PERSONAL BRAND MARKETING podBlogPERSONAL BRAND MARKETING podBlogHow lawyers, accountants, financial planners, real estate, and other Advisors can market and leverage Personal Brands 
Articles
Why would a Dentist want to target Limo Owners?
2007-05-30 22:31:00 Last night I spoke in front of the Nassau/Suffolk Limo Association; it’s not my typical crowd. But Matt Silver, VP of the group & awesome networker, invited me to speak about Marketing. Maybe I had something to offer. I invited one of my clients, a cosmetic dentist, to come on by, with targeted postcards ... More About: Currency , Target , Owner , Would
Free talking character for your personal sites?.
2007-05-27 16:21:00 SitePal from Oddcast is a cool feature to have on your website. It allows you to talk to your website visitors through an animated character… you can use text-to-speech or your voice (record by phone, or upload a file). Now, to help proliferate their service, Oddcast has created VOKI… a free version you can embed ... More About: Personal , Free , Sites , Talking , Character
spy on your website visitors?
2007-05-17 06:33:00 I can’t wait to help you improve your website. Now we’ll be able to see what works and what doesn’t, first hand. Like the creator of this free website add-on says, “It’s like looking over their shoulders while they surf your website.” Literally watch recordings of your website visitors - they don’t have to install ... More About: Website , Visitors , Visi , Visit , Sito
Make better use of your Organization Memberships..
2007-05-11 20:14:00 As a professional, you probably belong to many business, civic, and charity organizations. It’s a great way to build relationships: Those you meet can turn into clients, referral sources, and other strategic relationships. It’s also a great way to learn about what’s going on and to give back to your Community. But being ... More About: Organization , Character , Better , Make , Bett
How to make use of your Organization Membership?
2007-05-11 20:14:00 As a professional, you probably belong to many business, civic, and charity organizations. It’s a great way to build relationships: Those you meet can turn into clients, referral sources, and other strategic relationships. It’s also a great way to learn about what’s going on and to give back to your Community. But being ... More About: Organization , Make , Ship , Membership , Members
Target a frustrated & overlooked Community?
2007-05-10 19:03:00 The other day I was walking to the subway in Manhattan and I noticed a Commerce Bank storefront: “FREE DOGGY TREATS… please bring in your dog!” Commerce bank has destroyed yet another “stupid rule.” Most banks don’t allow customers to bring in their pet dogs. Many Manhattanites love to go for a walk with their ... More About: Community , Frustrated , Over , Target , Trat
the Sanjaya effect
2007-04-20 04:24:00 —- I just wrote an e-mail to a client giving some advice…………… ………….. Your website, and e-newsletter, are examples of the kind of attention you can gain from having well-designed impressions. Your business card must earn respect by the conservative, traditional, and old fashioned - it’s expected from a lawyer; you know that. Going against a strong expectation ... More About: Sanjaya , Effect , Sanjay , Jaya
How cool is your local Library?
2007-04-19 01:22:00 Disclaimer: I’m a major library geek. I used to work at my public library growing up. And in high school, I used to hang out in our library. (Of course, it was less studious playing video games on one of the first h.s. student LANs with Internet access.) And I still love libraries. In ... More About: Library , Cool , Your , Local , Libra
Imagine? WORDS THAT WORK.. to generate prospects
2007-04-12 20:39:00 I often browse the bookstores searching for books that are not yet on the radar screens. Most of the time it takes authors hundreds of pages to get to just 1 of the sentences in my book “101 Business Thumb-Rules: Idea Journal.” (It’s often a prize at my seminars. And it’s a ... More About: Word , Work , Words , Hat , Genera
Get targeted mailing/call lists at no cost?
2007-04-12 20:05:00 I recorded this tidbit as I was driving back from two clients. My advice helped both with their next regular mailing. In this podcast I give you those 2 tips and a way to get targeted mailing lists … AT NO COST! If you’ve used this resource, feel free to post your comments and share your ... More About: Mail , Cost , Lists , List , Call
Is your ad doing what you want it to?
2007-03-29 16:20:00 Advertisements - be in printed, audio (radio), video (tv) - or any other collaterals should achieve your goal. Some marketing collaterals are meant to position your brand with the right target community. Others are meant to actively generate leads right away.My latest podcast quickly talks about the two types of focus an ad, ... More About: What , Hat , Your , Want , Doing
Mashup: How many molesters live near you?!
2007-03-29 15:50:00 / FORWARD THIS POST TO FRIENDS There’s a new website that will literally show where the convicted offenders live. It’s public & legal. It’s alarming and truthful. It also shows us the power of “API Mashup s.” How is this useful for marketing? Yesterday I was networking with Bruce Mendelson, an insurance broker who specializes in families ... More About: Live , Near , How Many , Este
Google?s new Ad program: Pay only for closings!
2007-03-24 05:09:00 / FORWARD THIS POST TO FRIENDS Right now with Google Adwords, you pay for every click… whether or not your “prospect” calls you, e-mails you, fills out a form, … or does nothing and leaves after 5 seconds, or if it’s your competitor checking you out. Google has just launched a “beta test” of their new PAY-PER-ACTION program. The ... More About: Prog , Sing , Only , Program
Time management priority thumb-rule?
2007-02-25 19:33:01 Last year I wrote a quick book, “101 Thumb-rules from the Top Business Advisors.” It works as a great Idea Journal. Moreover, it reminds us of many lessons we may know already — and those we can always work on. For example: Want to manage your time better? Want to tackle your to-do list the right way? My podcast shares a pivotal thumb-rule is that often repeated by my father, and quoted by our clients. BTW: There is a difference between a thumb-rule and a cliche… I cleared it up the audio. Download Standard Podcast More About: Management , Time , Men , Time Management , Mana
Anecdote: Financial planner defines his Community
2007-02-25 19:33:01 In the attached podcast, I’m coming back from a 2nd meeting I had a with a financial planner… I recorded the Anecdote: Adversity/Aspiration: The financial planner was going after the typical “wealthy business owner” market. He wanted to make his marketing efforts more effective. He knew his marketing wasn’t focused, but didn’t know exactly where to begin. Advice/Actions: My podcast showcases how I started to help him explore & define the right target market Community . Listen how we’ve started to uncover the answers to these questions: 1) What are the common Demographics of your target market community? 2) What’s their mindset, Psycographics, symptoms, aspirations & adversities? 3) What are their common hobbies & Habits that exhibit their community belonging? 4) How does your community spend Money on complimentary & competitive products & services? 5) What are... More About: Financial , Muni , Plan , Unity
The BEST movie on {marketing} strategy I?ve seen..
2007-02-25 19:33:01 Ever wonder how Bush won … “again”? No president has ever been re-elected with such low approval ratings. All it took was the right strategy… a new documentary DVD reveals how it happened through candid interviews from both sides. Personal brand marketing strategy goes hand-in-hand with political campaign strategy! In my audiobook INSTANT BUZZ, I actually reveal one of the most Influential books on the Bush campaign, as quoted by the RNC Chairman Ken Mehlman. It’s referenced by Matthew Dowd (Chief Strategist Bush 2004 Campaign) as he’s interviewed in this great interview-driven documentary: In Fall 2006, film makers, James D. Stern & Adam Del Deo, released “…So Goes the Nation” through IFCfilms. It recently came out on DVD; watch it!! Study it!! And tell others… I think it’s the next best Secret. Last night, I saw the documentary three times in a row… including the directors’ behind-the-scenes ... More About: Marketing , Movie , Market , Marketing Strategy , Strategy
Day-to-day printing stuck in the 20th century?
2007-02-25 19:33:01 I visit the offices of many business advisors. And very often I still see an inkjet shuffling out fuzzy flyers, makeshift brochures, etc. There is a better way to make D-I-Y marketing collaterals stand out. Like I summarize in the podcast, “it’s the little things that make a difference.” Download Standard Podcast More About: Cent , Print , Inti , Printing , Century
Promote your Videos, beyond YouTube?
2007-02-15 19:25:01 On-line search (e.g, Google) have walloped Yellow Pages. Free on-line classifieds (e.g., Craigslist) have walloped newspaper listings. Blogs & podcasts (e.g., VikramRajan.com) are “democratizing” editorial & radio broadcast…. And D-I-Y video websites (e.g., YouTube ) are beginning to take its punch at TV… “Viral videos” of stupid kids barely does it justice. Internet-based video is hot, here to stay, and is growing in popularity, relevance, and integrity. These sites offer you an opportunity to showcase your Personal Brand messages in vivid detail. While professional videographers & editors cannot be substituted, you can stay amateur and use many of these {marketing} channels for FREE…. Online Video Industry Index Written by Emre Sokullu and edited by Richard MacManus There are now so many companies vying to be the next YouTube, it’s easy to lose track of them all. So let’s take a look at the entire online video i... More About: Videos , Youtube , Promote
Intuit?s report: Future of Small Business
2007-02-12 19:23:02 Our 3rd annual “Your Vision: 2007!” workshop was a great success! (Missed it? We’re doing it AGAIN on March 9 at the AXA Building. The events calendar to the right will be updated soon!) Our wonderfully-inspired and energized crowd affirms what Intuit found… I learned of Intuit’s study through Anita Campbell’s blog (under the ones I read). This is part 1 of Intuit’s study (in conjunction with the Orwellian-sounding “Institute for the Future ”)… it basically justifies 3 familiar trends: 1) Greater Diversity ? Including “Mompreneurs,” a rising trend in Baby Boomers, immigrants, and the kids of “Gen Y” are all getting into the game. Wow, I’m not an Other! 2) Rise of Personal Business es ? 20 million self-employed “free agents” and growing. So basically I have 20 million prospects; ready to leverage your personal brand? 3) Entrepreneurial Education Grows ? It’s growing in k-1... More About: Small Business , Report , Port
Come up higher in Google?
2007-02-12 19:23:02 There are 4 main ways to have your website rank higher in search results with Googl e , Yahoo, MSN, or AOL. These aren’t magic tricks, secrets, schemes, or trickery… it makes sense once you know what search engine “spiders” (like Googlebot) look for. We aren’t wizards or gurus… we manage specific controls, including: #1) Have a lot of the right keywords within the tags & within the content on your website. Content should read naturally, yet be chock-full of relevant keywords; web content editors & consultants (ahem, ahem) can help you find the right balance. Do not force it to happen; e.g., you may notice strings of keywords on the bottom of pages. Not only does it cheapen the look of your site, the evolving “organic” or “human language” search algorithms will roll their eyes at it as we do. #2) My 2:54 minute podcast reveals another step you should take. Done well, it can even trump #1. The attached audio a... More About: Come , High , Higher
Sick of seeing the same folks at events?
2007-02-12 19:23:02 I go to A LOT of networking events… through chambers, professional/trade groups, etc. If you don’t… you should: It’s a great way to not only prospect directly, but to develop a word-of-mouth referral network, and to add to your e-mail database. Those of us who are active in our business community may become “sick and tired” of seeing “the same people” over and over again. First of all, we’re ‘obligated’ to say hi. And after I do, I tend to say, “Alright… we know each other, let’s meet some new people!” But there’s another way to make the best of seeing familiar faces… as my podcast explains. Download Standard Podcast More About: Events , Event , Seeing , Sick , Same
Want to engage your audience more?
2007-02-12 19:23:02 1) Want to ensure your brochure content explains benefits? 2) Need to make sure your prospects are engaged by your proposal? 3) Having trouble writing out an outline for your seminar? 4) Having trouble keeping your seminars interactive? 5) Want an easy way to come up with ideas for your blog posts, podcasts, & articles? Would you believe my quick podcast answers all this?! Download Standard Podcast More About: Audi , Your , More , Gage
Marketing with CURRENCY
2007-01-26 07:19:02 If you’re not marketing with Currency , then your marketing dollars & energy are working harding than it needs to. Find out what Currency is all about in this 3:41 minute un-abridged INTRODUCTION of the audio-book INSTANT BUZZ: 6 Free Ways to Keep ‘em Talking about You… and get more referrals. Download Standard Podcast More About: Marketing , Market , With , Mark
No time to blog, eh?
More articles from this author:2007-01-26 07:19:02 Blogs give experts, advisors, and other professionals an easy way to record our thoughts and slowly build up our catalog of intellectual property… it’s also a quick way to produce value-added materials for our clients, prospects, referral partners, friends, etc. Blogging sounds good in theory, until we have to actually sit down and type everyday… over and above our e-mails and other work! What if we could blog throughout the day… in the nooks and crannies of our day? ..As simply as leaving ourselves a voicemail? Well, that’s what I wanted to do: So I figured out how to do it… for free: My audio speaks to the power of putting Podbean & Gabcast together. And from now on, you’ll hear my frequent musings & tidbits — more consistently — leading up to an audio-book like INSTANT BUZZ. Download Standard Podcast More About: Time , Blog 1, 2, 3, 4 |
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