag Lines Ever.
2007-04-25 20:38:00 1.Philadelphia Municipal Promotions put out this incredibly dorky name mashup tag line: "BENERGY!" Wow, what incredible creativity. Way to go Philly, you managed to mix history and science into an annoyingly boring tag line. Let's save name combinations for celebrity couples. 2.H&R Block: Here we have another large company apparently trying to appeal to a "hip" "younger" audience. Apparently the way to do this is.... improper use of the English Language. "When You Got Block, You Got People." This ad also wins an award for dumbest placement of a search box. 3.Playstation: U R Not E . "U R Not E " ads (the "e" in "U R Not e" was always colored in red, to symbolize the word "ready". If this was an attempt at being cryptic and cool to generate buzz before launch, it has to be one of the worst and lamest attempts I've seen. Come on, a Red Colored E? When they were passing this one around the boardroom, did people actually all agree this was a good idea? 4.Denny's gives us an e... More About: Ever , Line , Lines
Amazing Advertisements
2007-04-18 19:32:00 Awesome advertisement and great use of space at the Venice Airport for the Venice Casino. This Seafood Restaurant in India placed these fake shells on the beach, with ads for their restaurantTwo Interesting Guerilla ads pointing out the maneuverability of the Mini CooperIncredibly effective ad for blood donations. Definitely memorable. Another effective Non-Profit Guerilla ad. This one against smoking. One More Awesome Non-Profit Guerilla ad. Guerilla ad in Guatemala for a Super Glue Product. ESPN ad Genius DHL ad.Superman Returns guerilla ad. Mr. Clean Guerilla ad. ...too bad this one destroys a perfectly good bench. Cingular setting itself apart. Mcdonalds gets in the game. Wow. this might cause some accidents.. I Don't Know if this is cool, or gross. I think this one is my favorite. Here is the best one last.An ad for Miele Vacuums. More About: Amazing , Advertisements , Advert , Advertise , Vert
10 Signs Your Site is Stuck in 1998
2007-04-06 21:38:00 10 Sign s Your Site is Stuck in 19981. There are a lot of tables in your site with little to no CSS. CSS Advantages Over Tables:* Make your pages load faster* Help to maintain visual consistency* Makes page more accessible* Lower bandwidth cost* Helps the web page to be more accessible to agents* More semantic markup can be applied* Looks more professional (liquid layout etc)* No spacing images required* Decreases the filesize* More accessible for screen reading softwareStill not convinced? Check this great analysis out:Tables V. CSS 2. Full Flash Entrance PagesWe have all seen them, flash entrance pages. Animations with little value, there simply to introduce the site. It seemed like a good idea back when flash first became popular years ago, a good way to be artistic, and give your site some "flair." These flash entrance pages proliferated across the internet into near ubiquity. As time went by however, people started to wonder, what do these pages really add to a site? As it turns...
Top 20 Words You Use in Speech or Copywriting That Make You Look Stupid Whe
2007-03-27 19:50:00 adverse/averse"Adverse" means unfavorable. "Averse" means reluctant.accept/except"Accept" means to to receive with consent."Except" means With the exclusion of.affect/effect"To affect" means to influence, change or produce an effect "To effect" means to accomplish, complete, cause, make possible or carry out. If you're looking for a noun, you're probably looking for "effect." If you're using a verb, you're safest with "affect."allude/refer"To allude" means to speak of without mentioning. "To refer" means to speak of directly.all rightnot alrightallusion/illusionAn "allusion" is an indirect reference. An "illusion" is a false impression or image.around/about"Around" should refer to a physical proximity or surrounding (I'll look for you around the front of Baker Hall). "About" indicates an approximation (Let's have lunch about 11:30 a.m.).between/amongUse "between" to show a relationship between two objects only.Use "among" when it's more than two.complement/compliment"Compleme... More About: Copywriting , Words , Stupid , Make , That
Save yourself 34 days of continuous typing over the next 20 years. Dump QWE
2007-03-13 15:09:00 As most of you know, QWERTY is the name for the keyboard layout that is the standard in the United States. QWERTY was created in the 1860's with the invention of the first typewriter. At first, logically, the letters were arranged in alphabetical order. This, however, began to present a problem as typists gained speed and proficiency. When typing at faster speeds, the bars of the letters that were located close together became stuck, slowing down the typist and marking up their paper. The solution to this problem was to space letters commonly used together at a distance from each other to avoid the bars sticking together. This was an excellent solution for the typewriter, but as computers replaced typewriters, the QWERTY standard transferred to modern keyboards even though the bar-sticking problem had been eliminated. The QWERTY keyboard was optimized to solve the letter sticking problem not for speed, accuracy, or comfort. This has resulted in unnecessary lost productivity, typin... More About: Typing , Over , Days , Years , Save
The raseon you siltl udnesrantd tihs.
2007-03-05 06:08:00 Aoccdrnig to a rscheearch at an Elingsh uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht frist and lsat ltteer is at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae we do not raed ervey lteter by it slef but the wrod as a wlohe.If you have never come across this before, it is an excellent illustration of how the human brain understands the written language. While the first and last letter certainly play a critical part in discerning the word, they can not be the only way we decipher a word. Here is an excellent article that looks a bit more in depth at the phenomenon: http://www.mrc-cbu.cam.ac.uk/~mattd/Cmabr igde/If you are interested in creating some of your own jumbled text, Jamie Zawinski has written a perl script here that will convert regular text to scrambled yet still readable text.
When people show you who they are, BELIEVE THEM!
2007-03-02 19:47:00 Attribution for this simple yet amazing quote goes to the one and only Oprah via my friend and colleague Denise Dorman of Write Brain Media. I have been burned lately, both in business and personally, and you know what? It's all my fault. I take full responsibility and after I pay for it, I will move on, better, stronger and greater than I was before. People show us who they are and what they're all about. When we move forward with the ones who aren't the best clients or the most honest friends or the most upstanding citizens, we almost always know it going in. That little voice inside tells us to set them free, cut them loose, kick 'em to the curb -- but sometimes -- actually often times for many of us -- we don't listen. Sometimes in business we don't listen because we see dollar signs and want to ignore the other parts of the picture. Sometimes in life we don't listen because we feel a false sense of good or love and want to believe this is right. We hear the voice and mak... More About: Show , Them , Believe
Stealing Copy
2007-03-02 19:04:00 Just as downloading music for free (i.e., illegally) isn't so difficult, so too is it pretty easy to copy and paste someone's words. That doesn't make it right, though. It actually makes it stealing. So not cool and it happens ALL the time. Lying, stealing, cheating -- all is NOT fair in love and war. So the next time someone suggests going to a website and "borrowing" their copy or they show you a competitor's brochure and ask you to "model" your copy after it, please think twice and ask them to do the same. We wouldn't steal your work, so don't steal ours. More About: Teal , Steal , Copy , Ealing , Stealing
Top 25 words that make you look like an idiot when you mispronounce them
2007-02-15 23:11:00 Have you ever been in a conversation with someone who mispronounces a word or says a common phrase wrong? I have, and for me (even though it sounds pompous to say) if I don't know the person well, my impression of their intelligence is lowered at least a little bit. Taken from the Top 100 most commonly mispronounced words list, these are the top 25 that can make you look like an idiot if you say them wrong. Digg this you would like to help out your friend who still says fustrated instead of frustrated. Portrays Stupidity Portrays Intelligence CommentAOld-timer's diseaseAlzheimer's diseaseWhile it is a disease of old-timers, it is named for the German neurologist, Dr. Alois Alzheimer. AntarticAntarctic Just think of an arc of ants (an ant arc) and that should help you keep the [c] in the pronunciation of this word.aksask This mispronunciation has been around for so long (over 1,000 years) that linguist Mark Aronoff thinks we should cherish it as a part of our linguistic heritage. ... More About: Words , Idiot , Them , When , Make
9 people living the REAL American dream through the Internet
2007-02-14 14:47:00 1: Markus Frind: PlentyOfFish.com - $300,000 per month Markus Frind the founder of the up and coming free dating site Plentyoffish.com is the biggest free dating site on the Internet . Plentyoffish.com. The site reportedly has traffic up to 500 million page views per month. This translates into over $10,000 per day. Here is a check posted from two months of adsense earnings: 2: Kevin Rose: - $250,000 per month Kevin Rose is the founder of Digg.com the site you probably came across this article. . Digg makes its money mainly from Google AdSense and Federated Media ads. While it is impossible to know how much comes from each source, it is reported that advertising revenues are at least $250,000 per month. Read this article for more info. 3: Jeremy Shoemaker - $140,000 per month Jeremy Shoemaker certainly one of the top individual AdSense marketers. He has great depth of knowledge in the field and has a knack for making money with "outside of the box" type ideas. I think the image ... More About: Living , People , American , Dream
Alliances and connections ~ Why no small business owner can make it all alo
2007-02-12 19:52:00 ♫♪♪ Companies … companies who need companies are the luckiest companies in the world … ♫♪♪ Okay, maybe that’s not the way the song goes, but it does help make a point: Business es – especially smaller ones – can’t make it on their own. Okay, some of them do make it, but probably not to the level they could if they allied themselves with other business people.We’re talking about mutually beneficial business-to-business alliances… an arrangement in which two or more participants work together for the benefit of both groups. Nowadays we see real estate firms aligning themselves with mortgage companies, ad agencies teaming with market research firms and – in writing, our business – links with web developers, graphic designers and other communications professionals. The notion has even engendered a new buzzword, “Co-opetition,” to describe cooperative competition. While cartels are well-known examples of companies working together in order to limit comp... More About: Small Business , Small , Make , Ness
The Secret - Thoughts become things
2007-02-09 17:51:00 Mind controlThe premise of The Secret is that thoughts become things. Think good ones and your life will reflect your thoughts. Think fearful, defensive, negative thoughts and your life will reflect that as well. How’s that for being in control of your life? If you haven’t already, I URGE you to buy a copy of The Secret on DVD. This movie changed my life (and I was always someone on the cynical side) for the better. You can also pick up a book companion to the movie (here) or the audio CD (here) (thanks to my buddy, Margie Fisher, of Zable Fisher Public Relations for giving me a copy of this awesome book!).Here is a segment that has been hosted by someone else on Youtube if you want to watch a bit before you buy.http://youtube.com/watch?v=L5yeHR3RUK o More About: Thoughts , Come , Things
Why learning cursive is bad for your kids.
2007-02-02 21:22:00 Closing in on my 23rd birthday, it has been almost 15 years since I was taught how to write in cursive and about 14 years since I stopped using this pointless antiquated style of writing. So why are so many kids still having their time wasted on learning to write in cursive?Modern cursive writing has its roots in professional correspondence of the eighteenth and nineteenth centuries. It became popular because cursive was fancier looking than traditional print and thus projected a higher class status. This eventually led to the adoption of the cursive style as the only style taught in public schools until the 1940’s (that’s why your grandparents always wrote in cursive). In the 1940s, as a part of education reform, standard print or manuscript as it is officially called, was taught in conjunction with cursive.For many schools the progression goes something like this. Teach students the alphabet - IN PRINT. Teach students basic words -IN PRINT. Teach students basic sentences - IN ... More About: Kids , Learning , Learn , Earning
Does your mood affect your copywriting?
2007-02-02 20:32:00 The wishy-washy answer is: maybe it does and maybe it doesn’t; it depends on who you are and who you ask. But the fact that we are all emotional beings makes us believe that the answer is: Absolutely!External factors can cause our focus to shift to the bad stuff that happened in our day and writing becomes just about the last thing we want to do.If you get up (very likely on a gray and dreary day) feeling kind of down, you may have more trouble than usual getting started. If gloomy weather, an argument with your spouse, a poor night’s sleep or whatever other reason leaves you feeling stressed and anxious, take note.Frequently, an anxious mood can easily translate to nervous copy. On days like this, your writing takes no real direction, meandering hither, thither and yon without a clear destination in sight. It’s hurried and erratic. And readers looking for your message would probably be hard pressed to find it.Another mood that can creep into all of our psyches – not just wr... More About: Copywriting , Copy , Mood
Our Blog Has Moved!
2007-02-01 16:14:00 Our Blog has moved to a new location. We are now on our own domain at: www.GetItInWriting.biz/blog/ More About: Move
Perception really is everything
More articles from this author:2007-01-24 20:50:06 Recently, a male friend asked me this seemingly-innocent question:"So, do you work five days a week or do you work part-time?"I answered him that this is a question that only a man would ask a woman, assuming that he was assuming that a woman with a family couldn't work full time. I mean, would a woman ever ask a man this question?Meanwhile, his reasoning for asking the question was entirely different:In his experience and to him, success means choosing your hours and choosing not to fo the 9-to-5 thing. He sensed I was progressing successfully in business and wanted to get some context on what success really meant as far as working and work hours.This exchange made me realize how each and every one of us assumes what we want to assume, understands what we want to understand and interprets and perceives according to our own point of view. To an extent this is natural, but what it leads to is dialogue, conversation and even marketing messages that may not be hitting the mark or maki... More About: Everything , Real , Ever , Thing , Really 1, 2, 3, 4, 5 |
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