PERSONAL BRAND MARKETING podBlogPERSONAL BRAND MARKETING podBlogHow lawyers, accountants, financial planners, real estate, and other Advisors can market and leverage Personal Brands 
Articles
Everything you do on-line is public? family matters
2007-08-07 15:22:00 After the on-line magazine, Slate, “outted” her (click to read article)… Rudy Giuliani’s daughter Caroline left the political fanclub for Barack Obama, “One Million Strong for Barack” on her Facebook profile. Who knows who she plans on voting for… but this isn’t a good sign for Rudy’s personal brand. Caroline and Rudy have had a rocky ... More About: Family , Public , Character , On-line , Line
Lawyers are blogging: bLAWgWorld 2007
2007-07-31 16:56:00 I like the pun. Even better, is the 366 page e-book featuring 77 articles from the top blawggers and practice management tech experts for lawyers. It includes articles by many of the blogs I reference in the sidebar, including one by Legal Sanity blogger, and good friend, Arnie Herz. Its been published for free ... More About: Lawyers , Blogging , Blogg
Track & blast distribute videos on top sites like YouTube
2007-07-30 22:33:00 You’ll be able to see more of my short videos in weeks to come. For example, the “Podcasting by Phone” webinar I did on July 28 for PodCamp City On-line should be available soon. While YouTube is the “google” of video sharing sites (literally), it’s not the only one. You should distribute your videos ... More About: Videos , Youtube , Sites , Channels , Track
got BALLS? got 2 bucks? get BUZZ!
2007-07-26 08:14:00 Want to make a splash with your next seminar or event invitation? Want to grab the attention of prospective clients? Want to get ‘em keep talking about you… with INSTANT BUZZ? Want to thank somebody in a fun way? Here’s how to generate more Response from your next Regular mail campaign! Your clients & prospects will surely remember you & ... More About: Buzz , Balls , Bucks , Buck , Ball
Target your Market to the 4°
2007-07-26 07:48:00 Last Tuesday, the National Network of Accountants (well, their Preferred Providers Network) invited me to present to them again. They asked me to elaborate on, “How to differentiate yourself.” There are so many ways to showcase your distinctiveness; this whole podBlog is dedicated to that! I chose a different angle: I focused in the Personal ... More About: Market , Target , Target market
Feb 2007?s New York lawyer advertising rules reversed!
2007-07-24 04:59:00 I just got this from LexBlog’s blog. Public Citizen advocacy group issues a press release entitled, “Public Citizen Wins Injunction Against Unconstitutional Rules.” Basically with these rules reversed in NY, it seems to me more personal brand marketing opportunities should be available (again): You can use testimonials from a client, with a pending ... More About: New York , Lawyer , Advertising , York , Channels
WIIFM: The 24 x 7 blog & podcast radio station!
2007-07-24 02:20:00 A popular sales & marketing thumb-rule: Like radio station call letters, remember WIIFM: “What’s In It For Me?” That’s what your prospects, clients, and colleagues are all thinking. You’ve heard the thumb-rule: “Talk about your benefits, not your features.” Blog ging & podcasting has redefined the soapbox. And I hope this podBlog helps you with your ... More About: Radio , Podcast , Station , Target market
20,392,068 prospects
2007-07-23 03:40:00 Within CoGrow, I’ve specialized my practice to help self-employed experts develop and leverage their personal brands. And we have to do it within your compliance obligations… as your reputation precedes you, qualified prospects will choose you. For those of us who work within the specific needs of those self-employed, or run small practices, our market is ... More About: Currency , Prospect
personal brand: Nelson Mandela
2007-07-22 20:23:00 I just found this article interesting. It was published in the Pretoria News, the main newspaper of the executive capitol of South Africa. It’s entitled, “Moves to modify Madiba magic ‘myth’” by Melanie Peters. (BTW: Madiba is an honorary elder statesman title associated with Mandela.) It’s a happy birthday makeover! The whole ... More About: Personal , Nelson , Brand , Al B , Persona
personal branding Irony: Democrats debate yet look the same!
2007-07-20 03:00:00 Isn’t it ironic? Personal branding started with the oldest profession…. Politicians.. And yet they yearn to be so alike… logo colors RWB are all-American (and worldly too). Sure… but as Americans we should be proud to stand out for what we believe! If you had to vote by logo… who’s got 2008? Thanks to Matt of 37signals for the ... More About: Democrats , Branding , Irony , Debate
personal branding Irony.
2007-07-20 03:00:00 Isn’t it ironic? Personal branding started with the oldest profession…. Politicians.. And yet they yearn to be so alike… logo colors RWB are all-American (and worldly too). Sure… but as Americans we should be proud to stand out for what we believe! If you had to vote by logo… who’s got 2008? Thanks to Matt of 37signals for the ... More About: Branding , Irony , Consistency , Al B
Creating a quick video is more important than ever?
2007-07-18 03:50:00 comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures ... More About: Video , Creating , Quick , Eating , Import
PowerPoint DON?Ts
2007-07-17 19:51:00 I just came back from speaking in front of the National Network of Accountants… luckily, no slides! More About: Powerpoint
Wikipedia your personal brand (ethically)
2007-07-14 05:03:00 I was with friends 2 nights ago… and the neo-verbs “to Google” & “to Wikipedia ” (as in “…just Wikipedia that!”) were being thrown around left and right. Persona l ly, I use Wikipedia when I really want to be schooled a subject… just like how I used to use a bulky set of Encyclopedia Britannica (aah, the Internet). ... More About: Brand , Al B
The Anecdote Game
2007-07-12 20:39:00 Last fall, I ran a series of highly-interactive & fun networking events called The A necdote Game . The rules were simple: We try to out-do each other with the most creative and distinctive customer success stories… or anecdotes. We take turns saying & editing our anecdotes. And we score each other on our strong points, and what ... More About: Competency
How can a podBlog drive traffic to your website?
2007-07-11 06:27:00 (On July 7, I had 16,318 hits… what do I have now? What’s the average? I’m hitting over 300 a day. Thank you everybody.) The more traffic on your website. The more new leads you get. Google & iTunes will drive traffic to your website - for free - if you do this… Click ... More About: Website , Traffic , Drive , Competency
Lawyer Rating version 1.5, e.g. Avvo
2007-07-08 01:51:00 For over 138 years, Martindale-Hubble has been rating lawyers, and offering peer-based reviews. We are now well ensconced into the buzzworld of Web 2.0… more and more lawyers are growing their personal brands and building an on-line reputation. Following 2.0 suit, lawyer rating may become more cooperative, collaborative, public, and subject to the “wisdom” of ... More About: Lawyer , Version
20 other sites like Craigslist to promote & find stuff!!!!!!
2007-07-05 18:54:00 Craigslist has nearly single-handedly destroyed the paid newspaper classifieds world. It’s a great way to promote your products, find employees, sell your garage-sale stuff, and whatever else… it’s also localized for our convenience. You can use these website to post your real estate listings, sell your garage-sale stuff, promote new job openings, find potential applicants, and ... More About: Promote , Sites , Stuff , Find , Channels
Reading blogs can be a waste of time. ? what?s RSS?
2007-07-01 04:08:00 So why bother with blogs? 1) Reading blogs help stay up with the trends in your world. 2) Commenting on blogs help you practice articulating your point of view. 3) Commenting on blogs also helps grow in-links to your website or blog. 4) Commenting on blogs also furthers your Personal Brand positioning. 5) Hosting your own blog gives you a ... More About: Time , Blogs , Waste , Logs
Reputation? or a Personal Brand?
2007-06-30 17:41:00 I’m often asked what’s the difference between a Reputation… and a Persona l Brand ? NOTHING… potentially. Most personal brands are just reputations. And they miss out on the real long-lasting fruits of their labor. But reputations that enjoy 3 powers are able to leverage Personal Brands. The attached podcast goes into detail about these 3 powers (or differences ... More About: Al B , Sona
Why Russell Simmons is my #1 Role Model?
2007-06-30 17:21:00 Who Inspires You? Who all compels you to grow your personal brand of excellence? Russell Simmons is a pioneer of the most influential social movement of our generation. Last week I was able to attend a talk he gave. And not being shy, I asked him about his Role Model s. Russell Simmons has a new ...
The Peril of Personal Branding?
2007-06-30 15:58:00 For all its appeal, if all you’re doing is building your personal brand then you’re half-assed. It’s funny: I came to the world of personal branding originally against the notion. My consulting firm helps small-business owners develop strategies to create leverage: That is, to create a business that simply is not co-dependent on the owner’s personal ... More About: Personal , Branding , Al B , Persona , Sona
?Patent Pending 2.0?
2007-06-28 19:12:00 In the new tradition of community-collaboration using the Internet (aka, Web 2.0), the U.S. Patent & Trademark Office is cooperating with a revolutionary new website: PeertoPatent.org (developed by New York Law). I quote from their new site… Peer-to-Patent opens the patent examination process to public participation for the first time. Become part of this historic pilot ... More About: Content , Tent
The best damn iPhone review ever? and, the 1st.
2007-06-27 05:00:00 The Wall Street Journal was one of the few select media testing out and reviewing the coveted iPhone. But is it all that it’s cracked up to be… especially for your business productivity? I don’t believe the hype. Great review: http://online.wsj.com/article/SB118289311 361649057.html?mod=hpp_us_editors_picks There are some major flaws! Read the end & the middle. And then ... More About: Iphone , Review , Damn
How well do you know your Compliance Officer?
2007-06-25 19:19:00 As you know, your Codes of Ethics & Professionalism governs your marketing. If you work within a larger practice, you must have your marketing materials & messages approved by your Compliance Officer (or similar job title). If you’re on your own, you should have your materials reviewed by your professional trade association or regulatory agency. It’s ... More About: Consistency , Well
A personal brand new experience.
2007-06-15 21:26:00 For example - More About: Personal , Experience , Brand , Person , Al B
Tips from my new & improved business card
2007-06-13 20:42:00 I’m not perfect; but I do lead by example: I watch how prospect respond to my marketing collaterals. I then update my materials to keep it current. Your business card is THE MOST VALUABLE marketing collateral you have: More people see it. It’s what’s often given to referrals. It’s usually the first marketing piece anybody sees ... More About: Business , Card , Tips , Business Card , Rove
We all need to write down 2 types of goals?.
2007-06-13 19:48:00 As professional advisors we are used to getting the job done, on time, for our clients. But how accountable are we to our own practice development and marketing projects? It may be awkward for us to put on a sales professional hat. But the best salespeople write down 2 types of goals for themselves ... More About: Write , Goals , Types
Marketing time management for more prospects?.
2007-06-13 19:39:00 I just came out with new two new audio-books, SALES MOMENTUM: Meet more prospects who’ll close themselves & WEB MARKETING 2.0: Market yourself like Craigslist, YouTube, & eBay. My next audio-book will elaborate on my attached 5-minute podcast, MARKETING TIME MANAGEMENT. I describe how to develop the 3 marketing habits (also described in SALES MOMENTUM). Download Standard ... More About: Marketing , Management , Time , Currency , Time Management
Stay on top of your competition, research trends
More articles from this author:2007-06-13 19:32:00 Currency is about staying current. In less than 3 minutes, my podcast walks you through the quickest & easiest (& free) way to stay on top of your market’s currents: trends, forces, lingo, competition, and more! Download Standard Podcasts More About: Research , Competition , Trends , Ends , Trend 1, 2, 3, 4 |
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