Build A Solo Practice, LLCBuild A Solo Practice, LLCNewly Minted or Well Seasoned, Dedicated to Helping You Create and Build Your Legal Practice Articles
Dennis Kennedy's 8 Technology Trends for 2008
2008-02-29 12:18:00 From Dennis Kennedy's recent article on Technology Trends for 2008 :I have written recently about how to make prudent technology choices in a negative economy. The key idea is not simply to cut spending, although you might, but to think clearly about the economic justification for each technology decision that you make. You should be doing that anyway, but the importance of good decision-making gets highlighted when times are tough. It's not rocket science. You look for technology that either helps you cut costs or enhances your opportunity to earn revenues. Better said, you want technology that makes it easier for fee-earners (and, increasingly, other revenue generators) to generate more revenue and makes it possible to reduce costs without making it more difficult to generate revenue. It takes some analysis, some thinking, and often some tough decisions. In recessionary times, technology decision-makers must focus on good planning and on even better execution. Costly technolog...
When You Get Derailed - How to Get 'Railed', Again
2008-02-29 06:02:00 It happens to us all. We get overwhelmed, undernourished (not underfed), anxiety-ridden about the world and our future in it and our best marketing efforts and business-building goals just fall by the wayside. But to make it worse, somehow we feel like we can't keep up with those we believe are superstars in their chosen profession, that it would be admitting weakness if we acknowledged there are simply blocks of time when we are not chugging full speed ahead with a blazing smile. And we fight the idea it is a normal part of our personal and professional ebb and flow; instead we feel like we are failing. You may wonder why I'm writing a post like this? After all when you read all the marketing, consulting blogs as a rule, these consultants never have a bad day, or lack inspiration, or feel like maybe they aren't succeeding in the race. Common sense should tell you that's not true but seldom will anyone own it. Well, if you are an entrepren...
"Passed the Bar - Hung a Shingle" - Michael Bace
2008-02-27 17:45:00 Today's guest blogger, is Michael J. Bace, a brand new solo practitioner who didn't even wait 24 hours after being sworn in to open his doors for business. And coming from a family of entrepreneurs, this is not surprising. Here's his story and philosophy about practice which should be uplifting for everyone. Guest Blogger - Michael J. Bace Okay. Here goes. I graduated in May of 2007, took the bar exam in July, was sworn in on November 26, 2007 - and was ready to accept clients on November 27, 2007!I took one year off between undergraduate school (Univ. of New Hampshire) and law school (New England School of Law, Boston, MA). I think my decision to go solo probably had a lot to do with my father. He has been a self-employed general contractor for as long as I can remember. I guess he and I both have difficulty taking orders from a boss, and prefer to be solely responsible for the quality of our work (whether it's banging nails or ...
More Female Attorneys Hanging Shingles for the Benefits of Solo Practice
2008-02-27 01:46:00 Increasing numbers of female attorneys are declaring their independence. Several women have hung out shingles in Sauk County in recent years. They left established firms to start solo practices, taking a financial risk in search of flexible schedules and decision-making authority. Sandra Cardo Gorsuch was a pioneer, starting a solo practice in Reedsburg 12 years ago. Now she takes the cases she finds rewarding — primarily family law, real estate and probate — and turns down the types of personal injury cases her former firm once assigned. "I enjoy the ability to make my own decisions about what I do and don't do," Gorsuch said. "I can pick the clients I want to take." A desire for autonomy played a role in Nancy Thome's decision to launch a practice in Baraboo a year ago after a dozen years working at firms. As a mother of two small children, she also sought a flexible schedule that would allow her to attend school events or stay home when they fall ill.You can read more h... More About: Female , Practice , Solo , Benefits , Shingles
E-mail Auto Responding to Clients - Yeah or Nay?
2008-02-25 06:02:00 Recently, there was an intriguing discussion on a listserv where one member felt very 'unimportant' when a colleague responded to her e-mail inquiry with an e-mail autoresponse stating he returned e-mail correspondence during certain hours. A discussion ensued about why this could be very off-putting to clients, yet others felt it was responsible and allowed the attorney to manage his time better as well as managing the client's expectations. I don't have a problem with the idea of an autoresponder outlining times the attorney responds to client e-mails: 1. E-mail autoresponses are no different then voice mail messages. It's a pre-programmed response to a client's contact. If the attorney handles it correctly, the client knows to pick up the phone and get immediate attention, if not from the lawyer, then from their assistant or service. 2. The impact of the autoresponse turns on how appropriate the message is and what your client's expectations and under... More About: Mail , Auto , E-Mail , Clients , Yeah
"Tip of the Week" - Finding Old Internet Pages
2008-02-24 06:02:00 The Web changes constantly, and sometimes that page that had just the information you needed yesterday (or last month or two years ago) is not available today. At other times you may want to see how a page's content or design has changed. There are several sources for finding Web pages as they used to exist. While Google's cache is probably the best known, the others are important alternatives that may have pages not available at Google or the Wayback Machine plus they may have an archived page from a different date. The table below notes the name of the service, the way to find the archived page, and some notes that should give some idea as to how old a page the archive may contain.While this list is extensive, the popular Archive It is a great tool, as is the Wayback Machine which goes back to 1996 (That's just not really waaaaay back for me!) and holds over 85 billion pages.The Internet Archive is a 501(c)(3) non-profit that was founded to build an Internet library, with the ... More About: Week , Pages
There is No Competition. That's Right. There is No Competition.
2008-02-22 06:02:00 That woke you up, right? Well, a good friend of mine and I had this discussion recently and we realized we share a brain on this topic. We have never believed in external competition. We have always believed in internal competition, competing with just ourselves to be better than we were the day, month, year, decade, before. Yet, ironically, in doing so this triggers others to compete with us as we excel. In essence, we become the 'enemy.' (see below) This philosophy has propelled me throughout my life because it is not about winning at the expense of another (yet, when someone wins, in a strictly competitive world another loses) but simply to better my experiences, to rise to the next level of skill and success. This 'no competition' attitude is key to successfully marketing your solo practice. Let me explain. Observe then Ignore the competition - That's right, observe then ignore them. There are no shortage of clients, just lack o... More About: Competition
Be A Brilliant Salesperson to Be a Brilliant Solo Practitioner
2008-02-20 17:45:00 I have talked about this on numerous ocassions but this is the first time I've seen a law firm come right out and say that in order to be an associate in their firm you MUST have a sales background. This is an incredible 'coming out of the closet' acknowledgment of how important it is for lawyers to be sales oriented and focused on the clients' needs; how critical it is to develop these skills in order to procure and keep good clients because this is a service-driven business. Construction law firm Scholefield Associates, P.C., is hiring new associates with a unique requirement -- a sales background. The firm says it is is borrowing heavily from the corporate world where the role of technical sales is fundamental to most successful business plans. ************************ Interestingly, new research by Suzanne Lowe of Expertise Marketing, most professional service firms shows that 86% of respondents want their firm to hire fee-earners who want to market and sell, ... More About: Solo , Brilliant
Lessons Learned from a Gourmet Chef - You Can Go Home
2008-02-20 06:02:00 The parallels are undeniable in this article...world renowned executive chef goes home to small town, USA and opens a restaurant serving metropolitan gourmet on his terms, high quality at reasonable costs and living the 'seamless' entrepreneur's life I've talked about so much on this blog. You connect the dots.Chef Gary Maples of Charleston graduated from a prestigious culinary school in Europe. CLICK TO ENLARGE Gary Maples and Stacia Ozier at the Daily Kneads Cafe in Arcola, Ill., on Friday, Feb. 8, 2008. Kevin Kilhoffer/ Staff PhotographerToday, he plys his trade in Arcola, where the fragrance of baking bread and other delectable aromas waft from the small kitchen of his Daily Kneads Restaurant on Main Street.“Most people in the area will never have a certified executive chef make things for them, unless they travel,” said Maples, who graduated from culinary school in France and has been a chef for 34 years.He and his wife Stacia Ozier are owners of the Arcola re... More About: Home , Lessons , Gourmet , Learned
Do You Have A 'Herd' Mentality?
2008-02-18 06:02:00 Recent experiments by professors at the Universities of Oxford and Wales Bangor show that it may be natural for people to herd just like animals when they are in a crowd, as reported by The Telegraph (2/14/08) The scientists told volunteers to start walking around a large hall with no particular destination. Then they gave a few of the volunteers some directions on where to walk. It turns out that it took only 5% who seemed to be informed to sway the rest of the crowd of 200 people or more. "There are strong parallels with animal grouping behaviour," says Professor Jens Krause, who led the team of scientists. ..herding behavior in human beings .... is the study of how humans behave in groups within contexts of uncertainty....(Elliot Wave Theorist 2/17/08)A solo practitioner is about not being part of the herd. Or part of the herd-mentality created in law school which has every single lawyer on virtually the same career path - working for another, preferably Big Law...
"Tip of the Week" - Only You Can Say If Solo Practice is Right For You
2008-02-17 06:02:00 Periodically, others will ask me how I can be so 'rah, rah' about such a challenging endeavor as opening up a solo legal practice. First, if you are reading this blog it is because you are already a solo practitioner or are looking to become one. Would it serve your purpose for this blog to tell you your goals are unworthy, foolish or misguided? No. There are plenty within the legal profession (and without) ready to dash your dreams as they impose their own fears and agendas upon you. Secondly, I don't believe anyone who aspires to be an entrepreneur in the legal profession or any profession, for that matter, has goals which are unworthy, foolish or misguided. If that makes me a cheerleader for entrepreneurship I'll happily shake my poms poms. Quite simply, I wholeheartedly embrace entrepreneurship and seek to empower those who seek it, too. For those who would like to say, 'the legal profession is different," I reply, "Bulls#%t.&quo... More About: Practice , Solo , Week
"Tip of the Week" - Don't Forget What's Important
2008-02-10 16:11:00 This post will be brief as I am returning to New Jersey to be with family. I have spent the last few days at my cousin's house experiencing the last days of my Aunt's life. We expect her to pass today or tomorrow. The reason I am even writing about it is because it's been an incredible experience. My Aunt is in her home and everyone is there with her...caring for her...knowing it is happening even though it was only learned these past few weeks and unfortunately, untimely. We are privileged to have each other...time is suspended, no one is thinking about their work or their personal issues...it's all about caring and celebration and unity. It's been truly unbelievable. There is even a lot of laughter because there is comfort in knowing we are there for one another and that life coexists with death very appropriately. It is part of the cycle...family is together at a birth...family is together at a death. There is a h... More About: Week
Rolling Admission Continues for Solo Practice University - Here's A Course
2008-02-08 06:02:00 Now that Solo Practice University has more than 500 students, I thought I would give you a taste of the style and tone of the very popular Solo Practice University E-zine so you can decide if you would benefit from signing up for this free newsletter or know of others who may. This edition is called "Why The Solo Choice" I'm a big believer in getting to the heart of the matter. If you've subscribed to this newsletter chances are you fall into one of four categories. You are: A Student (traditional or non-traditional) who already knows you want to seriously consider the solo option either right out of law school or shortly thereafter; A New Lawyer (out of school less than three years) who either can't get the job they want or just wanted to get their feet wet first before striking out on their own; or A Veteran Lawyer (practicing more than three years) who now wants to strike out on their own after years of working for another and/or feels they have no f... More About: Rolling
"You Ask....I Answer" - I Want to Fire A Pro Bono Client. What Say You?
2008-02-07 03:42:00 Question: Thank you so much for your website. I hung out a shingle, scared to DEATH, and then I found you. You have helped me draw many deep breaths since I went solo as a brand new attorney, and I am so grateful for your help. If you have any time to share some thoughts with me, I would appreciate it. I am struggling with my decision to fire a pro bono client. I’m sure I’m not the only new attorney/solo who takes on pro bono clients because I 1) have the time and 2) want to help. How do I fire a pro bono client who is resisting my best efforts at client control? I represent a domestic violence survivor pro bono and she’s disrespectful and hard to work with. I’ve gone from feeling really good about what I’ve been able to do for her to dreading her calls. I’ve finally grown a spine and started strongly defining (to her) what I can and cannot help her with, but I’m not getting anywhere. I’m starting to get resentful, and I know this makes me a less effective advocate... More About: Answer , Bono , Fire , Client
Fewer Law Firm Options for New Grads? Who'd Have Thought It?
2008-02-05 11:47:00 This title is provocative from the New York Lawyer but the information is just not new: In this reprinted article, it give examples of law school graduates taking non-traditional law jobs because they have to as legal jobs are drying up.Some experts disagree, but Jeffrey Brand, dean of the University of San Francisco School of Law, says Luros' experience may be the start of a bigger trend—at least for students graduating from law schools that aren't among the nation's most elite. Because of economic factors, he says, a number of law firms are scaling back job offers to new graduates. Alumni report that even large national firms increasingly are looking to hire experienced attorneys, rather than new graduates, either as lateral associates or on a contract basis, Brand says. "There are fewer associate positions for recent graduates. It's going to require them to be more resourceful in figuring out what they're going to do."Again, I have to make my argument, if law s... More About: Thought , Options
7 Ways Solos Can Get Things Done
2008-02-04 06:59:00 PicktheBrain has done it, again, with this terrific list of 7 Ways to Grow the Action Habit. I've selected my favorites as they are most applicable to starting a solo practicePeople at the top of every profession share one quality: they get things done. This ability supercedes intelligence, talent, and connections in determining the size of your salary and the speed of your advancement. Despite the simplicity of this concept there is a perpetual shortage of people who excel at getting results. The action habit, the habit of putting ideas into action now, is essential to getting things done. Here are 7 ways you can grow the action habit:1. Don't wait until conditions are perfect - If you're waiting to start until conditions are perfect, you probably never will. There will always be something that isn't quite right. Either the timing is off, the market is down, or there's too much competition. In the real world there is no perfect time to start. You have to take action and... More About: Things , Solos
"Tip of the Week" - AceProject takes on Basecamp and Wins
2008-02-03 13:26:00 Progressive solos and brand new solos who are taking the concept of a paperless office seriously have been learning about, transitioning to, or starting from the beginning with web-based management software. The name you will hear, at least the name I've been hearing most, is Basecamp . Well there is a new kid on the block (actually been around a while but has become much more user friendly) and that kid is AceProject. And if you are familiar with some of the big boys, Wrike, OnStage, and @Task, web-based management software used by very large businesses, they all seem to be recommending AceProject over Basecamp for smaller businesses. And for those who don't know the benefits of web-based management software in a law practice it gives you: flexibilty and security of not having paper files, allows you to create and share projects on line (securely), clients can have 24/7 password protected access to their files eliminating those telephone calls such as 'just wan... More About: Week , Wins
Hitch A Ride On Someone Else's Ego - Learn How to Be A Lawyer Under Fire
2008-02-01 06:02:00 If you commit to a 40 hour work week in the beginning of your solo practice career, unless you have hip-pocket business, you will see most of your weeks will be marketing and legal education and very little billing. In time the ratio will change from 80/20 to 20/80 only because you must always have committed time to marketing and continued education. So, let's talk about education. What does a new lawyer do besides wait for the phone to ring? She starts acting like a lawyer. Get yourself down to the courthouse(s) you plan to frequent; park yourself in the courtroom(s) of various judges and watch and learn. (You should actually be doing this during the time period between taking the bar and learning you passed the bar.) You will see the good, the bad and the ugly in legal skills play itself out, see who the 'players' are and how the court room is run. Watch short calendar or motion day. Watch a trial. Watch hearings. Watch wh... More About: Lawyer , Ride , Fire , Learn
Going Solo; Confessions and Inspirations - Michael J. Keenan
2008-01-31 06:02:00 Michael Keenan is an Elder Care Lawyer in Glastonbury, Connecticut who has had his solo practice now for sixteen months. His is a paperless office utilizing technology to better serve his clients, keep his overhead down and profits up. He is a big believer in the power of blogging and is just thoroughly enjoying his professional life as a solo. Here's his story: (and a sampling of why Michael is a great lawyer in my book.) Guest Blogger - Michael J. Keenan First, I'd like to thank Susan for an opportunity to reflect on the past 16 months as a solo and share my experience with readers. The good news from the world of solo practice is that I have found that it is nearly all good news. I'm particularly loving solo life at this point as the stock market is continuously surging up, down and in all different directions, and the word "recession" is probably the most-used word on the internet these days. It occurred to me the other day t... More About: Confessions , Michael , Solo , Fess
Book Review - Effective Lawyering - Parrish/Yokoyama
2008-01-30 06:02:00 Austen L. Parrish and Dennis T. Yokoyama have authored a little bible for legal writing called Effective Lawyering; A Checklist Approach to Legal Writing & Oral Argument. Both Associate Professor of Law Parrish and Professor of Law Yokoyama teach at Southwestern Law School. Yokoyama is the Director, Legal Analysis, Writing and Skills Program; Parrish, Director of the Vancouver Summer Law Program. They sent me this book and asked if I would review. Well, this little gem of a book is an excellent primer and should be in every law student's and lawyer's briefcase for quick and easy reference on the rules of Legal Writing and Oral Argument. The authors state:We have designed this book to be a concise, easy-to-use reference - not a book to be read cover to cover. We intend to provide concrete advice, and to serve as a day-to-day reference. Because many people find it difficult to improve their legal writing, the book has adopted a methodical approach.... More About: Book Review , Review , Book
"Tip of the Week" - The PR Value of Letters To The Editor
2008-01-27 06:02:00 Hat tip to Paramjit Mahli over at Profiting With Public Relations for this important reminder about the great PR value of a Letter to the Editor that costs you nothing but can reap great rewards:How many times have you read a newspaper article about a topic that is your area of interest and legal expertise —and felt disheartened and disappointed that you were not the person who was being quoted? How could you be quoted, the reporter doesn't know who you are and what you do. Here’s what you do: Write a letter to the editor referencing the article and the date it was published. In the body of the letter, you have several options you can: (1) Present a different view point. (2) Agree with original letter writer's viewpoint and expand on the issue (no longer than a few paragraphs). (3) Showcase your expertise by introducing a little-known fact or issue related to the subject of interest to the public. It is important to note that letters to the editor a... More About: Letters to the Editor , Letters , Week
7 Ways to Overcome Fear of Failure When Starting A Solo Practice
2008-01-27 06:02:00 (Hat tip to the Non-traditional law student for pointing me in the direction of this blog post by PicktheBrain, While general in nature, it is highly applicable to the fears felt by those wishing to open a solo practice. Read, absorb, reread....then read, again.)The fear of failure is perhaps the strongest force holding people below their potential. In a world full of uncertainty, a delicate economy, and countless misfortunes that could happen to anyone, it’s easy to see why most people are inclined to play it safe. But playing it safe has risk as well. If you never dare to fail your success will have a low ceiling. Most people underestimate their merit and ability to recover from failure, leading them to pass up valuable opportunities. The ability to fail big and fail often has been a mark of the spectacularly successful throughout history. The following strategies will help you put risk and reward in perspective so you can overcome the fear of failure. 1. Consider the ... More About: Practice , Solo , Failure , Fear , Overcome
Book Review - Solo By Choice - Carolyn Elefant
2008-01-26 17:08:00 Students of literature are not taught how to create masterpieces. Theirs is an instruction in the art of deconstruction - how to rip their favourite authors' work to pieces and be critical. No wonder so few wonderful books are ever written. All the best potential talents are rounded up and forced through an 'educational process' which forces them to find fault with perfection. This is hardly going to inspire them to stick their own necks above the parapet." Jonathan CainerAnd that is the lesson with Carolyn's book, Solo By Choice . She stuck her neck out, much the same as lawyers venturing into solo practice, to bring together a much needed manual on the ins and outs of going solo and it is not for others to 'deconstruct, rip apart and be critical.' It is for them to be inspired, There is so much information in this book it is required reading from law student to seasoned veteran because EVERYONE will find something in this book they knew little or nothi... More About: Book Review , Review , Book
Class Action Claiming Bias in Loan Rates Filed Against Sallie Mae
2008-01-25 19:15:00 Are you eligible to be part of this Class Action filed against Sallie Mae claiming students face race bias in loan rates?Attorneys for the plaintiffs, who are seeking class action status, say they believe the suit could end up affecting "many thousands of students, if not more." Rodriguez is a Hispanic woman who lived in Branford before moving to New Hampshire to attend McIntosh College. Gregoire is an African-American student from Tampa, Fla., who attends that city's International Academy of Design and Technology. According to the complaint, Rodriguez was "coerced" into taking $19,500 in private student loans from Sallie Mae between 2003 and 2005. Because of the 18.125 percent interest rate on her loan, her debt has increased to more than $33,000. Her monthly bill exceeds $500. The suit claims Rodriguez's rates are double what she was led to believe they would be. Rodriguez, who could not be reached for comment, currently makes $10.40 an hour working at a ... More About: Loan , Bias , Rates
Do You Know What Questions to Ask Prospective Clients? Do You Know How to L
2008-01-25 06:02:00 Do you REALLY know what questions to ask prospective clients (PC) or current clients? And do you really know how to LISTEN to what is being said? You may have copied an intake list from a former employer or a client satisfaction survey from another successful attorney and maybe modified it for the size of your firm or practice area. You may even remember hearing a term from your law school days called 'client-centered approach' but not really sure what it means. Or worse, intellectually understand what it means but have no practical experience with it so you flounder during the initial consultation losing business but not understanding why. Jim Hassett, author or LegalBizBlog and consultant to large and mid-sized firms, in two very popular posts back in June, 2007, gave us 34 questions to ask prospective clients and 24 more questions to ask current clients. In these posts Jim focuses not just on the questions, but the process of implementation which inclu... More About: Questions , Clients , Prospective
Going Solo; Confessions and Inspirations - Dawn Elaine Bowie
2008-01-24 06:02:00 Going Solo ; Confessions and Inspirations - Dawn Elaine Bowie Attorney Bowie is a solo practitioner in Rockville, Maryland who was a non-trad law student, a mother with three children. She is also a solo who caters to a very specific niche market, the divorcing father who is passionate about being a part of his childrens' lives and helps them before, during and after the dissolution process. She is also the author of a remarkable piece, The Father's Bill of Rights, which reinforces the rights and obligations of fathers in this country. Dawn Elaine Bowie "For the past half year or more, I’ve been writing about why, how and what I do. All as part of my transformation from a run-of-the-mill divorce lawyer, to a solo who does what she loves representing fathers in custody cases. I’ve written about the same thing so often, in so many ways, that I find myself staring blankly at the computer screen trying to think of a new way to say what I’ve already said over ... More About: Fess
Book Review - 'Later in Life Lawyers' by Charles Cooper
2008-01-22 17:45:00 (It would appear I'm gaining some blogosphere status as recently I have had several authors asking me to review their books on this site. I am very far behind in my reading so apologies to all. I appreciate your patience. I will soon be reviewing Solo by Choice - Carolyn Elefant, and Effective Lawyering, A Checklist Approach to Legal Writing & Oral Argument - Austen L. Parrish & Dennis T. Yokoyama) Today I am reviewing Later in Life Lawyers , Tips for the Non-Traditional Law Student by Charles Cooper. The introduction sums up very nicely this book's raison d'etre.Unfortunately, most law schools are the rule - they are "traditional" in attitude, and in structure. (Most books about law school thus take the same approach.) Law schools generally have made little effort to cater to the unique needs of the significant nontraditional segment of their student body. Other law school books focus solely on largely irrelevant factors such as rank... More About: Book Review , Review , Book
Virtual Law Office(VLO) - It's Not Your Mother's Law Office - Guest Blogger
2008-01-21 06:02:00 Guest Blogger Stephanie Kimbro is an attorney practicing in Wilmington, North Carolina. I asked Stephanie if she would guest post on Build A Solo Practice because she represents, in my opinion, the law office of many future solos. She operates her office completely virtual. And she offers unbundled legal services and publishes her prices on her site. While there might be others out there doing this or attempting to do so, Stephanie's is fully operational. Virtual Solo - Stephanie Kimbro My solo law practice is a completely virtual law office (vlo) which operates from a web-based application. More specifically it is a secure (https), hosted, software as a service (SaaS) application. I access my entire office wherever I can access the Internet and the same goes for my clients. My vlo is my entire law office. My client files, client data, billing, invoices, accounts receivable, other accounting and administrative tools, calendars and other data managem... More About: Office , Guest
Is Kirsten Wolf the Law Grad Norm?
2008-01-21 01:12:00 I'm posting the recent WSJ interview with Kirsten Wolf , graduate of Boston University School of Law, because I would like to ask the simple question: Is Kirsten Wolf the law grad norm in 2008? I was like a B+ student, right there in the middle with most people. So it was the fall of second year when everyone was applying for summer associate positions and I realized I wasn’t going to be one of the chosen few who was going to get those jobs. I had a moment of realization that once that golden ring was taken away I realized I didn’t want to be a lawyer for the sake of being a lawyer and I reconsidered everything I was doing and realized I probably was in the wrong place, but I was about $45,000 in the hole at that point and if I walked away I’d have nothing and still have debt. So I finished law school so I could at least have the degree and maybe a miracle would happen and I’d get a job. Did you get one? I passed the Massachusetts bar and there was no job. Th...
"Tip of the Week" - Using Self-Publishing as a Marketing Tool
More articles from this author:2008-01-20 06:02:00 Imagine handing your new client a book authored and published by you explaining to them everything they need to know about the legal process for personal injury, divorce, medical malpractice, criminal defense work, bankruptcy and including resources for emotional support, suggested reading materials, court locations and more. It contains whatever you deem appropriate for your practice area and instructive in how you deal with your clients. Use self-publishing as a marketing tool. In one fell swoop (and for as low as $12.95) you can impress your clients with your expertise, give them an informative publication you authored to assist them in helping you to represent them, and a keepsake marketing tool to be shared by your client with others. Some Lawyers refer clients to their website or print instructions sheets on copy paper. But if someone has given you thousands in a retainer or hired you for a large contingency or criminal matter, you can invest a few dollars in a marekti... More About: Marketing , Publishing , Tool , Week 1, 2, 3, 4, 5, 6, 7 |
 |
|
 |
