PERSONAL BRAND MARKETING podBlogPERSONAL BRAND MARKETING podBlogHow lawyers, accountants, financial planners, real estate, and other Advisors can market and leverage Personal Brands Articles
Direct regular mail marketing cost going up!
2009-02-15 18:09:00 The price of stamps are going up to 44 cents on May 11, 2009. You have until May 11 to buy the 42 cent Forever Stamp that will be valid, forever (they go up to 44 cents on 5/11 too). As the cost of stamps will be going up about .05% every year, it may ... More About: Marketing , Mail , Cost , Direct , Channels
5 Benefits of collecting Testimonial Letters
2009-02-12 14:48:00 We were discussing the “BENEFITS OF ASKING FOR (AND COLLECTING) TESTIMONIAL LETTERS” at a Rainmakers Roundtable we were doing at a law firm earlier this week: 1) Obviously, to show potential clients (prospects). 2) Also, to show your other partners and associates (to set an example). 3) To make your other marketing materials (e.g., websites) more credible and ... More About: Testimonial , Letters , Benefits
Michael Arrington: taking a break from being a personal brand
2009-01-29 02:38:00 Today Michael Arrington took a break from his extremely popular blog TechCrunch; read his blog post. You may not know his name; but in high geekdom, in the Web 2.0-mosphere, in the blogopshere… Michael Arrington may as well be a deity. And I’ve read enough blog commentary and outright reports about Michael’s Arrogance. ... More About: Personal , Break , Brand , Taking
Branding yourself through articles
2009-01-26 23:44:00 Stories where you’re quoted helps promote your “expertise brand” - as is my case with the Wall Street Journal’s Startup Journal & Entrepreneur magazine some time ago. But I prefer to help my clients create on-going columns and other articles, as is my case with Long Island Business News and Financial Advisor magazine. While being ... More About: Branding , Articles , Competency , Content
New marketing ideas for real estate agents
2009-01-20 00:34:00 On Friday, one of my clients, Bruce Maasbach arranged a seminar for his circle of real estate agents. While much of the time should have been dedicated to a tactical, Web 2.0, Marketing Action Plan… my inspirational preamble was more valuable. First a mindset change, or a paradigm shift, has to take place ... More About: Ideas , Estate , Real Estate , Agents
4 Types of Networking Groups
2009-01-16 18:55:00 A few days ago, I was then invited to speak at the Attorney/Accountant Networking Group; there, I outlined a PRE/PRESENT/POST goals for our networking. Here’s a re-cap: PRE the meeting: Have a goal of who/type of person you’d like to meet & how many. PRESENT: Be present; leave your cell phone or Blackberry alone. Don’t ... More About: Channels , Target market , Types , Groups
National Conference of CPA Practitioners (NCCPAP) launches Marketing Roundt
2009-01-08 19:08:00 This write-up will soon appear in the NCCPAP Nassau-Suffolk newsletter. On Tuesday, January 6, I facilitated the first meeting of our NCCPAP Marketing Roundtable. I would like to extend a special thank you to Doug Sinetar, a Roundtable member, for opening up his conference room to us. The small CPA firms represented ... More About: National , Consistency , Conference
Happy Days Are Here Again!!!
2009-01-07 22:36:00 Many people today are frightened and misfocused. You may be one of them. Are you looking back and rehashing the things you did wrong or could have done differently. Well, none of us have the ability to change the past. What we do have control over are our actions going forward. Therefore you may want ... More About: Happy , Days
Blogging DON?T
2009-01-04 19:03:00 In addition to the blogs I typically read, I use Google.com/ALERTS to keep me apprised whenever any blog or article uses a phrase I’d be interested in (e.g., “practice marketing”): Often these two lists overlap. Case in point, this morning I read a great post by Kevin O’Keefe who writes the “Real Lawyers Have ... More About: Blogging , Compliance
Trigger more referrals, with a catchy 1-liner
2008-12-29 04:53:00 On December 16, I was invited back for a 3rd time to address the Preferred Providers Network of the National Network of Accountants. My topic included a worksheet that would help the room of CPAs, attorneys, and financial advisors to “Trigger More Referrals, with a catchy 1-liner.” You can practice along, with the ... More About: Charisma , Currency , Competency , Content , Character
VIDEO SEMINAR: Top 15 Questions for your Marketing Action Plan
2008-06-05 16:41:00 Last Thursday I was invited (again) to be the final speaker in this season’s series of business seminars at the Half Hollow Hills library in Dix Hills, Long Island (NY). I’ve attached the handout I used - feel free to print it out and follow along this full seminar! Ask your questions as ... More About: Video , Marketing , Action , Questions , Channels
Make your relationships PRODUCTIVE
2008-05-29 20:58:00 Personal branding and marketing is all about relationship building. After all, most of your business probably already comes from referrals. But we all have dormant relationships; most likely, more than those which are active. So how can we light the fire under these relationships? And how can they inspire us to ... More About: Relationships , Charisma , Competency , Channels , Character
Perfecting Your Catchphrase - Buzz through headlines
2008-04-28 22:02:00 Nowadays, a 30-second elevator pitch is way toooo long! Worse, our prospects, referral partners, and centers of influence can barely remember all of it. Even worse, we rarely can remember our whole 30-second “elevator pitch.” And when we do, it sounds too canned! Rather, by perfecting our catchphrase, we’ll have a Short, Memorable, ... More About: Buzz , Target market , Headlines
Google Video of Web 2.0 Direct Marketing seminar
2008-04-25 04:27:00 Full “Web 2.0 Direct Marketing ” panel seminar, hosted by the Direct Marketing Association of Long Island. More About: Video , Google , Google Video
Recruiting Others through technology
2008-04-22 19:19:00 I AM BACK! Yes, there is a big gap between the last post and this one… nearly 2 months. I took the month of March off (from my practice and from blogging) to tour the Philippines, on behalf of the Rotary Club Foundation (its Group Study Exchange for young professionals). It was ... More About: Technology , Recruiting
Where did ?Blogs? come from?! A very brief history on Blogs
2008-02-27 20:14:00 For the past few weeks I haven’t been blogging much. Like any other habits, it waxes and wanes; yet the consistency should be maintained. So I’ll be returning to professional blogging in a month from now. For the next month, I’ll be travelogging: The Rotary Club foundation is sending me for a ... More About: History , Blogs
Personal Branding magazine #3
2008-02-02 18:09:00 Yesterday I attended the Marcy Neumann’s product launch at I AM books where I had my own book launch 2 weeks ago. The topic of “googling oneself” came up… and naturally, I chimed in. It just so happens that an interview with the Google guys about Personal Branding is the featured cover article ... More About: Magazine , Cooperation
The top 14 Marketing Questions
2008-01-27 15:39:00 Yesterday, I was invited to be a guest instructor at the Fashion Institute of Technology, where I’ve taught classes before. It was a general audience of aspiring entrepreneurs, and they were wrapping up a series of classes on the topic. Mine was obviously marketing… here’s a quick podcast of the top 14 ... More About: Marketing , Questions
Success isn?t luck?
2008-01-16 21:30:00 Last night, I attended an awesome networking event with some of the most influential leaders of Long Island. Luck ily, it was my book release party (and 30th birthday). It was the biggest event the bookstore (I AM Books in Huntington, NY) ever had; and my book sold out. (This is bitter-sweet since ... More About: Cooperation , Charisma , Success , Character
How to Change the World
2008-01-10 20:51:00 The moments of appreciation, reminiscence, and forethought are the gifts we give ourselves during this season. It is the dawn of a new year, and our resolutions need not be fleeting. There?s no preaching here. Instead, let?s consider practicing some rules of thumb that can help change the world. Often, many of us feel ?stuck.? We ... More About: World , Change , The World , Character , Change The World
Your Vision: 2008!
2008-01-02 16:47:00 From resolutions to goals to habits to achievement. In order to sustain a 365 personal brand, we must schedule in our Action Goals in order to achieve our Result Goals. And of course, today is the first day of the rest of your life. It also feels apropos given the season… You won’t have the time. You ... More About: Charisma , Vision , 2008
celebrity bloggers?
2007-12-19 14:17:00 I’ve gone around town (and now on YouTube) for saying “the most popular blogs are by bloggers who blog about blogging.” And yet again, Forbes’ Web Celeb 25 confirms my conjecture (vast majority fit my bill, especially the Near Misses). How many do you know without clicking their names? More About: Celebrity , Bloggers
do you have the Craving?
2007-12-18 19:56:00 Yesterday I was meeting with a colleague, and potential client. But half-way through the conversation I realized that he wasn’t quite ready to leverage his personal brand. Personal branding is getting a lot of buzz, and most of the time we talk about the tactics, techniques, and sometimes strategies. But all of that is the HOW. None ... More About: Charisma , Ravin
gift giving ? appreciate their personal brand
2007-12-06 12:26:00 ‘Tis the season to give gifts. And everybody loves getting gifts. It’s also a great way to promote your personal brand: I don’t mean giving gifts with your logo on it (though, done with class, is not such a bad idea). Rather, your personal brand relationship with that other person. Having said that, gifts and cards ... More About: Personal , Gift , Character , Brand , Giving
the Wharton brand experience
2007-12-05 01:42:00 Last Thursday, I took my cousin to visit Wharton (University of Pennsylvania, Graduate School of Business). I was amazed and impressed by the experience given to us. It also gave us a glimpse at how Wharton differentiates itself from its “competitors” and offers a better “distinctive value proposition” than the dominant B-school: Harvard. Harvard ... More About: Experience , Brand , Consistency
Direct Marketing Association of Long Island DMALI hosts Web 2.0 panel
2007-11-20 18:14:00 Direct marketing is traditionally through regular mail, phone, and even fax. E-mail is also a direct marketing channel. More and more, direct marketers are integrating the on-line direct marketing channels. Last Thursday, I was invited to address the Direct Marketing Association of Long Island (DMALI) on the direct marketing opportunities available through Web 2.0, ... More About: Direct Marketing , Direct , Channels
why accountants & financial advisors don?t blog, podcast, videocast, or net
2007-11-19 03:03:00 It’s growing at an exponential rate: But I’ve found there is still a humongous part of the professional world — especially accountants and financial advisors — who aren’t into blogging & podcasting because they feel it doesn’t apply to them. First of all, they don’t quite understand the technology - and that scares them. And ... More About: Videocast , Financial , Podcast , Blog , Accountants
branded category: co-branding with clients
2007-11-14 00:38:00 I just finished working out, and eating while watching TV. Sometimes, life is simply great. The TV turned on to a local station replaying Wheel of Fortune… celebrity edition, no less. I think, “hey, why not?” I already talk about the Wheel of Fortune game show to make another point (more on that later). And now, ... More About: Branding , Cooperation , Clients , Category , Client
Make the most out of tradeshows?
2007-11-09 19:45:00 Tradeshows are an excellent opportunity to be in a room full of the people you want to meet. Ripped from the pages of my new book - more on that later - here are some do’s and don’ts: 1) If you’re gonna walk a show, DON’T sell to the vendors. At least grab their card and ... More About: Channels , Make
What?s your personal brand icon?
More articles from this author:2007-11-06 14:41:00 Your personal brand icon is similar to a corporate logo… it is a summation of your purpose and values… in this case your personal brand character. It is mostly visual - style, gestures, accessories (though it can be a sound, i.e., words, tone, pitch, rhythm). My crazy jackets brand me… what brands you… what ... More About: Personal , Icon , Character , Brand 1, 2, 3, 4, 5 |
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