PERSONAL BRAND MARKETING podBlogPERSONAL BRAND MARKETING podBlogHow lawyers, accountants, financial planners, real estate, and other Advisors can market and leverage Personal Brands 
Articles
Your Vision: 2008!
2008-01-02 16:47:00 From resolutions to goals to habits to achievement. In order to sustain a 365 personal brand, we must schedule in our Action Goals in order to achieve our Result Goals. And of course, today is the first day of the rest of your life. It also feels apropos given the season… You won’t have the time. You ... More About: Charisma , Vision , 2008
celebrity bloggers?
2007-12-19 14:17:00 I’ve gone around town (and now on YouTube) for saying “the most popular blogs are by bloggers who blog about blogging.” And yet again, Forbes’ Web Celeb 25 confirms my conjecture (vast majority fit my bill, especially the Near Misses). How many do you know without clicking their names? More About: Celebrity , Bloggers
do you have the Craving?
2007-12-18 19:56:00 Yesterday I was meeting with a colleague, and potential client. But half-way through the conversation I realized that he wasn’t quite ready to leverage his personal brand. Personal branding is getting a lot of buzz, and most of the time we talk about the tactics, techniques, and sometimes strategies. But all of that is the HOW. None ... More About: Charisma , Ravin
gift giving ? appreciate their personal brand
2007-12-06 12:26:00 ‘Tis the season to give gifts. And everybody loves getting gifts. It’s also a great way to promote your personal brand: I don’t mean giving gifts with your logo on it (though, done with class, is not such a bad idea). Rather, your personal brand relationship with that other person. Having said that, gifts and cards ... More About: Personal , Gift , Character , Brand , Giving
the Wharton brand experience
2007-12-05 01:42:00 Last Thursday, I took my cousin to visit Wharton (University of Pennsylvania, Graduate School of Business). I was amazed and impressed by the experience given to us. It also gave us a glimpse at how Wharton differentiates itself from its “competitors” and offers a better “distinctive value proposition” than the dominant B-school: Harvard. Harvard ... More About: Experience , Brand , Consistency
Direct Marketing Association of Long Island DMALI hosts Web 2.0 panel
2007-11-20 18:14:00 Direct marketing is traditionally through regular mail, phone, and even fax. E-mail is also a direct marketing channel. More and more, direct marketers are integrating the on-line direct marketing channels. Last Thursday, I was invited to address the Direct Marketing Association of Long Island (DMALI) on the direct marketing opportunities available through Web 2.0, ... More About: Direct Marketing , Direct , Channels
why accountants & financial advisors don?t blog, podcast, videocast, or net
2007-11-19 03:03:00 It’s growing at an exponential rate: But I’ve found there is still a humongous part of the professional world — especially accountants and financial advisors — who aren’t into blogging & podcasting because they feel it doesn’t apply to them. First of all, they don’t quite understand the technology - and that scares them. And ... More About: Videocast , Financial , Podcast , Blog , Accountants
branded category: co-branding with clients
2007-11-14 00:38:00 I just finished working out, and eating while watching TV. Sometimes, life is simply great. The TV turned on to a local station replaying Wheel of Fortune… celebrity edition, no less. I think, “hey, why not?” I already talk about the Wheel of Fortune game show to make another point (more on that later). And now, ... More About: Branding , Cooperation , Clients , Category , Client
Make the most out of tradeshows?
2007-11-09 19:45:00 Tradeshows are an excellent opportunity to be in a room full of the people you want to meet. Ripped from the pages of my new book - more on that later - here are some do’s and don’ts: 1) If you’re gonna walk a show, DON’T sell to the vendors. At least grab their card and ... More About: Channels , Make
What?s your personal brand icon?
2007-11-06 14:41:00 Your personal brand icon is similar to a corporate logo… it is a summation of your purpose and values… in this case your personal brand character. It is mostly visual - style, gestures, accessories (though it can be a sound, i.e., words, tone, pitch, rhythm). My crazy jackets brand me… what brands you… what ... More About: Personal , Icon , Character , Brand
2 new columns of mine?.
2007-11-04 19:13:00 A major component of personal branding is sharing your expertise through articles and columns. Last month, Financial Advisor publications debuted my “21st Century Marketing” column. And this week, Personal Branding magazine debuted my “Entrepreneurship Branding” column. (The publisher’s blog is linked on my blogroll on the side.) Below is a quick video of ... More About: Competency , Columns , Mine
Which TARGET MARKET is right for you?
2007-10-28 19:11:00 Stop being all things to all people. Stop chasing more than 1 rabbit. Target ing a market can be nerve-wracking to some. ‘Decision’ means ‘to cut off.’ These are the strategic risks entrepreneurs are paid to take. I’ve heard many different fears from my clients: They feel as if they’d be alienating, forgetting, or leaving-behind some of ... More About: Market , Channels , Target market
dress appropriately
2007-10-11 22:30:00 I was having lunch with two of my clients; I was introducing them (there’s a tip). And during it, one of my clients talked about a quick anecdote that illustrates the importance of dressing appropriately. He was going to meet with an executive at a top big box retailer. He had heard they had a very ... More About: Dress , Character , Prop
Value-Added Resellers of commodities?
2007-10-04 12:02:00 ChannelPro Magazine is for distributors and value-added resellers (VARs) of technology, OEM parts, etc. They interviewed me about the important of brand-building in their industry. Like other brokers of commodities, VARs must focus on their expertise-based brand. Check out my comments and the full story at: ChannelProOnline.com Since your product is similar, if not the ... More About: Commodities , Modi , Reseller
media companies: who owns what
2007-10-03 04:11:00 Thinkin’ of a master plan… 1) Befriend these 17 CEO’s… 2) Add to Facebook… 3) Rule the world. More About: Media , Companies , Channels
INNOVATIVE IMAGE EDITOR: It crops & resizes intelligently!
2007-09-30 13:02:00 I usually put cool web-based resources and tools in my “cool web resources” area - located on the lower left of this blog. But this tool takes the possibilities of our image-based branding to a whole new level. As someone who often helps edit and enhance images, this web-based image editor is impressive ... More About: Image , Editor , Innovative , Crops , Inno
make your own Facebook application easily!
2007-09-26 06:38:00 I learned about this through the Mashable blog post: Widgetbox - home of my own ‘blidget‘ (which allows you to embed a blog widget of my recent posts) has created a simple Facebook application builder: The App Accelerator. Whatever you can create in HTML, including Flash, can be converted into your very own Facebook application. A few months ... More About: Make , Application
800 lb. GUERILLA in the room
2007-09-26 02:04:00 What’s the biggest objection given to you by prospective clients? What’s the biggest misconception or stigma about your service, product, or profession? What’s wrong with the dominant professional (famous celebrity) in your field? They’re thinking about it whenever you sit on the other side of the table. Even if you don’t bring it up, it’s looming in the ... More About: Currency , Room , Guerilla
Steal This Gif: Copyright 2.0
2007-09-22 17:08:00 I am very ardently pro-copyright… I’m in the Intellectual Property business, after all. And you should be too (both points). I find this funny at first blush; but it is very alarming: Apparently, Virgin used a Creative Commons picture of a young woman in this advert (Australia). It was kind of making fun ... More About: Copyright , Steal , Steal This
Publish Your Writing
2007-09-20 16:31:00 10 years ago today… well, yesterday… I launched my SUNY Albany’s creative writing magazine, The Fountain Pen. The name was a pun on all the celebrated fountains around campus. Earlier this month, 10 years ago, I had produced an advert calling for submissions. The call to action was simple and to the point. ... More About: Writing , Publish
your GENETIC personal brand? is going to be googled.
2007-09-15 18:29:00 Ah, there are so many ways we can influence the way people perceive our personal brand. But our real personal brand - our genetic code - is hardwired (for now). What if we could understand (and improve) our whole DNA, and our genetic strengths and weaknesses? And what if we could have our medicine ... More About: Personal , Brand , Sona , Googl , Googled
Google me to my face, yo! (Talk about me behind my back.)
2007-09-15 18:15:00 Much ado has been made about our personal brand “Google Quotient” - the search results when folks look us up. I’ve had mixed feelings about it. No doubt we need to have a presence, but how often are people googling our names… or are they really googling other more relevant search terms? Well, I know ... More About: Talk , Back , Face , Character
THEME EXPERIENCE? down to the microphone decoration detail
2007-09-12 14:31:00 Your seminars, workshops, and classes shouldn’t just be educational. It should be entertaining; role model a showman. Your presentations (that is, performances) should be memorable experiences… of what makes you different & better. Your personality needs to shine through… not only through the subject material, but through the THEME EXPERIENCE. On Sept 18, I ... More About: Microphone , Decoration , Experience , Character , Theme
Mascot Branding
2007-09-05 15:31:00 It happened to me again: I was commenting on somebody else’s blog, and I got inspired to elaborate on my point here. (You can read my comments, featured on other people’s blogs, on the lower right hand side of this page, later.) Branding is all about pulling prospects to you (or your product) with an ... More About: Character , Asco
?Tis the season?
2007-09-03 22:54:00 I took this pic around the corner from me. Surely your neighborhood is no different… One of the simplest ways to attract buzz about your services or products is to promote around a specific holiday, season, date, or cycle. Think about your niche prospect/client target market Community: What special dates, events, holidays, or seasons are special ... More About: Currency , Season , Seas
MAESTRO ROLE MODEL: Rick Rubin
2007-09-01 21:54:00 Second to Russell Simmons, Rick Rubin is my role model. I believe we can learn a lot about our own careers, pitfalls, and successes through our role models. Rick Rubin is featured on the cover of this week’s NY Times magazine. He has produced the best albums and hits in the mainstream music ... More About: Charisma , Competency , Model , Character
Your local library offers free research resources?.
2007-08-28 20:21:00 I was interviewed by Long Island Business News about the wonderful resources of the Middle Country Library ’s Miller Business Center. It’s free for HIA members. You can read the LIBN article here. In April, I also posted about how cool your library is. Click to read my blog post here. This weekend, stop by your local library ... More About: Resources , Research , Free , Local
please go beyond the Motherhood 5 core values?.
2007-08-23 18:38:00 All of my comments on other people’s blog are listed on the right hand side of my blog through a cool utility called CoComment. For example, I just commented on Maria Elena’s blog and felt my comment was worthwhile enough as a post here! Core Values is vital to our inner Character (our outer Character ... More About: Motherhood
What makes an Expert? ?according to Harvard?
2007-08-20 05:07:00 The July/August issue of Harvard Business Review features an article that discusses a new study about “What makes an expert?” My quick podcast highlights the best parts. …speaking of experts, I was interviewed to be on a panel of Blogging Tips, by the Egg Marketing Blog. Click here to read the 5-part series. Happy listening! Download Standard Podcasts More About: Expert , Pert , Cord , Accord
iPersonal Brand: What are your White Wires nowadays?
More articles from this author:2007-08-11 18:16:00 I’m on vacation right now. My uncle suggested I blog about my trip, and look out for [personal brand marketing] tips along the way. Of course I should web-log my trip… I’m On The Road, with my tablet (Kerouac 2.0, I’spose - 40 years hence). Well, I’ve been having too much fun on my ... More About: White , Character , Brand , Sona 1, 2, 3, 4 |
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