PERSONAL BRAND MARKETING podBlogPERSONAL BRAND MARKETING podBlogHow lawyers, accountants, financial planners, real estate, and other Advisors can market and leverage Personal Brands Articles
2 new columns of mine?.
2007-11-04 19:13:00 A major component of personal branding is sharing your expertise through articles and columns. Last month, Financial Advisor publications debuted my “21st Century Marketing” column. And this week, Personal Branding magazine debuted my “Entrepreneurship Branding” column. (The publisher’s blog is linked on my blogroll on the side.) Below is a quick video of ... More About: Competency , Columns , Mine
Which TARGET MARKET is right for you?
2007-10-28 19:11:00 Stop being all things to all people. Stop chasing more than 1 rabbit. Target ing a market can be nerve-wracking to some. ‘Decision’ means ‘to cut off.’ These are the strategic risks entrepreneurs are paid to take. I’ve heard many different fears from my clients: They feel as if they’d be alienating, forgetting, or leaving-behind some of ... More About: Market , Channels , Target market
dress appropriately
2007-10-11 22:30:00 I was having lunch with two of my clients; I was introducing them (there’s a tip). And during it, one of my clients talked about a quick anecdote that illustrates the importance of dressing appropriately. He was going to meet with an executive at a top big box retailer. He had heard they had a very ... More About: Dress , Character , Prop
Value-Added Resellers of commodities?
2007-10-04 12:02:00 ChannelPro Magazine is for distributors and value-added resellers (VARs) of technology, OEM parts, etc. They interviewed me about the important of brand-building in their industry. Like other brokers of commodities, VARs must focus on their expertise-based brand. Check out my comments and the full story at: ChannelProOnline.com Since your product is similar, if not the ... More About: Commodities , Modi , Reseller
media companies: who owns what
2007-10-03 04:11:00 Thinkin’ of a master plan… 1) Befriend these 17 CEO’s… 2) Add to Facebook… 3) Rule the world. More About: Media , Companies , Channels
INNOVATIVE IMAGE EDITOR: It crops & resizes intelligently!
2007-09-30 13:02:00 I usually put cool web-based resources and tools in my “cool web resources” area - located on the lower left of this blog. But this tool takes the possibilities of our image-based branding to a whole new level. As someone who often helps edit and enhance images, this web-based image editor is impressive ... More About: Image , Editor , Innovative , Crops , Inno
make your own Facebook application easily!
2007-09-26 06:38:00 I learned about this through the Mashable blog post: Widgetbox - home of my own ‘blidget‘ (which allows you to embed a blog widget of my recent posts) has created a simple Facebook application builder: The App Accelerator. Whatever you can create in HTML, including Flash, can be converted into your very own Facebook application. A few months ... More About: Make , Application
800 lb. GUERILLA in the room
2007-09-26 02:04:00 What’s the biggest objection given to you by prospective clients? What’s the biggest misconception or stigma about your service, product, or profession? What’s wrong with the dominant professional (famous celebrity) in your field? They’re thinking about it whenever you sit on the other side of the table. Even if you don’t bring it up, it’s looming in the ... More About: Currency , Room , Guerilla
Steal This Gif: Copyright 2.0
2007-09-22 17:08:00 I am very ardently pro-copyright… I’m in the Intellectual Property business, after all. And you should be too (both points). I find this funny at first blush; but it is very alarming: Apparently, Virgin used a Creative Commons picture of a young woman in this advert (Australia). It was kind of making fun ... More About: Copyright , Steal , Steal This
Publish Your Writing
2007-09-20 16:31:00 10 years ago today… well, yesterday… I launched my SUNY Albany’s creative writing magazine, The Fountain Pen. The name was a pun on all the celebrated fountains around campus. Earlier this month, 10 years ago, I had produced an advert calling for submissions. The call to action was simple and to the point. ... More About: Writing , Publish
your GENETIC personal brand? is going to be googled.
2007-09-15 18:29:00 Ah, there are so many ways we can influence the way people perceive our personal brand. But our real personal brand - our genetic code - is hardwired (for now). What if we could understand (and improve) our whole DNA, and our genetic strengths and weaknesses? And what if we could have our medicine ... More About: Personal , Brand , Sona , Googl , Googled
Google me to my face, yo! (Talk about me behind my back.)
2007-09-15 18:15:00 Much ado has been made about our personal brand “Google Quotient” - the search results when folks look us up. I’ve had mixed feelings about it. No doubt we need to have a presence, but how often are people googling our names… or are they really googling other more relevant search terms? Well, I know ... More About: Talk , Back , Face , Character
THEME EXPERIENCE? down to the microphone decoration detail
2007-09-12 14:31:00 Your seminars, workshops, and classes shouldn’t just be educational. It should be entertaining; role model a showman. Your presentations (that is, performances) should be memorable experiences… of what makes you different & better. Your personality needs to shine through… not only through the subject material, but through the THEME EXPERIENCE. On Sept 18, I ... More About: Microphone , Decoration , Experience , Character , Theme
Mascot Branding
2007-09-05 15:31:00 It happened to me again: I was commenting on somebody else’s blog, and I got inspired to elaborate on my point here. (You can read my comments, featured on other people’s blogs, on the lower right hand side of this page, later.) Branding is all about pulling prospects to you (or your product) with an ... More About: Character , Asco
?Tis the season?
2007-09-03 22:54:00 I took this pic around the corner from me. Surely your neighborhood is no different… One of the simplest ways to attract buzz about your services or products is to promote around a specific holiday, season, date, or cycle. Think about your niche prospect/client target market Community: What special dates, events, holidays, or seasons are special ... More About: Currency , Season , Seas
MAESTRO ROLE MODEL: Rick Rubin
2007-09-01 21:54:00 Second to Russell Simmons, Rick Rubin is my role model. I believe we can learn a lot about our own careers, pitfalls, and successes through our role models. Rick Rubin is featured on the cover of this week’s NY Times magazine. He has produced the best albums and hits in the mainstream music ... More About: Charisma , Competency , Model , Character
Your local library offers free research resources?.
2007-08-28 20:21:00 I was interviewed by Long Island Business News about the wonderful resources of the Middle Country Library ’s Miller Business Center. It’s free for HIA members. You can read the LIBN article here. In April, I also posted about how cool your library is. Click to read my blog post here. This weekend, stop by your local library ... More About: Resources , Research , Free , Local
please go beyond the Motherhood 5 core values?.
2007-08-23 18:38:00 All of my comments on other people’s blog are listed on the right hand side of my blog through a cool utility called CoComment. For example, I just commented on Maria Elena’s blog and felt my comment was worthwhile enough as a post here! Core Values is vital to our inner Character (our outer Character ... More About: Motherhood
What makes an Expert? ?according to Harvard?
2007-08-20 05:07:00 The July/August issue of Harvard Business Review features an article that discusses a new study about “What makes an expert?” My quick podcast highlights the best parts. …speaking of experts, I was interviewed to be on a panel of Blogging Tips, by the Egg Marketing Blog. Click here to read the 5-part series. Happy listening! Download Standard Podcasts More About: Expert , Pert , Cord , Accord
iPersonal Brand: What are your White Wires nowadays?
2007-08-11 18:16:00 I’m on vacation right now. My uncle suggested I blog about my trip, and look out for [personal brand marketing] tips along the way. Of course I should web-log my trip… I’m On The Road, with my tablet (Kerouac 2.0, I’spose - 40 years hence). Well, I’ve been having too much fun on my ... More About: White , Character , Brand , Sona
Everything you do on-line is public? family matters
2007-08-07 15:22:00 After the on-line magazine, Slate, “outted” her (click to read article)… Rudy Giuliani’s daughter Caroline left the political fanclub for Barack Obama, “One Million Strong for Barack” on her Facebook profile. Who knows who she plans on voting for… but this isn’t a good sign for Rudy’s personal brand. Caroline and Rudy have had a rocky ... More About: Family , Public , Character , On-line , Line
Lawyers are blogging: bLAWgWorld 2007
2007-07-31 16:56:00 I like the pun. Even better, is the 366 page e-book featuring 77 articles from the top blawggers and practice management tech experts for lawyers. It includes articles by many of the blogs I reference in the sidebar, including one by Legal Sanity blogger, and good friend, Arnie Herz. Its been published for free ... More About: Lawyers , Blogging , Blogg
Track & blast distribute videos on top sites like YouTube
2007-07-30 22:33:00 You’ll be able to see more of my short videos in weeks to come. For example, the “Podcasting by Phone” webinar I did on July 28 for PodCamp City On-line should be available soon. While YouTube is the “google” of video sharing sites (literally), it’s not the only one. You should distribute your videos ... More About: Videos , Youtube , Sites , Channels , Track
got BALLS? got 2 bucks? get BUZZ!
2007-07-26 08:14:00 Want to make a splash with your next seminar or event invitation? Want to grab the attention of prospective clients? Want to get ‘em keep talking about you… with INSTANT BUZZ? Want to thank somebody in a fun way? Here’s how to generate more Response from your next Regular mail campaign! Your clients & prospects will surely remember you & ... More About: Buzz , Balls , Bucks , Buck , Ball
Target your Market to the 4°
2007-07-26 07:48:00 Last Tuesday, the National Network of Accountants (well, their Preferred Providers Network) invited me to present to them again. They asked me to elaborate on, “How to differentiate yourself.” There are so many ways to showcase your distinctiveness; this whole podBlog is dedicated to that! I chose a different angle: I focused in the Personal ... More About: Market , Target , Target market
Feb 2007?s New York lawyer advertising rules reversed!
2007-07-24 04:59:00 I just got this from LexBlog’s blog. Public Citizen advocacy group issues a press release entitled, “Public Citizen Wins Injunction Against Unconstitutional Rules.” Basically with these rules reversed in NY, it seems to me more personal brand marketing opportunities should be available (again): You can use testimonials from a client, with a pending ... More About: New York , Lawyer , Advertising , York , Channels
WIIFM: The 24 x 7 blog & podcast radio station!
2007-07-24 02:20:00 A popular sales & marketing thumb-rule: Like radio station call letters, remember WIIFM: “What’s In It For Me?” That’s what your prospects, clients, and colleagues are all thinking. You’ve heard the thumb-rule: “Talk about your benefits, not your features.” Blog ging & podcasting has redefined the soapbox. And I hope this podBlog helps you with your ... More About: Radio , Podcast , Station , Target market
20,392,068 prospects
2007-07-23 03:40:00 Within CoGrow, I’ve specialized my practice to help self-employed experts develop and leverage their personal brands. And we have to do it within your compliance obligations… as your reputation precedes you, qualified prospects will choose you. For those of us who work within the specific needs of those self-employed, or run small practices, our market is ... More About: Currency , Prospect
personal brand: Nelson Mandela
2007-07-22 20:23:00 I just found this article interesting. It was published in the Pretoria News, the main newspaper of the executive capitol of South Africa. It’s entitled, “Moves to modify Madiba magic ‘myth’” by Melanie Peters. (BTW: Madiba is an honorary elder statesman title associated with Mandela.) It’s a happy birthday makeover! The whole ... More About: Personal , Nelson , Brand , Al B , Persona
personal branding Irony: Democrats debate yet look the same!
More articles from this author:2007-07-20 03:00:00 Isn’t it ironic? Personal branding started with the oldest profession…. Politicians.. And yet they yearn to be so alike… logo colors RWB are all-American (and worldly too). Sure… but as Americans we should be proud to stand out for what we believe! If you had to vote by logo… who’s got 2008? Thanks to Matt of 37signals for the ... More About: Democrats , Branding , Irony , Debate 1, 2, 3, 4, 5 |
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